networkbbdo.co.za Open in urlscan Pro
2a02:26f0:1700:11::b856:679a  Public Scan

URL: https://networkbbdo.co.za/
Submission: On December 09 via api from US — Scanned from DE

Form analysis 1 forms found in the DOM

<form class="contact-form" novalidate="novalidate">
  <div id="form-response" class="segment" style="padding:5px 0;">
    <p class="message" style="padding-top: 0;margin-top: 0;color: #E93323;">Thank you, you will be called shortly.</p>
  </div><label><input type="text" placeholder="Name" pattern="[a-zA-Z][a-zA-Z ]{2,}" required=""></label> <label><input type="text" placeholder="Company" pattern="[a-zA-Z][a-zA-Z ]{2,}" required=""></label> <label><input type="email"
      placeholder="Email Address" required=""></label> <label><input type="tel" placeholder="Contact Number" pattern="[0-9]{3}-[0-9]{3}-[0-9]{4}" required=""></label> <button class="red" type="submit"><i class="icon ion-md-lock"></i>Send</button>
</form>

Text Content

   
   
 * About us
 * The #Story
 * Our Work
 * Contact us


INDIVIDUALS MOVE BUSINESS.
WE MOVE INDIVIDUALS.


WE ARE A DIGATL® COMPANY

digATL
[dij-A-TL] noun
Above-The-Line creative and strategic expertise combined with digital thinking,
delivering world class effective human centric marketing and communication
solutions that keep brands ahead in a constantly changing and competitive world.



The #Story





OUR#PEOPLE OUR#CULTURE

We are calm African males. Wise African women. Brown skin goddesses. Thoughtful
white females. Inspiring gays. Caring mothers. Dedicated fathers. Supportive
uncles. Loving aunts. Kind sisters. Special daughters. Strong brothers. Superb
sons. Future leaders. Power feminists. Creative activists. Authors. Artists. We
dream, believe, think, create, tell stories, side hustle, collaborate, build and
innovate. We have 184 years combined experience and together, we speak 12
languages. We are driven to make a difference, to seek out different, to learn
new things, to uncomplicate, to communicate, to reach high goals. Our work moves
individuals and then it moves the world, creates meaningful connections, resides
in people's minds, breaks new ground. We rally people behind a common goal. Get
people to see the best in themselves. We care. Listen. Fail forward. Jump
obstacles. Find solutions. Rise and shine. We give a damn and and take the time
to understand the humans we serve. Turn passions into actions. Win and lose as a
team. Do the right thing. We believe in love, respect and integrity. In honesty
and creativity. We dance. We karaoke. We lang arm. We sing in the car and crack
ideas in the shower. We grab a beer together. Laugh. Cry. And Live. We create
magical meaningful connections. We make the work great, and then even greater.
We are brave. Bold. Focused and agile, a future shaping un-agency business,
where future talent is nurtured and thrives. A place where everyone grows and
wants to be. Whatever we decide to do, we make sure it makes us and our clients
happy. Because in the end how much you cared, how gently you lived, and how
gracefully you let go of things not meant for you, is all that matters.
We are NET#WORKBBDO
#ourpeople #ourculture


--------------------------------------------------------------------------------




THE#STORY

Rewind to April 1994. We got a gap to take the gap. Our very own stratup agency.
Or was that upstart? Enter the first rather curved ball; founder client demands
an alliance with its global advertsing network called Nethwork. Er, what? Yes,
bummer of a birthmark. A sexy new creative boutique and a receptionist with a
lisp: “Morning, welcome to Nethwork.” You could say things were not exactly
looking up. So we look down. And co-founder Keith spots an emergency exit. Just
sitting there, on the computer keyboard.....a #. Hello # friend You looked a bit
like an H, so we put forward this cultural rationale that the new South Africa,
circa 1994, demanded symbols not letters. That a “th” was unpronouncable and bad
luck. (Being the new South Africa, everything and anything was possible.)

So there we were, Network with a #.

Or as we were dubbed, Net ‘has' work. Who would have known, the serendipity of
it all, that the # would transcend us all one fine day?




SOME OF OUR#WORK







LET'S #TALK ABOUT HOW WE CAN MAKE SOME GREAT #WORK TOGETHER






OUR#HOME

3 Sandown Valley Crescent,
Sandown, Sandton 2031

Book your Campaign


OUR#CONTACT

info[at]networkbbdo.co.za
011 912 0000


Facebook
X
Instagram
LinkedIn



BOOK YOUR CAMPAIGN

Thank you, you will be called shortly.

Send






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Watch Film




THE NEXT GEN FORD RANGER MOVES MOUNTAINS

Ford Motoring Company of Southern Africa, one of the world's leading auto
makers, in partnership with one of the pre-eminent brand building companies,
Net#work BBDO, has unveiled a new campaign for the Next Gen - Ford Ranger. As
Ford's flagship brand, the Next Gen Ranger needed a majestic and powerful launch
idea that would embody its positioning of living without limits, with the sole
objective of redefining the bakkie category.

The Next Gen Ranger's capabilities have been relooked from scratch resulting in
a fully equipped machine that can tackle anything. An enabler that allows
individuals to live without limits, whether it's traversing the city or
challenging landscapes, the Next Gen Ranger goes beyond, making accessibility
anyone's game.

Net#work BBDO partnered with Zee Ntuli, one of Darling Films talented young
directors to achieve their creative ambition. The film follows three different
characters in three different landscapes, each with three different models of
the Next Gen Ford Ranger.

“We set out to create a campaign that is simultaneously emotionally moving as
well as intellectually stimulating, opening-up the possibilities of the
category. The tone of the film taps into a human truth. It is not just an
exploration of a vehicle's capabilities, but rather a deeper, emotional longing
for freedom, magic and wonder to exist in a world where you can feel truly
unlimited.” says Roanna Williams, CCO Net#work BBDO.

The vehicles are portrayed with the immense power to move mountains, haul oceans
and heave forests to bridge the gap between adventure and urban life. The
commercial gradually leaves more and more breadcrumbs along its way, clues that
allude to the notion that the Next Gen Ford Rangers are in fact towing entire
landscapes.

“My approach was to portray the Next Gen Ford Ranger as a vehicle that
transcends boundaries and limitations and unlocks your world in unimaginable
ways, redefining what we believe to be possible. I have employed every cinematic
tool to craft a film that is deeply infused with heart, poetry, wonder and awe.“
Explains Zee Ntuli, Director, Darling Films.

The camera language used across the various landscapes portrays the grace and
elegance, the raw power and the proficiency and precision of the Next Gen Ford
Ranger. The characters have been perfectly cast to match the characteristics of
the environment and the young girl accompanying her dad on this epic adventure,
symbolizes our inner child, the part of ourselves that remains open to magic.

“This campaign cements the Next Gen Ford Ranger as an accessible choice for
bold, free-spirited individuals who desire to grab life by the horns and tackle
anything in their path. Our ambitious approach, that redefines the category and
offers different option packs, aims to attract customers who have not yet
considered the Next Gen Ranger.” says Doreen Mashishini, Brand Marketing Lead
Ford SA

This film is epic, yet heartfelt. Powerful yet awe-inspiring. A story of
mythical proportions, yet intimate and human. A film that UNLIMITS YOUR WORLD.



CREDITS:

Account Management: Ewald Lombaard, Alet van Jaarsveld, Napo Tsubane
Agency Art Director: Melanie Moore
Agency Producer: Lerato Monyela, Kirsty Husband
Animation / VFX Company: Black Ginger
Art Director/Stylist: Pierre Vienings
Brand Representative (Client): Conrad Groenewald, Doreen Mashinini, Hanno Botha,
Dale Reid, Masego Lelaka, Tumi Sekgaphola
Chief Creative Officer: Roanna Williams
Cinematography: Deon van Zyl
Creative Director: Julie Thorogood
Director: Zee Ntuli
Editing Company: Post Modern
Editor: William Kalmer
Film Production Company: Darling Films
Music & Sound Composition: Chris Letcher
Post Production Facility: Post Modern
Producer: Melina McDonald, Lorraine Smit
Recording Studio: Sterling Sound / Lorens Persson
Regional Agency Group: BBDO
Strategist:Tebogo Koena / Thando Mxosa
Writer: Nondumiso Petlele, Sizwe Mbiza
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