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Home11th Annual Strategic Internal Communications - East
11TH ANNUAL STRATEGIC INTERNAL COMMUNICATIONS - EAST
11TH ANNUAL STRATEGIC INTERNAL COMMUNICATIONS - EAST
CULTIVATING A CULTURE OF CONNECTION: STRATEGIC INTERNAL COMMUNICATIONS
STRATEGIES TO FOSTER THE NEW EMPLOYEE EXPERIENCE IN 2024
July 16, 2024 - July 18, 2024 | Boston
Follow & Tweet #ALIComms
Pre-Conference Workshops:
Tuesday, July 16
General Sessions:
Wednesday, July 17
Thursday, July 18
Register by June 7th and save $400
Register
About Agenda Speakers Sponsors Venue Contact Pricing / Register
THE #1 TOP-RATED CONFERENCE FOR INTERNAL COMMUNICATIONS. JOIN YOUR PEERS IN
BOSTON TO RECONNECT, SHARE STORIES AND HEAR THE LATEST BEST PRACTICES FOR
ENGAGING YOUR EMPLOYEES!
FEATURED SPEAKERS
ALAN FLIPPEN
Assistant Vice President For Communications And Content
DONNA TUTTLE
Vice President, Marketing Communications
HELEN TARLETON
Director, Employee & Community Engagement
Welcome to the 11th Annual Strategic Internal Communications – East Conference!
We’re thrilled to announce our upcoming event, focused on Cultivating A Culture
Of Connection: Strategic Internal Communications Strategies To Foster The New
Employee Experience In 2024.
Join us from July 16th – July 18th in beautiful Boston, as we bring together
industry experts and communication professionals from around the world to
discuss the latest trends, insights, and best practices in internal
communications:
As businesses continue to adapt to a rapidly changing world, internal
communication has become more critical than ever. Our conference is designed to
equip you with the tools and strategies you need to effectively communicate with
your employees and foster a culture of connection within your organization.
Through a mix of peer case studies, panel discussions, and interactive
workshops, you’ll gain valuable insights into how to create compelling employee
engagement programs, leverage technology to enhance internal communication and
overcome common communication challenges.
Don’t miss this incredible opportunity to connect with your peers, learn from
industry experts, and gain the skills and knowledge you need to take your
internal communication strategy to the next level. Register today for the 11th
Annual Strategic Internal Communications – East Conference!
IN THIS 3-DAY CONFERENCE, YOU WILL HAVE THE OPPORTUNITY TO CATCH UP WITH YOUR
PEERS, LEARN ABOUT THE CHALLENGES THEY’RE FACING—AND THE TACTICS THEY’RE USING
TO OVERCOME THEM.
The communications world has been flipped upside down and this conference will
outline practical and tactical solutions to help you:
* Importance of communication in fostering a culture of connection within an
organization
* Best practices for crafting an effective internal communications strategy
* Strategies for leveraging technology to enhance internal communication and
employee engagement
* The role of storytelling in communicating company culture and values
* Effective communication during times of change and crisis
* Measuring the effectiveness of internal communication efforts
* Building a strong employer brand through effective internal communication
* The role of leadership in driving a culture of connection and effective
internal communication
* Creating engaging employee experiences through effective communication and
connection
* Addressing common communication challenges and barriers within organizations.
BENEFITS OF ATTENDING THIS ALI CONFERENCE
Attending the 11th Annual Strategic Internal Communications – East Conference
can offer numerous benefits to communication professionals, including:
* Gaining valuable insights and best practices from industry experts and peers
* Learning about the latest trends and technologies in internal communication
* Discovering new strategies for fostering employee engagement and connection
* Networking with other communication professionals, building relationships and
expanding professional connections
* Acquiring new skills and knowledge to enhance your internal communication
strategy
* Staying up-to-date on industry developments and emerging best practices
* Having the opportunity to ask questions and receive feedback from experts
* Enhancing your personal and professional brand by attending a prestigious
industry event
* Experiencing the vibrant and diverse city of Boston
* Returning to work with fresh perspectives and ideas to apply to your
organization
PAST STRATEGIC INTERNAL COMMUNICATIONS – EAST CONFERENCES
WHO SHOULD ATTEND
This Conference is designed for Directors, Managers, Vice Presidents,
Specialists, Officers, Leaders and Consultants in:
* Internal Communications
* Corporate Communications
* Employee Communications
* Public Relations
* Digital Communications
* Social Media
* Marketing Communications
* Change Communications
* Executive Communications
* HR Communications
* Communications Director
* Brand Communications
* Content Strategist
* Digital Marketing
* Creative Director
BENEFITS OF A 3-DAY ALL-ACCESS PASS
Maximize your time by signing up for our Pre-Conference Workshops on Tuesday,
July 16.
Interactive Pre-Conference Workshops are led by thought leaders and experts on
strategic internal communications. Each small group session will prepare you for
the conference the following day, provide you with practical answers to
questions that keep you up at night, and inspire you to creatively tackle your
most pressing internal communications challenges.
INCLUDED IN YOUR REGISTRATION: WITH YOUR 3-DAY IN-PERSON PASS, YOU’LL HAVE
ACCESS TO:
Three full days of valuable content and networking opportunities, designed to
help you build connections and drive success in your internal communications
role.
25+ speakers who will share their expertise, insights, and best practices on a
range of topics related to strategic internal communications and fostering a
culture of connection.
An interactive pre-conference workshop day, featuring smaller group sessions
focused on specific topics to help you set the foundation for the main
conference.
A bonus networking reception exclusively for workshop attendees and speakers,
providing a valuable opportunity to connect with others in the industry.
A comprehensive contact list of all attendees, which you can use for future
networking and professional development.
A certificate of completion for CEUs, recognizing your participation in this
valuable professional development opportunity.
Breakout groups and peer-led case studies and panels, giving you the chance to
connect with and learn from your peers in the industry.
Additional networking breakouts throughout the conference, providing valuable
opportunities to connect with other communication professionals.
Continental breakfast, coffee, and refreshments throughout the conference to
keep you fueled and energized as you learn and connect.
HEAR FROM PAST ATTENDEES
“The content, the connections, and the entire experience were very helpful. It
felt really good to be back and meet with people again.”
Conference Attendee
9th Annual Strategic Internal Communications - East
“This was a fantastic event – kudos all around!”
Conference Attendee
9th Annual Strategic Internal Communications - East
“I loved pretty much everything about this event. Thank you!”
Conference Attendee
9th Annual Strategic Internal Communications - East
“I don’t have any improvements – it’s my first ALI conference and I am
interested in future events”
Conference Attendee
9th Annual Strategic Internal Communications - East
“Loved meeting people in person and hearing their success stories – very
inspirational”
Conference Attendee
9th Annual Strategic Internal Communications - East
“All of the knowledge and insight I gained + new connections with so many
amazing professionals in my field. Just an awesome event. Thank you so much!”
Conference Attendee
9th Annual Strategic Internal Communications - East
“The content, the connections, and the entire experience were very helpful. It
felt really good to be back and meet with people again.”
Conference Attendee
9th Annual Strategic Internal Communications - East
“This was a fantastic event – kudos all around!”
Conference Attendee
9th Annual Strategic Internal Communications - East
“I loved pretty much everything about this event. Thank you!”
Conference Attendee
9th Annual Strategic Internal Communications - East
“I don’t have any improvements – it’s my first ALI conference and I am
interested in future events”
Conference Attendee
9th Annual Strategic Internal Communications - East
SEE HIGHLIGHTS FROM 2023 CONFERENCE
THANK YOU TO OUR SPONORS
PLATINUM SPONSOR
Blink links a workforce together and provides a one-stop shop that team members
can access to complete their work day.
Your ultimate internal communication software, from tailored news to the right
employees to creating a cohesive digital employee experience.
GOLD SPONSOR
Easily create, send, manage, and measure engaging email campaigns and internal
communications with Workshop.
SILVER SPONSOR
Get access to professional email designs and newsletter templates. Get powerful
email analytics and reporting. Optimize and improve internal communications.
PoliteMail helps communications teams measure and improve performance for all
key email metrics, including Attention, Readership, and Engagement.
Inspire employees with the world’s #1 employee communications cloud and
intranet.
Create Videos Like a Pro — Create beautiful videos in minutes. Over 350
professionally-designed video templates. Impress your boss with high-quality
videos — without crazy high agency fees.
Our Employee Experience Platform (EXP) is an all-in-one employee app that
combines internal communication, engagement, recognition, intranet, and
measurement.
ADDITIONAL WAYS TO SAVE:
Are you a past ALI conference attendee or a nonprofit/government employee? We’re
pleased to offer you a discount on your registration for the 11th Annual
Strategic Internal Communications – East conference. Plus, if you’re attending
with a team, you can save even more!
Alumni Rate:
Past ALI conference attendees can save $200 on their registration by using the
promotion code “ALUM” at checkout. Don’t miss this opportunity to reconnect with
the ALI community and learn from some of the top experts in the industry. If you
have any questions, feel free to contact us at 773-695-9400 or
connect@aliconferences.com.
Team Discounts:
Attending the conference with colleagues? Great news! You can save on your
registration fees when you register as a team:
Team of 2: Save $200 each
Team of 3: Save $300 each
Team of 4: Register three team members and get the fourth registration for free!
Nonprofit/Government Discount:
We appreciate the hard work and dedication of nonprofit and government
employees, and we’re pleased to offer a $200 discount on your registration fee.
Don’t miss out on this opportunity to save on your registration fee for the 11th
Annual Strategic Internal Communications – East conference. We look forward to
seeing you in Boston!
WHAT PEOPLE ARE SAYING
“Each speaker was intentional on keeping the “strategic” message in their
presentations. Well done”
Conference Attendee
9th Annual Strategic Internal Communications - East
“It was a very engaging day and the presenters gave time to the audience to
interject their experience. Very well paced”
Conference Attendee
9th Annual Strategic Internal Communications - East
“Being in a room with like-minded individuals who are facing the same challenges
is very reassuring and helpful to all come together and forge a path forward!
Love hearing the solutions that work for others and learning things I can bring
back to our organization. Logistically – it’s also amazing to be in a nicely
sized hotel that can accommodate our meeting space but be small enough to run up
to the room etc if you need to. I love the size of the conference, too. Feels
small enough that you get to know folks but large enough that multiple
industries and challenges are shared and it’s a diverse Group.”
Conference Attendee
9th Annual Strategic Internal Communications - East
“Kevin Finke is wonderful and did such a nice job engaging the audience and
keeping the event flowing. The venue and food also are top-notch. Just an
amazing overall experience.”
Conference Attendee
9th Annual Strategic Internal Communications - East
“The lunch excursions are very valuable. I appreciated seeing Lisa McClear come
on stage at the beginning of the day to introduce the conference.”
Conference Attendee
9th Annual Strategic Internal Communications - East
“Intimate and great discussions.”
Conference Attendee
9th Annual Strategic Internal Communications - East
“Each speaker was intentional on keeping the “strategic” message in their
presentations. Well done”
Conference Attendee
9th Annual Strategic Internal Communications - East
“It was a very engaging day and the presenters gave time to the audience to
interject their experience. Very well paced”
Conference Attendee
9th Annual Strategic Internal Communications - East
“Being in a room with like-minded individuals who are facing the same challenges
is very reassuring and helpful to all come together and forge a path forward!
Love hearing the solutions that work for others and learning things I can bring
back to our organization. Logistically – it’s also amazing to be in a nicely
sized hotel that can accommodate our meeting space but be small enough to run up
to the room etc if you need to. I love the size of the conference, too. Feels
small enough that you get to know folks but large enough that multiple
industries and challenges are shared and it’s a diverse Group.”
Conference Attendee
9th Annual Strategic Internal Communications - East
“Kevin Finke is wonderful and did such a nice job engaging the audience and
keeping the event flowing. The venue and food also are top-notch. Just an
amazing overall experience.”
Conference Attendee
9th Annual Strategic Internal Communications - East
LEARN MORE ABOUT ALI CONFERENCES
Learn more about our services, conferences, trainings, and how you can connect
with us.
Learn More
AGENDA
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The time zone for this event: [EST]
PRE-CONFERENCE WORKSHOPS: FIND OUT WHY ALI WORKSHOPS ARE CONSISTENTLY RATED AS
VALUABLE TIME SPENT! - 07/16/2024
9:00 am - 9:30 am
CONTINENTAL BREAKFAST, COFFEE & REGISTRATION
Enjoy complimentary coffee, teaand continental breakfast as you meet your
workshop leader and fellow attendees.Stop by the registration desk to sign-in
and pick up your materials for the next 3 days.We'll kick things off at 9:30!
9:30 am - 11:00 am
WORKSHOP A: CRAFTING COMMUNICATION THAT CATALYZES CHANGE
Caitlin Harper, Founder | Commcoterie
An organization’s ability to create, navigate, and communicate change is vital.
And yet, many communicators don’t know exactly how to help drive successful
organizational change thatsticks.In this workshop, we’ll explore three strategic
change communication pillars and their associated tactics that make change
communication more compelling. Attendees can bring existing change messaging
from their organization or craft new communication during the workshop and use
what we learn to create messaging that informs, engages,and motivates employees
to not only take ownership over current changes, but be change-ready for future
changes.
11:00 am - 11:15 am
MORNING NETWORKING SESSION: START YOUR DAY WITH CONNECTIONS
11:15 am - 12:30 pm
WORKSHOP B: TOP TEN IC CHALLENGES WITH TACTICAL SOLUTIONS
Maddy Rieman, Head of Customer Success | Cerkl
In this interactive session, we dive into the 10 most common IC Challenges,
providing tactical takeaways you can implement immediately. In our collaborative
opening, we will identify which of the following topics are most relevant to
workshop attendees, ensuring ample time to address the most pressing challenges:
* Targeting the Right Audience
* Communicating in Times of Change
* Personalizing Communications at Scale
* Building an Omni-channel Employee Experience
* Identifying the Comms Metrics that Matter Most (+ the ones that don’t)
* Ongoing Campaign Socialization
* Communicating with a Diverse Workforce
* Effectively Onboarding Employees
* Show your ROI
* Future-proofing your Comms Stack
12:30 pm - 2:00 pm
LUNCH ON YOUR OWN, BUT NOT ALONE — RESERVATIONS ARE BOOKED
2:00 pm - 3:15 pm
WORKSHOP C: BUILDING BRAND TRUST FROM THE INSIDE OUT THROUGH EMPLOYEE ADVOCACY
Bo Breuklander, Principal Consultant | Breuklander Communications
Discover the potential of employee advocacy for amplifying brand messages,
strengthening communications, and fostering a culture of engagement. Join us as
we dive into aligning organizational goals, leveraging existing channels, and
crafting compelling messages that resonate with employees. This session will
empower you with practical strategies, tools, and insights to amplify brand
messages and measure impact. Don't miss this opportunity to improve your
cross-functional communications and unleash the power of brand champions within
your organization.
3:15 pm - 3:30 pm
QUICK CONNECT: 15 - MINUTE NETWORKING BREAK
3:30 pm - 4:45 pm
WORKSHOP D: HOW SYSTEMS, STRUCTURE AND GENERATIVE AI CAN TAME INFORMATION
OVERLOAD & RENEW EMPLOYEE ENGAGEMENT
Ann Barlow, EVP + Chief Engagement Officer | Peppercomm
Jackie Kolek, Chief Innovation Officer | Peppercomm
Key Details:
* Companies made significant technology investments at the onset of the
pandemic, which were highly effective in connecting employees with one
another and their employers.·
* Now, with more employees returning to on-site work, employers are using a
hodge-podge of systems, structures and technologies, rather than adjusting
for a new dynamic.
* Organizations can still leverage technology and systems to engage employees,
even those not tethered to screens all day, but they must do a better job of
meeting employees where theyare, both physically and mentally.·
* A combination of generative AI-driven tailored communication, greater
investment in communication training for managers, and a reexamination and
remix of current approaches cantransform not only the effectiveness of
contemporary company communication, but also employee sentiment toward the
companiesthey work for
In this session, Ann Barlow and Jackie Kolek will explore how employers can
leverage systems and structure to ensure their internal communications are
deliberate, effective, and well-received. They will provide specific strategies
for communication and people & culture leaders to prevent employee and manager
disengagement, frustration and turnover, and ensure allemployees feel valued and
heard
4:45 pm - 5:00 pm
CLOSE OF WORKSHOPS
5:00 pm - 6:00 pm
NETWORKING RECEPTION FOR WORKSHOP ATTENDEES, SPEAKERS & SPONSORS @ VENUE BAR
Cheerst o a great day full of content! Join us in the hotel lobby main barfor
complimentary drinks and networking with your peers.
6:30 pm - 8:00 pm
DINNER WITH A GROUP — RESERVATIONS HAVE BEEN MADE TO TAKE IN THE SIGHTS OF
BOSTON
First time in Boston?Want toget out of the hotel? Meet your peers in the lobby
at 6:00.You'll be heading out to dinner at a local hot spot as you take in the
sights of the city.
DAY 1: GENERAL SESSIONS - 07/17/2024
8:30 am - 9:00 am
REGISTRATION: BADGES, BREAKFAST, & BEVERAGES
Enjoy complimentary coffee, tea and continental breakfast as you meet your
fellow attendees. Sign-in, pick up your materials and enjoy a continental
breakfast before we start the day. Be sure to stop by and visit your sponsors!
9:00 am - 9:30 am
CHAIRPERSON'S WELCOME & SPEED NETWORKING
Cody Loveland, Founder & Owner | CBL Leadership Group
Welcome to the 11th Annual Strategic Internal Communications Conference.In this
fast-paced forum, you'll get to know your fellow peers, their biggestinternal
communications challenges, and a few fun facts.
9:30 am - 10:05 am
HOW A CENTENNIAL CELEBRATION – AND A SUCCESSFUL COMMS PLAN, CAN BUILD PRIDE,
CREATE INSPIRATION, AND PROVIDE PURPOSE
Eric Haman, Director, Global Corporate Communications | West Pharmaceutical
Services
Faced with a once-in-a-career opportunity and high expectations, how do you
connect ~11,000 team members across 50 locations and 20 countries to a common
purpose? Learn how a successful campaign, a lot of creativity, and engaged
participation at all levels–from management to the shop floor, can build pride,
create inspiration, and provide a renewed sense of purpose.
10:05 am - 10:40 am
UPLEVEL YOUR INTERNAL COMMUNICATION TEAM: TAKE YOUR TEAM FROM SCRAPPY TO
SYNCHRONIZED
Pinaki Kathiari, CEO | Local Wisdom
Amanda Todd, Director of Internal Communications | Expel
Join the ranks of savvy communicators who've embraced the Local Wisdom Internal
Communication Team Maturity Model Assessment–a game-changer in shaping your
team's journey and influencing your key stakeholders to invest more resources.
The model helps uncover your teams’ current maturity, define where you want to
go, and clearly articulate how greater investment will result in measurable
business impact. This session not only unveils the cutting-edge and updated
framework, but also provides precise use cases you will be able to immediately
apply after the session.
10:40 am - 11:10 am
MORNING NETWORKING MIXER: CONNECTING WITH ATTENDEES AND SPONSORS
Enjoy complimentary coffee, tea, and other refreshments as you network with your
peers. Be sure to stop by and visit your sponsors and be sure to fill out your
evaluation forms
11:10 am - 11:45 am
BRINGING THE EMPLOYEE VOICE TO HEALTHCARE
Rachel Medanic, Engagement Strategist | Rachel Medanic Communications
Alan Flippen, Assistant Vice President for Communications and Content | Mount
Sinai Health System
Giving employees a way to communicate broadly outside of their immediate team is
often uncertain territory for large organizations that aren’t used to the
real-time employee voice or traditionally have only an annual employee survey.
Health care professionals at Mount Sinai Health System embraced channels for
peer-to-peer recognition in ways that created positive impacts for the average
employee’s feelings of connectedness and belonging. Stephanie Ramos, Director of
Internal Communications at MSHS leads a team that was supported by a formal
champion program and change management strategies from Rachel Medanic, an
internal communications consultant that gave significant results that continue
to compound.
In this session attendees will learn:
* How enabling channels for the employee voice can strengthen the culture of
connectednessand belonging.
* How leadership and manager participation in using the same communications
channels as employees use can be powerful.
* Best practices for highlighting employee voices.
11:45 am - 12:20 pm
FIRESIDE CHAT: INTERNAL COMMUNICATIONS BEST PRACTICE
Rachel Folz, Director of Product | Cerkl
Learn from Cerkl CEO and a Cerkl client about the best practices for internal
communication they have developed at their organization. Hear about how they
overcame some challenges that many communicators face and leave with a deeper
understanding of the impacts you can have at your organization. Whether you're a
seasoned communication pro or just starting your journey, this discussion will
provide valuable insights and practical tips to help your organization thrive
through strong internal communication.
12:20 pm - 2:15 pm
LUNCH ON YOUR OWN, BUT NOT ALONE — RESERVATIONS ARE BOOKED!
Reservations have been made at a number of local restaurants.Don't miss this
opportunity to have lunch with your peers at a local Boston hot spot!
**Everyone
is financially responsible for their own lunch.
2:15 pm - 2:50 pm
INTERACTIVE GROUP SESSION: STRATEGIES FOR INTERNAL COMMUNICATION ALIGNMENT
Cody Loveland, Founder & Owner | CBL Leadership Group
2:50 pm - 3:05 pm
DATA - BACKED BEST PRACTICES FOR INTERNAL EMAILS
Melissa Katski-Berry, Enterprise Accounts Sales Manager | PoliteMail
After years of predictions email was being replaced, it’s stronger than ever and
remains the primary corporate communicationschannel. And why not?It helps you
reach targetedaudiences with ease, requires little to no training, is a simple
store of information and searchable record of communications.But email isn’t
perfect, and corporate communications must overcome overloaded inboxes, short
employee attention spans, and aplethora of unread and ignored critical messages.
The solution to overload is email intelligence – and PoliteMail can offer best
practices based on analysis of over 3 billion internal emails sent to nearly 14
million employees globally.
3:05 pm - 4:05 pm
SPONSOR SHOWCASE AND NETWORKING BREAK: DISCOVER THE LATEST INNOVATION
Enjoy complimentary coffee, tea, and other refreshments as you network with your
peers. Be sure to stop by and visit your sponsors!
4:05 pm - 4:45 pm
PANEL: OVERCOMING CHALLENGES IN INTERNAL COMMUNICATION PRACTICES
Kimberly Blackburn, Senior Director, Internal Communications | Centene
Corporation
Jenny Cameron, Strategic Customer Experience Manager | Workvivo
Helen Tarleton, Director, Employee & Community Engagement | UCB
Sarah Hay, Director, Internal Communications | American Tower
This panel will explore various obstacles encountered in internal communication
practices within organizations and strategies to overcome them. Attendees will
gain valuable insights into innovative approaches, best practices, and tools to
enhance internal communication effectiveness, fostering collaboration,
engagement, and alignment within their organizations.
5:00 pm - 6:00 pm
CLOSE OF DAY 1 — JOIN US FOR A NETWORKING RECEPTION @ VENUE BAR
Don't stop the conversation! Join us at the lobby bar as you networkwith your
peers and sponsors in the adjacent at the #ALIcommsParticipate in raffles &
sign-up for dinner with your peers!
6:30 pm - 8:00 pm
DINNER WITH A GROUP — RESERVATIONS HAVE BEEN MADE
Want to keep the conversation going? Join a group of attendees for dinner at a
local Boston hot spot.
Sign-up at the registration desk or during the networking
reception to join a group at tonight's dine-around. Reservations have been
made.
**Dutch treat
DAY 2: GENERAL SESSIONS - 07/18/2024
8:30 am - 9:00 am
BREAKFAST & VISIT YOUR SPONSORS
9:00 am - 9:30 am
CHAIRPERSON INTERACTIVE RECAP
Cody Loveland, Founder & Owner | CBL Leadership Group
Cody will lead the group in discussing their takeaways & lessons learned from
Day 1.
9:30 am - 10:05 am
HOW WHATABURGER TRANSFORMED ITS EMPLOYEE COMMUNICATIONS WITH A MOBILE APP
Donna Tuttle, Vice President, Marketing Communications | Whataburger
Whataburger is an iconic Texas-based regional burger company with more than
1,000 restaurants, 51,000 employees and a superfan following. Over its 74 year
history, it has built an amazing culture. Like many hospitality companies,
though, it was challenged to connect with its 50,000 frontline Family Members
(employees). In 2023, Whataburger launched its first-ever mobile app, which
allowed the company to begin communicating directly with hourly workers. The
result: increased retention, powerful engagement and rich employee feedback from
the field. Vice President of Marketing and Communication Donna Tuttle will take
you through the company’s journey to build and grow the WhataLIFE app and share
tips and tools for other organizations considering a similar digital tool.
10:05 am - 10:40 am
HOW CITADEL SHARPENED THEIR INTERNAL COMMUNICATIONS STRATEGY AND TRANSFORMED
THEIR BUSINESS: A FIRESIDE CHAT
Greg Petsche, Director of Employee Communications | Citadel
Jeff Corbin, Principal Strategic Advisor | Staffbase
10:40 am - 11:10 am
MORNING NETWORKING MIXER: CONNECTING WITH ATTENDEES AND SPONSORS
Enjoy complimentary coffee, tea, and other refreshments as you network with your
peers.Be sure to stop by and visit your sponsors and be sure to fill out your
evaluation forms.
11:10 am - 11:45 am
INTERACTIVE GROUP BREAKOUT: EFFECTIVE TEAM COMMUNICATION
11:45 am - 12:00 pm
WHAT’S TRENDING WITH VIDEO? BY PLAYPLAY
During this spotlight technology session, you’ll learn how to communicate with
impactful videos, including:
* How to engage your audiences with different types of videos
* Content that can be created quickly and easily – without a full production
team
* Ensuring your brand identity across all projects and teams
* How to save time using the latest tips, trends and technologies to create and
share video across any platform, easily
12:00 pm - 12:40 pm
PANEL: IMPLEMENTING INTERNAL COMMUNICATION PLANS FOR SUCCESS
Kim Saltmarsh, Director, Internal Communications | Bright Horizons
Panelists will share their experiences and insights on key considerations such
as stakeholder engagement, message delivery channels, measurement, and
adaptability. Attendees will gain actionable strategies and real-world examples
to optimize their internal communication efforts, fostering a cohesive and
informed workforce that drives organizational goals forward.
12:40 pm - 12:55 pm
KEY TAKEAWAYS, CONFERENCE WRAP - UP
SPEAKERS
Kimberly Blackburn
Senior Director, Internal Communications | Centene Corporation
Kim Saltmarsh
Director, Internal Communications | Bright Horizons
Melissa Katski-Berry
Enterprise Accounts Sales Manager | PoliteMail
Jeff Corbin
Principal Strategic Advisor | Staffbase
Caitlin Harper
Founder | Commcoterie
Rachel Folz
Director of Product | Cerkl
Maddy Rieman
Head of Customer Success | Cerkl
Greg Petsche
Director of Employee Communications | Citadel
Donna Tuttle
Vice President, Marketing Communications | Whataburger
Rachel Medanic
Engagement Strategist | Rachel Medanic Communications
Helen Tarleton
Director, Employee & Community Engagement | UCB
Alan Flippen
Assistant Vice President for Communications and Content | Mount Sinai Health
System
Amanda Todd
Director of Internal Communications | Expel
Bo Breuklander
Principal Consultant | Breuklander Communications
Cody Loveland
Founder & Owner | CBL Leadership Group
Jackie Kolek
Chief Innovation Officer | Peppercomm
Eric Haman
Director, Global Corporate Communications | West Pharmaceutical Services
WHAT PEOPLE ARE SAYING
“Each speaker was intentional on keeping the “strategic” message in their
presentations. Well done”
Conference Attendee
9th Annual Strategic Internal Communications - East
“It was a very engaging day and the presenters gave time to the audience to
interject their experience. Very well paced”
Conference Attendee
9th Annual Strategic Internal Communications - East
“Being in a room with like-minded individuals who are facing the same challenges
is very reassuring and helpful to all come together and forge a path forward!
Love hearing the solutions that work for others and learning things I can bring
back to our organization. Logistically – it’s also amazing to be in a nicely
sized hotel that can accommodate our meeting space but be small enough to run up
to the room etc if you need to. I love the size of the conference, too. Feels
small enough that you get to know folks but large enough that multiple
industries and challenges are shared and it’s a diverse Group.”
Conference Attendee
9th Annual Strategic Internal Communications - East
“Kevin Finke is wonderful and did such a nice job engaging the audience and
keeping the event flowing. The venue and food also are top-notch. Just an
amazing overall experience.”
Conference Attendee
9th Annual Strategic Internal Communications - East
“The lunch excursions are very valuable. I appreciated seeing Lisa McClear come
on stage at the beginning of the day to introduce the conference.”
Conference Attendee
9th Annual Strategic Internal Communications - East
“Intimate and great discussions.”
Conference Attendee
9th Annual Strategic Internal Communications - East
“Each speaker was intentional on keeping the “strategic” message in their
presentations. Well done”
Conference Attendee
9th Annual Strategic Internal Communications - East
“It was a very engaging day and the presenters gave time to the audience to
interject their experience. Very well paced”
Conference Attendee
9th Annual Strategic Internal Communications - East
“Being in a room with like-minded individuals who are facing the same challenges
is very reassuring and helpful to all come together and forge a path forward!
Love hearing the solutions that work for others and learning things I can bring
back to our organization. Logistically – it’s also amazing to be in a nicely
sized hotel that can accommodate our meeting space but be small enough to run up
to the room etc if you need to. I love the size of the conference, too. Feels
small enough that you get to know folks but large enough that multiple
industries and challenges are shared and it’s a diverse Group.”
Conference Attendee
9th Annual Strategic Internal Communications - East
“Kevin Finke is wonderful and did such a nice job engaging the audience and
keeping the event flowing. The venue and food also are top-notch. Just an
amazing overall experience.”
Conference Attendee
9th Annual Strategic Internal Communications - East
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VENUE
ALL CONFERENCE SESSIONS & A REDUCED GROUP ROOM BLOCK WILL TAKE PLACE AT:
THE OMNI PARKER HOUSE
60 School Street
Boston, MA 02108
Tel: 617-227-8600
A local icon since 1855, the Omni Parker House is part of the very fabric of
historic Boston. This downtown Boston hotel is near some of the city’s
best-known sites, including Faneuil Hall Marketplace, Boston Common and stops on
the Freedom Trail like the Old State House.
This welcoming historic Boston hotel is an Italianate-style gem with rich wood
paneling and intricately carved moldings.
It’s award-winning restaurant serves the original Boston Cream Pie and Parker
House rolls, and it’s where John F. Kennedy famously proposed to Jacqueline
Bouvier
MAKE YOUR RESERVATIONS TODAY
To make a reservation at the reduced group rate of $295, please book here or
call 1-800-THE-OMNI and mention the “Advanced Learning Institute’s 11th Annual
Strategic Internal Communications – East Conference” by the cutoff date
of Friday, June 28, 2024.
FLYING:
Boston Logan International Airport (BOS)
Distance from venue: 2.8 miles (9 minutes)
MAKE YOUR RESERVATIONS
WHAT PAST ATTENDEES SAY:
"Love the engagement and positivity surrounding the presentations"
"Great variety of topics, professionals from across the country, clear agenda.
Also enjoyed lunch/dinner on your own/sign ups."
"Great communication tips and examples"
"Good topics, great chances to network and learn, nice variety of food
selections"
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* Early Bird
IN-PERSON 3-DAY ALL-ACCESS PASS
JULY 16-18, 2024
11TH ANNUAL STRATEGIC INTERNAL COMMUNICATIONS – EAST
$3,499.00$3,099.00
Register
* Early Bird
IN-PERSON 2-DAY ALL-ACCESS PASS
JULY 17-18, 2024
11TH ANNUAL STRATEGIC INTERNAL COMMUNICATIONS – EAST
$2,899.00$2,499.00
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* Early Bird
RECORDING 2-DAY PASS
JULY 17-18, 2024
11TH ANNUAL STRATEGIC INTERNAL COMMUNICATIONS – EAST
$1,799.00$1,399.00
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INCLUDED IN YOUR 3-DAY IN-PERSON PASS:
· 3 days of content and networking
· 25+ speakers
· Interactive pre-conference workshop day – smaller group, focused topics, to
set the foundation before the main, two-day conference
· Bonus networking reception for workshop attendees and speakers
· Contact list for future networking
· Link to presentations, resources, and content
· Certificate of completion for CEUs
· Breakout groups to talk with your peers
· Peer-led case studies and panels featuring best practices
· Networking breakouts
· Networking reception during the main conference
· Coffee & refreshments
INCLUDED IN YOUR 2-DAY IN-PERSON PASS:
· 2 days of content and networking during the main conference
· 20+ speakers
· Contact list for future networking
· Link to main conference presentations, resources and content
· Certificate of completion for CEUs
· Breakout groups to talk with your peers
· Peer-led case studies and panels featuring best practices
· Networking breakouts
· Networking reception
· Coffee & refreshments
INCLUDED WITH YOUR 2 DAY, CONFERENCE RECORDING PASS:
This registration option allows you to watch the presentation slides along with
the speakers’ audio from the comfort and convenience of your home or office,
whenever you’d like, through your personal computer or mobile device.
This pass includes access to:
· 8 Hours of On-Demand Training During the Main, 2-Day Conference
· 7 Pre-Recorded Case Studies, featuring 17+ Speakers
· 2 Thought Leader Panels
· A Link to Presentations & Resources Shared
*Your pre-recorded conference registration includes access to all audio
recordings and corresponding slides after the event concludes. Available
approximately 1 week from the event close, shared via a OneDrive link. All
recorded sessions will be available for you to access at no additional charge
until 12/31/24.
NEED LEADERSHIP APPROVAL?
Attending a conference, workshop, training, or seminar is the perfect way to
gain new knowledge, meet like-minded professionals, expand your skillset, and
expose yourself to new perspectives in your field. However, while you may see
the benefits of attending an event, getting the “thumbs up” from management may
take a bit of convincing. ALI is here to help. Click here to download a
Justification template.
ADDITIONAL WAYS TO SAVE:
ALUMNI RATE:
Past ALI conference attendees: Save $200 with promotion code "ALUM"
Questions? Contact us at 773-695-9400 or connect@aliconferences.com
TEAM DISCOUNTS:
Attend this training with colleagues and save!
* Team of 2: Save $200 each
* Team of 3: Save $300 each
* Team of 4: Register for 3 and get the 4th registration free
Contact us at 773-695-9400 or connect@aliconferences.com to receive
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NONPROFIT/GOVERNMENT DISCOUNT:
Nonprofit/government employees are eligible for a $200 discount. Contact us at
773-695-9400 or connect@aliconferences.com to receive your promotion code.
VENDOR RATES:
Non-sponsoring vendors are required to pay a registration fee for the 2-day
conference of $3,495. Contact us connect@aliconferences.com for the vendor
registration link.
TERMS & CONDITIONS OF YOUR REGISTRATION:
PAYMENT
Payment is due two weeks prior to the event. If payment has not been received
two weeks before the event, a credit-card hold, training form, or purchase order
will be taken to ensure your space.
CANCELLATION POLICY
You may make substitutions at any time; please notify us as soon as possible. If
you cancel (in writing) more than two weeks prior to the conference a refund
will be provided less a $399 administration fee. Registered delegates who do not
attend or who cancel two weeks prior to the conference or less will be issued a
credit memo. Credit memos will be valid for one year from date of issuance and
can be used by anyone in your organization.
PROGRAM CHANGES
Advanced Learning Institute, Inc. reserves the right to make changes in programs
and speakers, or to cancel programs if enrollment criteria are not met or when
conditions beyond its control prevail. Every effort will be made to contact each
enrollee if a program is canceled. If a program is not held for any reason,
A.L.I.’s liability is limited to the refund of the program fee only.
TESTIMONIALS
> "You all really pulled together an impressive group of folks. I loved speaking
> with the Salesforce and Amazon communication teams. I always feel that I take
> more than I give at these meetings, thank you for making it time well
> spent."—Vice President, Organizational Communications, American Cancer Society
> "This is the conference where innovators of our industry will convene & shape
> the blueprint for the modern communications function in the age of digital.
> This is the conference for you if you dare to challenge the status
> quo."—Senior Vice President, Corporate & Digital Communications Group,
> Mastercard
> "I loved the conference! I think the line-up was terrific and representative
> of all sizes of businesses which I think makes it useful for everyone and
> helps broaden the talking points & open up different scenarios on the
> overarching topic."—Manager, Corporate Communications, Scripps Network
> Interactive
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