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KITSBOW MODERNIZES THE CLASSIC DENIM SHIRT

PR Partner Press Release*

Posted by SGB Media | July 27, 2022



Kitsbow Cycling Apparel launched its purpose-designed Denim Icon Shirt that
“meets the standards of luxury apparel.”

The shirt is the same silhouette as Kitsbow’s Icon Shirt made with Pendleton
Wool. Vented gussets minimize binding across the shoulders, while front snaps
and rear vents adjust ventilation and allow for a wide temperature range of
wearability in warmer weather. 

“Our design team has been conceiving and designing high-performance apparel for
years—their designs deliver durable clothes, so comfortable they nearly
‘disappear’ when worn, and at the same time offer timeless style for the
discerning buyer,” explained David Billstrom, Kitsbow CEO. “Our team turned
their attention to the classic denim shirt, and the result is the most
comfortable, durable and stylish performance denim shirt available anywhere.”

The Denim Icon shirt comes in a Slate colorway with 4-way stretch and 3-way
blend twill. Available in three fits and sizes (women’s, Signature, and Relaxed
Athletic) in tall and regular lengths for 34 size/fit choices. Shirts are made
to order at Kitsbow’s Old Fort, NC, manufacturing facility.

Photo courtesy Kitsbow




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