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 * Home
 * Agenda
 * Focus Groups
 * Speakers
 * Contact Us
 * Attend Campaign360

 * Home
 * Agenda
 * Focus Groups
 * Speakers
 * Contact Us
 * Attend Campaign360


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ABOUT CAMPAIGN360


EFFECTING EFFORTLESS AND EXCEPTIONAL EXPERIENCES

BEYOND CONTENT OR CHANNELS, EXPERIENCES ARE THE NEW CURRENCY

Customers expect a great product, seamless service and relevant content in one
great experience. Increasingly, it’s up to marketers to ensure their brands
deliver.

The right channels, content and creativity all matter, but marketers and
agencies must align these with delivery in the most effortless way for
consumers.

Campaign360 will outline the strategies, tools and know-how to do it with
efficiency and excellence.

This year the theme is all about “Effortless and Exceptional Experiences”.



Where
Marina Bay Sands, Singapore





When
14 – 15 May 2024













2
Full days of
masterful content
300+
Senior marketers
from APAC region
50+
Global and regional
CMO speakers
12+
Self-curated focus
group sessions
50
2023 campaign power
listers reveal
Top 50
Brands announcement
by campaign asia
Mark your calendar
Campaign360 starts in
DAYS
173

:
HRS
02

:
MIN
02

:
SEC
34



on 14 – 15 May 2024






WHAT’S IN IT FOR YOU AT CAMPAIGN360?


THIS IS MORE THAN A CONFERENCE. THIS IS AN EXPERIENCE.

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CURATE YOUR AGENDA WITHOUT MISSING A BEAT

Choose how your agenda looks like and select topics you want to have a deep dive
in without forgoing other topics that are important to you.

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CELEBRATE YOURSELF, CELEBERATE OTHERS

This is the top gathering for marketers. We deliberately made it exclusive and
it will be where campaign’s top 50 brands and power list for 2023 are revealed

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DID WE MENTION
THERE’S A DEBATE?

Um yes…what’s the point of speakers coming in playing it safe? There’s no fun if
we don’t have a little bit of intellectual (but respectful) discourse!




OUR SPEAKERS


YOU’LL BE HEARING FROM TOP MARKETERS, BRANDING EXPERTS, AND CREATIVE MINDS
GLOBALLY AND REGIONALLY

 * Speaker A
   job title A
   Company A
 * Speaker B
   job title B
   company B

View Programme View All Speakers


HOW FOCUS GROUPS WORK

Campaign360 is unique in that it allows you to curate your own content and makes
networking easy to you by having peers come to you.
Pre-event


STEP 1: CHOOSE YOUR TWO TOPICS FROM THE LIST

There are over 20 topics (see below), you can make the selections on the survey
sent to you on successful registration, do this early!
During Event


STEP 2: HEAD TO YOUR ASSIGNED TABLE

You can head to your first assigned table (based on your selection of topic) and
meet with the topic leaders and other attendees who also chose the topic you
selected
During Event


STEP 3: MOVE TO YOUR NEXT ASSIGNED TABLE

On second rotation, move to our next table for the second topic you chose, meet
with your new topic leader and other attendees of the same focus group topic.




FOCUS GROUP TOPICS

MARKETING ECONOMICS

Topic A – Cost-efficiency in omnichannel marketing
Topic B – Optimising and getting the most of the martech stack
Topic C – Agility in light of macroeconomic uncertainties
Topic D – Getting the most out of ad spend
Topic E – We’re done with purpose, let’s think impact



EXPERTISE AND TALENT GROWTH

Topic F – What can B2C marketers learn from B2B marketers
Topic G – Hiring and retaining top talent
Topic H – What can B2B marketers learn from B2C marketers
Topic I – Automating workflows and tightening collaboration between teams



EXPERIENCE MARKETING DEEP-DIVE

Topic J – Evergreen experiences (quick wins and low hanging fruits to get
started)
Topic K – What’s missing in your customer journey?
Topic L – Sending the right message through proper content
Topic M – Managing an integrated omnichannel media planning system
Topic N – Enhancing customer experience through personalization



MAKING THE MOST OF MARKETING DATA

Topic O – Balancing act in data-driven marketing strategy
Topic P – Data protection, privacy, and regulations
Topic Q – Contextual marketing in the post-cookies era



MARKETERS OF THE FUTURE

Topic R – Becoming a trendsetter vs trend-followers
Topic S – The road from generative AI to AGI (artificial general intelligence)
Topic T – The rise of de-influencers





Focus Group
Topic Leaders Apply to Be
Topic Leader


AUDIENCE PROFILE

50+
Top Speakers

Invitation
Only

Content &
Experience-rich
Programme



JOB TITLES (NOT EXHAUSTIVE)

CMO
SVP/VP of Marketing
Marketing Director
Head of Marketing
Brand Director
Chief Customer/CX Officer
Communications Director
Digital Transformation Leads
Digital Marketing Leads



INDUSTRIES

Retail
Travel and Hospitality
Food and Beverages
Cars and Automabiles
Banking and Finance
Professional Services & B2B
Primary Sector
Government and NGOs
Agencies and solutions providers



COUNTRIES

Singapore
Malaysia
Philippines
Thailand
Indonesia
ANZ
Vietnam
Other APAC




DON’T JUST TAKE IT FROM US


WHAT OUR PAST ATTENDEES SAY



Another great session by Campaign that pushes the marketing industry’s thought
leadership. Always lovely to connect and share experiences with Like-minded
peers and I look forward to the next conference!



Melissa Wong
Marketing Director at Friesland Campina

 * 1




EVENT PARTNERS

 * 
 * 

Become a Partner


ATTEND CAMPAIGN360


GAIN ACCESS TO THE EVENT

VIRTUAL ACCESS

Virtual recording of 2-day event
1,200
per pass (early bird rate ended April 15th)
 * Recording of all on-stage sessions
 * Download of event materials
 * Available for viewing 60 days post-event
 * Discount code for virtual access

Purchase



Ideal if you’d like access to the content of Campaign360 but unable to attend in
person Do note this is NOT a livestream but a post-event recording

VIP PASS

Full unrestricted access
for brand marketers
Free
*terms and conditions apply
 * Access to all sessions
 * Access to focus group sessions
 * Virtual access entitlements in full
 * Access to meals, refreshments and cocktails

Apply to Attend



*VIP Pass requires commitment to attend in-person, no-show on the day will be
charged a USD 659 virtual recording access fee

NETWORKER PASS

Full access to both days
2,950
per pass
 * Access to on-stage sessions
 * Access to focus group sessions
 * Virtual access entitlements in full
 * Access to meals, refreshments and cocktails

Purchase



Ideal if you’d like access to the content of Campaign360 but unable to attend in
person Do note this is NOT a livestream but a post-event recording






CONTACT US

 * Richard Fahy
   Commercial Director
   Campaign Asia-Pacific
   
   
   
   linkedin email
 * Alison Yung
   Events Director
   Campaign Asia-Pacific
   
   
   
   linkedin email
 * Madelene Loo
   Operations Lead
   Campaign Asia-Pacific
   
   
   
   linkedin email





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