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Submitted URL: http://thecurrent.com/
Effective URL: https://www.thecurrent.com/
Submission Tags: tranco_l324
Submission: On April 08 via api from DE — Scanned from DE
Effective URL: https://www.thecurrent.com/
Submission Tags: tranco_l324
Submission: On April 08 via api from DE — Scanned from DE
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Open subnavigationLink to home page Open Search Dropdown Link to home pageOpinionPodcastVideoPolitical Link to home SubscribeSubscribe News from the open internet THE LATEST Marketing Strategy|April 4 WHAT'S DRIVING THE ROSY OUTLOOK FOR THE U.S. AD INDUSTRY THIS YEAR? Some ad industry forecasters just increased their projections for this year, suggesting optimism around political spend, the Olympics, CTV, and other factors. Travis Clark -------------------------------------------------------------------------------- Data Privacy|April 4 ENGINEERS SOUND OFF ON GOOGLE’S PRIVACY SANDBOX AT IAB TECH LAB COOKIES EVENT Ilyse Liffreing -------------------------------------------------------------------------------- Retail|March 27 AUDIO AND RETAIL ARE GETTING IN TUNE WITH ONE ANOTHER Travis Clark -------------------------------------------------------------------------------- Retail|March 25 RETAIL DATA IS ENTERING THE UPFRONTS AS MEASUREMENT GETS MORE IMPORTANT Chris Brooklier ACROSS THE INTERNET * LOGGED OUT Disney+ will start rolling out its password sharing crackdown in June, says Disney CEO Bob Iger. -------------------------------------------------------------------------------- * SPOTIFY GETS INTO LIVE The audio streaming platform will produce between 5 and 20 live experiences for brands to sponsor, reports Adweek. -------------------------------------------------------------------------------- * CREATIVITY MOMENT Comedian Kristen Wiig reprises her SNL Target skit for the retailer's new national campaign. -------------------------------------------------------------------------------- * B2B ON CTV Ad Age goes behind LinkedIn's B2B ad strategy on NBC's streaming ecosystem. -------------------------------------------------------------------------------- * DUPLICATE WSJ reports that Forbes for years ran a "copycat" website where it ran ads intended for the original site, and stretched posts into formats that could include more ads. -------------------------------------------------------------------------------- * HOLLYWOOD MERGER Paramount enters exclusive merger talks with Skydance, the WSJ reports. -------------------------------------------------------------------------------- * PAID SEARCH Google considers charging for AI-powered search in big change to business model, the Financial Times reports. -------------------------------------------------------------------------------- * KEEPING SCORE Disney CEO Bob Iger said that ESPN's upcoming standalone streaming platform will be available through Disney+ for bundle subscribers. -------------------------------------------------------------------------------- * IN THE PAINT The NBA launched its first FAST channel, which will be available exclusively on The Roku Channel for a limited time. -------------------------------------------------------------------------------- * CUTTING IT 54% of American adults have either cut the cord or never had it in the first place as streaming viewership grows, according to a new report from the Video Advertising Bureau. OPINION * Opinion|April 4 5 MINUTES WITH INTENT IQ’S FABRICE BEER-GABEL Fabrice Beer-Gabel -------------------------------------------------------------------------------- * Opinion|April 3 IT’S TIME TO RETIRE THE MARKETING FUNNEL Talia Arnold -------------------------------------------------------------------------------- * Opinion|March 26 AS COOKIES WANE, THOSE WHO’VE DONE THEIR HOMEWORK WILL BE IN GOOD SHAPE Grant Whitmore -------------------------------------------------------------------------------- * Opinion|March 21 CTV IS AT A TIPPING POINT — AND LEADING THE WAY FOR PUBLISHERS EVERYWHERE Tim Sims The Readout 32% OF US STREAMING CANCELLATIONS ARE ‘WON BACK’ AFTER 6 MONTHS New data suggests an opportunity for streaming services to focus their attention on winning back those who canceled, at a time when the metrics of success are shifting. READ MORE VIDEO click to start video Video ASKING FOR A FRIEND: WHAT IS GREEN MEDIA? Unilever Head of U.S. Media Investment and Partnerships, Aaron Sobol explains green media and what the industry can do to increase sustainability efforts. -------------------------------------------------------------------------------- Video Video HOT SEAT WITH SAMSUNG'S JANET LEE click to start video -------------------------------------------------------------------------------- Video Video ASKING FOR A FRIEND: HOW DO I ACTIVATE FIRST-PARTY DATA? click to start video -------------------------------------------------------------------------------- Video Video FOR CONTEXT: THE EVOLUTION OF RETAIL click to start video SUBSCRIBE TO THE CURRENT * Work Email: * By checking here, you acknowledge our Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime. SIGN UP Form not loading? Click here to subscribe. WRITERS Ilyse Liffreing Engineers sound off on Google’s Privacy Sandbox at IAB Tech Lab cookies event -------------------------------------------------------------------------------- Damian Fowler L’Oréal’s Lex Bradshaw-Zanger on brand-building in a mobile-first marketplace -------------------------------------------------------------------------------- Chris Brooklier Retail data is entering the upfronts as measurement gets more important -------------------------------------------------------------------------------- Zac Wang Why are so many B2B firms sponsoring the Olympics? -------------------------------------------------------------------------------- Emma Shepherd 71% of TV viewers in Southeast Asia watch ad-supported streaming -------------------------------------------------------------------------------- Travis Clark What’s driving the rosy outlook for the U.S. ad industry this year? PODCAST * WHY BRAND-FUNDED SHOWS ARE GETTING BIGGER ON STREAMING -------------------------------------------------------------------------------- * HOW AI CAN HELP COMBAT STREAMING INDECISION -------------------------------------------------------------------------------- * ADVERTISERS BUILD THEIR STRATEGY AROUND THE TV SCREEN -------------------------------------------------------------------------------- * HOW MLS PLANS TO CAPITALIZE ON 2026 WORLD CUP FEVER TRENDING * Data Privacy|March 13 HOW CONSUMER HEALTH GIANT RECKITT IS FUTURE-PROOFING ITS MARKETING EFFORTS BY GOING OMNICHANNEL Zac Wang -------------------------------------------------------------------------------- * Culture|March 7 WHAT BRANDS CAN LEARN FROM STANLEY AND THE BUYING POWER OF WOMEN Ilyse Liffreing -------------------------------------------------------------------------------- * Opinion|March 19 ADVERTISERS ARE ON AN ‘INEVITABLE PATH’ TOWARD QUALITY, THANKS TO COMMERCE DATA Brian Mandelbaum -------------------------------------------------------------------------------- * Data Privacy|March 14 JUST FOR CONVERSIONS? WHY MARKETERS MAY BE MISSING THE BIGGER PICTURE ON RETAIL DATA. Zac Wang -------------------------------------------------------------------------------- * Streaming|February 13 HOW STREAMING CONSOLIDATION COULD IMPACT UPFRONT DEALS Chris Brooklier -------------------------------------------------------------------------------- * Leaders|March 4 L’ORÉAL’S LEX BRADSHAW-ZANGER ON BRAND-BUILDING IN A MOBILE-FIRST MARKETPLACE Damian Fowler -------------------------------------------------------------------------------- Link to The Current home page * Website privacy policy * Terms of Service * Do not sell or share my info © 2024 The Trade Desk. All rights reserved. * Link to YouTube * Link to LinkedIn * Link to Email Connect With Us Subscribe WE CARE ABOUT YOUR PRIVACY We and our 69 partners store and/or access information on a device, such as unique IDs in cookies to process personal data. You may accept or manage your choices by clicking below or at any time in the privacy policy page. These choices will be signaled to our partners and will not affect browsing data.Cookie Policy WE AND OUR PARTNERS PROCESS DATA TO PROVIDE: Use precise geolocation data. Actively scan device characteristics for identification. Store and/or access information on a device. Personalised advertising and content, advertising and content measurement, audience research and services development. List of Partners (vendors) I Accept Reject All Manage Preferences ABOUT YOUR PRIVACY * YOUR PRIVACY * TARGETING COOKIES * PERFORMANCE COOKIES * STRICTLY NECESSARY COOKIES * FUNCTIONAL COOKIES * STORE AND/OR ACCESS INFORMATION ON A DEVICE 52 PARTNERS CAN USE THIS PURPOSE * PERSONALISED ADVERTISING AND CONTENT, ADVERTISING AND CONTENT MEASUREMENT, AUDIENCE RESEARCH AND SERVICES DEVELOPMENT 65 PARTNERS CAN USE THIS PURPOSE * USE PRECISE GEOLOCATION DATA 22 PARTNERS CAN USE THIS PURPOSE * ACTIVELY SCAN DEVICE CHARACTERISTICS FOR IDENTIFICATION 10 PARTNERS CAN USE THIS PURPOSE * ENSURE SECURITY, PREVENT AND DETECT FRAUD, AND FIX ERRORS 41 PARTNERS CAN USE THIS PURPOSE * DELIVER AND PRESENT ADVERTISING AND CONTENT 33 PARTNERS CAN USE THIS PURPOSE * MATCH AND COMBINE DATA FROM OTHER DATA SOURCES 39 PARTNERS CAN USE THIS PURPOSE * LINK DIFFERENT DEVICES 28 PARTNERS CAN USE THIS PURPOSE * IDENTIFY DEVICES BASED ON INFORMATION TRANSMITTED AUTOMATICALLY 40 PARTNERS CAN USE THIS PURPOSE YOUR PRIVACY We process your data to deliver content or advertisements and measure the delivery of such content or advertisements to extract insights about our website. We share this information with our partners on the basis of consent. You may exercise your right to consent, based on a specific purpose below or at a partner level in the link under each purpose. These choices will be signaled to our vendors participating in the Transparency and Consent Framework. More information List of IAB Vendors TARGETING COOKIES Targeting Cookies These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising. Cookies Details PERFORMANCE COOKIES Performance Cookies These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance. Cookies Details STRICTLY NECESSARY COOKIES Always Active These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information. Cookies Details FUNCTIONAL COOKIES Functional Cookies These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly. Cookies Details STORE AND/OR ACCESS INFORMATION ON A DEVICE 52 PARTNERS CAN USE THIS PURPOSE Store and/or access information on a device Cookies, device or similar online identifiers (e.g. login-based identifiers, randomly assigned identifiers, network based identifiers) together with other information (e.g. browser type and information, language, screen size, supported technologies etc.) can be stored or read on your device to recognise it each time it connects to an app or to a website, for one or several of the purposes presented here. List of IAB Vendors | View Illustrations PERSONALISED ADVERTISING AND CONTENT, ADVERTISING AND CONTENT MEASUREMENT, AUDIENCE RESEARCH AND SERVICES DEVELOPMENT 65 PARTNERS CAN USE THIS PURPOSE Personalised advertising and content, advertising and content measurement, audience research and services development * USE LIMITED DATA TO SELECT ADVERTISING 40 PARTNERS CAN USE THIS PURPOSE Switch Label Advertising presented to you on this service can be based on limited data, such as the website or app you are using, your non-precise location, your device type or which content you are (or have been) interacting with (for example, to limit the number of times an ad is presented to you). View Illustrations * CREATE PROFILES FOR PERSONALISED ADVERTISING 37 PARTNERS CAN USE THIS PURPOSE Switch Label Information about your activity on this service (such as forms you submit, content you look at) can be stored and combined with other information about you (for example, information from your previous activity on this service and other websites or apps) or similar users. This is then used to build or improve a profile about you (that might include possible interests and personal aspects). Your profile can be used (also later) to present advertising that appears more relevant based on your possible interests by this and other entities. View Illustrations * USE PROFILES TO SELECT PERSONALISED ADVERTISING 32 PARTNERS CAN USE THIS PURPOSE Switch Label Advertising presented to you on this service can be based on your advertising profiles, which can reflect your activity on this service or other websites or apps (like the forms you submit, content you look at), possible interests and personal aspects. View Illustrations * CREATE PROFILES TO PERSONALISE CONTENT 20 PARTNERS CAN USE THIS PURPOSE Switch Label Information about your activity on this service (for instance, forms you submit, non-advertising content you look at) can be stored and combined with other information about you (such as your previous activity on this service or other websites or apps) or similar users. This is then used to build or improve a profile about you (which might for example include possible interests and personal aspects). Your profile can be used (also later) to present content that appears more relevant based on your possible interests, such as by adapting the order in which content is shown to you, so that it is even easier for you to find content that matches your interests. View Illustrations * USE PROFILES TO SELECT PERSONALISED CONTENT 17 PARTNERS CAN USE THIS PURPOSE Switch Label Content presented to you on this service can be based on your content personalisation profiles, which can reflect your activity on this or other services (for instance, the forms you submit, content you look at), possible interests and personal aspects. This can for example be used to adapt the order in which content is shown to you, so that it is even easier for you to find (non-advertising) content that matches your interests. View Illustrations * MEASURE ADVERTISING PERFORMANCE 57 PARTNERS CAN USE THIS PURPOSE Switch Label Information regarding which advertising is presented to you and how you interact with it can be used to determine how well an advert has worked for you or other users and whether the goals of the advertising were reached. For instance, whether you saw an ad, whether you clicked on it, whether it led you to buy a product or visit a website, etc. This is very helpful to understand the relevance of advertising campaigns. View Illustrations * MEASURE CONTENT PERFORMANCE 33 PARTNERS CAN USE THIS PURPOSE Switch Label Information regarding which content is presented to you and how you interact with it can be used to determine whether the (non-advertising) content e.g. reached its intended audience and matched your interests. For instance, whether you read an article, watch a video, listen to a podcast or look at a product description, how long you spent on this service and the web pages you visit etc. This is very helpful to understand the relevance of (non-advertising) content that is shown to you. View Illustrations * UNDERSTAND AUDIENCES THROUGH STATISTICS OR COMBINATIONS OF DATA FROM DIFFERENT SOURCES 42 PARTNERS CAN USE THIS PURPOSE Switch Label Reports can be generated based on the combination of data sets (like user profiles, statistics, market research, analytics data) regarding your interactions and those of other users with advertising or (non-advertising) content to identify common characteristics (for instance, to determine which target audiences are more receptive to an ad campaign or to certain contents). View Illustrations * DEVELOP AND IMPROVE SERVICES 43 PARTNERS CAN USE THIS PURPOSE Switch Label Information about your activity on this service, such as your interaction with ads or content, can be very helpful to improve products and services and to build new products and services based on user interactions, the type of audience, etc. This specific purpose does not include the development or improvement of user profiles and identifiers. View Illustrations * USE LIMITED DATA TO SELECT CONTENT 18 PARTNERS CAN USE THIS PURPOSE Switch Label Content presented to you on this service can be based on limited data, such as the website or app you are using, your non-precise location, your device type, or which content you are (or have been) interacting with (for example, to limit the number of times a video or an article is presented to you). View Illustrations List of IAB Vendors USE PRECISE GEOLOCATION DATA 22 PARTNERS CAN USE THIS PURPOSE Use precise geolocation data With your acceptance, your precise location (within a radius of less than 500 metres) may be used in support of the purposes explained in this notice. List of IAB Vendors ACTIVELY SCAN DEVICE CHARACTERISTICS FOR IDENTIFICATION 10 PARTNERS CAN USE THIS PURPOSE Actively scan device characteristics for identification With your acceptance, certain characteristics specific to your device might be requested and used to distinguish it from other devices (such as the installed fonts or plugins, the resolution of your screen) in support of the purposes explained in this notice. List of IAB Vendors ENSURE SECURITY, PREVENT AND DETECT FRAUD, AND FIX ERRORS 41 PARTNERS CAN USE THIS PURPOSE Always Active Your data can be used to monitor for and prevent unusual and possibly fraudulent activity (for example, regarding advertising, ad clicks by bots), and ensure systems and processes work properly and securely. It can also be used to correct any problems you, the publisher or the advertiser may encounter in the delivery of content and ads and in your interaction with them. List of IAB Vendors | View Illustrations DELIVER AND PRESENT ADVERTISING AND CONTENT 33 PARTNERS CAN USE THIS PURPOSE Always Active Certain information (like an IP address or device capabilities) is used to ensure the technical compatibility of the content or advertising, and to facilitate the transmission of the content or ad to your device. List of IAB Vendors | View Illustrations MATCH AND COMBINE DATA FROM OTHER DATA SOURCES 39 PARTNERS CAN USE THIS PURPOSE Always Active Information about your activity on this service may be matched and combined with other information relating to you and originating from various sources (for instance your activity on a separate online service, your use of a loyalty card in-store, or your answers to a survey), in support of the purposes explained in this notice. List of IAB Vendors LINK DIFFERENT DEVICES 28 PARTNERS CAN USE THIS PURPOSE Always Active In support of the purposes explained in this notice, your device might be considered as likely linked to other devices that belong to you or your household (for instance because you are logged in to the same service on both your phone and your computer, or because you may use the same Internet connection on both devices). List of IAB Vendors IDENTIFY DEVICES BASED ON INFORMATION TRANSMITTED AUTOMATICALLY 40 PARTNERS CAN USE THIS PURPOSE Always Active Your device might be distinguished from other devices based on information it automatically sends when accessing the Internet (for instance, the IP address of your Internet connection or the type of browser you are using) in support of the purposes exposed in this notice. List of IAB Vendors Back Button COOKIE LIST Filter Button Consent Leg.Interest checkbox label label checkbox label label checkbox label label Clear checkbox label label Apply Cancel Confirm My Choices Reject All Allow All