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 * Benefits of Attending
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— HOSTED LIVE BY ZOOM EVENTS —


SUPERCHARGE YOUR GROWTH, REVENUE AND PROFIT WITH EMAIL MARKETING AUTOMATION


REGISTER NOW

— HOSTED LIVE —
BY ZOOM EVENTS



SUPERCHARGE YOUR GROWTH, REVENUE AND PROFIT THROUGH EMAIL MARKETING AUTOMATION


REGISTER NOW


— A LIVE MASTERCLASS SERIES —



— A LIVE —
MASTERCLASS
SERIES


EMAIL MARKETING
AUTOMATION
MASTERY



EMAIL MARKETING AUTOMATION MASTERY



2-SESSION MASTERCLASS


THURSDAY, NOVEMBER 17
FRIDAY, NOVEMBER 18


TIME OF DAY


2:00PM - 3:00PM ET


1:00PM - 2:00PM CT
12:00PM - 1:00PM MT
11:00AM - 12:00PM PT



DAILY AGENDA

TECHNIQUE + DEMONSTRATION
HANDS-ON APPLICATION
ATTENDEE Q&A


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WHY EMAIL MARKETING AUTOMATION AND WHY NOW?


"YOUR EMAIL LIST SHOULD BE THE MOST EFFICIENT MARKETING CHANNEL FOR GROWTH."


EMAIL MARKETING IS THE MOST EFFICIENT WAY TO BUILD REVENUE FROM NEW AND PREVIOUS
CUSTOMERS. BUT, NOT ALL EMAILS ARE CREATED EQUAL. HERE'S SOME FACTS TO JUSTIFY
YOUR INVESTMENT OF TIME AND RESOURCES INTO IMPROVING YOUR EMAIL STRATEGY.


EMAIL IS A TOP 3 DISTRIBUTION CHANNEL FOR MARKETERS


$42 ROI FOR EVERY $1 SPENT ON EMAIL MARKETING


82% OF WELCOME EMAILS ARE OPENED

300% INCREASE IN CLICK RATES WHEN VIDEO IS USED

49% WOULD LIKE TO RECEIVE PROMOTIONS THROUGH EMAIL

9 OUT OF 10 MARKETERS USE EMAIL TO SHARE CONTENT


50% HIGHER OPEN RATE WITHPERSONALIZED SUBJECT LINES

SENDING 3 ABANDONED CART EMAILS INCREASES CONVERSION BY 69%

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TOPICS TO BE COVERED

"DIGITAL ADS HAVE BECOME AN EXPENSIVE DISTRACTION, IT'S TIME TO GET BACK TO THE
BASICS, AND USE EMAIL TO ENHANCE YOUR CUSTOMER RETENTION AND SATISFACTION."


THIS EMAIL MARKETING MASTERCLASS WILL ACTIVELY TAKE PARTICIPANTS STEP-BY-STEP
THROUGH CREATING AND IMPLEMENTING AN EMAIL MARKETING ACTION PLAN.


CULTIVATING YOUR
EMAIL LISTS


SEGMENTING BY ENGAGEMENT


SUBJECT LINE HOOKS
AND PERSONALIZATION

YOUR "ASK"
(CALL TO ACTION)


LANDING PAGES
THAT CONVERT

SPAM AND DELIVERABILITY CHECKS


RE-ENGAGING WITH
COLD CONTACTS


POWER OF A WELCOME EMAIL SERIES

EMAIL SENDING
BEST PRACTICES


BENEFITS OF
PLAIN-TEXT EMAILS


EMAIL DESIGN FOR
SMARTPHONES

BEST USE OF EMAIL PLATFORMS AND CRMS

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BENEFITS OF ATTENDING

"OPEN RATES ARE NOT ENOUGH, YOUR EMAILS MUST INCLUDE TRACKABLE LINKS TO LANDING
PAGE OFFERS WITH A COMPELLING CTA (CALL TO ACTION)."


THIS MASTERCLASS SERIES IS TOP-QUALITY PROFESSIONAL DEVELOPMENT VALUED AT
THOUSANDS OF DOLLARS, YET OFFERED TO YOUR ORGANIZATION AT NO COST. WHY DO WE DO
THIS? SIMPLE...WE FOLLOW AN EDUCATIVE MODEL TO BUILD AWARENESS OF OUR MARKETING
SOLUTIONS AND EXPERTISE GEARED TO SMALL TO MEDIUM SIZE BUSINESSES. YOU'LL GAIN
THE KNOW-HOW TO USE THE BEST-IN-CLASS EMAIL MARKETING TECHNIQUES TO APPLY TO
YOUR BUSINESS GROWTH AND CUSTOMER COMMUNICATION STRATEGY.


CREATING A SUCCESS ROADMAP TO DRIVE REVENUE AND RETENTION


DESIGNING EMAILS TO BEST ACHIEVE YOUR BUSINESS GOALS


BUILDING A WELCOME EMAIL SERIES TO GREET NEW CUSTOMERS

SHARING CONTENT THROUGH EMAIL TO STAY TOP OF MIND

ACHIEVING MAXIMUM REACH WITH YOUR EMAIL CAMPAIGNS

GENERATING REVENUE FROM YOUR EMAIL CAMPAIGNS

USING EMAILS TO NURTURE NEW PROSPECTS AND COLD CONTACTS

LAUNCHING LANDING PAGES TO MAXIMIZE RESPONSE

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MEET YOUR BUSINESS COACH & INSTRUCTOR


"WE HAVE AN AMBITIOUS AGENDA, SO THIS EMAIL MARKETING MASTERCLASS WILL BE HIGH
PACED AND INCLUDE TIME TO APPLY MY TECHNIQUES TO YOUR OWN BUSINESS, DEVELOP A
PLAN OF ACTION AND GET YOUR QUESTIONS ANSWERED. LOOKING FORWARD TO MEETING YOU
ALL..." —ROCCO



ROCCO DEL GRECO

CHIEF MARKETING OFFICER (CMO)
CHIEF REVENUE OFFICER (CRO)
EXECUTIVE COACH
ENTREPRENEUR
FOUNDER



BIOGRAPHY


Rocco Del Greco is a high-achieving marketing communications officer (CMO),
revenue growth executive (CRO), strategist, educator, entrepreneur and
philanthropist with extensive experience in marketing strategy and tactics,
sales enablement, brand engagement, creative design communications, team
productivity and learning management system (LMS) development.

Rocco allocates time to conduct learning sessions and webinars in the areas of
executive productivity, professional sales, personal and corporate branding,
marketing strategy and internet marketing. He has also taught college-level
courses in marketing, advertising, retailing, public relations and
entrepreneurship.

Rocco currently owns and operates three marketing agencies, The New York Group,
(hire)hugo and The Medical Practice Agency, a video/audio production studio, The
Austin Studio and his own executive coaching and workplace productivity training
business.




ACHIEVEMENTS & ADVOCACY


25+ YEARS OF
ENTREPRENEURSHIP

In 1995 Rocco founded The New York Group, a full-service marketing
communications agency specializing in brand development, creative advertising,
strategic and tactical marketing, sales development, publicity, web interactive,
audio/visual production and content engagement.

SUCCESSFUL CLIENT
RELATIONSHIPS

Rocco worked with clients nationwide to empower their brands, develop strategic
positioning, enhance competitive advantages, expand target markets, build
revenue and customer relationships, attract top talent and achieve marketplace
leadership.

COLLABORATIVE
TEAM BUILDING


Rocco builds teams of creative thinkers and life-long learners by fostering a
mentorship-style workplace based on the zone of proximal development theory
developed by psychologist Lev Vygotsky, where achievement and productivity are
greatly enhanced through peer assistance and collaboration. Rocco holds a
masters in psychology.

CERTIFIED
EDUCATOR

Driven by a philosophy of lifelong learning for all, Rocco allocates time to
conduct learning sessions and webinars in the areas of selling, personal and
corporate branding, marketing strategy and internet marketing. He has also
taught college-level courses in marketing, advertising, retailing, public
relations and entrepreneurship. Rocco holds a masters in education and is
certified teacher in New York state.


ADVOCACY
AND INTERESTS

Rocco is passionately involved with animal rescue and adoption, entrepreneurial
ventures, technology, alternative education systems, music education, early
childhood development, arts in the community, jazz music, improvisation, playing
piano, astronomy and meteorology. Rocco has volunteered his services pro bono to
dozens of non-profit organizations as part of giving back to the community.




FAQS


WHAT'S THE MAIN TAKEAWAY?


This Email Marketing Masterclass will actively take participants step-by-step
through creating and implementing an email marketing action plan. Through
demonstration of best-in-class techniques, you'll be provided a roadmap to
maximizing revenue and engagement using the latest email marketing strategies.
Your learning can be applied to a variety of email and CRM platforms.



WHO SHOULD ATTEND?


Everyone in your organization is invited to attend. All executives involved in
marketing decisions are highly encouraged to attend to ensure implementation of
the most effective and efficient marketing throughout your organization,
including C-Suite Execs and VPs, Marketing Directors and Managers, General
Managers, Sales Managers and Founders.



WILL THERE BE A RECORDING MADE AVAILABLE?

This is a "live only" masterclass. To make it as easy as possible to attend,
we've chosen a time that works across all U.S. time zones.


WHAT IF THE DATES/TIMES DON'T WORK WITH MY SCHEDULE?

 If you can't attend, please ask one of your employees or business colleagues to
attend on your organization's behalf. 


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MORE REASONS TO ATTEND

"JUMPSTART YOUR SUCCESS IN 2023, START NOW TO GET A ROLLING START TO THE BEST Q1
RESULTS!"


STILL NOT CONVINCED? HERE ARE THE TOP 7 REASONS WHY THIS MASTERCLASS SERIES IS
WORTH YOUR TIME AND MONEY. OH, DID WE MENTION THIS MASTERCLASS SERIES IS OFFERED
AT NO COST TO YOUR ORGANIZATION? THAT'S RIGHT!


ACTIONABLE TAKEAWAYS


Acquire highly relevant and actionable content, from creation to implementation


RECOGNIZED EDUCATOR


Learn from a marketing guru! Rocco Del Greco, is a nationally-recognized Chief
Marketing Officer with 27+ years of expertise


BEST OF PRACTICE


Your fast-track to results through shared insights and secrets, regardless of
budget or bandwidth


FOCUSED ON GROWTH


Gain insights to keep your marketing ahead of the curve and your business on a
solid growth path


MADE FOR SMALL BUSINESS


Learn and apply marketing strategies and tactics specifically designed for small
businesses across multiple industries


TOPIC MASTERY


Two sessions of interactive content and hands-on application, featuring deep
dives into proven approaches and top techniques


MAXIMIZE ROI


The best bang for your buck and your time! Cut out the clutter and focus solely
on marketing that contributes to your bottom line



REGISTER NOW