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slide 2 of 5


THE SOCIAL COMMERCE REVOLUTION

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WPP RECOGNIZED AS A LEADER IN COMMERCE SERVICES

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TRAILBLAZERS OF TOMORROW

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TOMORROW'S COMMERCE 2024

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THE BRAVE NEW WORLD OF CREATIVE COMMERCE

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THE SOCIAL COMMERCE REVOLUTION

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WPP RECOGNIZED AS A LEADER IN COMMERCE SERVICES

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What We Do


COMMERCE


A PRACTICE FOCUSED ON DRIVING CONVERSION AND SALES THROUGH CREATIVITY,
CONSULTING AND TECHNOLOGY ENABLEMENT

Contact Us


VML Commerce powers commerce excellence, transforming moments of transaction to
experiences that drive growth across all channels, including online retail,
Amazon and other marketplaces, D2C, social, in-store and B2B. Our end-to-end
offering is driven by creativity and technology, a seamless combination of brand
experience and customer experience, with conversion at the core.

AT A GLANCE

Inspiring Commerce Journeys

600+ enterprise-level eCommerce solutions built for brands and retailers,
including the world’s largest CPG, B2B, and fashion commerce platforms.

AT A GLANCE

Driving Conversion via Creativity

Most awarded commerce agency for creativity and effectiveness, ranked #5 USA by
Cannes Lions, Agency of the Year by NYF.

AT A GLANCE

Optimizing Multi-Channel Growth

Over $56.5bn online revenue generated annually for clients, including $16.5bn
across Amazon, Tmall and eBay marketplaces.



WHERE BRAND EQUITY AND CONVERSION INTERSECT

Creative Commerce lies at the heart of what we do, from shaping commerce
strategy, to galvanizing instant engagement and conversion, through experiences
which transcend channels and intersect life, wherever commerce thrives. Our 3C’s
framework is the compass steering this approach:


Conversion-led Clever Culturally connected

Always facilitating a product or service transaction

Innovating across commerce channels and spaces

Buzzworthy, relevant & building on brand values

Our world-class commerce expertise lies within our Commerce Practice which
houses 7,000+ commerce experts globally, across 55 Centers of Excellence, within
a network of 150 offices worldwide.


OUR COMMERCE SERVICES


NEW SALES MODELS & GROWTH MINING

Finding opportunity gaps and demand spaces to unlock business growth across
channels and markets through powerful commerce strategies.


CREATIVE COMMERCE, CX & PARTNERSHIPS

Creativity that inspires conversion in the moment, regardless of channel, to
embed brands in culture and drive long-term value. Conversion-led, brand equity
building, and intersecting Creativity with Commerce to multiply the impact.


OMNICHANNEL STRATEGY & OPERATIONS

Driving brand equity, traffic and conversion through integrated plans and
activations across all channels of commerce: physical, digital, owned and third
party. Building client capability through Connected and Unified Commerce from
strategy to execution.


CONTENT FOR COMMERCE

A synchronized approach, employing tools to improve digital shelf experience
through performance-fit content that elevates brand and drives purchase.


DIGITAL SHELF TECH & TOOLS

Leveraging and building bespoke platforms to deliver digital content
optimization fit for retail.


DATA, LOYALTY & CRM

Combining intelligent data, insight and strategy to grow customer relationships
and retention, inspiring sharper decision-making to maximize ROI.


COMMERCE TECHNOLOGY, TOOLS & PLATFORMS

Pushing the boundaries of commerce and technology with the development of new
product solutions, platforms and tools. Technology partner agnostic across the
Commerce Tech Stack, augmenting client ways-of-working to drive new value
creation.


SOCIAL COMMERCE & EXPERIENTIAL

Combining VML’s world class social, influencer, and creator capability with
Commerce expertise to create shoppable content that drives conversion across
social & retailer channels, with services to optimize social presence and create
connected experiences across channels.


RETAIL MEDIA

Delivering relevant, actionable, measurable media activations to consumers where
they are, at the right time, across all retail media platforms and digital
channels. Standalone or partnering with media agencies, our retailer and
marketplace expertise informs planning, buying, optimizing, and creating for
retail media.

DRIVEN BY TECHNOLOGY

We provide organizations with end-to-end capabilities, spanning the entire
journey from customer acquisition to retention, and including media, content,
conversion, fulfilment and optimization. And we do this across every channel.


Working with strategic partners that include world-class technology vendors such
as Adobe, Sitecore, Salesforce, SAP, Shopify, and fellow MACH Alliance members
such as BigCommerce, CommerceTools, Stripe, VTEX, Salsify and Vercel, we were
recognized by Forrester as a Leader in Commerce Services (Q1, 2021) and in
Digital Experience Services (Q2, 2022), Best Large Agency of the Year at the
European Ecommerce Awards (2022), Agency of the Year at The New York Festivals
(2023) and The Drum Awards Network of the Year (2022) and Team of the Year
(2023).

We’ve built over 600 commerce and experience platforms and generate a total of
more than $43bn annually for clients including The Coca-Cola Company, Unilever,
Ford Motor Company, Colgate-Palmolive, Johnson & Johnson, Kimberly Clark,
Nestlé, Sainsbury’s and Selfridges.


COMMERCE SOLUTIONS


BRAND GUARDIAN

AI-driven platform ensuring total content quality assurance, compliance &
inclusivity at scale.

Read More


OTO

Oto transforms instore selling, and builds an instant picture of the customer,
in real time.

Read More


SHELFMASTER

ShelfMaster helps brands push the limits of the digital shelf, creating great
product experiences.

Read More


STREAEM

Streaem is a self-service retail media solution that enables retailers to
monetize their retail media networks.

Read More


IGNITE

Meet Ignite Automotive – a new digital commerce solution specifically designed
for the automotive industry.




Read More


PLEASE PROVIDE YOUR CONTACT INFORMATION TO CONTINUE.

First Name Last Name Email Company Job Title Industry Your Company's Industry
Automotive Business & Professional Services CPG Energy, Infrastructure &
Industrial Financial Services Government, Public Sector & Non-Profit Healthcare
& Pharma Retail Tech & Digital Services Telecom, Media & Entertainment Travel &
Leisure Other

Before submitting your information, please read our Privacy Policy as it
contains detailed information on the processing of your personal data and how we
use it.




COMMERCE WORK

WENDY'S

Has Awards


DON'T DELETE MENU

Unexpected offers made people think twice before deleting us
Read Case Study

HUNGERSTATION

Has Awards


THE SUBCONSCIOUS ORDER

Let your subconscious mind do the ordering
Read Case Study

KFC


WHEEL FOR ONE

KFC creates the world's first single-cabin ferris wheel and a bucket of KFC to
go with it
Read Case Study

COCA-COLA

Has Awards


I SEE COKE

A built-in Alexa skill that rewards viewers every time a Coke pops on screen
Read Case Study

MONDELEZ

Has Awards


OREOCODES

Creating a commerce experience that turns milk barcodes into OREO offers
Read Case Study
See All Our Work


OUR PARTNERS

Through our partners, we’re inspiring powerful ecommerce journeys for clients
globally.

slide 7 to 12 of 22



See All Partners


COMMERCE INSIGHTS

Insight


TOMORROW'S COMMERCE 2024

20 future trends to pique the interest and shape the plans of business leaders
today
Read Article
Insight


THE FUTURE SHOPPER REPORT 2023

An unparalleled view into the world of online commerce and shopping behavior to
help you win online
Read Article
Insight


HARD TO ATTRACT, EASY TO LOSE

Why friction-free experiences are non-negotiable in converting your hard-earned
website visitors and maximizing your revenue
Read Article
Insight


THE BRAVE NEW WORLD OF CREATIVE COMMERCE

From subconscious ordering to Gen Z banking on Twitch
Read Article
See More Insights


COMMERCE NEWS

News


VML COMMERCE SHARES ITS TOP PREDICTIONS FOR 2024

Top Commerce Trends for 2024
Read Article
News


SUCCESS AT THE DRUM AWARDS

VML Named Network of the Year at The Drum Awards 2023
Read Article
News


WPP RECOGNIZED AS A LEADER IN COMMERCE SERVICES

WPP shines with flexible creativity in commerce, anchored by WPP Open
Read Article
In The Press


OREO CLAIMS THE HAMBURGER MENU AS ITS OWN

Oreo turns the hamburger menus on websites into promo codes
Read More
See More News


OUR LEADERSHIP


BETH ANN KAMINKOW

GLOBAL CHIEF COMMERCE OFFICER

VML


MORE OF WHAT WE DO

What We Do


CUSTOMER EXPERIENCE

Inspiring innovation, growth, and customer loyalty through connected experiences
Find out more
What We Do


HEALTH

We are a global healthcare communications network that creates connected brands
for life.
Find out more
What We Do


INTELLIGENCE

The global futures and trend intelligence unit.
Find out more
What We Do


CRM

We help ambitious brands grow by humanizing the relationship between the brand
and the customer at scale.
Find out more
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 * Newsletter
 * Press Center

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 * Cookie Policy
 * Privacy
 * Terms
 * Modern Slavery Act Statement
 * CCPA Policy
 * Accessibility

Connect with us





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