gonzobanker.com
Open in
urlscan Pro
35.238.75.81
Public Scan
Submitted URL: https://www.crnrstone.com/e3t/Ctc/IY+113/c134g04/VWKlng2ffv_RW3MkQmp1qSWw0W8QwHkG4MmrXpN54gmNc5nCTJV3Zsc37CgBp_W40wFzx1YZb...
Effective URL: https://gonzobanker.com/2021/07/commoditization-optimization-transformation-whats-in-your-core-wallet/?utm_campaign=2022...
Submission Tags: falconsandbox
Submission: On September 14 via api from US — Scanned from DE
Effective URL: https://gonzobanker.com/2021/07/commoditization-optimization-transformation-whats-in-your-core-wallet/?utm_campaign=2022...
Submission Tags: falconsandbox
Submission: On September 14 via api from US — Scanned from DE
Form analysis 7 forms found in the DOM
GET https://gonzobanker.com/
<form method="get" action="https://gonzobanker.com/">
<input type="text" value="" name="s">
</form>GET https://gonzobanker.com/
<form method="get" id="searchform" action="https://gonzobanker.com/">
<input type="text" value="" name="s" placeholder="Search term">
</form>POST https://gonzobanker.com/wp-comments-post.php?wpe-comment-post=gonzobanker
<form action="https://gonzobanker.com/wp-comments-post.php?wpe-comment-post=gonzobanker" method="post" id="commentform" class="comment-form">
<p class="comment-notes"><span id="email-notes">Your email address will not be published.</span> <span class="required-field-message" aria-hidden="true">Required fields are marked <span class="required" aria-hidden="true">*</span></span></p>
<p class="comment-form-comment"><label for="comment">Comment <span class="required" aria-hidden="true">*</span></label> <textarea id="comment" name="comment" cols="45" rows="8" maxlength="65525" required="required"></textarea></p>
<p class="comment-form-author"><label for="author">Name <span class="required" aria-hidden="true">*</span></label> <input id="author" name="author" type="text" value="" size="30" maxlength="245" required="required"></p>
<p class="comment-form-email"><label for="email">Email <span class="required" aria-hidden="true">*</span></label> <input id="email" name="email" type="text" value="" size="30" maxlength="100" aria-describedby="email-notes" required="required"></p>
<p class="comment-form-url"><label for="url">Website</label> <input id="url" name="url" type="text" value="" size="30" maxlength="200"></p>
<p class="comment-form-cookies-consent"><input id="wp-comment-cookies-consent" name="wp-comment-cookies-consent" type="checkbox" value="yes"> <label for="wp-comment-cookies-consent">Save my name, email, and website in this browser for the next time
I comment.</label></p>
<p class="comment-subscription-form"><input type="checkbox" name="subscribe_comments" id="subscribe_comments" value="subscribe" style="width: auto; -moz-appearance: checkbox; -webkit-appearance: checkbox;"> <label class="subscribe-label"
id="subscribe-label" for="subscribe_comments">Notify me of follow-up comments by email.</label></p>
<p class="comment-subscription-form"><input type="checkbox" name="subscribe_blog" id="subscribe_blog" value="subscribe" style="width: auto; -moz-appearance: checkbox; -webkit-appearance: checkbox;"> <label class="subscribe-label"
id="subscribe-blog-label" for="subscribe_blog">Notify me of new posts by email.</label></p>
<p class="form-submit"><input name="submit" type="submit" id="submit" class="submit" value="Post Comment"> <input type="hidden" name="comment_post_ID" value="11075" id="comment_post_ID">
<input type="hidden" name="comment_parent" id="comment_parent" value="0">
</p>
<p style="display: none;"><input type="hidden" id="akismet_comment_nonce" name="akismet_comment_nonce" value="6b8a76973c"></p><textarea name="ak_hp_textarea" cols="45" rows="8" maxlength="100" style="display: none !important;"></textarea><input
type="hidden" id="ak_js" name="ak_js" value="1663124041948">
</form>POST https://gonzobanker.com/?sfid=11055
<form data-sf-form-id="11055" data-is-rtl="0" data-maintain-state="" data-results-url="https://gonzobanker.com/?sfid=11055" data-ajax-form-url="https://gonzobanker.com/?sfid=11055&sf_action=get_data&sf_data=form"
data-display-result-method="archive" data-use-history-api="1" data-template-loaded="0" data-lang-code="en" data-ajax="0" data-init-paged="1" data-auto-update="" action="https://gonzobanker.com/?sfid=11055" method="post" class="searchandfilter"
id="search-filter-form-11055" autocomplete="off" data-instance-count="1">
<ul>
<li class="sf-field-author" data-sf-field-name="_sf_author" data-sf-field-type="author" data-sf-field-input-type="select">
<h4>Author</h4> <label>
<select name="_sf_author[]" class="sf-input-select" title="">
<option class="sf-level-0 sf-item-0 sf-option-active" selected="selected" data-sf-count="0" data-sf-depth="0" value="">All Authors</option>
<option class="sf-level-0" data-sf-count="2" data-sf-depth="0" value="alex-johnson">Alex Johnson</option>
<option class="sf-level-0" data-sf-count="1" data-sf-depth="0" value="alison-van-pelt">Alison Van Pelt</option>
<option class="sf-level-0" data-sf-count="1" data-sf-depth="0" value="aswanson">Amanda Swanson</option>
<option class="sf-level-0" data-sf-count="28" data-sf-depth="0" value="bill">Bill McFarland</option>
<option class="sf-level-0" data-sf-count="16" data-sf-depth="0" value="bob">Bob Roth</option>
<option class="sf-level-0" data-sf-count="2" data-sf-depth="0" value="bsmith">Brad Smith</option>
<option class="sf-level-0" data-sf-count="11" data-sf-depth="0" value="brandi">Brandi Gregory</option>
<option class="sf-level-0" data-sf-count="4" data-sf-depth="0" value="brian-hagan">Brian Hagan</option>
<option class="sf-level-0" data-sf-count="1" data-sf-depth="0" value="butch-leonardson">Butch Leonardson</option>
<option class="sf-level-0" data-sf-count="52" data-sf-depth="0" value="carl">Carl Faulkner</option>
<option class="sf-level-0" data-sf-count="2" data-sf-depth="0" value="chris-miller">Chris Miller</option>
<option class="sf-level-0" data-sf-count="4" data-sf-depth="0" value="gonzostone">Cornerstone Advisors</option>
<option class="sf-level-0" data-sf-count="1" data-sf-depth="0" value="cornerstone-team">Cornerstone Team</option>
<option class="sf-level-0" data-sf-count="13" data-sf-depth="0" value="daryl">Daryl Jones</option>
<option class="sf-level-0" data-sf-count="1" data-sf-depth="0" value="egujral">Elizabeth Gujral</option>
<option class="sf-level-0" data-sf-count="2" data-sf-depth="0" value="emily-waite">Emily Waite</option>
<option class="sf-level-0" data-sf-count="16" data-sf-depth="0" value="eric">Eric Weikart</option>
<option class="sf-level-0" data-sf-count="57" data-sf-depth="0" value="gonzo">Gonzo</option>
<option class="sf-level-0" data-sf-count="44" data-sf-depth="0" value="gonzo-guest-writer">Gonzo Guest Writer</option>
<option class="sf-level-0" data-sf-count="1" data-sf-depth="0" value="howard-mooney">Howard Mooney</option>
<option class="sf-level-0" data-sf-count="2" data-sf-depth="0" value="jessica-pinkston">Jessica Pinkston</option>
<option class="sf-level-0" data-sf-count="4" data-sf-depth="0" value="jim-burson">Jim Burson</option>
<option class="sf-level-0" data-sf-count="1" data-sf-depth="0" value="jim-pinckney">Jim Pinckney</option>
<option class="sf-level-0" data-sf-count="5" data-sf-depth="0" value="jim-trautwein">Jim Trautwein</option>
<option class="sf-level-0" data-sf-count="5" data-sf-depth="0" value="joe-ganzelli">Joe Ganzelli</option>
<option class="sf-level-0" data-sf-count="6" data-sf-depth="0" value="joel-pruis">Joel Pruis</option>
<option class="sf-level-0" data-sf-count="3" data-sf-depth="0" value="john-meyer">John Meyer</option>
<option class="sf-level-0" data-sf-count="2" data-sf-depth="0" value="john-venzon">John Venzon</option>
<option class="sf-level-0" data-sf-count="1" data-sf-depth="0" value="kaleb-seymour">Kaleb Seymour</option>
<option class="sf-level-0" data-sf-count="1" data-sf-depth="0" value="mglick">Margaret Glick</option>
<option class="sf-level-0" data-sf-count="19" data-sf-depth="0" value="michael">Michael Croal</option>
<option class="sf-level-0" data-sf-count="1" data-sf-depth="0" value="michael-rempel">Michael Rempel</option>
<option class="sf-level-0" data-sf-count="1" data-sf-depth="0" value="michael-watkins">Michael Watkins</option>
<option class="sf-level-0" data-sf-count="1" data-sf-depth="0" value="mlederer">Michelle Lederer</option>
<option class="sf-level-0" data-sf-count="2" data-sf-depth="0" value="nick-lane">Nick Lane</option>
<option class="sf-level-0" data-sf-count="2" data-sf-depth="0" value="niel-devasir">Niel Devasir</option>
<option class="sf-level-0" data-sf-count="1" data-sf-depth="0" value="onker-basu">Onker Basu</option>
<option class="sf-level-0" data-sf-count="12" data-sf-depth="0" value="qsykes">Quintin Sykes</option>
<option class="sf-level-0" data-sf-count="18" data-sf-depth="0" value="ron-shevlin">Ron Shevlin</option>
<option class="sf-level-0" data-sf-count="7" data-sf-depth="0" value="ryan-brogan">Ryan Brogan</option>
<option class="sf-level-0" data-sf-count="12" data-sf-depth="0" value="ryan-myers">Ryan Myers</option>
<option class="sf-level-0" data-sf-count="9" data-sf-depth="0" value="ryan-rackley">Ryan Rackley</option>
<option class="sf-level-0" data-sf-count="32" data-sf-depth="0" value="sam-kilmer">Sam Kilmer</option>
<option class="sf-level-0" data-sf-count="102" data-sf-depth="0" value="hodge">Scott Hodgins</option>
<option class="sf-level-0" data-sf-count="17" data-sf-depth="0" value="scott">Scott Sommer</option>
<option class="sf-level-0" data-sf-count="1" data-sf-depth="0" value="skoenemann">Steve Koenemann</option>
<option class="sf-level-0" data-sf-count="108" data-sf-depth="0" value="steve">Steve Williams</option>
<option class="sf-level-0" data-sf-count="1" data-sf-depth="0" value="steven-simpson">Steven Simpson</option>
<option class="sf-level-0" data-sf-count="13" data-sf-depth="0" value="ted">Ted Thames</option>
<option class="sf-level-0" data-sf-count="107" data-sf-depth="0" value="terence">Terence Roche</option>
<option class="sf-level-0" data-sf-count="1" data-sf-depth="0" value="thomas-borjon">Thomas Borjon</option>
<option class="sf-level-0" data-sf-count="5" data-sf-depth="0" value="tim">Tim Daley</option>
<option class="sf-level-0" data-sf-count="2" data-sf-depth="0" value="todd-stringer">Todd Stringer</option>
<option class="sf-level-0" data-sf-count="6" data-sf-depth="0" value="tony-desanctis">Tony DeSanctis</option>
<option class="sf-level-0" data-sf-count="3" data-sf-depth="0" value="vincent">Vincent Hui</option>
<option class="sf-level-0" data-sf-count="1" data-sf-depth="0" value="wesbjorklund">Wes Bjorklund</option>
</select>
</label>
</li>
<li class="sf-field-category" data-sf-field-name="_sft_category" data-sf-field-type="category" data-sf-field-input-type="select">
<h4>Categories</h4> <label>
<select name="_sft_category[]" class="sf-input-select" title="">
<option class="sf-level-0 sf-item-0 sf-option-active" selected="selected" data-sf-count="0" data-sf-depth="0" value="">All Categories</option>
<option class="sf-level-0 sf-item-14" data-sf-count="24" data-sf-depth="0" value="gonzobanker-what-the-articles">???</option>
<option class="sf-level-0 sf-item-28" data-sf-count="8" data-sf-depth="0" value="gonzobanker-accounting-finance-articles">Accounting & Finance</option>
<option class="sf-level-0 sf-item-3" data-sf-count="218" data-sf-depth="0" value="gonzobanker-bestpractices-articles">Best Practices</option>
<option class="sf-level-0 sf-item-17" data-sf-count="82" data-sf-depth="0" value="gonzobanker-branch-sales-service-articles">Branch Sales & Service</option>
<option class="sf-level-0 sf-item-464" data-sf-count="2" data-sf-depth="0" value="business-continuity">Business Continuity</option>
<option class="sf-level-0 sf-item-18" data-sf-count="43" data-sf-depth="0" value="gonzobanker-call-center-articles">Call Center</option>
<option class="sf-level-0 sf-item-20" data-sf-count="67" data-sf-depth="0" value="gonzobanker-cards-payments-articles">Cards & Payments</option>
<option class="sf-level-0 sf-item-9" data-sf-count="119" data-sf-depth="0" value="gonzobanker-commercialbanking-articles">Commercial Banking</option>
<option class="sf-level-0 sf-item-31" data-sf-count="45" data-sf-depth="0" value="gonzobanker-commercial-lending-articles">Commercial Lending</option>
<option class="sf-level-0 sf-item-21" data-sf-count="46" data-sf-depth="0" value="gonzobanker-consumer-lending-articles">Consumer Lending</option>
<option class="sf-level-0 sf-item-222" data-sf-count="9" data-sf-depth="0" value="contract-negotiations">Contract Negotiations</option>
<option class="sf-level-0 sf-item-4" data-sf-count="131" data-sf-depth="0" value="gonzobanker-coreprocessing-articles">Core Processing</option>
<option class="sf-level-0 sf-item-25" data-sf-count="20" data-sf-depth="0" value="gonzobanker-deposit-ops-item-processing-articles">Deposit Ops & Item Processing</option>
<option class="sf-level-0 sf-item-255" data-sf-count="63" data-sf-depth="0" value="digital-banking">Digital Banking</option>
<option class="sf-level-0 sf-item-465" data-sf-count="2" data-sf-depth="0" value="disaster-recovery">Disaster Recovery</option>
<option class="sf-level-0 sf-item-376" data-sf-count="35" data-sf-depth="0" value="fintech">Fintech</option>
<option class="sf-level-0 sf-item-46" data-sf-count="3" data-sf-depth="0" value="gonzocast">GonzoCast</option>
<option class="sf-level-0 sf-item-30" data-sf-count="25" data-sf-depth="0" value="gonzobanker-hr-training-articles">HR & Training</option>
<option class="sf-level-0 sf-item-138" data-sf-count="10" data-sf-depth="0" value="industry-event">Industry Event</option>
<option class="sf-level-0 sf-item-13" data-sf-count="206" data-sf-depth="0" value="gonzobanker-it-articles">Information Technology</option>
<option class="sf-level-0 sf-item-10" data-sf-count="21" data-sf-depth="0" value="gonzobanker-investment-insurance-articles">Investment & Insurance</option>
<option class="sf-level-0 sf-item-26" data-sf-count="24" data-sf-depth="0" value="gonzobanker-loan-ops-collections-articles">Loan Ops & Collections</option>
<option class="sf-level-0 sf-item-29" data-sf-count="69" data-sf-depth="0" value="gonzobanker-marketing-articles">Marketing</option>
<option class="sf-level-0 sf-item-272" data-sf-count="18" data-sf-depth="0" value="mergers-and-acquisitions">Mergers and Acquisitions</option>
<option class="sf-level-0 sf-item-5" data-sf-count="82" data-sf-depth="0" value="gonzobanker-mortgage-banking-articles">Mortgage Banking</option>
<option class="sf-level-0 sf-item-11" data-sf-count="116" data-sf-depth="0" value="gonzobanker-operations-articles">Operations</option>
<option class="sf-level-0 sf-item-210" data-sf-count="26" data-sf-depth="0" value="payments">Payments</option>
<option class="sf-level-0 sf-item-12" data-sf-count="274" data-sf-depth="0" value="gonzobanker-retailbanking-articles">Retail Banking</option>
<option class="sf-level-0 sf-item-27" data-sf-count="40" data-sf-depth="0" value="gonzobanker-risk-management-articles">Risk Management</option>
<option class="sf-level-0 sf-item-22" data-sf-count="36" data-sf-depth="0" value="gonzobanker-small-busines-banking-articles">Small Business Banking</option>
<option class="sf-level-0 sf-item-7" data-sf-count="300" data-sf-depth="0" value="gonzobanker-strategy-articles">Strategy</option>
<option class="sf-level-0 sf-item-375" data-sf-count="28" data-sf-depth="0" value="technology">Technology</option>
<option class="sf-level-0 sf-item-23" data-sf-count="14" data-sf-depth="0" value="treasury-management">Treasury Management</option>
<option class="sf-level-0 sf-item-1" data-sf-count="8" data-sf-depth="0" value="uncategorized">Uncategorized</option>
<option class="sf-level-0 sf-item-8" data-sf-count="195" data-sf-depth="0" value="gonzobanker-vendorbuzz-articles">Vendor Buzz</option>
<option class="sf-level-0 sf-item-24" data-sf-count="17" data-sf-depth="0" value="wealth-management">Wealth Management</option>
<option class="sf-level-0 sf-item-19" data-sf-count="118" data-sf-depth="0" value="web-mobile-banking">Web & Mobile Banking</option>
</select>
</label>
</li>
<li class="sf-field-submit" data-sf-field-name="submit" data-sf-field-type="submit" data-sf-field-input-type=""><input type="submit" name="_sf_submit" value="Apply"></li>
</ul>
</form>POST https://forms.hsforms.com/submissions/v3/public/submit/formsnext/multipart/166442/d589477e-4f63-4162-ad6b-41ec890f5ac0
<form novalidate="" accept-charset="UTF-8" action="https://forms.hsforms.com/submissions/v3/public/submit/formsnext/multipart/166442/d589477e-4f63-4162-ad6b-41ec890f5ac0" enctype="multipart/form-data" id="hsForm_d589477e-4f63-4162-ad6b-41ec890f5ac0"
method="POST" class="hs-form stacked hs-form-private hsForm_d589477e-4f63-4162-ad6b-41ec890f5ac0 hs-form-d589477e-4f63-4162-ad6b-41ec890f5ac0 hs-form-d589477e-4f63-4162-ad6b-41ec890f5ac0_e2821d9e-e81d-40d3-82db-b43867f9d72d"
data-form-id="d589477e-4f63-4162-ad6b-41ec890f5ac0" data-portal-id="166442" target="target_iframe_d589477e-4f63-4162-ad6b-41ec890f5ac0" data-reactid=".hbspt-forms-0">
<div class="hs_source_code__gbssb2022 hs-source_code__gbssb2022 hs-fieldtype-text field hs-form-field" style="display:none;" data-reactid=".hbspt-forms-0.1:$0"><label id="label-source_code__gbssb2022-d589477e-4f63-4162-ad6b-41ec890f5ac0" class=""
placeholder="Enter your Source Code" for="source_code__gbssb2022-d589477e-4f63-4162-ad6b-41ec890f5ac0" data-reactid=".hbspt-forms-0.1:$0.0"><span data-reactid=".hbspt-forms-0.1:$0.0.0">Source Code</span></label>
<legend class="hs-field-desc" style="display:none;" data-reactid=".hbspt-forms-0.1:$0.1"></legend>
<div class="input" data-reactid=".hbspt-forms-0.1:$0.$source_code__gbssb2022"><input name="source_code__gbssb2022" class="hs-input" type="hidden" value="GBSSB2022" data-reactid=".hbspt-forms-0.1:$0.$source_code__gbssb2022.0"></div>
</div>
<div class="hs_firstname hs-firstname hs-fieldtype-text field hs-form-field" data-reactid=".hbspt-forms-0.1:$1"><label id="label-firstname-d589477e-4f63-4162-ad6b-41ec890f5ac0" class="" placeholder="Enter your First Name"
for="firstname-d589477e-4f63-4162-ad6b-41ec890f5ac0" data-reactid=".hbspt-forms-0.1:$1.0"><span data-reactid=".hbspt-forms-0.1:$1.0.0">First Name</span><span class="hs-form-required" data-reactid=".hbspt-forms-0.1:$1.0.1">*</span></label>
<legend class="hs-field-desc" style="display:none;" data-reactid=".hbspt-forms-0.1:$1.1"></legend>
<div class="input" data-reactid=".hbspt-forms-0.1:$1.$firstname"><input id="firstname-d589477e-4f63-4162-ad6b-41ec890f5ac0" class="hs-input" type="text" name="firstname" required="" value="" placeholder="First Name" autocomplete="given-name"
data-reactid=".hbspt-forms-0.1:$1.$firstname.0" inputmode="text"></div>
</div>
<div class="hs_lastname hs-lastname hs-fieldtype-text field hs-form-field" data-reactid=".hbspt-forms-0.1:$2"><label id="label-lastname-d589477e-4f63-4162-ad6b-41ec890f5ac0" class="" placeholder="Enter your Last Name"
for="lastname-d589477e-4f63-4162-ad6b-41ec890f5ac0" data-reactid=".hbspt-forms-0.1:$2.0"><span data-reactid=".hbspt-forms-0.1:$2.0.0">Last Name</span><span class="hs-form-required" data-reactid=".hbspt-forms-0.1:$2.0.1">*</span></label>
<legend class="hs-field-desc" style="display:none;" data-reactid=".hbspt-forms-0.1:$2.1"></legend>
<div class="input" data-reactid=".hbspt-forms-0.1:$2.$lastname"><input id="lastname-d589477e-4f63-4162-ad6b-41ec890f5ac0" class="hs-input" type="text" name="lastname" required="" value="" placeholder="Last Name" autocomplete="family-name"
data-reactid=".hbspt-forms-0.1:$2.$lastname.0" inputmode="text"></div>
</div>
<div class="hs_company hs-company hs-fieldtype-text field hs-form-field" data-reactid=".hbspt-forms-0.1:$3"><label id="label-company-d589477e-4f63-4162-ad6b-41ec890f5ac0" class="" placeholder="Enter your Business Name"
for="company-d589477e-4f63-4162-ad6b-41ec890f5ac0" data-reactid=".hbspt-forms-0.1:$3.0"><span data-reactid=".hbspt-forms-0.1:$3.0.0">Business Name</span><span class="hs-form-required" data-reactid=".hbspt-forms-0.1:$3.0.1">*</span></label>
<legend class="hs-field-desc" style="display:none;" data-reactid=".hbspt-forms-0.1:$3.1"></legend>
<div class="input" data-reactid=".hbspt-forms-0.1:$3.$company"><input id="company-d589477e-4f63-4162-ad6b-41ec890f5ac0" class="hs-input" type="text" name="company" required="" value="" placeholder="Business Name" autocomplete="organization"
data-reactid=".hbspt-forms-0.1:$3.$company.0" inputmode="text"></div>
</div>
<div class="hs_email hs-email hs-fieldtype-text field hs-form-field" data-reactid=".hbspt-forms-0.1:$4"><label id="label-email-d589477e-4f63-4162-ad6b-41ec890f5ac0" class="" placeholder="Enter your Business Email"
for="email-d589477e-4f63-4162-ad6b-41ec890f5ac0" data-reactid=".hbspt-forms-0.1:$4.0"><span data-reactid=".hbspt-forms-0.1:$4.0.0">Business Email</span><span class="hs-form-required" data-reactid=".hbspt-forms-0.1:$4.0.1">*</span></label>
<legend class="hs-field-desc" style="display:none;" data-reactid=".hbspt-forms-0.1:$4.1"></legend>
<div class="input" data-reactid=".hbspt-forms-0.1:$4.$email"><input id="email-d589477e-4f63-4162-ad6b-41ec890f5ac0" class="hs-input" type="email" name="email" required="" placeholder="Business Email" value="" autocomplete="email"
data-reactid=".hbspt-forms-0.1:$4.$email.0" inputmode="email"></div>
</div>
<div class="hs_title hs-title hs-fieldtype-text field hs-form-field" data-reactid=".hbspt-forms-0.1:$5"><label id="label-title-d589477e-4f63-4162-ad6b-41ec890f5ac0" class="" placeholder="Enter your Title"
for="title-d589477e-4f63-4162-ad6b-41ec890f5ac0" data-reactid=".hbspt-forms-0.1:$5.0"><span data-reactid=".hbspt-forms-0.1:$5.0.0">Title</span></label>
<legend class="hs-field-desc" style="display:none;" data-reactid=".hbspt-forms-0.1:$5.1"></legend>
<div class="input" data-reactid=".hbspt-forms-0.1:$5.$title"><input id="title-d589477e-4f63-4162-ad6b-41ec890f5ac0" class="hs-input" type="text" name="title" value="" placeholder="Title" data-reactid=".hbspt-forms-0.1:$5.$title.0"
inputmode="text"></div>
</div>
<div class="hs_assets_under_management hs-assets_under_management hs-fieldtype-select field hs-form-field" data-reactid=".hbspt-forms-0.1:$6"><label id="label-assets_under_management-d589477e-4f63-4162-ad6b-41ec890f5ac0" class=""
placeholder="Enter your Total Assets" for="assets_under_management-d589477e-4f63-4162-ad6b-41ec890f5ac0" data-reactid=".hbspt-forms-0.1:$6.0"><span data-reactid=".hbspt-forms-0.1:$6.0.0">Total Assets</span><span class="hs-form-required"
data-reactid=".hbspt-forms-0.1:$6.0.1">*</span></label>
<legend class="hs-field-desc" style="display:none;" data-reactid=".hbspt-forms-0.1:$6.1"></legend>
<div class="input" data-reactid=".hbspt-forms-0.1:$6.$assets_under_management"><select id="assets_under_management-d589477e-4f63-4162-ad6b-41ec890f5ac0" required="" class="hs-input is-placeholder" name="assets_under_management"
data-reactid=".hbspt-forms-0.1:$6.$assets_under_management.0">
<option value="" disabled="" selected="" data-reactid=".hbspt-forms-0.1:$6.$assets_under_management.0.0">Total Assets</option>
<option value="100M-500M" data-reactid=".hbspt-forms-0.1:$6.$assets_under_management.0.1:$100M-500M">100M-500M</option>
<option value="500M-1B" data-reactid=".hbspt-forms-0.1:$6.$assets_under_management.0.1:$500M-1B">500M-1B</option>
<option value="1B-5B" data-reactid=".hbspt-forms-0.1:$6.$assets_under_management.0.1:$1B-5B">1B-5B</option>
<option value="5B-10B" data-reactid=".hbspt-forms-0.1:$6.$assets_under_management.0.1:$5B-10B">5B-10B</option>
<option value="10B-20B" data-reactid=".hbspt-forms-0.1:$6.$assets_under_management.0.1:$10B-20B">10B-20B</option>
<option value="20B-30B" data-reactid=".hbspt-forms-0.1:$6.$assets_under_management.0.1:$20B-30B">20B-30B</option>
<option value="30B-40B" data-reactid=".hbspt-forms-0.1:$6.$assets_under_management.0.1:$30B-40B">30B-40B</option>
</select></div>
</div>
<div class="legal-consent-container" data-reactid=".hbspt-forms-0.2">
<div class="hs-richtext" data-reactid=".hbspt-forms-0.2.2">
<p>Cornerstone Advisors needs the contact information you provide to us to contact you about our products and services. You may unsubscribe from these communications at anytime. For information on how to unsubscribe, as well as our privacy
practices and commitment to protecting your privacy, check out our
<a href="https://www.crnrstone.com/privacy-policy/?__hstc=242444893.51e1864b079f8cf4fc5f1327c9ab074b.1663124042345.1663124042345.1663124042345.1&__hssc=242444893.1.1663124042345&__hsfp=1659233187">Privacy Policy</a>.</p>
</div>
</div>
<div class="hs_submit hs-submit" data-reactid=".hbspt-forms-0.5">
<div class="hs-field-desc" style="display:none;" data-reactid=".hbspt-forms-0.5.0"></div>
<div class="actions" data-reactid=".hbspt-forms-0.5.1"><input type="submit" value="Submit" class="hs-button primary large" data-reactid=".hbspt-forms-0.5.1.0"></div>
</div><noscript data-reactid=".hbspt-forms-0.6"></noscript><input name="hs_context" type="hidden"
value="{"rumScriptExecuteTime":1936.8999977111816,"rumServiceResponseTime":2274.3999977111816,"rumFormRenderTime":2,"rumTotalRenderTime":2277.3999977111816,"rumTotalRequestTime":335.79999923706055,"disableCookieSubmission":true,"legalConsentOptions":"{\"legitimateInterestSubscriptionTypes\":[1282906],\"legitimateInterestLegalBasis\":\"LEGITIMATE_INTEREST_PQL\",\"processingConsentType\":\"IMPLICIT\",\"privacyPolicyText\":\"<p>Cornerstone Advisors needs the contact information you provide to us to contact you about our products and services. You may unsubscribe from these communications at anytime. For information on how to unsubscribe, as well as our privacy practices and commitment to protecting your privacy, check out our <a href=\\\"https://www.crnrstone.com/privacy-policy/\\\">Privacy Policy</a>.</p>\",\"isLegitimateInterest\":true}","renderRawHtml":"true","embedAtTimestamp":"1663124042053","formDefinitionUpdatedAt":"1662327011667","pageUrl":"https://gonzobanker.com/2021/07/commoditization-optimization-transformation-whats-in-your-core-wallet/?utm_campaign=2022%20GonzoBanker%20Newsletters&utm_medium=email&_hsmi=219147330&_hsenc=p2ANqtz-98clYrVaBT3tJsLOHxKBQrvz6IPSxpypSDxXruwUEEKilU1eCZRSOIJ984TzqaOxGsVjvm5DEctvN1_QMN5OMZtju3IQ&utm_content=219065823&utm_source=hs_email","pageTitle":"Commoditization, Optimization or Transformation: What’s In Your Core Wallet? - Gonzobanker","source":"FormsNext-static-5.530","sourceName":"FormsNext","sourceVersion":"5.530","sourceVersionMajor":"5","sourceVersionMinor":"530","timestamp":1663124042053,"userAgent":"Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/105.0.5195.102 Safari/537.36","originalEmbedContext":{"portalId":"166442","formId":"d589477e-4f63-4162-ad6b-41ec890f5ac0","target":"#hbspt-form-1663124041777-9567425902"},"urlParams":{"utm_campaign":"2022 GonzoBanker Newsletters","utm_medium":"email","_hsmi":"219147330","_hsenc":"p2ANqtz-98clYrVaBT3tJsLOHxKBQrvz6IPSxpypSDxXruwUEEKilU1eCZRSOIJ984TzqaOxGsVjvm5DEctvN1_QMN5OMZtju3IQ","utm_content":"219065823","utm_source":"hs_email"},"renderedFieldsIds":["firstname","lastname","company","email","title","assets_under_management"],"formTarget":"#hbspt-form-1663124041777-9567425902","correlationId":"055b261b-1379-4784-a875-e2e630a84416","contentType":"blog-post","hutk":"51e1864b079f8cf4fc5f1327c9ab074b","captchaStatus":"NOT_APPLICABLE"}"
data-reactid=".hbspt-forms-0.7"><iframe name="target_iframe_d589477e-4f63-4162-ad6b-41ec890f5ac0" style="display:none;" data-reactid=".hbspt-forms-0.8"></iframe>
</form>POST https://forms.hsforms.com/submissions/v3/public/submit/formsnext/multipart/166442/d236f6bd-7564-4c95-854f-f201ab2b70aa
<form novalidate="" accept-charset="UTF-8" action="https://forms.hsforms.com/submissions/v3/public/submit/formsnext/multipart/166442/d236f6bd-7564-4c95-854f-f201ab2b70aa" enctype="multipart/form-data" id="hsForm_d236f6bd-7564-4c95-854f-f201ab2b70aa"
method="POST" class="hs-form stacked hs-custom-style hs-form-private hsForm_d236f6bd-7564-4c95-854f-f201ab2b70aa hs-form-d236f6bd-7564-4c95-854f-f201ab2b70aa hs-form-d236f6bd-7564-4c95-854f-f201ab2b70aa_b52d96fa-365c-4fb8-9b50-8ed95ec368b5"
data-form-id="d236f6bd-7564-4c95-854f-f201ab2b70aa" data-portal-id="166442" target="target_iframe_d236f6bd-7564-4c95-854f-f201ab2b70aa" data-reactid=".hbspt-forms-1">
<div class="hs_source_code__gbsftr2022 hs-source_code__gbsftr2022 hs-fieldtype-text field hs-form-field" style="display:none;" data-reactid=".hbspt-forms-1.1:$0"><label id="label-source_code__gbsftr2022-d236f6bd-7564-4c95-854f-f201ab2b70aa"
class="" placeholder="Enter your Source Code" for="source_code__gbsftr2022-d236f6bd-7564-4c95-854f-f201ab2b70aa" data-reactid=".hbspt-forms-1.1:$0.0"><span data-reactid=".hbspt-forms-1.1:$0.0.0">Source Code</span></label>
<legend class="hs-field-desc" style="display:none;" data-reactid=".hbspt-forms-1.1:$0.1"></legend>
<div class="input" data-reactid=".hbspt-forms-1.1:$0.$source_code__gbsftr2022"><input name="source_code__gbsftr2022" class="hs-input" type="hidden" value="GBSFTR2022" data-reactid=".hbspt-forms-1.1:$0.$source_code__gbsftr2022.0"></div>
</div>
<div class="hs_first_and_last_name hs-first_and_last_name hs-fieldtype-text field hs-form-field" data-reactid=".hbspt-forms-1.1:$1"><label id="label-first_and_last_name-d236f6bd-7564-4c95-854f-f201ab2b70aa" class=""
placeholder="Enter your First Name" for="first_and_last_name-d236f6bd-7564-4c95-854f-f201ab2b70aa" data-reactid=".hbspt-forms-1.1:$1.0"><span data-reactid=".hbspt-forms-1.1:$1.0.0">First Name</span><span class="hs-form-required"
data-reactid=".hbspt-forms-1.1:$1.0.1">*</span></label>
<legend class="hs-field-desc" style="display:none;" data-reactid=".hbspt-forms-1.1:$1.1"></legend>
<div class="input" data-reactid=".hbspt-forms-1.1:$1.$first_and_last_name"><input id="first_and_last_name-d236f6bd-7564-4c95-854f-f201ab2b70aa" class="hs-input" type="text" name="first_and_last_name" required="" value="" placeholder=""
data-reactid=".hbspt-forms-1.1:$1.$first_and_last_name.0" inputmode="text"></div>
</div>
<div class="hs_last_name_2 hs-last_name_2 hs-fieldtype-text field hs-form-field" data-reactid=".hbspt-forms-1.1:$2"><label id="label-last_name_2-d236f6bd-7564-4c95-854f-f201ab2b70aa" class="" placeholder="Enter your <br>Last Name"
for="last_name_2-d236f6bd-7564-4c95-854f-f201ab2b70aa" data-reactid=".hbspt-forms-1.1:$2.0"><span data-reactid=".hbspt-forms-1.1:$2.0.0"><br>Last Name</span><span class="hs-form-required" data-reactid=".hbspt-forms-1.1:$2.0.1">*</span></label>
<legend class="hs-field-desc" style="display:none;" data-reactid=".hbspt-forms-1.1:$2.1"></legend>
<div class="input" data-reactid=".hbspt-forms-1.1:$2.$last_name_2"><input id="last_name_2-d236f6bd-7564-4c95-854f-f201ab2b70aa" class="hs-input" type="text" name="last_name_2" required="" value="" placeholder=""
data-reactid=".hbspt-forms-1.1:$2.$last_name_2.0" inputmode="text"></div>
</div>
<div class="hs_company hs-company hs-fieldtype-text field hs-form-field" data-reactid=".hbspt-forms-1.1:$3"><label id="label-company-d236f6bd-7564-4c95-854f-f201ab2b70aa" class="" placeholder="Enter your <br>Business Name"
for="company-d236f6bd-7564-4c95-854f-f201ab2b70aa" data-reactid=".hbspt-forms-1.1:$3.0"><span data-reactid=".hbspt-forms-1.1:$3.0.0"><br>Business Name</span><span class="hs-form-required" data-reactid=".hbspt-forms-1.1:$3.0.1">*</span></label>
<legend class="hs-field-desc" style="display:none;" data-reactid=".hbspt-forms-1.1:$3.1"></legend>
<div class="input" data-reactid=".hbspt-forms-1.1:$3.$company"><input id="company-d236f6bd-7564-4c95-854f-f201ab2b70aa" class="hs-input" type="text" name="company" required="" value="" placeholder="" autocomplete="organization"
data-reactid=".hbspt-forms-1.1:$3.$company.0" inputmode="text"></div>
</div>
<div class="hs_email hs-email hs-fieldtype-text field hs-form-field" data-reactid=".hbspt-forms-1.1:$4"><label id="label-email-d236f6bd-7564-4c95-854f-f201ab2b70aa" class="" placeholder="Enter your Business Email"
for="email-d236f6bd-7564-4c95-854f-f201ab2b70aa" data-reactid=".hbspt-forms-1.1:$4.0"><span data-reactid=".hbspt-forms-1.1:$4.0.0">Business Email</span><span class="hs-form-required" data-reactid=".hbspt-forms-1.1:$4.0.1">*</span></label>
<legend class="hs-field-desc" style="display:none;" data-reactid=".hbspt-forms-1.1:$4.1"></legend>
<div class="input" data-reactid=".hbspt-forms-1.1:$4.$email"><input id="email-d236f6bd-7564-4c95-854f-f201ab2b70aa" class="hs-input" type="email" name="email" required="" placeholder="" value="" autocomplete="email"
data-reactid=".hbspt-forms-1.1:$4.$email.0" inputmode="email"></div>
</div>
<div class="hs_title hs-title hs-fieldtype-text field hs-form-field" data-reactid=".hbspt-forms-1.1:$5"><label id="label-title-d236f6bd-7564-4c95-854f-f201ab2b70aa" class="" placeholder="Enter your Title"
for="title-d236f6bd-7564-4c95-854f-f201ab2b70aa" data-reactid=".hbspt-forms-1.1:$5.0"><span data-reactid=".hbspt-forms-1.1:$5.0.0">Title</span><span class="hs-form-required" data-reactid=".hbspt-forms-1.1:$5.0.1">*</span></label>
<legend class="hs-field-desc" style="display:none;" data-reactid=".hbspt-forms-1.1:$5.1"></legend>
<div class="input" data-reactid=".hbspt-forms-1.1:$5.$title"><input id="title-d236f6bd-7564-4c95-854f-f201ab2b70aa" class="hs-input" type="text" name="title" required="" value="" placeholder="" data-reactid=".hbspt-forms-1.1:$5.$title.0"
inputmode="text"></div>
</div>
<div class="hs_assets_under_management hs-assets_under_management hs-fieldtype-select field hs-form-field" data-reactid=".hbspt-forms-1.1:$6"><label id="label-assets_under_management-d236f6bd-7564-4c95-854f-f201ab2b70aa" class=""
placeholder="Enter your <br>Total Assets" for="assets_under_management-d236f6bd-7564-4c95-854f-f201ab2b70aa" data-reactid=".hbspt-forms-1.1:$6.0"><span data-reactid=".hbspt-forms-1.1:$6.0.0"><br>Total Assets</span></label>
<legend class="hs-field-desc" style="display:none;" data-reactid=".hbspt-forms-1.1:$6.1"></legend>
<div class="input" data-reactid=".hbspt-forms-1.1:$6.$assets_under_management"><select id="assets_under_management-d236f6bd-7564-4c95-854f-f201ab2b70aa" class="hs-input is-placeholder" name="assets_under_management"
data-reactid=".hbspt-forms-1.1:$6.$assets_under_management.0">
<option value="" disabled="" selected="" data-reactid=".hbspt-forms-1.1:$6.$assets_under_management.0.0">Please Select</option>
<option value="100M-500M" data-reactid=".hbspt-forms-1.1:$6.$assets_under_management.0.1:$100M-500M">100M-500M</option>
<option value="500M-1B" data-reactid=".hbspt-forms-1.1:$6.$assets_under_management.0.1:$500M-1B">500M-1B</option>
<option value="1B-5B" data-reactid=".hbspt-forms-1.1:$6.$assets_under_management.0.1:$1B-5B">1B-5B</option>
<option value="5B-10B" data-reactid=".hbspt-forms-1.1:$6.$assets_under_management.0.1:$5B-10B">5B-10B</option>
<option value="10B-20B" data-reactid=".hbspt-forms-1.1:$6.$assets_under_management.0.1:$10B-20B">10B-20B</option>
<option value="20B-30B" data-reactid=".hbspt-forms-1.1:$6.$assets_under_management.0.1:$20B-30B">20B-30B</option>
<option value="30B-40B" data-reactid=".hbspt-forms-1.1:$6.$assets_under_management.0.1:$30B-40B">30B-40B</option>
</select></div>
</div>
<div class="legal-consent-container" data-reactid=".hbspt-forms-1.2">
<div class="hs-richtext" data-reactid=".hbspt-forms-1.2.2">
<p>Cornerstone Advisors needs the contact information you provide to us to contact you about our products and services. You may unsubscribe from these communications at anytime. For information on how to unsubscribe, as well as our privacy
practices and commitment to protecting your privacy, check out our
<a href="https://www.crnrstone.com/privacy-policy/?__hstc=242444893.51e1864b079f8cf4fc5f1327c9ab074b.1663124042345.1663124042345.1663124042345.1&__hssc=242444893.1.1663124042345&__hsfp=1659233187">Privacy Policy</a>.</p>
<p> </p>
</div>
</div>
<div class="hs_submit hs-submit" data-reactid=".hbspt-forms-1.5">
<div class="hs-field-desc" style="display:none;" data-reactid=".hbspt-forms-1.5.0"></div>
<div class="actions" data-reactid=".hbspt-forms-1.5.1"><input type="submit" value="Subscribe to GonzoBanker" class="hs-button primary large" data-reactid=".hbspt-forms-1.5.1.0"></div>
</div><noscript data-reactid=".hbspt-forms-1.6"></noscript><input name="hs_context" type="hidden"
value="{"rumScriptExecuteTime":1946.3999977111816,"rumServiceResponseTime":2320.2000007629395,"rumFormRenderTime":2.4000015258789062,"rumTotalRenderTime":2323,"rumTotalRequestTime":365.4000015258789,"disableCookieSubmission":true,"legalConsentOptions":"{\"legitimateInterestSubscriptionTypes\":[1282906],\"legitimateInterestLegalBasis\":\"LEGITIMATE_INTEREST_PQL\",\"processingConsentType\":\"IMPLICIT\",\"privacyPolicyText\":\"<p>Cornerstone Advisors needs the contact information you provide to us to contact you about our products and services. You may unsubscribe from these communications at anytime. For information on how to unsubscribe, as well as our privacy practices and commitment to protecting your privacy, check out our <a href=\\\"https://www.crnrstone.com/privacy-policy/\\\">Privacy Policy</a>.</p>\\n<p>&nbsp;</p>\",\"isLegitimateInterest\":true}","embedAtTimestamp":"1663124042053","formDefinitionUpdatedAt":"1662327144829","pageUrl":"https://gonzobanker.com/2021/07/commoditization-optimization-transformation-whats-in-your-core-wallet/?utm_campaign=2022%20GonzoBanker%20Newsletters&utm_medium=email&_hsmi=219147330&_hsenc=p2ANqtz-98clYrVaBT3tJsLOHxKBQrvz6IPSxpypSDxXruwUEEKilU1eCZRSOIJ984TzqaOxGsVjvm5DEctvN1_QMN5OMZtju3IQ&utm_content=219065823&utm_source=hs_email","pageTitle":"Commoditization, Optimization or Transformation: What’s In Your Core Wallet? - Gonzobanker","source":"FormsNext-static-5.530","sourceName":"FormsNext","sourceVersion":"5.530","sourceVersionMajor":"5","sourceVersionMinor":"530","timestamp":1663124042059,"userAgent":"Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/105.0.5195.102 Safari/537.36","originalEmbedContext":{"portalId":"166442","formId":"d236f6bd-7564-4c95-854f-f201ab2b70aa","target":"#hbspt-form-1663124041793-7814810003"},"urlParams":{"utm_campaign":"2022 GonzoBanker Newsletters","utm_medium":"email","_hsmi":"219147330","_hsenc":"p2ANqtz-98clYrVaBT3tJsLOHxKBQrvz6IPSxpypSDxXruwUEEKilU1eCZRSOIJ984TzqaOxGsVjvm5DEctvN1_QMN5OMZtju3IQ","utm_content":"219065823","utm_source":"hs_email"},"renderedFieldsIds":["first_and_last_name","last_name_2","company","email","title","assets_under_management"],"formTarget":"#hbspt-form-1663124041793-7814810003","correlationId":"5e85a5ca-5e8f-4550-9e79-f8c3d53cabcc","contentType":"blog-post","hutk":"51e1864b079f8cf4fc5f1327c9ab074b","captchaStatus":"NOT_APPLICABLE"}"
data-reactid=".hbspt-forms-1.7"><iframe name="target_iframe_d236f6bd-7564-4c95-854f-f201ab2b70aa" style="display:none;" data-reactid=".hbspt-forms-1.8"></iframe>
</form><form id="jp-carousel-comment-form">
<label for="jp-carousel-comment-form-comment-field" class="screen-reader-text">Write a Comment...</label>
<textarea name="comment" class="jp-carousel-comment-form-field jp-carousel-comment-form-textarea" id="jp-carousel-comment-form-comment-field" placeholder="Write a Comment..."></textarea>
<div id="jp-carousel-comment-form-submit-and-info-wrapper">
<div id="jp-carousel-comment-form-commenting-as">
<fieldset>
<label for="jp-carousel-comment-form-email-field">Email (Required)</label>
<input type="text" name="email" class="jp-carousel-comment-form-field jp-carousel-comment-form-text-field" id="jp-carousel-comment-form-email-field">
</fieldset>
<fieldset>
<label for="jp-carousel-comment-form-author-field">Name (Required)</label>
<input type="text" name="author" class="jp-carousel-comment-form-field jp-carousel-comment-form-text-field" id="jp-carousel-comment-form-author-field">
</fieldset>
<fieldset>
<label for="jp-carousel-comment-form-url-field">Website</label>
<input type="text" name="url" class="jp-carousel-comment-form-field jp-carousel-comment-form-text-field" id="jp-carousel-comment-form-url-field">
</fieldset>
</div>
<input type="submit" name="submit" class="jp-carousel-comment-form-button" id="jp-carousel-comment-form-button-submit" value="Post Comment">
</div>
</form>Text Content
Commoditization, Optimization or Transformation: What’s In Your Core Wallet? -
Gonzobanker
* Subscribe
* Consulting Services
* About Us
* Events
* Research
* Video Library
* Subscribe
* Consulting Services
* About Us
* Events
* Research
* Video Library
Subscribe now
COMMODITIZATION, OPTIMIZATION OR TRANSFORMATION: WHAT’S IN YOUR CORE WALLET?
125 Shares
Share
Share
Tweet
Email
Share
Brad Smith
July 6, 2021
View Bio
THREE WINNING CORE STRATEGIES TO ACCOMMODATE ANY FINANCIAL INSTITUTION’S BUDGET,
BUSINESS CASE, AND FUTURE VISION.
It has become crystal clear that digital transformation is now the largest
technology initiative for regional and community financial institutions. As
information technology departments move from being the provider of all
technology services to orchestrator of technology innovation, chief information
officers are rightfully asking, “How do we reinvent ourselves in this digital
age when we’re saddled with legacy tech debt of 30-year-old,
difficult-to-integrate, flat-file-based core systems?”
My colleague Steve Williams observed in What’s Going On In Banking 2021:
Rebounding from the Pandemic, “Many banks that were taking an incremental
approach to digital were shocked into reality during 2020, and executives
realized greater investment and faster transformation is needed to stay
relevant.”
Maybe this is the new reality for community bankers, but Cornerstone Advisors is
seeing little evidence that they’re serious about implementing a comprehensive
digital strategy. Only one in five bank executives surveyed for What’s Going On
In Banking think their core vendors have made significant contributions to their
digital transformation efforts. Topping their list of complaints: speed to
market/pace of new improvements (or lack thereof) and integration challenges.
If bankers are this frustrated with their core solutions, why is it that only
14% of these surveyed banks plan to replace their 20- to 30-year-old cores as
part of their digital transformation efforts?
The Big 3 core vendors are loath to use the term “sunset,” but they are
essentially doing just that to a number of tried and true, reliable systems,
nudging FIs to evaluate their options.
At the same time, they’ve been busy buying payments and digital companies,
causing many FIs to wonder whether these vendors can be relied upon to provide
core, digital and payments solutions – or if they are really just payments
companies now selling core to drive more payments.
LEGACY SOFTWARE STINKS, BUT WHAT’S A BANKER TO DO?
There is no question that a financial institution’s core system needs to be part
of its digital transformation journey. But we understand not every institution
is working at the same pace and with the same end goal in mind. To help banking
executives choose a course of action that will accommodate different budgets,
business cases, and visions for the future, we present three winning core
strategies:
Related Article Core Unicorn Deals Rattling the Future of Financial Technology
1. COMMODITIZATION STRATEGY
Many banks and credit unions have a value prop that doesn’t require a strong
core. Maybe they’re executing on a low-cost or specialized product strategy.
Commoditization enables these financial institutions to minimize the importance
of the core vendor and therefore lower their core spend. This is a low-cost,
low-benefit, low-risk approach for institutions that don’t need a first-tier
core or that want to redirect their technology dollars to other, more strategic
initiatives like digital or new lines of business.
As regional banks get tired of waiting on the international and next gen core
options, many have “de-coupled” or “de-risked” their core and now just use their
core vendor for commoditized processing like consumer deposit and consumer loan
servicing. They then redirect their core savings to pay for more specialized
“core-like” processing needs from a Black Knight for mortgage servicing or an
AFS for commercial loan servicing.
There are typically two keys to a successful commoditization strategy. The first
is maximizing the cost savings from their core vendor using effective contract
negotiations. The second is based on whether and how the institution needs to
integrate with third parties. Is the existing core integration adequate? Does
the financial institution need to move to the core’s newer API-based middleware
solution, and at what cost? Does it need to invest in third-party middleware
solutions like Mulesoft to work around core limitations?
2. OPTIMIZATION STRATEGY
Many FIs are on perfectly serviceable cores, but they haven’t maximized the
value of those investments. Maybe they have not yet invested the time to
redesign their processes to take advantage of core-driven automation. Many are
missing important core add-on modules like workflow or haven’t explored robotic
process automation (RPA) to gain more efficiencies. An optimization strategy
enables an institution to increase the ROI on its core spend without the time
and expense of replacing the system – essentially, it’s transformation “lite”
without the conversion.
An optimization strategy also can work for institutions that have long-term
plans for transformation but have too many other initiatives going on – digital
projects, payments upgrades, mergers, etc. – to tackle core right now. For these
institutions, a slower, departmental optimization rollout can drive measurable
results without the enterprise-wide interruption.
Related Article 2021 GonzoBanker Awards
The key to success for most optimization strategies is a focus on
functionality-, workflow- or integration-driven process improvements that
ideally come from core but sometimes from third-party CRM, analytics, and RPA
systems. So once again, integration models and tools are important.
3. TRANSFORMATION STRATEGY
In What’s Going On In Banking, Ron Shevlin, Cornerstone’s research director and
author of the report, observed: “Banks will find out that if they don’t replace
their core systems, there may be no digital ‘transformation.’”
The transformation strategy is the CIO’s or CTO’s once-in-a-career chance to
transform business processes into something significantly better while
modernizing the organization’s tech stack. It’s reimagining the financial
institution’s processes from a customer, efficiency, and risk management
perspective without being constrained by dated technology or the old way of
doing things.
Transformation is a high-cost, high-benefit, high-risk enterprise initiative
that has the potential to make an institution nimble, improve its customer and
user experiences, and realize advanced process efficiency.
Transformation strategy success is measured by customer-facing key performance
indicators (KPIs) such as five-minute-or-less account opening across digital,
call center and branch channels; efficiency KPIs such as a 50% reduction in ACH
exception processing times; and risk management KPIs such as 95% compliance on
the FI’s check hold policy.
Achieving this desired state of improved processes, integrated third parties,
accelerated time to market with new products and fintech partnerships, and
better data and analytics takes an enormous investment in time and capital. It
also requires both top-down and bottom-up commitment as the institution will be
breaking down departmental siloes and developing new ways of managing risk.
As this article points out, a core system replacement may not be in the cards
for every institution. At least, not right now. But it is definitely time to
make a strategic decision and move forward with a plan.
Author’s Note: Thanks to Steve Wildman and Scott Hodgins for their contributions
to this article.
Share
125 Shares
Share
Share
Tweet
Email
Share
Previous Article
Next Article
4 THOUGHTS ON “COMMODITIZATION, OPTIMIZATION OR TRANSFORMATION: WHAT’S IN YOUR
CORE WALLET?”
1. Bill Enholm says:
July 7, 2021 at 9:54 am
Good insights as always. The core is a pretty big elephant. I liked Fiserv
when I worked with it. I think a fourth strategy is to limp along as long as
you can and then sell the bank when you are so far behind in the technology
curve that there is no catching up. Also, what ever happened to the “Data
Warehouse”. Since interfaces to the core, with other software applications,
are expensive and problematic just park all the data in a place that does
support web services and is easily integrated with all the cool, whiz bang,
innovations. I used to joke that the most expensive gesture in technology
was the one where the sales person interlocks their fingers and says “then
we’ll build an interface.”
Reply
1. Brad Smith says:
July 13, 2021 at 3:32 am
Thanks Bill. For banks looking to sell, shortening your contract term and
minimizing liquidated damages are at the top of the list of core
considerations. Re: data warehouses…they haven’t become the panacea
everyone hoped for, in part, because of what you picked up on –
interfaces. Also, those projects tend to become unwieldy with more focus
on getting the data into the warehouse than on what you’re going to do
with the data. I think killer use cases drive successful data
warehouse/BI projects.
Reply
2. Mike Hollan says:
July 7, 2021 at 1:17 pm
Do reliable, proven, compliant cores that actually allow you to do
#3–Transformation–exist? It seems like their may be more international core
options than there are cores that meet the needs of a US domestic bank. I
suppose it depends somewhat on how outdated your current core is. Some cores
that have been around a long time seem to have kept up to date better than
others.
Reply
1. Brad Smith says:
July 13, 2021 at 3:38 am
Mike, there absolutely are proven, US-based cores that can support your
transformation options. While none are perfect, when you combine
continuous process improvement with the right core for your target state
environment, the ROI can be compelling. The ROI on the international
solutions is a bit trickier for branched banks, but the Zions story shows
promise.
Reply
LEAVE A REPLY CANCEL REPLY
Your email address will not be published. Required fields are marked *
Comment *
Name *
Email *
Website
Save my name, email, and website in this browser for the next time I comment.
Notify me of follow-up comments by email.
Notify me of new posts by email.
* AUTHOR
All Authors Alex Johnson Alison Van Pelt Amanda Swanson Bill McFarland Bob
Roth Brad Smith Brandi Gregory Brian Hagan Butch Leonardson Carl Faulkner
Chris Miller Cornerstone Advisors Cornerstone Team Daryl Jones Elizabeth
Gujral Emily Waite Eric Weikart Gonzo Gonzo Guest Writer Howard Mooney
Jessica Pinkston Jim Burson Jim Pinckney Jim Trautwein Joe Ganzelli Joel
Pruis John Meyer John Venzon Kaleb Seymour Margaret Glick Michael Croal
Michael Rempel Michael Watkins Michelle Lederer Nick Lane Niel Devasir Onker
Basu Quintin Sykes Ron Shevlin Ryan Brogan Ryan Myers Ryan Rackley Sam Kilmer
Scott Hodgins Scott Sommer Steve Koenemann Steve Williams Steven Simpson Ted
Thames Terence Roche Thomas Borjon Tim Daley Todd Stringer Tony DeSanctis
Vincent Hui Wes Bjorklund
* CATEGORIES
All Categories ??? Accounting & Finance Best Practices Branch Sales & Service
Business Continuity Call Center Cards & Payments Commercial Banking
Commercial Lending Consumer Lending Contract Negotiations Core Processing
Deposit Ops & Item Processing Digital Banking Disaster Recovery Fintech
GonzoCast HR & Training Industry Event Information Technology Investment &
Insurance Loan Ops & Collections Marketing Mergers and Acquisitions Mortgage
Banking Operations Payments Retail Banking Risk Management Small Business
Banking Strategy Technology Treasury Management Uncategorized Vendor Buzz
Wealth Management Web & Mobile Banking
*
Subscribe now
Source Code
First Name*
Last Name*
Business Name*
Business Email*
Title
Total Assets*
Total Assets100M-500M500M-1B1B-5B5B-10B10B-20B20B-30B30B-40B
Cornerstone Advisors needs the contact information you provide to us to contact
you about our products and services. You may unsubscribe from these
communications at anytime. For information on how to unsubscribe, as well as our
privacy practices and commitment to protecting your privacy, check out our
Privacy Policy.
CONNECT WITH US
*
*
SIGN UP FOR OUR NEWSLETTER NOW!
Source Code
First Name*
Last Name*
Business Name*
Business Email*
Title*
Total Assets
Please Select100M-500M500M-1B1B-5B5B-10B10B-20B20B-30B30B-40B
Cornerstone Advisors needs the contact information you provide to us to contact
you about our products and services. You may unsubscribe from these
communications at anytime. For information on how to unsubscribe, as well as our
privacy practices and commitment to protecting your privacy, check out our
Privacy Policy.
7272 E. Indian School Rd.
Suite 400
Scottsdale, AZ 85251
Contact Us 480.423.2030
* © 2022 Cornerstone Advisors Inc
Scroll Up
Loading Comments...
Write a Comment...
Email (Required) Name (Required) Website