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UBER IN GHANA – AN INITIAL REVIEW




 

Is Uber here to stay? Where does one channel concerns and complaints? How
immediately are these concerns addressed?

Uber, the globally popular ride-sharing platform arrived in Ghana in 2016. The
Uber app allows riders to call up a ride from anywhere an Uber is around, watch
the progress of the ride in real time, and pay without lifting a finger.

With over four million Ghanaians plying the streets of Accra, the rapid growth
of the use of mobile phones, access to high-speed internet, and expanding
electronic banking tools, Uber sure had a perfect environment to launch its
services in Ghana.

Uber’s inception in the business district of Accra made many business men and
women, expats, and returnees excited to have the popular service in the country,
as most of them had had the opportunity to use the service in other countries in
the world.

Some customers, including many Ahasporans, have enjoyed most of their rides with
Uber but others have shown displeasure about the attitudes of some Uber drivers
and the difficulty of getting concerns resolved.



On the Ahaspora forum, Akosua recounted: “I’ve had several encounters with Uber.
Some were great ones and others were just ridiculous.”

Wunmi, a foreigner who came to work in Accra for a few weeks also said: “I was
excited when I got to use Uber in Ghana. It made travel around the business
district easy, just that I think some of the drivers were unprofessional and
they forget to turn off the trip when you get out of their car, and you are
charged for their negligence.”

Ted, a renewable energy expert who visits Accra very often for business meetings
criticized, “It’s just unbelievable how difficult it is to find an Uber ride in
certain parts of Accra at certain times of the day. Especially in the evenings
around 11 p.m. when you are returning from a business dinner and you don’t want
to use a traditional taxi.”

Other people to whom Ahaspora spoke compared favorably the service of Uber in
Ghana to that in the United States and other countries. They spoke about how
easily you can get in touch with drivers and how enjoyable the rides were.



One regular user thinks Uber drivers behaved the way they do because of the
attitude of some passengers, especially those who have had the opportunity to
live outside. He said most returnees like to sit at the back, which, to them,
did no harm. However, to some drivers here in Ghana that can be very offensive.
To these drivers, it shows some kind of supremacy, especially if you are a lady.
He argues that the next time you find yourself in this position on an Uber ride,
try and sit next to the driver and if you can speak a local dialect, please do.
The driver might be nice to you.

One could also argue that if Uber has made getting a ride easy by clicking a
button, then it is fair for complaints to be made by clicking a button. Better
still, one can go the traditional way by dialing an accessible hotline to get
immediate assistance.



There have been cab agencies in Ghana who were unable to keep up service
standards and therefore collapsed. So if Uber is here to stay, it could do well
to put customers first and do a proper check on its providers to help deliver at
their utmost best. Finally, Uber could create more awareness to get more drivers
to register for uber. This will generate a bigger pool of ready Uber rides at
any point in time for customers. Uber users in Accra expect more.

Until then enjoy your Uber rides—the good, the bad, the ugly.

 

> What has been your Uber experience in Ghana?

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