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STATE OF INDIAN ECOMMERCE, Q3 2022


State Of Indian Ecommerce, Q3 2022


STATE OF INDIAN ECOMMERCE, Q3 2022



Due to the funding crunch in the Indian startup ecosystem, the ecommerce sector
also witnessed a decline of 38% in Q2 2022 as compared to the previous quarter.
Also,with the rise of D2C in India, it still remains the major ecommerce
sub-sector, bagging around 41% of the total funding raised by ecommerce startups
in 2022.

India is home to more than 800 D2C brands. D2C brands have been making the buzz
in the Indian market with their unique and wide product offerings, omnichannel
strategy, higher focus on sustainability, personalized offerings and
tech-enabled buying experience. To deep dive in emerging trends of D2C in India,
read our latest release — State Of Ecommerce In India, Q3 2022, Infocus: D2C

Show More
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KEY HIGHLIGHTS

$400 BN

India’s Ecommerce Opportunity By 2030

$30 BN

Funding Raised Between 2014 And H1 2022

23

No. Of Ecommerce Unicorns In India

682

No. Of Funded Ecommerce Startups In India


TOC Summary
Previous

Next
 * 1
 * 2
 * 3
 * 4

TABLE OF CONTENTS

 * India’s Digital Economy In A Nutshell
 * India’s Startup Economy: A Snapshot
 * Indian Ecommerce Market: A Snapshot
 * Indian Ecommerce Market: Key Statistics
 * Ecommerce Market Opportunity In India
 * Ecommerce Startups: The Funding Funnel
 * Industry Speaks On Ecommerce
 * India’s Ecommerce Landscape: Key Segments & Startups
 * India’s Ecommerce Ecosystem Q2 2022: Key Highlights
 * Ecommerce Startups that Bagged Biggest Funding Rounds In Q2 2022
 * Notable acquisitions in India’s Ecommerce Space In Q2 2022
 * India’s Ecommerce Ecosystem: Funding Trends
 * The State Of Ecommerce Unicorns & Soonicorns
 * Ecommerce Startups On The IPO Ladder
 * Most Active Ecommerce Investors In Q2 2022
 * Early Stage Ecommerce Startups Making Waves
 * Infocus: D2C
 * India’s D2C Landscape: Key Segments
 * Evolution Of D2C In India (Lifecycle graph)
 * Category Deep Dive In D2C:
 * Incumbent Players’ D2C Initiatives
 * India’s D2C Startup Landscape
 * Funding Trends
 * Financial Performance Analysis (Revenue Vs Expenses, Expense Breakdown,
   Logistics and Advertising
 * Survey On D2C (Preferred Marketplaces, Preferred Logistics Partner,
   Challenges, Omnichannel, Plans To Expand, Social Media Platforms for
   conversion, Plans for influencer marketing)
 * Key Challenges For D2C Brands In India
 * Ecommerce Trends To Watch Out For

SUMMARY

The Indian ecommerce sector is expected to grow significantly due to the rising
popularity of the D2C model, the emergence of the roll up models, growth of
vertical marketplaces, a boom in the number of online shoppers, the growing
popularity of content commerce, the government’s initiatives to promote digital
adoption and the rise of the same due to the outbreak of the Covid-19 pandemic.
Among all the sectors in the Indian startup ecosystem, ecommerce is the one with
the highest number of unicorns (23) in the space. Within the ecommerce
sub-sectors, D2C is the most heavily funded this year. The startups following
the D2C model account for 41% of the total funding raised by the ecommerce
sector in 2022. It was also observed that D2C is gaining traction due to unique
and wide product offerings, omnichannel strategy, higher focus on
sustainability,personalized offerings and tech-enabled buying experience.
Supported by government initiatives, a rise in the internet and smartphone
penetration, an unprecedented growth in the number of online shoppers and the
growing popularity of the D2C model, the Indian ecommerce market opportunity is
estimated to reach $400 Bn by 2030.

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LATEST INC42 REPORTS


THE STATE OF INDIAN STARTUP ECOSYSTEM REPORT, 2022

August, 22 |
178 Pages


STATE OF CONSUMER INTERNET IN INDIA, Q3 2022

August, 22 |
63 Pages


INDIAN TECH STARTUP FUNDING REPORT H1 2022

July, 22 |
57 Pages
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