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A SIMPLE, PRIVACY-FIRST ALTERNATIVE TO GOOGLE ANALYTICS

Latest Updated email reports

For a long time, web analytics software has been seriously broken. Pages upon
pages of reports to click. Training and certifications required. And, worst of
all, it was offered for “free,” so Big Tech could profit wildly from all of our
personal data.

Fathom Analytics is something quite different. Our software protects your time
and your visitors' digital privacy.



Start a free trialView a live demo

Quick setup Free 30-day trial No obligationJoin thousands of companies already
using Fathom Analytics



DITCH GOOGLE ANALYTICS

Why trust your website analytics to an advertising company that shut down
Universal Analytics? Import your historical Google Analytics data and save it
indefinitely (we have forever data retention for paying customers).



GET SETUP IN MINUTES

Fathom Analytics is a single line of code that works with any website, CMS or
framework. There’s no need for 6-week training programs or any prior experience.
Our software is designed to be easily understood instantly.



COMPLY WITH PRIVACY LAWS

We’ve hired the best lawyers and legal minds worldwide to ensure our analytics
software is fully compliant with GDPR, CCPA, ePrivacy, PECR and more. We even
process EU visitors through our EU infrastructure.



SEE MORE ACCURATE DATA

Our software blocks bots, scrapers and spam traffic—showing you only real, human
visits. This gives you the flexibility to collect data for (and only pay for)
exactly the data you want to see and make decisions about.



SAY NO TO COOKIE BANNERS

We invented the now industry-standard method for anonymizing visitor data
without using cookies. That means you don’t have to clutter your site or slow it
down with cookie or consent notices for your site’s analytics.



JOIN THE MOVEMENT

Thousands of companies, including Fortune 100s, pioneers of the Open Web,
Premier League football clubs, and governments, have switched from Google
Analytics to Fathom for ease of use, better privacy, and accurate stats.

Start a free 30-day trial We’ll even email you before your trial ends
to ensure you want to start paying for our software.

Watch our dashboard walk-through

Learn how to use our software in less than 10 minutes.

View our featuresHow Fathom Analytics works


FEATURES YOU NEED, NO TRAINING REQUIRED

TRACK CONVERSIONS

Use events to track things like newsletter sign-ups, link + button clicks, and
even ecommerce sales.

GET YOUR DATA IN YOUR INBOX

Send email reports every week or month so that you can keep track of your
analytics without logging in.

CAMPAIGNS & NEWSLETTERS

Use UTMs to collect data on how much traffic your campaigns generate and see how
well they convert into revenue.

KEEP DATA FOREVER

That means 20 years from now, customers can still see their analytics from the
day they first started using Fathom Analytics.

GREAT FOR YOUR SEO

Our script is lightweight and fast-loading, meaning switching from Google
Analytics to Fathom won’t hurt your SEO rankings in any way.

KARDASHIAN-LEVEL TRAFFIC SPIKES

If an A-list influencer shares your site on social media or your blog post goes
viral, your analytics won’t slow down or get shut off.

WE'RE HAPPILY BIG SMALL TECH

We're a purposeful four-person team and we don't need (or want) funding or
investors. The only people we answer to are our customers.

DESIGNED FOR DEVELOPERS

Our API is easy to use and so powerful we use it ourselves to load data onto
customer dashboards in our software.


INTEGRATE WITH THE TOOLS AND TECH STACK YOU ALREADY USE

Fathom Analytics integrates with everything. Seriously. Since our script is a
single line of code, it's easily addable to any CMS, framework or technology
you're already using. From content management systems like WordPress to
progressive frameworks like Vue.JS to other software like ConvertKit, we've got
your covered.

Even if you don't see a plugin or integration here, since our embed process is
so simple, you can add our analytics to anything.

See all our of integrations


TRUSTED ON 100,000+ WEBSITES AND COUNTING

From startups to the biggest corporations, companies worldwide have switched to
Fathom Analytics for its reliability, ease of use and focus on privacy. Our
software is a simple and private Google Analytics alternative that takes a few
minutes to set up and use.



> Wow, what a breath of fresh air. I love how simple Fathom Analytics is, and it
> really gives you all the traffic metrics you could need.
> 
> Joel Gascoigne
> CEO of Buffer

> I switched to Fathom Analytics because it’s an ethical analytics tool that I
> trust. It gives me everything I want to know about my site's performance.
> 
> Charli Marie
> Creative director of ConvertKit

> I consider Fathom Analytics a must have tool if you want to understand what's
> happening with your website traffic—it's simple, speedy, and accurate.
> 
> Ruben Gamez
> Founder Signwell & Bidsketch

> After switching to Fathom Analytics for my web properties, I find I'm more
> attentive to my sites because I'm always aware of how many people are on them
> and which pages are most popular.
> 
> Caleb Porzio
> Creator of Alpine.js

> They are the best Google Analytics alternative who really care about privacy
> and simplicity. Fathom’s simple dashboard with clear metrics makes it easy to
> understand what's happening across all web properties.
> 
> Jessica Joyce
> SEO Expert

> Fathom Analytics is a great Google Analytics alternative because it is focused
> on protecting visitors’ privacy and does not bog down loading times, leading
> to faster websites.
> 
> Nathalie Lussier
> Founder of AccessAlly.com

> Our new Vue.js website has been using Fathom Analytics because I like how it’s
> lightweight and respects user privacy.
> 
> Evan You
> Creator of Vue.js

> Fathom Analytics simplifies the task of analyzing site performance while
> simultaneously respecting my visitors' privacy. Also, it’s a joy to use.
> 
> Jon Henshaw
> Founder of Coywolf

> Today, so many big tech corps are abusing our privacy. This is why I use
> Fathom. They’re an analytics company I can trust.
> 
> Justin Jackson
> Cofounder of Transistor

> I value my time and my website visitors' right to digital privacy. That’s why
> I’ve switched to Fathom Analytics.
> 
> Marshall Shorts
> Founder of Artfluential

> Privacy-protections aside, I love the beautifully simple interface. Fathom
> Analytics is now part of my default stack.
> 
> Derrick Reimer
> Founder of SavvyCal

> I’m deeply opposed to cookie banners. Using Fathom Analytics means I don't
> have to compromise my morals.
> 
> Ben Orenstein
> Cofounder of Tuple


GETTING STARTED IS SIMPLE AND EASY

Gain valuable insights into your website or web application in just a few steps.
And, if you get stuck, our support team is always on hand to help you get things
up and running.

Step 1

SIGN UP FOR AN ACCOUNT

Start with a 30-day free trial. Then pricing starts at $15/month.

Step 2

ADD OUR SCRIPT

It’s a single line of code that works with every site, web app and CMS.

Step 3

SEE YOUR STATS

Your dashboard will start showing you real-time data.


FREQUENTLY ASKED QUESTIONS (AND ANSWERS)

WHAT HAPPENS IF I GO OVER MY DATAPOINT LIMIT?

We don’t charge for occasional spikes or stop collecting stats on your account
if you reach your plan limit early. We have a fair billing policy and let you
know when it's time to upgrade (based on a 2-month rolling average of pageviews
and events).

WHAT DOES FATHOM ANALYTICS DO WITH MY DATA?

We make it easily accessible to you, and that’s it. We don’t mine your data,
sell it, use it for retargeting, or have any interest in it other than keeping
it available for you. We sell our software, not data.

HOW LONG DOES FATHOM ANALYTICS KEEP MY DATA?

Forever. Our data retention policy for all customers on all plans is that we
never delete your data. Unlike most other analytics companies who keep your data
for 30 days to 5 years (i.e. not long at all), Fathom Analytics retains your
data to view your dashboard forever. As long as you're a paying customer, your
data is available to you forever.

IS FATHOM ANALYTICS FREE?

If you aren’t paying for the product, you are the product. Google Analytics is
free, so the data you collect for them about your website visitors is the
product. They’re an advertising company and make billions by knowing as much as
possible about all of us. That’s why we charge a reasonable price for our
software (we don’t have to or want to sell data).

IS THERE A BETTER ALTERNATIVE TO GOOGLE ANALYTICS?

Of course, and you’re looking at it! Google Analytics is problematic on several
fronts: they killed off their most popular product (UA) and are legally risky in
several countries where Data Protection Authorities have found the use of Google
Analytics to be legally risky. Whereas Fathom Analytics is a better alternative
to Google Analytics—we're lightning fast, more accurate, and fully align with
the GDPR and the ePrivacy directive.

WHY IS FATHOM ANALYTICS BETTER THAN EU-ONLY PROVIDERS?

As per the GDPR (Schrems II ruling), “EU visitor data has to be processed in the
EU on servers provided by an EU hosting provider or a hosting provider with an
adequacy ruling”. This is exactly what we do for EU visitors. But that doesn’t
mean visitor data from everywhere else should be processed in the EU, as that
slows everything down. That’s why we intelligently route visitor data to
multiple locations worldwide, not just the EU.

IS FATHOM ANALYTICS GDPR COMPLIANT?

Fathom Analytics is GDPR compliant by design. The fundamental goal of the GDPR
regulation is to protect the privacy and personal data of people in the EU. With
everything we do, we ask ourselves whether it poses any risk to our customers’
website visitors. We also have a lawful basis for the processing we do and we
run privacy risk assessments and GDPR audits.

Have more questions? Learn more in our help centre or get in touch.


JOIN THOUSANDS SWITCHING FROM GOOGLE ANALYTICS

Fathom Analytics is simpler, more accurate and privacy-first. Import your Google
Analytics data (UA and GA4), add our single line of code, and watch real-time
analytics from your site pour in.

Start a 30-day, unlimited free trial to see how simple analytics can be.

Get started

Check out our full-featured, live demo to see how our software works.

Live demo

We’ve counted billions of pageviews for thousands of customers, all without ever
compromising anyone’s digital privacy. We hope you’ll join us.

2018-2024 Fathom Analytics.

GET STARTED

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OUR SOFTWARE

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DETAILS

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