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https://sovos.com/shipcompliant/content-library/dtc-beer-report/?mkt_tok=MzM0LUhWTi0yNDkAAAGPc7vScuvz1j32fhrIcOaVe...
Submission: On November 15 via api (November 15th 2023, 9:06:56 pm UTC) from US — Scanned from DE

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2023 DIRECT-TO-CONSUMER BEER SHIPPING REPORT




2023 DIRECT-TO-CONSUMER BEER SHIPPING REPORT

The third annual Direct-to-Consumer (DtC) Beer Shipping Report, presented by
Sovos ShipCompliant and the Brewers Association, finds that consumer interest
and enthusiasm for having their favorite brews shipped to their front doors has
continued to grow. The report offers an in-depth analysis of a consumer poll and
an economist’s review of the DtC beer shipping market.

The Sovos ShipCompliant/Harris Poll consumer survey finds that state laws are
not keeping up with consumer demand. Nearly eight out of 10 (81%) regular craft
beer drinkers have tried a beer while traveling that they wish they could
purchase but it’s not available near their home. Additionally, 88% say there
should be greater legal access to DtC beer shipping. However, as of March 2023,
just 11 states and Washington, D.C. currently permit DtC beer shipping. (Regular
craft beer drinkers are defined as those who drink craft beer at least once per
month.) 


READ THE 2023 DIRECT-TO-CONSUMER BEER SHIPPING REPORT NOW:

*
First Name:




*
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*
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*
Email Address:




*
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*
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By checking the above box, you are consenting to Sovos’ privacy policy and
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our services that is most helpful to you. You may opt out at any time.
Click here for more information.

All data is protected and secure, as outlined in our privacy policy.





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Service apply.
DOWNLOAD


Missed revenue for states and craft brewers




The potential market scope for DtC beer has yet to reach its peak, but the
numbers show that consumers are willing to spend the money for craft beer to be
shipped directly to their residence. In fact, 72% of regular craft beer drinkers
report they would spend $50 or more per month if they could, while 51% say they
would spend $100 or more per month. 








THE SURVEY REVEALED THE FOLLOWING KEY TAKEAWAYS:

 * DtC demand is growing. While regulation in the beer industry continues to
   hinder DtC growth, consumer intent and desire to make such purchases is on
   the rise. The want to purchase craft beer DtC has increased among regular
   craft beer drinkers from 54% in 2022 to 61% in 2023.  
 * Increased interest for out-of-state brews. The majority of regular craft beer
   drinkers (79%) are likely to purchase craft beer via DtC shipping in the
   future, an increase from the 75% who said they would do so in 2022.  
 * DtC shipping can lead to increased sales. Hear it straight from the source:
   85% of regular craft beer drinkers say they would be likely to try a
   brewery’s latest beer if there were a DtC shipping option, with 82% saying
   they would be more likely to purchase more frequently from that brewery. 



The Direct-to-Consumer Beer Shipping Report also profiles DtC craft beer drinker
demographics. Download your complimentary copy of the report today for an
in-depth look at the consumer and producer sides of this emerging market. 

*THIS SURVEY WAS CONDUCTED ONLINE WITHIN THE UNITED STATES BY THE HARRIS POLL ON
BEHALF OF SOVOS SHIPCOMPLIANT FROM JANUARY 3-5, 2023 AMONG 756 U.S. ADULTS AGES
21 AND OLDER, AMONG WHOM 568 DRINK CRAFT BEER AT LEAST ONCE PER MONTH. THE
SAMPLING PRECISION OF HARRIS ONLINE POLLS IS MEASURED BY USING A BAYESIAN
CREDIBLE INTERVAL. FOR THIS STUDY, THE SAMPLE DATA IS ACCURATE TO WITHING +/-
4.2 PERCENTAGE POINTS USING A 95% CONFIDENCE LEVEL. FOR COMPLETE SURVEY
METHODOLOGY, INCLUDING WEIGHTING VARIABLES AND SUBGROUP SAMPLE SIZES, PLEASE
CONTACT SOVOS SHIPCOMPLIANT AT HELLOSHIP@SOVOS.COM. 





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