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BLUISH


BLUISH IS A DIGITAL DESIGN STUDIO RUN BY DULCIE FULTON. I'VE BEEN CREATING
REFRESHINGLY SIMPLE WEBSITES & BRAND IDENTITIES SINCE 1996. I CAN MAKE SOMETHING
LOVELY FOR YOU TOO. PLEASE GET IN TOUCH FOR A CHAT.

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 * Digital
 * Identities
 * Letterpress
 * Archive


PULSE FITNESS & WELLBEING

A clean, spacious and simple website for a personal trainer and wellbeing coach.


LOUISE MARY DESIGNS

An elegant Shopify e-commerce website for a jeweller and silversmith. The
website sells products but also workshops and commissions. The making process is
an important part of the story.


LEARNING WITH LOUIS

A colourful responsive website for a Cardiff-based English tutor offering online
English courses for children and adults. The fabulous illustrations are by Aysha
Tengiz. No longer live.


BERRINGTON PRESS

A responsive website for this family-run artisan letterpress and hot foil
traditional printers in Herefordshire.


LIZ & ROB WEDDING INVITATION

A "Circus-y, fun Victorian type thing" for these two lovely, unconventional,
funny people. Though not letterpress printed (alas, too tight a deadline), the
invitation uses typefaces that were available as wood or metal type. I used the
typographic scale for a sense of authenticity.


MB WOODWORKS

An understated and minimal website showcasing the beautiful handcrafted work of
this local bespoke joinery firm.


LOUISE MARY DESIGNS

A nature-inspired identity for jeweller and silversmith Louise Mary Designs. The
leaf is a recurring theme in Louise's delicate work.


THE HORNECKER CENTRE

An online shop built on Shopify for artist Tony Hornecker's new gallery. It's
styled to sit happily alongside his artist website (also designed by me).


THE CAT'S WHISKERS COACH

An illustration-led identity, website and supporting graphics for a personal and
professional coach. The illustrations are by the brilliant Aysha Tengiz.


HAY FESTIVAL LETTERPRESS BOOKMARKS

With my Mostly Flat hat on, I ran a series of letterpress workshops at Hay
Festival 2016. Attendees printed the second colour onto three different designs,
all set by hand with metal type and ornament.


ANNIE GARTHWAITE COMMUNICATIONS

A bold brand identity for this no-nonsense marketing communications consultant.
I also designed & produced associated printed and digital collateral.


MOSTLY FLAT

Logo for my letterpress sideline where I hand-set metal and wood type the
traditional way and print tactile paper goods on my vintage treadle platen
press.


GEORGINA FRANKLIN JEWELLERY

Responsive website for designer maker specialising in bespoke handcrafted silver
jewellery. A clean, minimal design with lots of white space to set off the work.
Fullscreen slideshows add richness and narrative.


MOSTLY FLAT

My adventures with letterpress. An e-commerce website built with a totally
custom Shopify theme.


SALLY NAPIER JEWELLERY

A responsive Shopify e-commerce website for a contemporary silver jeweller.
Browse by product type or range. Built using a Shopify template which was
restyled and modified to suit brand & project requirements.


BRAMPTON BRYAN INTERACTIVE MAP

Take an armchair tour through history! An interactive map with beautiful
illustrations by local artist Katy Alston. Part of a heritage interpretation
project funded by the National Lottery Heritage Fund.


MOBILE CAMPER CARE

An SEO-focussed website for a mobile caravan engineer. With top Google rankings
for key terms, 85% of traffic now comes from organic search instead of having to
pay for Google ads. Mobile Camper Care are always fully booked.


JANE HARDING

A minimal website for an experimental artist and printmaker, designed to show
her work to best advantage and project it in a simple way.


SAVE MORTIMER FOREST

A logo for a grass-roots local campaign to save our forest from a holiday
development. I inked up and letterpress printed some wood type for the wording
and also for the textures (made by printing the backs of very large wood type)
used on the trees.


BRAMPTON BRYAN VILLAGE

A simple website for Brampton Bryan church and community. Part of a heritage
interpretation project funded by the National Lottery Heritage Fund.


OSITY

A fun, bright and characterful Shopify e-commerce website for this luxury
stationery brand.


DAKIN EVENTS

A fresh new identity for events consultant Abi Dakin.


STUART HARRIS CINEMATOGRAPHER

A responsive website showing off Stuart's distinctive film, music and commercial
cinematography. Within a minimal layout that flexes and changes to suit all
device sizes, coloured panels reflect the mood of the work. Icons distinguish
video from interviews. Filtering lets you hone in on the things you most want to
see.


SALLY NAPIER JEWELLERY

An identity refresh for a contemporary jeweller.


ECLECTIC SOFA

A logo for the twice monthly get-together for local creative folk that I
co-founded in March 2013. Hand-set with mismatching old wood type and
letterpress printed.


GEORGINA FRANKLIN JEWELLERY

Brand identity for designer maker specialising in bespoke handcrafted silver
jewellery.


LUDLOW LEDGER

A letterpress logo and masthead for Ludlow's newspaper of craftfolk, culture,
history and landscape. Sadly, Ludlow Ledger is no longer published.


TONY HORNECKER

A responsive website for internationally renowned artist and set designer Tony
Hornecker. With vast amounts of stunning imagery alongside video and text the
challenge was to make an immersive and visually rich experience that encourages
in-depth browsing.


POACHER'S POCKET ANTIQUES

A Shopify e-commerce website for a dealer who specialises in fine hunting,
shooting and fishing themed antiques, vintage and collectables. Some products
can be bought off the shelf, and some oversize/heavy items are enquiry only.


FRANCES CARLILE

A suitably minimal website for a sculptor and printmaker. Clean and pared right
back, each page is carefully laid out to reflect the temperature and voice of
the work. This project was an absolute joy to work on.


LIZ HYDER

Clean, crisp and simple responsive website for award-winning author Liz Hyder. I
also designed an email newsletter template to match.


THE SEND

A modular, mutable identity for a climbing and bouldering startup. Shown here is
the social (square) version.


ECLECTIC SOFA LETTERPRESS BEER MATS

Since The Eclectic Sofa was a drinks night, it made sense to print some beer
mats. They were dual purpose; they made the group easy to spot in the pub, and
they were a good promo tool too.


WATERSTONES CHILDREN'S BOOK PRIZE INFOGRAPHIC

Illustrative infographic commissioned by Riot Communications. It shows the
likely traits of a winner based on data culled from a highly scientific
questionnaire which polled previous winners.


EASTERN CATHEDRALS

Brand identity, under direction from Bridging Unit, for a group of cathedrals in
the East of England.

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© 2023 Bluish

 * Pulse Fitness & Wellbeing website
   
 * Louise Mary Designs Shopify e-commerce website
   
 * Learning With Louis English tutor website
   
 * Berrington Press website
   
 * Liz & Rob wedding invitation
   
 * MB Woodworks website
   
 * Louise Mary Designs logo
   
 * The Hornecker Centre Shopify e-commerce website
   
 * The Cat's Whiskers Coach
   
 * Hay Festival 2016 letterpress bookmarks
   
 * Annie Garthwaite Communications logo
   
 * Mostly Flat logo
   
 * Georgina Franklin Jewellery website
   
 * Mostly Flat Shopify e-commerce website
   
 * Sally Napier Jewellery Shopify e-commerce website
   
 * Brampton Bryan village interactive map
   
 * alt
   
 * Jane Harding artist website
   
 * Save Mortimer Forest campaign logo
   
 * Brampton Bryan village website
   
 * Osity Shopify e-commerce website
   
 * Dakin Events logo
   
 * Stuart Harris Cinematographer website
   
 * Sally Napier Jewellery logo
   
 * Eclectic Sofa logo
   
 * Georgina Franklin Jewellery logo
   
 * Ludlow Ledger masthead
   
 * Tony Hornecker artist website
   
 * Poacher's Pocket Antiques Shopify e-commerce website
   
 * Frances Carlile artist website
   
 * Liz Hyder author website
   
 * The Send logo
   
 * Eclectic Sofa letterpress beer mats
   
 * Waterstones Children's Book Prize infographic
   
 * Eastern Cathedrals logo
   

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