www.marketing-now.co.uk Open in urlscan Pro
2.23.97.89  Public Scan

Form analysis
0 forms found in the DOM

Text Content

Home
ContactAdvertise

This website uses cookies to tailor the website to your needs, to offer and
improve the basic functionality of the website. For more information on the use
of cookies, please visit our Privacy and Cookie Policy. You can change your
cookie opt-ins at any time via your browser settings
XI accept
SUBSCRIBE



By Marketing Tech News - Jan 30


47% OF UK BUSINESSES ARE EMBARRASSED BY THEIR WEBSITE

Computer Business Review
Silicon UK
DMWF
Storyblok
Dominik Angerer

Duncan is an award-winning editor with more than 20 years experience in
journalism. Having launched his tech journalism career as editor of Arabian
Computer News in Dubai, he has since edited an array of tech and digital
marketing publications, including Computer Business Review, TechWeekEurope,
Figaro Digital, Digit and Marketing Gazette.

UK companies are losing a considerable sum of money each year due to poor
website experience despite spending a substantial amount on marketing
technology.

This is according to research by Storyblok, a content management system (CMS)
category leader that empowers both developers and content teams to create better
content experiences across all digital channels

500 business leaders at mid-sized e-commerce companies in the US and Europe were
asked a range of questions about their company’s website performance and
associated costs. Surprisingly, 47% of UK businesses said their website had
recently embarrassed them in front of a key stakeholder or customer, however,
90% said their website met all or most of their expectations.

Nearly every business (92%) thinks their website’s poor user experience is
costing them sales, with 9% estimating this sum exceeds £100,000 per year.
Storyblok’s recent survey of 6,000 consumers in the US and Europe echoed these
findings, with 60% of consumers stating they abandon an average of 5 purchases a
year due to poor user experience on websites.

Despite these findings, spending on marketing technology and satisfaction with
the results remains very high – businesses invested, on average, £336,500 over
the past five years, with 25% spending more than £500,000. Only 9% of businesses
think they receive a poor ROI on their marketing technology spend.

Dominik Angerer, CEO and co-founder of Storyblok, said: “At first, these results
look completely contradictory. On one hand, businesses believe their websites
are costly embarrassments, on the other hand, they are seemingly satisfied with
their performance. The answer is that expectations are too low.

“Many businesses believe that marketing technology is inherently very expensive
and is difficult and time-consuming to get right. This is no longer the case. A
modern wave of API-first, best-of-breed technology is currently disrupting the
industry, making the martech stack not only more cost-effective, but also more
user-friendly for the teams working with it – developers and marketers. Business
leaders no longer have to accept ‘webarrassment’ as the standard.”

Storyblok’s research also revealed that in addition to lost sales, companies are
spending a significant amount of time on maintenance and fixing errors on their
websites. Each week, on average, 3.5 hours are lost to these tasks.

Interested in hearing leading global brands discuss subjects like this in
person? Find out more about Digital Marketing World Forum (#DMWF) Europe,
London, North America, and Singapore.


READ NEXT


Creative Black Excellence Celebrated in Marketing
6 times brands have adapted their messaging for the cost-of-living crisis
Marketers seek relationships with influencer agencies as influencer marketing
advances
SUBSCRIBE




INDUSTRY TWEETS





LATEST NEWSLETTERS


Newsletter 1. February. 2023
Newsletter 27. January. 2023
Newsletter 25. January. 2023
Newsletter 20. January. 2023
Newsletter 18. January. 2023
Newsletter 13. January. 2023
Newsletter 11. January. 2023
Newsletter 6. January. 2023
Newsletter 6. January. 2023
Newsletter 4. January. 2023
Newsletter 23. December. 2022
Newsletter 21. December. 2022
Newsletter 16. December. 2022
Newsletter 14. December. 2022
Newsletter 6. December. 2022
Newsletter 2. December. 2022