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Accelerate your ROI from BrightTALK products

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Drive guaranteed engagement to your content

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Intent Data: Changing the Future of Demand Gen




INTENT DATA: CHANGING THE FUTURE OF DEMAND GEN

Episode

in

December 14, 2021 8:00 AM
Learn how to accelerate the sales cycle by leveraging intent data and reaching
your ideal buyers more strategically.
Demand & Lead Generation
Lead Generation
Lead Generation
Intent Data
Intent Data
Content Strategy
Content Strategy
Sales Acceleration
Sales Acceleration
Customer Academy | BrightTALK


As marketers are increasingly challenged to own more of the funnel, it’s harder
than ever to identify the right buyers at the right time. Not to mention, the
pandemic forced B2B marketing to go through a digital awakening where
grandfathered tactics to find the right buyer, such as in-person events and
conferences were eliminated overnight. 

With interactions overwhelmingly digital, intent data is forging its path as the
secret weapon marketers can leverage to find the right data for the target buyer
at the right time. Join us as we dive into the pain points marketers are facing
today and how BrightTALK’s Intent data offering can help alleviate those
challenges with accurate engagement signals and first-party data.

Intent Data: Changing the Future of Demand Gen
is episode

in the BrightTALK series,




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Intent Data: Changing the Future of Demand Gen
is a session in our Summit,

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Intent Data: Changing the Future of Demand Gen
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Roma Patel
Customer Marketing Manager
at
BrightTALK
Connect
Olivia Dassler
Director of Marketing Programs
at
BrightTALK
Connect

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How intent data can be applied to improve the focus of sales and marketing
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