everflowmedia.co Open in urlscan Pro
23.21.234.173  Public Scan

Form analysis
1 forms found in the DOM

POST

<form id="form01" method="post" class="style1">
  <div class="inner">
    <div class="field"><input type="email" name="email" id="form01-email" placeholder="Your Email Address" maxlength="128" required=""></div>
    <div class="field" style="display: none;"><input type="text" name="www-url" id="form01-www-url" placeholder="Www Url" maxlength="128" disabled=""></div>
    <div class="actions"><button type="submit"><svg aria-labelledby="icon-title">
          <title id="icon-title">Chevron Right (Light)</title>
          <use xlink:href="#icon-80dc50be409b6c0a58c1f62335c07e7d"></use>
        </svg><span class="label">Submit</span></button></div>
  </div><input type="hidden" name="id" value="form01">
</form>

Text Content

Increase Your Revenue By 20-40%

 * Work
 * Insights
 * Newsletter

 * Contact


EVERFLOW PARTNERS WITH BRANDS TO HELP RETAIN CUSTOMERS & INCREASE LIFETIME
SPEND.

Trusted By 8+ Brand Owners

 * Case Studies
 * Work With Us

 * LinkedInLinkedIn
 * YouTubeYouTube

Click for sound





1:57










↑ watch to learn more ↑

--------------------------------------------------------------------------------


PARTNERS

 * 
 * 
 * 
 * 

--------------------------------------------------------------------------------

--------------------------------------------------------------------------------


RECENT WORK

Click a case study to learn more

--------------------------------------------------------------------------------


MEMINIO

Luxury-Goods/Jewellery

--------------------------------------------------------------------------------


BUNDLE BEDS

Camping/Family-Travel

--------------------------------------------------------------------------------


LITTLE HOTDOG WATSON

Fashion/Kids-Wear


PREDICTABLE SCALING OF OUR CLIENTS REVENUE WITH A TRIED & TESTED PROCESS.

Let us take the weight off your shoulders so you can concentrate on what you do
best.

 * See Our Case Studies

Click for sound





0:49










Founder of Bundle Beds - Lucy B.

--------------------------------------------------------------------------------


INDUSTRY INSIGHTS

--------------------------------------------------------------------------------


8 EMAIL MARKETING METHODS TO USE TO ALWAYS HIT THE INBOX

Read Insight

--------------------------------------------------------------------------------


HOW I BEAT BRAND’S SALES +19% WITH WELCOME FLOW (LITERALLY 3 STEPS)

Watch Insight

--------------------------------------------------------------------------------


DECIPHERING EMAIL MARKETING METRICS: WHAT TO TRACK AND WHY

Read Insight

--------------------------------------------------------------------------------


UTILISING DATA FOR EFFECTIVE EMAIL SEGMENTATION AND TARGETING

Read Insight


REACH OUT FOR A FREE STRATEGY SESSION




JOIN OUR NEWSLETTER FOR RECENT WORK + INSIGHTS

Chevron Right (Light)Submit

Case Study


MEMINIO - A LUXURY BRAND WITH AN ALREADY ESTABLISHED EMAIL STRATEGY



Meminio is a luxury brand that specialises in crafting personalised leather
memory boxes, jewellery boxes, and journals, designed to treasure precious
memories for a lifetime. With a strong emphasis on customisation and quality,
Meminio has established itself as a unique player in the market, offering
products perfect for new babies, birthdays, and special occasions.

 * meminio.com

Challenge

Meminio's in-house email marketing strategy was already performing well,
contributing to 20% of their total store revenue. However, the manual effort
required for preparing, planning, writing, designing, and scheduling emails was
overwhelming. The founders sought to partner with a team that could not only
maintain but significantly enhance their email marketing performance without
sacrificing their brand voice or customer engagement.

Goals

Our team’s primary objective was to elevate email marketing revenue from 20% to
at least 30%, leveraging mainly automated flows. This strategy aimed to free up
the founders' time, allowing them to concentrate on other business areas, while
making the most out of each and every site visitor.

Strategy & Implementation

Our approach involved a comprehensive audit and overhaul of Meminio's email
marketing strategy:Fixing Issues: We pinpointed underperforming aspects of their
existing email flows and introduced missing ones, including abandoned cart,
upsell, and follow-up sequences.
Campaigns: Increased the campaign frequency - avoiding higher spam rates & lower
engagement with proper segmentation, personalisation and a sending schedule.
Email Designs: A complete overhaul of all the flows and campaigns with custom
designed email templates that convert.
List Hygiene: Strategies were implemented to maintain a healthy email list,
minimising spam rates.
Signup Forms: Improved signup rates to capture more visitors and grow the email
list.

Results

After 60 days, we had increased Meminio's revenue from email marketing from 20%
to 38%, nearly doubling our initial target. This success was not just in
numbers; we saw a notable increase in customer engagement with the brand's
emails and overall metrics improved across the board.

Key Achievements:

Revenue Growth: The email marketing contribution to the stores total revenue
nearly doubled, significantly impacting the bottom line.
Increased Engagement: Enhanced brand communication led to higher customer
interaction with email content.
Operational Efficiency: Automated flows allowed the Meminio team to redirect
their focus toward other business growth areas.

Client Testimonial

Our partnership turned out better than expected. Ali & Marie (Meminio’s
founders) were particularly impressed by the alignment of our email campaigns
with their brand voice, noting increased customer engagement and the seamless
integration of email marketing ideas into their broader content strategy. Their
satisfaction with our services led to referrals within their network of other
established brand owners, helping us grow our reach.

Everflow Media - Turning Visitors Into Loyal Customers.

--------------------------------------------------------------------------------

Case Study


TRANSFORMING EMAIL MARKETING FOR LITTLE HOTDOG WATSON



Little Hotdog Watson is a pioneering kidswear brand known for its stylish and
quality hats for children. Despite their strong branding, engaged audience, and
high website traffic, their email marketing strategy was underperforming,
contributing to less than 10% of total store revenue - massively underutilising
this powerful channel.Our team, at Everflow Media, were tasked with revamping
their strategy to retain customers & increase lifetime spend through email
marketing.

 * littlehotdogwatson.com



Challenge

Before meeting with our team, Emma (the founder), was overwhelmed by constant
email marketing issues, including basic segmentation, ineffective abandonment
emails, and a poorly converting signup form.Our primary objective: to elevate
the email marketing contribution to total store revenue from under 10% to at
least 30% within 60 days - focusing on automation to allow the brand to
concentrate on other parts of their business.

Strategy & Execution

We implemented a comprehensive strategy, focusing on:Automated Email Flows:
Setting up behavioural triggers across the customer journey to deliver
personalised experiences.
Segmentation and Personalisation: Tailoring messages to match customer
behaviours and preferences.
Optimisation: Continuously split testing and refining the strategy for maximum
engagement and conversion.Our approach focused on automating the sales process
to handle the majority of front-end sales automatically. We set up behavioural
triggers for each stage of the customer buying process, ensuring personalised
messaging. Through split testing and strategic follow-ups, we aimed to optimise
automated revenue generation.

Results

The strategy resulted in an increase in the email marketing revenue contribution
from below 10% to around 35%. This success significantly boosted customer
retention metrics across the board, including open, click, and placed order
rates.

Emma, the founder, shared her excitement and satisfaction with our quick and
effective solutions on her Instagram, highlighting the ease of overcoming
long-standing challenges with our expertise.



Everflow Media - Turning Visitors Into Loyal Customers.

--------------------------------------------------------------------------------

Case Study


BUNDLE BEDS - BETTER FAMILY TRAVEL



Bundle Beds is an innovative ecommerce brand redefining family travels. Offering
a unique solution to portable bedding, their products merge convenience,
comfort, and style, providing the best sleeping experience whether at a
festival, a sleepover, or an outdoor adventure.

 * bundlebeds.com

Bundle Beds launched a new approach to family travel, starting its journey on
Kickstarter. In no time, they witnessed a surge in support, raising
approximately £75,000 in funds. Since then Bundle Beds has grown it's community
with thousands of happy families.



Founder of Bundle Beds - Lucy B.

The Challenge:

Bundle Beds came to us with a couple unique challenges.They had an underutilised
email list. This was a major problem as they were garnering thousands of visits
every month, making it essential to make the most out of every visitor.Due to
costs associated with the Bundle Beds, the margins were tight, leaving little to
no room to invest into paid media; TikTok, Facebook or Google ads. Making their
email list that much more valuable to their success. This is where our team, at
Everflow Media, comes in.

Upon initial assessment, we identified key areas of improvement:

Lack of Strategy: they were lacking a clear email strategy, which meant visitors
weren’t being engaged with according to their stage in the buying journey.Design
Disconnect: While the email copy written by the founder was perfectly on brand,
the design failed to reflect the brand’s identity, causing a disconnect with
their customers.Revenue From Email: Their emails only contributed to 11% of the
total store revenue.

Crafting an Email Journey

The primary goal was clear: Increase baseline revenue without any paid media
spend while enhancing the brand identity of "fun family adventures" throughout
every message.Our approach for Bundle Beds was framed around two core
principles:Adventure: Emphasising the fun of traveling and the memories
made.Comfort: Highlight the brand's commitment to ensuring a cosy resting place
for everyone in the family, young or old.

Results:

After 30-90 days going live with our new strategy for Bundle Beds, they had
drastically increased their total monthly revenue. They went from 11% to then
hovering around 51% in total revenue from their email list alone - ensuring
optimal retention.According to the founder, this meant they could enjoy a sense
of relief knowing the thousands of visitors, month over month, are being taken
care of.After working with our team at Everflow Media. This set them on the path
to finally being able to further invest into acquiring more customers through
SEO and a more holistic marketing approach.



What's Next for Bundle Beds

Our collaboration with Bundle Beds stands testament to Everflow Media's
commitment to driving success without adding financial strain on businesses. By
understanding Bundle Beds' unique challenges and brand essence, we were able to
transform their email marketing into a powerful revenue-generating tool.With the
weight of retention marketing lifted, the Bundle Beds team could refocus on
their core strengths, while we ensured they made the most of every visitor.

Everflow Media - Turning Visitors Into Loyal Customers.

Insights


8 EMAIL MARKETING METHODS TO USE TO ALWAYS HIT THE INBOX



Emails are a big deal for businesses. They need to send messages that not only
reach their customers' inboxes but also grab their attention. This means making
sure the email doesn't end up in the spam folder and is actually interesting to
read. As more businesses focus on understanding what their customers want,
knowing how to do email right is super important. Below, we've listed eight
effective ways to make your emails stand out and get the results you want.

1. Craft a Compelling Subject Line:

The subject line is the first thing people see when they get your email. It's
super important because it can make someone want to open and read your message,
or just ignore it and let it go to the spam folder. So, picking the right
subject can really make a difference.Tips: Utilise power words, create a sense
of urgency, and keep it concise and relevant to the content. A/B testing
different subject lines is also crucial to understand what resonates with your
audience.

2. Authenticate Your Emails:

Email authentication safeguards your emails from being flagged as spam and
protects your domain’s reputation. Ensure your emails land in the right place by
being trusted.Implementation: Utilise mechanisms like SPF (Sender Policy
Framework), DKIM (DomainKeys Identified Mail), and DMARC (Domain-based Message
Authentication, Reporting & Conformance) to verify your email sources and
safeguard your email integrity.

3. Develop a Robust Sending Reputation:

Your sender reputation, determined by ISPs (Internet Service Providers),
significantly impacts your email deliverability.Consistently send high-quality,
relevant content, honour opt-out requests promptly, and maintain a healthy email
list to boost your sender reputation.

4. Master the Art of Segmentation:

Segmentation ensures that your emails are tailor-fitted to the specific needs
and interests of different audience segments.Segment your email list based on
factors like purchase history, geographical location, and behavioural data to
create personalised content that resonates with each demographic.

5. Employ a Pristine Email List:

A clean email list ensures you’re reaching engaged, interested parties and
boosts deliverability.Maintaining Tactics: Implement double opt-in strategies,
perform regular list cleanups to remove inactive subscribers, and re-engage
dormant subscribers with personalised campaigns

6. Optimise for Mobile Users:

Many people nowadays check their emails using their phones. Because of this,
it's really important for brands to make sure their emails look good and work
well on mobile devices more than desktop. If they don't, they might miss out on
reaching a big part of their audience.Optimisation Techniques: Utilise
responsive design, ensure that CTAs are easily clickable, and use concise and
compelling content that is easily digestible on smaller screens.

7. Abide by Legal and Ethical Guidelines:

Failing to comply with email regulations can result in hefty fines and tarnish
your brand reputation.Ensure your email marketing aligns with laws like
CAN-SPAM, GDPR, and CASL, which involves obtaining explicit consent, providing
clear opt-out options, and safeguarding user data.

8. Continuously Analyse and Adjust:

Ongoing analysis and adjustment of your email marketing strategy are key to
understanding what works and what doesn’t.Leverage analytics to track metrics
like open rates, click-through rates, and conversion rates. Use these insights
to refine your content, delivery times, and target audience.

Quick Summary:

Sending an email and making sure it lands in the right inbox isn't just about
the technical side; it's also about understanding your readers. By combining
good tech solutions with a deep knowledge of what your audience likes and how
they behave, you can increase your chances of your emails being seen and drawing
interest. The techniques we mentioned above aren't separate; when used together,
they form a powerful and honest email strategy that's more likely to give you
the results you're aiming for.

--------------------------------------------------------------------------------


MORE INSIGHTS

--------------------------------------------------------------------------------


DECIPHERING EMAIL MARKETING METRICS: WHAT TO TRACK AND WHY

Read Insight

--------------------------------------------------------------------------------


UTILISING DATA FOR EFFECTIVE EMAIL SEGMENTATION AND TARGETING

Read Insight

Insights


HOW I BEAT BRAND’S SALES +19% WITH WELCOME FLOW (LITERALLY 3 STEPS)



--------------------------------------------------------------------------------


MORE INSIGHTS

--------------------------------------------------------------------------------


DECIPHERING EMAIL MARKETING METRICS: WHAT TO TRACK AND WHY

Read Insight

--------------------------------------------------------------------------------


UTILISING DATA FOR EFFECTIVE EMAIL SEGMENTATION AND TARGETING

Read Insight

Insights


DECIPHERING EMAIL MARKETING METRICS: WHAT TO TRACK AND WHY



The core metrics are the 20% that will provide 80% of the results, tracking how
customers open, read, and respond to your messages. These actions can tell us a
lot. To help marketers navigate, there are certain measurements or 'metrics' we
can look at. These metrics make sure that the emails we send are not just
opened, but also meaningful to those who receive them. Let's explore which of
these measurements matter most and why they play a big role in the success of
your email campaigns.

1. Open Rate: The Initial Handshake

The open rate signifies the percentage of recipients who have opened your email.
But it’s not merely a number – it’s an initial handshake, an introductory
conversation between you and your audience.Why Track It: Monitoring open rates
provides a snapshot of how compelling your subject lines are and how well you’re
capturing attention amidst a cluttered inbox.Investigate variations in open
rates by examining different elements such as sending day/time, subject line
language, and audience segmentation, each acting as a variable in your email
marketing experiment.

2. Click-Through Rate (CTR): Tapping Into Engagement

The click-through rate reflects the ratio of clicks to impressions, indicating
how effectively your email prompts action.A robust CTR is a testament to your
email content’s ability to not just attract eyeballs, but to motivate engagement
and movement within your audience.In-depth View: Analyse CTR by examining the
efficacy of your call-to-actions, the alignment between content and audience
intent, and the strategic positioning of links and buttons within your email.

3. Conversion Rate: The Culmination of Intent

Conversion rate indicates the percentage of email recipients who completed the
desired action after clicking on a link in your email, such as making a
purchase.This metric directly ties your email marketing efforts to ROI,
providing a clear picture of how your emails are impacting the bottom
line.Explore aspects like the seamlessness of the user journey post-click, the
relevance of the landing page, and the overall user experience in navigating to
conversion.

4. Bounce Rate: Addressing Digital Detours

Bounce rate represents the percentage of sent emails that could not be
successfully delivered to the recipient's inbox.A high bounce rate can tarnish
your sender reputation, hampering your email deliverability in future
campaigns.Segregate bounces into “hard” and “soft”, identifying issues with
email addresses and potential red flags in content or sending patterns that
could be affecting deliverability.

5. Unsubscribe Rate: Tuning Into Feedback

The unsubscribe rate tells you the proportion of users who opted out of your
email list after receiving a communication.Beyond just a metric, it’s candid
feedback from your audience about your email content, frequency, or
relevance.Probe into unsubscribe reasons (if available) and patterns correlating
with specific campaigns or content types, offering insights into where your
strategy might need recalibration.

6. Forward Rate: Spreading the Word

Forward rate lets you gauge how often your emails are being shared with others,
translating to how valuable and shareable your content is.Why Measure:
This is a direct indicator of your email’s ability to serve as a resource worth
sharing, amplifying your brand organically.Pinpoint the characteristics of
highly forwarded emails - is it the offer, content richness, or relatability
that’s making them share-worthy?

Your Take Home

Understanding email marketing numbers isn't just about doing math. It's about
figuring out what your audience likes and doesn't like online. By carefully
looking at these numbers and making changes based on them, you're making your
emails better for your audience. Hope you learn a lot, and your emails keep
teaching your audience.Keep in mind, tracking these numbers is most useful when
you use them to make your emails better for your customers.

--------------------------------------------------------------------------------


MORE INSIGHTS

--------------------------------------------------------------------------------


8 EMAIL MARKETING METHODS TO USE TO ALWAYS HIT THE INBOX

Read Insight

--------------------------------------------------------------------------------


HOW I BEAT BRAND’S SALES +19% WITH WELCOME FLOW (LITERALLY 3 STEPS)

Watch Insight

Insights


UTILISING DATA FOR EFFECTIVE EMAIL SEGMENTATION AND TARGETING



Using email correctly is key. It's not just about sending an email; it's about
sending the right one to the right person at the right moment. How? By using
data smartly. This approach ensures your messages hit the mark. Let’s discuss
how to make your email campaigns more effective with data.

1. The What and Why of Email Segmentation

Email segmentation involves categorising your email subscribers into smaller
segments based on specific criteria, aiming to send more personalised and
relevant content.With inboxes being bombarded by generic mass emails,
personalised content stands out, serving information that’s directly relevant to
the recipient, thereby enhancing engagement and conversion possibilities.Why It
Matters: Segmentation allows for the delivery of content that resonates with the
recipient’s preferences, behaviours, and interaction history, thereby
significantly increasing the chances of conversion and building a meaningful
relationship with the customer.

2. Deciphering Data for Segmentation

Here are different types of data that you may come across.Demographic Data: This
includes age, gender, location, and occupation. For instance, sending
region-specific offers and information is a basic, yet effective, application of
demographic segmentation.Behavioural Data: Dive into user interaction data like
purchase history, click-through patterns, and product views. For example,
sending targeted emails to users who abandoned their shopping
carts.Psychographic Data: Consider attributes like interests, values, and
attitudes. A deep dive into psychographic data might involve sending content and
offers that align with recipients’ values or interests.

3. Implementing Segmentation for Targeted Strategies

Understanding your data is just the start; the real magic happens when it's
strategically implemented in your email campaigns.Creating Buyer Personas:
Develop detailed buyer personas by amalgamating different data points, ensuring
each persona is a realistic representation of a segment of your target
audience.Tailoring Content to Personas: Create content that addresses the
specific needs, preferences, and pain points of each persona, thereby enhancing
relevancy and engagement.Continuous Optimisation: Remember that segmentation
isn’t a set-and-forget strategy. Consistently analyse the performance data of
your segmented email campaigns and refine your personas and content accordingly.

4. Real-World Application: Case Scenarios

To illustrate the practical application of segmentation and targeting, let’s
explore a few hypothetical scenarios.Scenario 1: A customer purchases maternity
wear from your online clothing store. Segmentation allows you to target them
with further relevant content, such as baby clothing and accessories, nurturing
them through their customer journey.Scenario 2: A segment of your subscribers
always opens your newsletters but never makes a purchase. A targeted strategy
might involve sending them a special discount code, nudging them towards
conversion.

5. Pitfalls and Precautions in Email Segmentation

With great data comes great responsibility. Missteps in segmentation can not
only fail to convert but also erode trust in your brand.Over-segmentation: While
personalisation is crucial, over-segmentation can lead to inefficiencies and
dilute your messaging.Data Privacy: Always ensure your data collection, storage,
and processing practices are in strict compliance with data protection
regulations like GDPR or CCPA.

Focus on What Matters

Using clear data to group and target your emails makes your email marketing more
specific and personal. By sending messages that fit each recipient's needs,
you're building trust and increasing sales. So, look closely at your data,
choose your email groups wisely, and see your emails become effective, personal
messages that help your audience connect with your brand.

--------------------------------------------------------------------------------


MORE INSIGHTS

--------------------------------------------------------------------------------


8 EMAIL MARKETING METHODS TO USE TO ALWAYS HIT THE INBOX

Read Insight

--------------------------------------------------------------------------------


HOW I BEAT BRAND’S SALES +19% WITH WELCOME FLOW (LITERALLY 3 STEPS)

Watch Insight

© Everflow Media. All rights reserved.

Located in Manchester, UK