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> > > > > Home    Background    Why use Nulink Analytics?    Contact   
> > > > > Publications
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> > > > > >  
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> > > > > > Quantitative input for business decisions
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> > > > > >  
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> > > > > > INTRODUCTION
> > > > > > 
> > > > > > Marketers and product / service managers often want to know:
> > > > > > 
> > > > > >  * How is my product/service positioned ?
> > > > > >  * What are the drivers of preference ?
> > > > > >  * Do these drivers differ by segment within the target population ?
> > > > > >  * What characterises the different segments ?
> > > > > >  * What do I need to change to make my product/service more
> > > > > >    attractive ?
> > > > > >  * How much should I charge ?
> > > > > >  * Once I've launched, how much will I sell ?
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> > > > > > Issues like these can be clarified through appropriate analysis of
> > > > > > suitable data.
> > > > > > 
> > > > > > This is where Nulink Analytics can help.
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> > > > > > 
> > > > > >     Nulink Analytics offers:
> > > > > > 
> > > > > > >  * basic through to advanced data analysis
> > > > > > >  * development and execution of statistically-based models to
> > > > > > >    forecast outcomes
> > > > > > >  * general consultancy on market research design and execution.
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> > > > > >  
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> > > > > > Nulink Analytics draws on the extensive experience of Principal,
> > > > > > Scott MacLean.
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> > > > > >  
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> > > > > > “It is a capital mistake to theorise before you have all the
> > > > > > evidence.  It biases the judgement.”
> > > > > > 
> > > > > >                                                                                                                            
> > > > > > A. Conan Doyle “A Study in Scarlet”
> > > > > > 
> > > > > >  
> > > > > > 
> > > > > > Home    Background    Why use Nulink Analytics?    Contact   
> > > > > > Publications