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Submission: On July 24 via api from US — Scanned from DE
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Submission: On July 24 via api from US — Scanned from DE
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* PR Daily
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AI CERTIFICATE
COURSE FOR
COMMUNICATORS
Elevating strategy, creativity and content with AI
Virtual Training
July 11, 18, 25 • 1-3 p.m. ET
(three consecutive sessions)
ABOUT AGENDA TRAINERS PRICING REGISTER NOW
Register for this three-part certificate series to elevate your communications
plans, posts and performance using today’s leading AI tools.
Increase productivity • Streamline workflows • Save time • Improve posts,
emails, infographics and reports • Create intranet and thought leadership
content faster • Learn from practice use cases • Boost creativity • Elevate
strategy
Now’s the time to get AI empowered. After all, your competitors are already
using AI to create better content faster — from media pitches, blogs, special
reports, emails and infographics to internal comms work like intranet updates
and thought leadership posts.
This workshop series is the guide you need to not only make the jump into AI,
but to leap ahead. You’ll learn how to master the latest AI text tools like
ChatGPT, Jasper, Bing.AI and image generators like DALL-E and Midjourney — all
to free you from humdrum tasks so you can generate smarter strategies and bigger
ideas faster.
Join some of the top names in AI to finally unlock your digital Jedi powers and
galvanize everything from content creation to audience engagement. Our
curriculum, classroom collaboration and instructors will help future-proof your
communications — and career.
Secure Your Seat Today!
Included in this class:
* “Office hours” to consult with your instructor
* Handouts and assessments for your comms program
* Interactive breakouts and networking with fellow attendees
* Interactive Q&As with expert guests leading AI efforts
Grow your expertise, value and career today,
register now.
EXCLUSIVE FOR ATTENDEES
CLASSROOM MATERIALS (Exclusive for Attendees):
* The Ultimate Guide to AI Marketing
* The AI Terms Cheat Sheet for Marketers and Communicators
* AI for Content Marketing: The Blueprint
* AI Trends in Marketing Communications: The Complete Evolution
* How AI Advances Affect Email Tactics
AGENDA
Join to leverage AI as a competitive differentiator that dramatically improves
your efficiencies, content and results. You’ll receive assignments, a
certificate of completion and an AI plan you can tailor to your organization.
* Track 1
Week 1: Prompts and Writing | Week 2: Visuals and Design | Week 3: Strategy and
Storytelling
Week 1: Prompts and Writing
July 11, 1-3 p.m. ET
ChatCraft: The Art of Strategic Writing with ChatGPT and Beyond
AI isn’t taking your job — but someone who knows how to use AI might. Level up
your value now by learning how to wield tools like ChatGPT in your comms
strategy and writing. We’ll explore the ChatGPT interface, advanced features for
strategic messaging and how to leverage AI prompts for more engaging content.
You’ll learn:
* ChatGPT deep dive: An overview of the interface and how to get started — from
understanding prompts and responses to newer customization options.
* Strategic messaging: How to use ChatGPT to craft tailored messages that more
effectively attract, engage and convert targeted audiences.
* Writing optimization: How to use ChatGPT to generate ideas, refine written
content and streamline writing workflow .
* Practical use cases and breakouts: We’ll workshop writing prompts to help
generate blog posts, social media updates or even website copy.
* SEO deep drive: AI-enabled SEO tools, SEO limitations of ChatGPT, what's new
with Google's generative AI update — and how to write AI content that will
rank in the top of Google without getting penalized.
* Bonus guest discussion: The biggest questions and elephants in the AI room,
including how copyright issues impact AI usage.
Breakout (10 mins):
* Prompt ChatGPT to rewrite an SEO "About" graph for your org or client.
Light Homework:
* Set up a free ChatGPT account (class demos will be on ChatGPT 3).
* Choose one of the following assignments and draft in ChatGPT:
* Rewrite an existing bio for one of your C-suite execs.
* Write a LinkedIn marketing post in the style of Gary Vaynerchuk.
* Write a 300+ word blog on a favorite pastime in the style of your favorite
writer.
* Check out Stable Diffusion and experiment with it before next week.
Julia McCoy
President, Founder, Author
Content at Scale, Content Hacker
Read bio
Nova Lorraine
Author, Web 3 Strategist and Founder
Raine Magazine, AI for Creatives Podcast
Read bio
Week 2: Visuals and Design
July 18, 1-3 p.m. ET
Prompts and Pixels: Crafting Authentic Visuals with AI Art Generation
Now that you have the basics of prompts and AI tools like ChatGPT down, let’s
translate your new skills to the exciting prospect of image generation. Discover
how to quickly create eye-catching images for infographics, websites, intranets,
ad banners, reports and more so you can enhance your brand and captivate
audiences. You’ll learn:
* Top AI imaging tools: DALL-E2, Midjourney, Artssy, Stable Diffusion and more.
* The authenticity dilemma: How to balance the “authenticity” mandated by the
rise of TikTok and platforms like BeReal with the “automation” of AI image
generators.
* Advanced prompt engineering: Formulas and prompt cheats you can use to
elevate what you learned in Week 1 to generate realistic, brand-worthy
images.
* Producing visual content at scale: Examples of brand guidelines, mood boards,
social media posts and ads, infographics, website banners and videos created
with AI imaging.
* Tertiary AI tools: AI applications in existing marketing platforms that have
user-ready capabilities — including BeautifulAI for presentations and others.
Breakout (10-15 mins):
* Generate 3 images on Stable Diffusion using these prompt guidelines:
* Start with a single world relevant to a campaign you're working on.
* Then add a series of words to build onto your prompt (e.g., if your
original word was "dog," try "furry dog," etc. Then add a third
brand-relevant keyword or output (e.g., "furry dog logo" or "furry dog logo
for landing page hero image," etc.)
* Appoint someone in your group to save the resulting images and share with
the larger class later.
Light Homework:
* Create a fun brand mashup or collab using your logo or corporate iconography
in Stable Diffusion.
* Come prepared to discuss the resulting creative and ethical concerns next
week.
Nova Lorraine
Author, Web 3 Strategist and Founder
Raine Magazine, AI for Creatives Podcast
Read bio
Molly Lopez
Founder and CEO
Sparo
@mollslopez
Read bio
Week 3: Strategy and Storytelling
July 25, 1-3 p.m. ET
Next Steps: Elevating Strategy and Storytelling with AI + Human Fusion
Just because you can pump out AI copy and images doesn’t mean you’re truly
advancing your career, results and reputation as a strategic communicator. This
session outlines how to apply what you’ve learned to elevate your strategic
storytelling and measurement chops — so they align with leadership’s
expectations to drive audiences and business results. You’ll learn:
* Strategy vs tactics: Best ways to use your AI skills as the building blocks
of strategy.
* Creative differentiators: How to avoid generic messaging and elevate your
output with customization and creativity — in a market where everybody else
is also using AI.
* Storytelling strategy: How to balance authenticity with automation when
crafting brand stories — including what you must know about human psychology
that AI doesn’t.
* Measurement: How AI can improve comms measurement — including how to
interpret AI insights, validate results and use them to inform data-driven
decision making. (We'll share how to pull data and scraped social media
comments into ChatGPT to generate trend analysis.)
* An attorney speaks out (guest fireside): Navigating AI copyright, bias,
misinformation, legal and security issues — and how to codify a generative AI
policy for your organization.
Olubukola (Buki) Ogunsakin
Emerging Tech Lawyer, Principal
BBO Solicitors
Read bio
Jeff MacDonald
Social Strategy Director
Mekanism
Read bio
Nova Lorraine
Author, Web 3 Strategist and Founder
Raine Magazine, AI for Creatives Podcast
Read bio
TRAINERS
Nova Lorraine
Author, Web 3 Strategist and Founder
Raine Magazine, AI for Creatives Podcast
Read bio
Molly Lopez
Founder and CEO
Sparo
@mollslopez
Read bio
Jeff MacDonald
Social Strategy Director
Mekanism
Read bio
--------------------------------------------------------------------------------
Julia McCoy
President, Founder, Author
Content at Scale, Content Hacker
Read bio
Olubukola (Buki) Ogunsakin
Emerging Tech Lawyer, Principal
BBO Solicitors
Read bio
TOP 5 AREAS YOU’LL MASTER UPON COMPLETION:
* AI toolbox: Top 10 AI apps for communicators to increase productivity and
results.
* Creativity and brainstorming: Easy AI techniques to generate winning ideas
for newsletters, blogs, social media posts, landing page copy, emails and
more.
* Writing and image creation: How to improve your writing skills, shorten
writing time and create amazing images by mastering the latest AI prompts.
* Storytelling and SEO: Improving your storytelling for human audiences and
your rankings for search engines with simple AI techniques.
* Strategy and measurement: Using AI to analyze data, extract insights and make
smarter decisions for your comms strategies.
* Bonus: Navigating AI copyright, bias, misinformation, legal and security
issues.
Top reasons to attend this virtual certificate course
* You’ll listen to and interact with the nation’s top AI experts.
* You’ll receive an AI Certificate.
* You’ll get access to all presentations and an on-demand recording of the
course.
* You’re guaranteed extensive, how-to instruction you can use immediately.
* You can attend this immersive course in small segments over 3 weeks.
Secure your seat today for this renowned AI course offered by Ragan, and elevate
your communications plans, posts and performance using today’s leading AI tools.
Regular Rate
$1099
Ragan Insider Member
$999
(Not an Insider? You can become one when registering!)
Nonprofit/Gov
$949
REGISTER NOW
Phone registrations and group pricing: For group orders please contact our
customer service team at 800-878-5331 or cservice@ragan.com
Get Recognized!
This advanced course is designed to help you enhance your strategic planning and
content creation capabilities by leveraging the latest AI generation tools to
help you produce better work, faster—so you get the results and recognition you
deserve, along with the Certificate of Completion!
If you can’t attend one or more of the sessions live, you will receive the
on-demand versions to complete the course.
REGISTER NOW
HAVE ANY QUESTIONS?
REGISTRATION
For questions related to event registrations, please contact:
Shallon Blackburn
Director of Client Services
ShallonB@ragan.com
SPONSORSHIP
If you’re interested in sponsoring this event, please contact:
Hannah Lavelle
312-960-4628
Sponsorship@ragan.com
PROGRAM
For information on programming and speakers, please contact:
Alyssa Smith
Director of Conferences
AlyssaS@ragan.com
PRESENTED BY
CONTACT
REGISTRATION
For questions related to event registrations, please contact:
Shallon Blackburn
Customer Service & Sales Manager
ShallonB@ragan.com
SPONSORSHIP
Want to become a sponsor? Get in touch with our team to discuss sponsorship
opportunities. Let's Partner!
PROGRAM
For information on programming and speakers, please contact:
Joyceann Garippa
Head of Content
joyceanng@ragan.com
#raganevents
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