www.crayon.co Open in urlscan Pro
2606:2c40::c73c:671c  Public Scan

Submitted URL: http://crayon.co/
Effective URL: https://www.crayon.co/
Submission Tags: tranco_l324
Submission: On November 06 via api from DE — Scanned from DE

Form analysis 3 forms found in the DOM

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Text Content

 * Product
   * Overview
   * Competitive Intelligence
   * Competitive Analysis
   * Email Digests & Alerts
   * Sales Battlecards
   * Types of Market Intelligence
 * Resources
   * Library
   * Free Competitor Report
   * Case Studies
 * Company
   * About Us
   * In the News
   * Careers
   * Contact Us
 * Blog
 * Get a Demo
 * Request Pricing
 * Log In


COMPETE LIKE YOU MEAN IT

Crayon’s award-winning competitive intelligence software platform helps your
organization see and seize opportunities so you can create a sustainable
business advantage.

Request free intel report Request a demo


TRUSTED BY

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GO BEYOND BATTLECARDS FOR A MORE IMPACTFUL APPROACH TO COMPETITIVE INTELLIGENCE

TRACK

Compete with a more informed picture of what your rivals are up to, with more
than 100 different data types across millions of sources—including your team in
the field

ANALYZE

Compete using technology that actually makes your job easier, with advanced
machine learning that helps you filter out the noise and identify key
competitive signals

ACTIVATE

Compete in way that drives real business impact, by getting your entire
organization involved to help win more deals, retain more customers, and
dominate your market


WE'RE THE UNDISPUTED CHAMPION OF CI SOFTWARE. THAT’S NOT AN EXAGGERATION—IT’S A
FACT. JUST ASK G2, FORRESTER, AND THE PRODUCT MARKETING ALLIANCE:

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SUBSCRIBE TO OUR BLOG TO JOIN
17,000+ CI PRACTITIONERS
WHO DRIVE MEASURABLE IMPACT

Subscribe to the Crayon blog*

Notification Frequency

Lifecycle Stage




THESE COMPANIES USE CRAYON TO COMPETE LIKE THEY MEAN IT




WAY MORE DATA,
WAY LESS TIME

Manual research is not only time-consuming—it’s also risky. When you rely on
human effort, you’re prone to missed opportunities and undetected threats.

With Crayon, you can automatically capture your competitors’ movements in real
time. Tap into more than one hundred different data types across millions of
competitive intelligence sources to stay on top of product updates, messaging
pivots, executive team changes, and more.

Learn more about Crayon’s approach to Competitive Intelligence and What We
Track.




SEPARATE INTEL
FROM NOISE

Overlooking actionable insights is bad—drowning in frivolous data isn’t great,
either. When you’re inundated with information, you’re unable to identify trends
and flag the intel that's most impactful.

With Crayon, you can separate signal from noise with ease. Combine our
platform’s artificial intelligence with your team’s human intelligence to
pinpoint key developments before it’s too late.

Learn more about our competitive analysis capabilities.


GET YOUR TEAM
READY FOR BATTLE

Insights are awesome—but you need the infrastructure to get them to the right
people at the right time. When you’re limited to static deliverables and
disjointed communication channels, you’re ill-equipped to enable stakeholders in
a timely fashion.

With Crayon, you can create and deliver content like never before. Leverage
battlecards, automated alerts, and email digests to help your colleagues compete
like they mean it.

Learn more about email digests and battlecards, a few of our key competitive
intelligence deliverables.


MARKET-LEADING COMPANIES LOVE CRAYON

ROB BOIS

SR. DIRECTOR OF PRODUCT MARKETING, FUZE

"Crayon makes our team more scalable. Given limited time and resources, Crayon
enables us to leverage larger scale intelligence and cut through the noise other
tools have presented. Crayon finds intelligence we never would have found
before."



 

GEORGE BAIER IV

HEAD OF CI, DROPBOX

“Crayon isn't just a research tool—it's our CI platform. It's where we gather
insights on competitor online activity, collaborate with our team and
x-functional partners, and distribute tailored content to drive impact for our
lines of business.”



 

NATE CRAMPTON

PRODUCT MARKETING LEADER AT RAPID7

"Crayon keeps investing in their product, and its ability to automate the
process of monitoring, tracking, and alerting on competitors’ moves allowed me
to spend time on more impactful competitive intelligence projects."



 


THE CRAYON BLOG


8 PRODUCT MARKETING INTERVIEW QUESTIONS THAT HIRING MANAGERS SHOULD ASK (AND
CANDIDATES SHOULD PREPARE FOR)

Product marketing interviews are tricky—it’s inevitable, given the
interdisciplinary nature of the role. If you’re a hiring manager, it can be
overwhelming trying to narrow...

Conor Bond


HOW TO FIND COMPETITOR PRICING INFORMATION

Picture this: You’re a sales rep at an email marketing software company. One
day, you hop on a discovery call with a prospect. As you’re chatting with them
about their goals,...

Mackenzie Colcord


COMPETITIVE COMPARISONS ARE NOT BATTLECARDS—BUT THEY’RE CLOSELY RELATED

I’m sitting at my desk as I write this intro—a desk that I assembled over the
course of a snowy Saturday afternoon last winter.

Conor Bond


RESOURCES LIBRARY

Competitive Intelligence Competitive Analysis Product Marketing Industry Reports
Competitive Intelligence Competitive Analysis Product Marketing Industry Reports


GUIDE TO COMPETITIVE INTELLIGENCE

With a strong competitive intelligence program, you can provide your marketing,
sales, product, and executive teams with a powerful, strategic advantage.
Knowing what your competitors are up to will help you beat them every time.

 * 45+ pages
 * Tips and commentary
 * Strategies to analyze trends

Download now


COMPETITIVE ANALYSIS TEMPLATE

This 50+ page slide template covers each key business area, tools and tips for
gathering and presenting competitive data, and strategies for turning the
analysis into an actionable blueprint. The slide template also comes with a
bonus spreadsheet template to assist in data analysis and presentation.

 * 50+ editable slides
 * 10+ free tools referenced
 * Bonus excel supplement

Download now


7 SALES BATTLECARD TEMPLATES

Competitor battlecards are one of the most popular sales enablement materials
businesses create today. Battlecards provide an overview of a competitor's
company, products, and services. Most importantly, battlecards provide sales
reps with detailed guidelines on how to win a deal against that competitor and
can increase competitive deal win rate by as much as 59%!

Download now


2021 STATE OF COMPETITIVE INTELLIGENCE

In an increasingly crowded marketplace, how are companies getting intelligence
on their competitors, customers, and thought leaders? Crayon's State of
Competitive Intelligence research report dives into exactly that with data that
highlights the best practices, challenges, and opportunities in the field of
market and competitive intelligence. 

Download now


ARE YOU READY TO COMPETE LIKE YOU MEAN IT?

Discover the complete, ongoing picture that Crayon has captured for your
competitive market, and how you can leverage it to create a sustainable
advantage.


SEE FOR YOURSELF.

Learn how Crayon can help you see and seize opportunities through a customized
software demo. Just give us a few pieces of information and we’ll take care of
the rest.

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REQUEST A CUSTOMIZED DEMO

First, tell us a bit about yourself

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Next


NOW, TELL US A BIT ABOUT YOUR COMPANY

This will help us customize your demo

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# Employees*
- Please Select -1-1011-5051-200201-500501-1,0001,001-5,0005,001-10,00010,001+
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 * Product
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