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WORLDWIDE ECOMMERCE FORECAST 2023


DIGITAL SALES GROWTH WILL ACCELERATE MODESTLY AS STABILITY AND PREDICTABILITY
FINALLY RETURN

Report by Ethan Cramer-Flood  |  Aug 11, 2023
ReportDeckChartsOne-Pager


ECOMMERCE FORECASTS 2023


OUR DATA AND ANALYSES OF ECOMMERCE ACROSS 8 MARKETS: US, CANADA, CHINA, LATIN
AMERICA, INDIA, SOUTHEAST ASIA, WESTERN EUROPE, AND UK

more
Report
Worldwide Ecommerce Forecast 2023
Report
US Ecommerce Forecast 2023
Report
UK Ecommerce Forecast 2023
Report
Canada Ecommerce Forecast 2023
Report
Western Europe Ecommerce Forecast 2023
Report
Southeast Asia Ecommerce Forecast 2023
Report
China Ecommerce Forecast 2023
Report
India Ecommerce Forecast 2023
Report
Latin America Ecommerce Forecast 2023

See All

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Table of Contents
Share

Table of Contents
Executive Summary
Worldwide, there will be a modest rebound for ecommerce and a gentle slowdown
for total retail.
Regionally, the stabilization of advanced markets will buttress the global
outlook.
Several countries will post standout growth, and China will overshadow all.
Media Gallery
About This Report
After three years of wild fluctuations in retail and ecommerce sales growth, a
sense of stability and normalcy is slowly emerging. A healthy if unspectacular
rebound for ecommerce is in the cards, and most national markets are heading in
the right direction.
Topics
Retail Sales
Retail Ecommerce Sales
Worldwide


Table of Contents
Executive Summary
Worldwide, there will be a modest rebound for ecommerce and a gentle slowdown
for total retail.
Regionally, the stabilization of advanced markets will buttress the global
outlook.
Several countries will post standout growth, and China will overshadow all.
Media Gallery


Worldwide retail and ecommerce sales will see a decent rebound for digital sales
and a slow deceleration for overall retail this year. Most national markets are
also returning to normalcy, but a great deal of country-by-country variance
remains.

Key Question: What is the outlook for worldwide and country-by-country retail
and ecommerce sales in 2023 and beyond?


E-Mail ChartDownload


KEY STAT: Worldwide ecommerce sales growth will accelerate this year and next,
after an all-time low of 6.5% growth in 2022. Next year, sales will cross the $6
trillion mark, half of which will come from China.




HERE’S WHAT’S IN THE FULL REPORT


4FILES

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TABLE OF CONTENTS

 1. Executive Summary
 2. Worldwide, there will be a modest rebound for ecommerce and a gentle
    slowdown for total retail.

 1. Regionally, the stabilization of advanced markets will buttress the global
    outlook.
 2. Several countries will post standout growth, and China will overshadow all.

 1. Media Gallery




CHARTS IN THIS REPORT

Retail Ecommerce Sales Worldwide, 2021-2027 (trillions, % change, and % of total
retail sales)Total Retail Sales Worldwide, 2021-2027 (trillions and % change)
Retail Sales Growth and Retail Ecommerce Sales Growth Worldwide, 2016-2027 (%
change)Retail Ecommerce and Total Retail Sales Growth Worldwide, by Largest
Markets, 2023 (% change)
Retail Ecommerce Sales Share of Total Retail Sales Worldwide, by Market, 2023 (%
share of total retail sales)Top 10 Countries, Ranked by Retail Ecommerce Sales
Growth, 2023 (% change)
Top 10 Countries, Ranked by Retail Ecommerce as Share of Total Retail Sales,
2023 (% of total retail sales)Top 10 Countries, Ranked by Retail Ecommerce
Sales, 2023 (billions and % change)
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LuciaSamoaSan MarinoSao Tome and PrincipeSaudi ArabiaSenegalSeychellesSierra
LeoneSingaporeSlovakiaSloveniaSolomon IslandsSomaliaSouth AfricaSouth
GeorgiaSpainSri LankaSt. HelenaSt. Pierre and MiquelonSt. Vincent, The
GrenadinesSudanSurinameSvalbard & Jan Mayen Is.SwazilandSwedenSwitzerlandSyrian
Arab RepublicTaiwanTajikistanTanzania, United Republic
ofThailandTogoTokelauTongaTrinidad and TobagoTunisiaTurkeyTurkmenistanTurks and
Caicos IslandsTuvaluUgandaUkraineUnited Arab EmiratesUnited KingdomUnited
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Table of Contents
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Access All Charts and Data
 * Learn about what technologies are transforming your industry
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Share

Table of Contents
Executive Summary
Worldwide, there will be a modest rebound for ecommerce and a gentle slowdown
for total retail.
Regionally, the stabilization of advanced markets will buttress the global
outlook.
Several countries will post standout growth, and China will overshadow all.
Media Gallery
About This Report
After three years of wild fluctuations in retail and ecommerce sales growth, a
sense of stability and normalcy is slowly emerging. A healthy if unspectacular
rebound for ecommerce is in the cards, and most national markets are heading in
the right direction.
Topics
Retail Sales
Retail Ecommerce Sales
Worldwide

Table of Contents
Executive Summary
Worldwide, there will be a modest rebound for ecommerce and a gentle slowdown
for total retail.
Regionally, the stabilization of advanced markets will buttress the global
outlook.
Several countries will post standout growth, and China will overshadow all.
Media Gallery
Already have a subscription?Sign In


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Retail Ecommerce Sales Worldwide, 2021-2027 (trillions, % change, and % of total
retail sales)

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Retail Ecommerce Sales Worldwide, 2021-2027 (trillions, % change, and % of total
retail sales)

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Total Retail Sales Worldwide, 2021-2027 (trillions and % change)

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Retail Sales Growth and Retail Ecommerce Sales Growth Worldwide, 2016-2027 (%
change)

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Retail Ecommerce and Total Retail Sales Growth Worldwide, by Largest Markets,
2023 (% change)

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Retail Ecommerce Sales Share of Total Retail Sales Worldwide, by Market, 2023 (%
share of total retail sales)

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Top 10 Countries, Ranked by Retail Ecommerce Sales Growth, 2023 (% change)

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Top 10 Countries, Ranked by Retail Ecommerce as Share of Total Retail Sales,
2023 (% of total retail sales)

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Top 10 Countries, Ranked by Retail Ecommerce Sales, 2023 (billions and % change)

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Retail Ecommerce Sales Worldwide, 2021-2027 (trillions, % change, and % of total
retail sales)

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Total Retail Sales Worldwide, 2021-2027 (trillions and % change)

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Retail Sales Growth and Retail Ecommerce Sales Growth Worldwide, 2016-2027 (%
change)

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Retail Ecommerce and Total Retail Sales Growth Worldwide, by Largest Markets,
2023 (% change)

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Retail Ecommerce Sales Share of Total Retail Sales Worldwide, by Market, 2023 (%
share of total retail sales)

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Top 10 Countries, Ranked by Retail Ecommerce Sales Growth, 2023 (% change)

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Top 10 Countries, Ranked by Retail Ecommerce as Share of Total Retail Sales,
2023 (% of total retail sales)

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Top 10 Countries, Ranked by Retail Ecommerce Sales, 2023 (billions and % change)

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AUTHORS


ETHAN CRAMER-FLOOD




CONTRIBUTORS

Cosima Balletti-ThomasAssociate Forecasting AnalystWhitney BirdsallSenior
Forecasting AnalystOscar Bruce Jr.Senior Forecasting AnalystSuzy
DavidkhanianPrincipal Analyst, Retail & EcommerceVivian DongAssociate
Forecasting AnalystJasmin EllisForecasting AnalystZach GoldnerForecasting
AnalystVladimir HanzlikBrian LauForecasting AnalystWendy Louie-LamSenior
Forecasting AnalystRuoyan ZengAssociate Forecasting Analyst



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