www.infosum.com Open in urlscan Pro
52.17.119.105  Public Scan

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Effective URL: https://www.infosum.com/
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DATA COLLABORATION THAT DRIVES GROWTH



Fast, easy, and effective data collaboration to maximize performance and protect
business reputation.

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YOU'RE IN GOOD COMPANY

Global companies trust InfoSum to power collaborations that deliver better
data-driven experiences.





DELIVERING GROWTH ACROSS THE ECOSYSTEM

Brands
%20%
Incremental lift in acquisitions
%19%
Reduction in cost per click
%15%
Reduction in cost per acquisition
Media owners
x3x
Increase in yield
x2x
Boost in CPMs
x4x
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EXPLORE SOLUTIONS TO UNLOCK YOUR DATA’S LIMITLESS POTENTIAL


INSIGHTS

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your customer.

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IDENTITY

Resolve identity and boost match rates with complete control, transparency, and
flexibility.

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ACTIVATION

Collaborate directly with partners using first-party data to maximize media
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MEASUREMENT

Calculate your data-driven strategies' true impact and value with end-to-end
privacy protection.

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With InfoSum’s Secure Data Clean Room underpinning BRANDM4TCH, we were able to
instantly close the loop and directly leverage our first-party CRM data, and
Channel 4’s All 4 audience data to calculate the incremental uplift of our
campaign - all while protecting the privacy of our customers, and the security
of our data.

Dean Weaving
Head of Display, Video & Social

We are thrilled that with InfoSum we have found a solution that puts data
privacy first and enables us to collaborate with brands. By unlocking the power
of our first-party data and giving brands access to our marketing channels, we
can help accelerate ROI by delivering relevant experiences to customers and
ultimately enhance the shopping experience for them.

Peter Markey
Chief Marketing Officer

InfoSum made working with TSB really straightforward. The ‘non-movement of data’
approach meant we could easily and securely match our 51.7 million audience to
TSB’s 5 million customers in a privacy-first way.

Katie Bowden
Director of Commercial Audio




Watch Video.


5 TECHNOLOGIES POWERING THE NON-MOVEMENT OF DATA

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make non-movement of data a reality.





CONNECTIVITY, PRIVACY & SECURITY.
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CONNECTIVITY

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ADDITIONAL RESOURCES

Latest Blogs
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The true summit: How to unleash your measurement powers with a data clean room

Data Collaboration as easy as ABC (Agreement, Bunker, Collaborate)

Bringing the power of data clean rooms to out-of-home and beyond



Samantha Jacobson, The Trade Desk: “The onus is on all of us”

Matt Hill, Thinkbox: “Best of both worlds”

Troy Townsend, Zitcha: “Think like a media business”

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Renault and Axel Springer improve advertising performance with first-party data

ITVX campaign delivers an 18% app download increase for a global fintech
platform

Deliveroo increases sign-ups by 20% with a Channel 4 campaign

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Guide
Playbook: Data Collaboration for Brands

Build data collaboration into your first-party data strategy and drive business
growth

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Match rates in the first-party data era

Discover how to reframe match rates for the first-party data era

Guide
Powering the next-generation retail media network

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