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Documentation

Your guide to our headless CMS platform

Quickstart in 5 mins

Here’s a quick guide that explains how to create a basic ...

Contentstack Basics

Contentstack is a CMS backend for your digital properties ...

Gartner: drive seamless digital customer experiences ...

Disjointed customer experiences are a widespread marketing ...

What is Composable Architecture

Today’s consumers expect to interact with your business on...

Content Management API

Contentstack is a headless, API-first content management ...

Forrester report: make omnichannel real in B2B commerce

B2B commerce has been reshaped by B2C’s quick and ...

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Blog

DRIVE GROWTH: STRATEGIES FOR A DATA DRIVEN OPERATING MODEL

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ELEVATE ENGAGEMENT WITH CUSTOMER JOURNEY ORCHESTRATION

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ESSENTIAL DXP COMPONENTS FOR ROBUST COMPOSABLE ARCHITECTURES

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WHY DIGITAL NEEDS TO GET FLEXIBLE

Guides

WHAT IS A HEADLESS CMS?

Blog

ELEVATE YOUR BRAND SUCCESS WITH A CONTENT SUPPLY CHAIN

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CLI

The Contentstack command-line interface (CLI) offers

Live preview

Live Preview allows content managers to preview content

JSON RTE

In the JSON Rich Text Editor, each paragraph is a block

Omnichannel content

Digital engagements usually happen across various platforms

Automation

Welcome to Contentstack Automation Hub, an automation

Workflows

Now that you have read through the workflow document

POPULAR RESOURCES


CONTENTSTACK
BASICS

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QUICKSTART
IN 5 MINS

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STARTER
APPS

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CONTENT DELIVERY
APIS

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CONTENT
MANAGEMENT APIS

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HOW-TO
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 * Platform
   Platform
   Platform overview
   Build the tech stack you’ve always wanted
   CAPABILITIES
   Headless CMS
   Innovate with our pioneering headless CMS
   Automation
   Integrate and simplify with clicks, not code
   Front-end hosting
   Deploy, host and scale your sites with ease
   Personalization
   Deliver the right story to the right audience at the right time
   AI
   AI innovation to propel your business
   
   Build on CONTENTSTACK
   Marketplace
   Bringing together best-in-class experiences
   Developer Hub
   Build and manage custom apps for the Contentstack platform
   Partner Ecosystem
   Choose from an array of partner capabilities and expertise
   Explore more
   Plans and pricing
   View our plans and pricing
   ROI Calculator
   See how your revenue stacks up with Contentstack
   Contentstack Pulse
   Stay in the know with our latest releases of each product
   Platform Changelog
   Check out our latest platforms updates for each product
   Designed for
   Developers and IT
   Build the tech stack you need to support the business
   Business Users
   Deliver on evolving customer demands
   Digital leaders
   Give your brand the Contentstack Experience Edge

 * Solutions
   Solutions
   Solutions overview
   Comprehensive solutions tailored to diverse industries and use cases
   
   industries
    * Retail
      Retail
      Innovate faster, foster customer loyalty and drive sales
    * Travel & tourism
      Travel & tourism
      Digital experiences that drive bookings and customer loyalty
    * Financial services
      Financial services
      Reimagine customer experience, ensure compliance, drive revenue
    * Technology industry
      Technology industry
      Modernize operations, harmonize data, uplevel digital experiences
   
   Use cases
    * E-commerce
      E-commerce
      Deliver seamlessly integrated omnichannel experiences
    * Localization
      Localization
      Digital experiences with culture, language and geography in mind
    * Personalization
      Personalization
      Deliver the right message at the right time on any channel

 * Customers
   Customers Overview
    * Customer care
      How we help you succeed
    * Case studies
      See how our customers achieve measurable impact
    * Contentstack Experience Awards
      Recognizing industry leaders demonstrating composable excellence
    * Customer support
      Get help and guidance from our experts
   
   Burberry Chooses Headess CMS to Enable Speed and Agility
   
   
 * Partners
   DO MORE WITH OUR PARTNER ECOSYSTEM
   Partners overview
   Learn about our partner ecosystem
   Find a partner
   Best-in-class partners
   Partner login
   Contentstack Partner Hub
   
   
 * Resources
   learn
    * Resource Center
      E-books, analyst reports and more
    * Blog
      DXP technology, tips, best practices, and how-tos
    * Podcasts
      Composable strategies and innovation from industry leaders
    * Glossary
      Definitions of terms related to headless CMS technology
   
   Develop
    * Documentation
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    * Developer Fast Track
      Start building today with our free trial
   
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      Role-based training with guided learning paths and certifications
   
   come and learn with us

 * Company
   About Contentstack
   Company overview
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   Awards
   Industry awards and recognition
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   Headless CMS and composable industry news
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   Check out our global industry events
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TOP RESULTS

Documentation

Your guide to our headless CMS platform

Quickstart in 5 mins

Here’s a quick guide that explains how to create a basic ...

Contentstack Basics

Contentstack is a CMS backend for your digital properties ...

Gartner: drive seamless digital customer experiences ...

Disjointed customer experiences are a widespread marketing ...

What is Composable Architecture

Today’s consumers expect to interact with your business on...

Content Management API

Contentstack is a headless, API-first content management ...

Forrester report: make omnichannel real in B2B commerce

B2B commerce has been reshaped by B2C’s quick and ...

POPULAR RESOURCES

Blog

DRIVE GROWTH: STRATEGIES FOR A DATA DRIVEN OPERATING MODEL

Blog

ELEVATE ENGAGEMENT WITH CUSTOMER JOURNEY ORCHESTRATION

Blog

ESSENTIAL DXP COMPONENTS FOR ROBUST COMPOSABLE ARCHITECTURES

Blog

WHY DIGITAL NEEDS TO GET FLEXIBLE

Guides

WHAT IS A HEADLESS CMS?

Blog

ELEVATE YOUR BRAND SUCCESS WITH A CONTENT SUPPLY CHAIN

TOP RESULTS

CLI

The Contentstack command-line interface (CLI) offers

Live preview

Live Preview allows content managers to preview content

JSON RTE

In the JSON Rich Text Editor, each paragraph is a block

Omnichannel content

Digital engagements usually happen across various platforms

Automation

Welcome to Contentstack Automation Hub, an automation

Workflows

Now that you have read through the workflow document

POPULAR RESOURCES


CONTENTSTACK
BASICS

See more


QUICKSTART
IN 5 MINS

See more


STARTER
APPS

See more


CONTENT DELIVERY
APIS

See more


CONTENT
MANAGEMENT APIS

See more


HOW-TO
GUIDES

See more
 1. Contentstack
 2. Legal


PRIVACY POLICY

Legal

 * Master Agreement
   * Contentstack Master Agreement (US)
   * Contentstack Master Agreement (UK)
   * Contentstack Master Agreement (AU)
   * Contentstack Master Agreement (EMEA)
 * Partner Agreements
   * Technology Partner Agreement for US
   * Technology Partner Agreement for UK and EMEA
   * Solution Partner Agreement for US
   * Solution Partner Agreement for UK and EMEA
 * Privacy Policy
 * Services Description
 * Trust & Security
   * Cookie Policy
   * Data Processing Agreement US/CA
   * Data Processing Agreement EMEA/UK
   * Security Addendum
   * Data Transfer Risk Assessment
   * Privacy Notice for Employees and Contractors
   * Privacy Notice for Candidates and Potential Contractors
   * Sub-processors
 * Marketplace
   * Marketplace Terms of Service for Developers
   * Marketplace Terms of Service for Customers
   * EULA for Contentstack Proprietary Marketplace Apps
 * Community
   * Community Terms of Service
 * Terms of Service & DMCA Takedown Policy
 * External-Facing Services Policy
 * Supplementary Terms
 * Legacy Agreements
   * EU Standard Contractual Clauses - Processor to Processor
   * EU Standard Contractual Clauses - Controller to Processor
   * EU Standard Contractual Clauses - Controller to Controller
   * International Data Transfer Addendum
   * Use Policy (08/19/2022)
   * Fair Use Policy (12/18/21)

 * Master Agreement
   * Contentstack Master Agreement (US)
   * Contentstack Master Agreement (UK)
   * Contentstack Master Agreement (AU)
   * Contentstack Master Agreement (EMEA)
 * Partner Agreements
   * Technology Partner Agreement for US
   * Technology Partner Agreement for UK and EMEA
   * Solution Partner Agreement for US
   * Solution Partner Agreement for UK and EMEA
 * Privacy Policy
 * Services Description
 * Trust & Security
   * Cookie Policy
   * Data Processing Agreement US/CA
   * Data Processing Agreement EMEA/UK
   * Security Addendum
   * Data Transfer Risk Assessment
   * Privacy Notice for Employees and Contractors
   * Privacy Notice for Candidates and Potential Contractors
   * Sub-processors
 * Marketplace
   * Marketplace Terms of Service for Developers
   * Marketplace Terms of Service for Customers
   * EULA for Contentstack Proprietary Marketplace Apps
 * Community
   * Community Terms of Service
 * Terms of Service & DMCA Takedown Policy
 * External-Facing Services Policy
 * Supplementary Terms
 * Legacy Agreements
   * EU Standard Contractual Clauses - Processor to Processor
   * EU Standard Contractual Clauses - Controller to Processor
   * EU Standard Contractual Clauses - Controller to Controller
   * International Data Transfer Addendum
   * Use Policy (08/19/2022)
   * Fair Use Policy (12/18/21)

Last Updated: December 20, 2022

Contentstack Inc. ("Contentstack") operates a family of websites including, but
not limited to contentstack.com and contentstack.io (“Site” or “Sites”), as well
as providing software as a service (SaaS) for businesses (“Services”). It is
Contentstack's policy to respect your privacy regarding any information we may
collect while operating our Sites and using our Services in accordance with
applicable laws.

This privacy policy (the "Privacy Policy") is intended to inform you of how
Contentstack ("Contentstack” or "us" or “we”) gathers and uses personal
information and data submitted to the Sites and Services. In this Privacy
Policy, "user" or "you" means any person viewing the Sites, it also means any
person subscribing to or using the SaaS. By using the Sites and Services, you
are indicating your consent to this Privacy Policy.

Please address any questions or concerns regarding data privacy to us at
privacy@contentstack.com or at


PRIVACY QUESTIONS:

Contentstack Inc.
315 Montgomery St., Suite 909
San Francisco, CA 94104


CLASSIFICATION OF USERS

There are four (4) types of users who may be connected to our services.

“Visitors” are people who visit our Site without logging on or requesting
information.

“Customers” are persons who, on behalf of themselves or an entity request
information from us regarding SaaS or related services or use of Services via
log-on to our Site either for a limited time free trial or by purchasing the
SaaS we offer.

“Referral Partners” are persons who on behalf of themselves or an entity request
information from us regarding referrals of business entities or other Referral
Partners that are interested in purchasing our Services or having us refer them
with the consent of the business entity.

For purposes of this Privacy Policy, we are the Data Controller only with
respect to our sales, customer service management and billing operations and any
interactions with Visitors, Referral Partners or Customers via our Services and
Sites.


END USER INFORMATION

In the course of Customers using our Services, their customers, members,
contractors or employees (“End Users”) may provide personally identifiable
information using the Services End User data from customers or users of our
customer’s services is under the control of the Customer, who is the data
controller.

Except as expressly set forth in this Privacy Policy, we will not sell or
disclose or use End User personal data or content to any third parties without
the authorization of the controller.

End User information which may be considered personal data will be governed by
our Master Agreement and Schedules providing the SaaS to our Customers who are
the data controllers and who instruct us how to process the data or use the SaaS
to process the data they collect. However, for entities or individuals that are
Customers, and which are located in the European Economic Area (EEA), United
Kingdom, Switzerland or California or serving data subjects located in the
European Economic Area (EEA), United Kingdom, Switzerland or California
providing personal information to business entities subject the California
Consumer Protection Act, we will govern our use of End User Data based on the
execution of a Data Processing Addendum or other written agreement incorporating
EU Standard Contractual Clauses or other applicable terms.

In cases of End User data provided by employees or contractors of Customer to
access the Services, this Privacy Policy will also apply.


END USER DATA SUBJECT REQUESTS

Individuals who have provided information to Contentstack’s Customers must send
requests regarding the exercise of their digital rights under the General Data
Protection Regulation (GDPR) and state implementing laws to the particular
Contentstack Customer who is the data controller.


TRACKING INFORMATION

Contentstack may collect information automatically using web tracking
technologies such as cookies, web beacons, pixel tags, clear GIFs and third
party tracking services in order to ensure that the Sites and Services operate
efficiently and to collect data related to usage of the Sites and Services such
as, but not limited to, the browser type, language preference, referring site,
and the date and time of each visitor request (“Tracking Information”). We may
also use Tracking Information web beacons or pixel tags to compile anonymized
tracking reports regarding Site user demographics and Site traffic patterns. We
may then provide these reports to advertisers and others. For our own research
purposes we may link Tracking Information with personal information voluntarily
provided to us. Once such a link is made, all of the linked information is
treated as Personal Data and will be used and disclosed only in accordance with
this Privacy Policy.


COOKIES

We use both session-based and persistent cookies. Session-based cookies last
only while your browser is open and are automatically deleted when you close
your browser. Persistent cookies last until you or your browser delete them or
until they expire. They are unique and allow us to do site analytics and
customization, among other similar things. If you access our Site through your
browser, you can manage your cookie settings.

In order to collect Tracking Information and make your use of the Sites and
Services more efficient and responsive to your needs, Contentstack and its
cookie service providers, detailed in the Cookie Policy, store cookies on your
computer. Contentstack also uses cookies and web beacons that are placed in web
pages on the Sites and Services or in email communications to collect
information and learn about actions users take when they interact with the Sites
and Services, such email communications.

Contentstack does not link Tracking Information to individual user Personal
Information; nor does it include the Personal Information with the Tracking
Information that Contentstack shares with the web tracking companies that use
and process the Tracking Information without your consent, except as strictly
necessary to provide and improve the Services (including customer support
services). Some Tracking Information may include log or other data, such as IP
address data, that is unique to you. You may be able to modify your browser
settings to alter which web tracking technologies are permitted when you use the
Sites and Services, but this may affect the performance of the Sites and
Services.

If you do not wish to receive cookies, you may deactivate storing cookies on
your computer by changing your browser settings accordingly or, for specific
cookie sources, follow the instructions on our Cookie Policy.. Please note that
the functionality of the Sites and Services may be impaired and the range of
functionalities may be severely limited if you deactivate cookies.

Specifics of which cookies we use and opt-out instructions/tools can be found on
our Cookie Policy page.


LOGS

We collect logs related to the Users and Visitors access of our Sites and use of
the Services. For Users, this will include IP Address, device type and general
use history such as log-ins and dates and times up uploads of content.


POTENTIALLY IDENTIFYING DATA

When Visitors or Users access our Sites and when anyone visits or uses the
Services, we or our service providers may collect your IP address (the Internet
address of the Internet service provider you access via your computer or device)
and use it for various purposes, including to analyze and report upon visits to
and usage of the Services; to approximate your physical location so that we may
localize the Services based on your geographic region; to diagnose and prevent
service or technology problems affecting the Services; and to monitor and
prevent fraud and abuse. We or our service providers may also collect the device
type and identification number and request access to settings and location
information for similar reasons. While the collection of this information is
absolutely necessary for the operation of the Services, we work with Customers
to provide documentation to assist in limiting the sharing of IP Addresses to
minimize or eliminate the collection of IP Addresses from anyone other than
Users or Visitors.


PERSONAL DATA

Customers who access Contentstack's Sites or use the SaaS choose to interact
with Contentstack in ways that require Contentstack to gather
personally-identifying information such as name, address (email or physical),
credit card billing information, username, passwords. The amount and type of
information that Contentstack gathers depends on the nature of the interaction.

Referral Partners who access Contentstack's Sites and choose to interact with
Contentstack in ways that require Contentstack to gather personally-identifying
information such as name, address (email or physical), username, passwords. The
amount and type of information that Contentstack gathers depends on the nature
of the interaction.

We ask Visitors who sign up for an account at Contentstack, or who have
questions, to provide a username and email address.

Those who engage in transactions with Contentstack by purchasing access to the
Contentstack platform to use the SaaS or sign up for a trial period are asked to
provide name, address and additional payment and billing information (e.g.
purchase order or bank information) and user name and password. Once signed up
and the SaaS is purchased, Customer employees or contractors given access to the
Services on behalf of a Customer will be asked to provide their name and email
address and a password.

We also collect Customer content and track Customer usage of the SaaS and other
Services as part of the Services.


HOW WE USE YOUR INFORMATION


VISITORS

For Visitors, if you do not purchase the SaaS but want information, we use your
contact information to follow up on your request. If a Visitor (or Customer)
attends one of our workshops or events promoting our Services, we will use the
information you provide to us to follow up on your interest. For persons located
in the European Economic Area, the United Kingdom and Switzerland (EEA), our
lawful basis in the processing of such Personal Data is under Article 6.1 (b) of
the General Data Protection Regulation (GDPR).

We will also use Visitor Personal Data to evaluate the efficiency of our events.
Our lawful basis in the processing of such Personal Data is under Article 6.1
(f) of the General Data Protection Regulation (GDPR).

We may also ask your consent to communicate with you regarding the provision of
services or notify you about new services, changes and improvements. For persons
located in the EEA, our lawful basis in the processing of such Personal Data is
under Article 6.1 (a) of the GDPR.


FOR REFERRAL PARTNERS

With respect to Referral Partners, Contentstack does not disclose personal
identifying information for marketing purposes other than as described below. We
use such personal data, as well as Tracking Information connected with your
personal data for purposes of account and Referral Partner program
administration. For persons located in the EEA, our lawful basis in the
processing of such Personal Data is under Article 6.1 (a) and (d) of the GDPR.


FOR CUSTOMERS

To Provide the Services

With respect to our Customers and their account users, Contentstack does not
disclose personal identifying information for marketing purposes other than as
described in this Privacy Policy. We use such personal data, as well as Tracking
Information connected with your personal data for purposes of account and
services administration and providing the Services. We link IP Addresses with
cookies and your email address in order to identify you and track your use of
the Services. The collection of this particular set of Tracking Information and
other data for the provision of the Site use of the Services, and the processing
of the data, is absolutely necessary for the operation of the Site and Services.

For Customer employees or contractors we link your email address to the Customer
master account to coordinate provision of the SaaS and related Services as well
as to track usage of the SaaS.

If you post any comments or tags to others on your team in your use of the SaaS
Services, then we will collect the Personal Data you tag with there to share
with your team and the persons on your team that you tagged.

If you provide your payment information, we will use that information to charge
you for the Services you purchase.

For persons located in the EEA, our lawful basis in the processing of such
Personal Data is under Article 6.1 (c) and (f) of the GDPR.

Fraud and SaaS stability and security

We use Personal Data, Content, Tracking Information, and your usage history to
detect fraud, abuse, violation of our contract terms, violation of any laws,
rules or regulations, to ensure the stability and security of our Services, to
protect the rights, property or safety of Contentstack or to protect public
safety and threats to public health. For persons located in the EEA, our lawful
basis in the processing of such Personal Data is under Article 6.1 (d) and (f)
of the GDPR.

Direct Marketing and Updating You Regarding the Use of the Services

We will use Customer contact information to contact you via email or by phone,
if necessary, to let Customers know about Services we and our affiliates
provide, new Services or features or to update you regarding Customer use of the
Services. For persons located in the EEA, our lawful basis in the processing of
such Personal Data is under Article 6.1 (f) of the GDPR.

To Improve the Quality of Services

We use Tracking Information and usage history to improve the quality of our
Services, including, but not limited to user experience. For persons located in
the EEA, our lawful basis in the processing of such Personal Data is under
Article 6.1 (f) of the GDPR.

Social Media

We may offer you the opportunity to engage with our Site and content we produce
on or through third-party social networking websites, plug-ins and applications.
When you engage with our content on or through third-party social networking
websites, plug-ins and applications, you may allow us to have access to certain
information associated with your social media account, which may include
Personal Data (e.g., name, username, email address, profile picture, gender) to
deliver the content or as part of the operation of the website, plug-in or
application. When you provide information from your social media account, we
may, through third party advertisers or the social media host website or
application, use this information to personalize your experience on the
third-party social networking websites, plug-ins and applications, and to
provide you with other products or services you may request. Contentstack does
not build profiles based on this information. The sharing of such information is
exclusively controlled by the social media platform you are using. If you do not
wish to share such information or exercise any data subject rights related to
such information, please refer to the privacy notices or policies of the social
media platform you are using. For persons located in the EEA, our lawful basis
in the processing of such Personal Data is under Article 6.1 (f) of the GDPR.

Behavioral Advertising

Third parties such as ad networks and other advertising companies may serve
advertisements on other websites and social networking sites (We do not have
advertising on our Sites). Those third parties may use cookies, tracer tags or
web beacons to report certain information about your visits to our Sites and
other websites, such as web pages you visit and your response to ads, in order
to measure the effectiveness of our marketing campaigns, better understand our
users and to deliver ads that are more relevant to you.

To find out how to control and where possible, opt out of having your
information used by participating companies for online behavioral advertising
purposes, we encourage you to visit the following site:

United States of America

Digital Advertising Alliance: http://optout.aboutads.info/#!/

Network Advertising Initiative: https://optout.networkadvertising.org/?c=1

Canada

Digital Advertising Alliance of Canada’s (DAAC) http://youradchoices.ca/choices

European Union/European Economic Area & United Kingdom

European Interactive Digital Advertising Alliance:
https://www.youronlinechoices.eu/

Please note that if you choose to opt-out you must opt-out of each web browser
on each computer, mobile device and tablet you use. If you opt-out of receiving
interest-based ads, you will continue to receive advertising, but it will not be
based on online behavioral information about you. For persons located in EEA our
lawful basis in the processing of such Personal Data is under Article 6.1 (f) of
the GDPR

Aggregated Statistics

To the extent permitted by law, Contentstack will use Tracking Information to
compile and/or create for analytical purposes, statistical, aggregated data
relating to our users and the Sites and Services and display or share this
information. Aggregated data is derived from Personal Information and Tracking
Information but in its aggregated form it is de-identified in a manner so that
it cannot be used to identify any individual or individuals. This data is used
to understand our customer base, their needs, to develop, improve, and market
our services. For persons located in the EEA, our lawful basis in the processing
of such Personal Data is under Article 6.1 (f) of the GDPR.

Do Not Track Settings and Signals

Some web browsers may transmit “do not track” signals to the websites and other
online services with which your web browser communicates. There is no standard
that governs what websites should do if they receive these signals. We currently
do not respond to “Do Not Track” browser signals, settings or similar
mechanisms. If and when a standard is established, we may revise our policy on
responding to these signals. Third parties may collect personal information
about your online activities over time and across sites when you visit the Sites
or use the Sites or Services as set forth below.


HOW WE SHARE INFORMATION

We will not sell, rent, or share Personal Data with third parties outside of our
company without your consent, except in the following ways:

Law Enforcement and Internal Operations

Personal Data, Tracking Information, Content and End User Data may be provided
where we are required to do so by law, or if we believe in good faith that it is
reasonably necessary (i) to respond to claims asserted against Contentstack or
to comply with the legal process (for example, discovery requests, subpoenas or
warrants); (ii) to enforce or administer our policies and agreements with users;
(iii) for fraud prevention, risk assessment, investigation, customer support,
product development and debugging purposes; or (iv) to protect the rights,
property or safety of Contentstack, its users or members of the general public.
We will use commercially reasonable efforts to notify users about law
enforcement or court ordered requests for data unless otherwise prohibited by
law. However, nothing in this Privacy Policy is intended to limit any legal
defenses or objections that you may have to any third party request to compel
disclosure of your information.

Account Owner & Teammates

If you are a group user under an account owned by your employer, we may use your
email address to link your use to your employer account. We may also share your
email, password and use history with your employer and use history with your
employer in connection with the use of the Services they purchased and
authorized you to use. We also may share log information with tracking use of
the Services with the account owner for purposes of preserving the
security/integrity of the Services and improving the Services.

If you post comments or tags, your information that you post and user name will
be shared with the teammates you tag or comment to.

Referral Partners

We may share the identity with the parties Referral Partners refer us to.

Business Transfer

Contentstack may sell, transfer or otherwise share some or all of its assets,
including your Personal Data, in connection with a merger, acquisition,
reorganization or sale of assets or in the event of bankruptcy. Under such
circumstances, Contentstack will use commercially reasonable efforts to notify
its users if their personal information is to be disclosed or transferred and/or
becomes subject to a different privacy policy.

Affiliates

Contentstack provides Personal Data and Tracking Information to our affiliates
that need to use such Information to provide the Services.

Third Parties

We sometimes contract with other companies and individuals to perform functions
or services on our behalf, such as software maintenance, data hosting, sending
email messages, etc. We necessarily have to share your Personal Data with such
third parties as may be required to perform their functions. We take steps to
ensure that these parties take protecting your privacy as seriously as we do,
including entering into Data Processing Addendum and incorporating EU Model
Clauses. For companies that have relied on EU-U.S. and Swiss-US Privacy Shield
certification, we are following up to ensure as quickly as possible that any
data transfers from them are implemented with a lawful basis for transfer out of
the EEA, even in cases where the vendor continues to commit the principles of
EU-U.S. and Swiss-US Privacy Shield.

Third Party Service Providers

Third party service providers may collect Personal Data on our behalf directly
from you and share it with us. Such providers that collect information via
cookies can be found on our Cookie Policy. The others are listed below

We use Channeltivity to manage and provide information to our Referral Partners.
It collects Referral Partner, name, email address and other contact information
for this purpose. Channeltivity includes the EU Standard Contractual Clauses in
their Data Protection Addendum and we have a Data Processing Addendum in place
with them. For more information, please refer to the Channeltivity Privacy
Policy.

We utilize the DocuSign application (‘DocuSign’) and other applications to
enable contracts and notices to be signed, provided to and shared with
third-party suppliers, customers and business partners electronically,
collecting name, address and other information required to execute and validate
contracts and protect against fraud. Docusign has Binding Corporate Rules and
sometimes relies on the EU Standard Contractual Clauses as well. We have a Data
Processing Addendum in place with them. For more information please refer to
DocuSign’s privacy policy.

We use Google Forms to collect inquiries from our Site. Processing takes place
in the United States. Google uses the EU Standard Contractual Clauses as a basis
for transfer. For more information on Google Forms and Google’s privacy
practices, please review their privacy policy at
https://www.google.com/policies/privacy/.

We use HotJar to collect aggregated insights regarding use of the Sites by
Visitors and potential Customers, HotJar collects the IP Addresses (in a
de-identified format), device type, geographic location (country only),
referring pages and pages visited and clicks on the Sites. We do not match this
data with other Personal Data and Hotjar states that all of its processing takes
place within the European Union under the terms of a DPA we have with them. If
you do not wish HotJar to collect data, please follow the instructions HotJar
provides, and for more information, please refer to their privacy policy.

We use Intercom in connection with our Sites and Services to store and track
usage statistics, support conversations and contact information such as name and
email in connection with those support live chat conversations. Intercom is used
for customer support purposes. In particular, we provide a limited amount of
your information (such as sign-up date and some personal information like your
email address) to Intercom, Inc. (“Intercom”) and utilize Intercom to collect
data for analytics purposes when you visit our website or use our product. As a
data processor acting on our behalf, Intercom analyzes your use of our website
and/or product and tracks our relationship by way of cookies and similar
technologies so that we can improve our service to you. For more information on
Intercom's use of cookies, please visit
https://www.intercom.com/terms-and-policies#cookie-policy. We may also use
Intercom as a medium for communications, either through email, or through
messages within our product(s). As part of our service agreements, Intercom
collects publicly available contact and social information related to you, such
as your email address, gender, company, job title, photos, website URLs, social
network handles and physical addresses, to enhance your user experience.
Processing takes place in the United States. We have entered into a Data
Processing Addendum with them using the EU Standard Contractual Clauses. For
more information on the privacy practices of Intercom, please visit their
privacy policy. Intercom’s services are governed by Intercom’s terms of use
which can be found at https://www.intercom.com/terms-and-policies#terms.

We also may use Marketo to track, follow up and market products to existing
customers based on the name, email address and other contact information
provided and tracking information collected through cookies. If you would like
to be removed from such marketing, follow the removal instructions at the bottom
of the emails sent to you. Processing takes place in the United States. Data is
processed in the United States under a Data Privacy Addendum and Standard
Contractual Clauses. Please refer to Marketo’s Privacy Notice for more
information.

We may use MixPanel to onboard customers and track your interaction with our
Services and third party services through our Services. It collects name,
contact information and other Personal Data. Data is processed in the United
States. Data is only shared subject to a Data Protection Addendum with the EU
Standard Contractual Clauses. For more information please check out Mixpanel’s
privacy policy as it applies to their general practices and their mobile, apps
and web analytics.

We also may use Outreach to send you emails after you sign up for the Services
or if you indicate an interest in receiving information and track your
interaction with those emails based on the email address Customers provide to
us. We have a Data Processing Addendum with EU Standard Contractual Clauses in
place with them. If you wish for us to remove yourself, please follow the
instructions at the bottom of the email communications. For more information on
Outreach, follow the link to https://www.outreach.io/legal/privacy-policy/.

We use Salesforce.com to collect personal information related to sales (name,
contact information, employer) in order to follow up on inquiries and sales to
our customers or potential customers who have contacted us. Data is only shared
subject to a Data Protection Addendum as well as Binding Corporate Rules. For
more information about Salesforce’s privacy practices refer to Salesforce’s
privacy policies and notices.

We use Twilio’s Authy service for a two-factor confirmation your identity to use
the Services. We store your personal information in the form of your contact
information to confirm your identity to keep your account secure. Twilio relies
on the EU Standard Contractual Clauses as a basis for international transfer.For
information on the privacy practices of Authy and its parent company Twilio,
please read the Twilio Privacy Policy.

We use Typeform to collect and track survey feedback from our customers, which
includes the email contact information of people providing feedback. Data is
processed in Spain. For more information regarding Typeform’s privacy and
security practices, please refer to their Privacy Policy and Terms.

We use the tool "Zendesk" on our website and within our SaaS, an offer of
Zendesk Inc, which supports us in the processing of Customer requests (inquiries
and customer support) using cookies to link requests to Customer email. The
recorded information is processed by Zendesk on different servers, some of which
are located in the United States. Zendesk collects information about your
browser, your hardware and software, your Internet service provider as well as
your IP address, which can also be sent to the United States. Zendesk uses this
information to provide the services described above. Zendesk has filed Binding
Corporate Rules with the Dutch and UK authorities, and we have a Data Processing
Addendum in place with them. For more information on data protection, visit
Zendesk’s Privacy Policy: If you do not want share information with Zendesk, you
can refuse to set a cookie in your browser settings.

We use the services G2, ZoomInfo and TechTarget to provide us with interested
Customer insights and contacts based on the consents they have obtained from
their users. In each case, we have data processing terms in place with them. If
you have used these sites and have provided consent via their services, you can
get more information from the G2 privacy policy, ZoomInfo privacy policy and
privacy center and TechTarget privacy policy on your rights and choices.

Third Party Sources

We collect Customer Personal Data for potential customers to reach out to
regarding the services. For a list of third party data providers please go to
our Third Party Providers and Data Sources Disclosure Page.

Your Information Choices

Right to Review and Rectify Your Personal Data

Customers can update most of their Personal Data by logging on to their account
(except their contact email, which cannot be edited because it is tied to the
account). However, if additional assistance is required to change or delete
inaccuracies within your Personal Data or you would like to know what
information about you was collected, please contact us at
privacy@contentstack.com.

Right to Remove or Withdraw Consent

You have the right to withdraw consent where such consent is required to share
or use data and you may request that we delete your Personal Data. If you
receive communications from us and no longer wish to receive them, please follow
the removal instructions in the email or change your account settings. You can
delete your Personal Data by logging into your account and deleting your
account.

However, since your Personal Data is required for us to provide the Services to
you, deleting it, especially your email address, will also terminate your access
to the services. Deleting your Personal Data does not mean that all of it will
be removed. We may be required by law to retain your data, or retain data to
exercise or defend legal claims, fulfill contractual obligations with our
customers; retain some information in connection with our obligation to provide
the Services. We may de-identify and anonymize some data for purposes of
retaining it.

Data Portability

If you would like us to transmit your Personal Data to another company providing
similar services, to the extent required by law, we will work with them to do so
upon request and verification of such request with both the requestor and the
company receiving the Personal Data.

Data Retention

We take steps to delete data after we no longer have a legitimate purpose for
retaining it. After master accounts are terminated, we delete Customer Content
data and End User data within 180 days after termination. We retain Customer
information as long as necessary to achieve legitimate business purposes (such
as to defend against legal claims or archive with anonymization techniques) or
as required by law.

California Privacy Notice

We do not believe that we “sell” the data of consumers as defined in the
California Consumer Privacy Act (CCPA). As a “Service Provider” under the CCPA,
we will not “sell” consumer data as defined in the CCPA or use consumer data for
any other purpose other than business operations and fulfilling our contractual
obligations to our Customers.

Even so, we provide for many of the rights set forth in the CCPA as set out in
the “Your Information Choices” section above.

With respect to consumer personal information, as defined by the CCPA, if we
were to collect such consumer personal information, you would be entitled to
certain rights with respect to such data. California law would permit you to
request that we:

 * Provide you: the categories of personal information we have collected or
   disclosed about you in the last twelve months; the categories of sources of
   such information; the business or commercial purpose for collecting or
   selling your personal information; and the categories of third parties with
   whom we shared personal information.

 * Provide access to and/or a copy of certain information we hold about you.

 * Delete certain information we have about you.

You would also have the right to receive information about the financial
incentives that we offer to you (if any). You also have the right not to be
discriminated against (as provided for in applicable law) for exercising certain
of your rights.

Certain information may be exempt from such requests under applicable law. For
example, we need certain types of information so that we can provide the
Services to you, to defend against legal claims, detect fraud for compliance
with applicable law and other business operations purposes. If you ask us to
delete certain information, you may no longer be able to access or use the
Services.

As explained above, we do not believe that we currently “sell” consumer data. If
we did, you would have the right to make the requests set out herein. You would
also be able to designate an authorized agent to make a request on your behalf.
To do so, you would have to provide us with written authorization or a power of
attorney, signed by you, for the agent to act on your behalf. You would also
still need to verify your identity directly with us prior to responding to or
complying with any requests.


RIGHT TO OPT OUT

To the extent we ever do "sell" Personal Information, you have the right to opt
out of that sale. Note that if you chose to use our Services again after
requesting to opt-out, that will serve as a voluntary opt-in as we require use
of your Personal Information to provide the Services.


YOUR PRIVACY RIGHTS (CALIFORNIA AND NEVADA)

Even though we don’t sell consumer data, under California’s “Shine the Light”
law California Civil Code § 1798.83 California residents, and under Nevada law,
Nevada residents may still request and obtain from us, once a year, free of
charge, a list of third parties, if any, to which we disclosed their Personal
Information for direct marketing purposes during the preceding calendar year and
the categories of Personal Information shared with those third parties. If you
are a California or Nevada resident and wish to obtain that information, please
submit your request by sending us an email at privacy@contentstack.com, or write
us at Contentstack, attention Legal, 315 Montgomery St. #909, San Francisco, CA
94104. We will confirm your identity and respond in accordance with legal
requirements.


DATA PRIVACY FRAMEWORK (DPF)

Contentstack complies with the EU-U.S. Data Privacy Framework (EU-U.S. DPF), the
UK Extension to the EU-U.S. DPF, and the Swiss-U.S. Data Privacy Framework
(Swiss-U.S. DPF) as set forth by the U.S. Department of Commerce. Contentstack
has certified to the U.S. Department of Commerce that it adheres to the EU-U.S.
Data Privacy Framework Principles (EU-U.S. DPF Principles) with regard to the
processing of personal data received from the European Union in reliance on the
EU-U.S. DPF and from the United Kingdom (and Gibraltar) in reliance on the UK
Extension to the EU-U.S. DPF. Contentstack has certified to the U.S. Department
of Commerce that it adheres to the Swiss-U.S. Data Privacy Framework Principles
(Swiss-U.S. DPF Principles) with regard to the processing of personal data
received from Switzerland in reliance on the Swiss-U.S. DPF. If there is any
conflict between the terms in this privacy policy and the EU-U.S. DPF Principles
and/or the Swiss-U.S. DPF Principles, the Principles shall govern. To learn more
about the Data Privacy Framework (DPF) program, and to view our certification,
please visit https://www.dataprivacyframework.gov/.

In compliance with the EU-U.S. DPF and the UK Extension to the EU-U.S. DPF and
the Swiss-U.S. DPF, Contentstack commits to resolve DPF Principles-related
complaints about our collection and use of your personal information. EU and UK
and Swiss individuals with inquiries or complaints regarding our handling of
personal data received in reliance on the EU-U.S. DPF and the UK Extension to
the EU-U.S. DPF and the Swiss-U.S. DPF should first contact Contentstack at:
privacy@contentstack.com. In compliance with the EU-U.S. DPF and the UK
Extension to the EU-U.S. DPF and the Swiss-U.S. DPF, Contentstack commits to
cooperate and comply respectively with the advice of the panel established by
the EU data protection authorities (DPAs) and the UK Information Commissioner’s
Office (ICO) and the Gibraltar Regulatory Authority (GRA) and the Swiss Federal
Data Protection and Information Commissioner (FDPIC) with regard to unresolved
complaints concerning our handling of personal data received in reliance on the
EU-U.S. DPF and the UK Extension to the EU-U.S. DPF and the Swiss-U.S. DPF.
Individuals have the possibility, under certain conditions, to invoke binding
arbitration for complaints regarding DPF compliance not resolved by any of the
other DPF mechanisms. See Annex I of the DPF Principles for additional
information:
https://www.dataprivacyframework.gov/s/article/ANNEX-I-introduction-dpf?tabset-35584=2.

Contentstack has responsibility for the processing of personal information it
receives under the DPF Principles and subsequently transfers to a third party
acting as an agent on its behalf. Contentstack shall remain liable under the DPF
Principles if its agent processes such personal information in a manner
inconsistent with the DPF Principles, unless Contentstack proves that it is not
responsible for the event giving rise to the damage.The Federal Trade Commission
has jurisdiction over Contentstack’s compliance with the EU-U.S. Data Privacy
Framework (EU-U.S. DPF) and the UK Extension to the EU-U.S. DPF, and the
Swiss-U.S. Data Privacy Framework (Swiss-U.S. DPF). Contentstack may disclose
personal information in response to lawful requests by US public authorities,
including to meet national security or law enforcement requirements.




PROTECTION OF DATA

We have implemented reasonable administrative, technical and physical security
measures to protect your personal information against unauthorized access,
destruction or alteration. For example:

 * SSL encryption (https) everywhere where we deal with Personal Data.

 * Password protection on your account.

 * Customer Personal Data is kept on secure, encrypted servers.. We also have an
   EEA instance that stores data (other than data shared with our subprocessors
   located outside of the EEA) from our European customers in Ireland and
   Germany. All other customers’ data is stored in the United States

 * SSL encryption and API key for backend storage of User Content.

 * Restricting staff access to Personal Data protected by password logs and two
   factor authentication.

 * Regular staff privacy and security training.

However, because no security system can be 100% effective, we cannot completely
guarantee the security of any information we store, process or transmit.


OTHER TERMS

Third Party Links and Services

The Sites and Services may contain links to other websites and services or use
services not provided by Contentstack. Contentstack cannot be, and is not
responsible for the use of data, privacy practices or the content of those
websites or services. You should be aware of this when you leave our site and be
sure to review the privacy statements of each website you visit that collects
information. This Privacy Policy applies solely to personal information
collected by Contentstack.

Users Under 16 Years of Age

The Sites and Services do not knowingly collect personal information from users
under the age of 16 nor are they intended to be used by anyone under 16. If you
are under the age of 16, you are not permitted to use the Sites and Services or
to disclose Personal Information using the Sites and Services. If we learn we
have collected or received Personal Information from a child under 16, we will
delete that information. If you believe we might have any information from or
about a child under 16, please contact us at privacy@contentstack.com.

Privacy Policy Changes

Although most changes are likely to be minor, Contentstack may change its
Privacy Policy from time to time, and in Contentstack's sole discretion.
Contentstack encourages visitors to frequently check this page for any changes
to its Privacy Policy. In the event we make material changes to our Privacy
Policy, we will notify you in advance by email or by notice when you log in to
the Sites and Services or both. Your continued use of this site after any change
in this Privacy Policy will constitute your acceptance of such change.

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