timesofindia.indiatimes.com Open in urlscan Pro
2a02:26f0:11e:1a7::3126  Public Scan

Form analysis
1 forms found in the DOM

Name: frmsearch1 —

<form data-plugin="navsearchboxvalidate" name="frmsearch1" data-setgacategory="true"><input type="text" tabindex="-1" autofocus="" id="searchField" autocomplete="off" name="query" class="textbox" placeholder="Latest news, videos, photos"><input
    type="submit" value="search" class="submit "><input type="hidden" value="" name="type"><input type="hidden" value="233446897" name="catkey"><input type="hidden" value="3" name="search"><input type="hidden" value="" name="sitesearch"><input
    type="hidden" value="1" name="fields"><input type="hidden" value="2" name="searchtype"><input type="hidden" value="2" name="article"><input type="hidden" value="0" name="search1"></form>

Text Content

ACCEPT THE UPDATED PRIVACY & COOKIE POLICY

We use cookies and other tracking technologies to provide services in line with
the preferences you reveal while browsing the Website to show personalize
content and targeted ads, analyze site traffic..., and understand where our
audience is coming from in order to improve your browsing experience on our
Website. By continuing to browse this Website, you consent to the use of these
cookies. If you wish to object such processing, please read the instructions
described in our Cookie Policy / Privacy PolicyRead more

 * Accept

I agree to see customized ads that are tailor-made to my preferences

Edition
IN
 * IN
 * US


delhi29°C

SUBSCRIBE TO TOI+

Sign In
 * 
 * 
 * 
 * 
 * 
 * 


TOI

 * Business
 * India Business
 * International Business
   
 * Cryptocurrency
   
 * Financial Calculators
 * Budget 2023
   Farmers
   Budget Sector Impact
   Experts speak
   
 * Markets
   Markets
   Sensex
   IPO
   Quarterly Results
   
 * Wealth
   Personal Finance
   Credit Cards
   Government Schemes
   Savings & Investment
   Documents
   Tax Caculators
   Retirement Planning
   Loans EMI
   Tax Planning
   Insurance
   Commodities
   Mutual Funds
   NRI
   
 * Sensex
 * Photos
   
 *  * Videos
    * GST
    * Startups
    * Tax Calculator
    * Banking
    * FAQs
    * Web Stories

   Trending
 * RCB vs CSK Live Score
 * Karnataka Election News
 * Maharashtra Heat Stroke
 * Arcturus Covid Variant
 * Evans Chebet


 * Budget
 * IFSC
 * PAN Card
 * Aadhaar Card
 * IPO
 * Income Tax
 * Savings Growth Calculator
 * Income Tax Slabs
 * Tax Deductions

Samsung launches #GalaxyM14 5G


00:08

00:05 / 16:05










SHARE

Quality
Auto
144p
240p
360p
480p
576p
720p
1080p
Speed
0.5 X
0.75 X
1 X
1.25 X
1.5 X
2 X




Samsung launches #GalaxyM14 5G

2

 * News
 * Business News
 * India Business News
 * Shift to larger packs drives FMCG growth

Trending Topics
Income tax calculator
Infosys share price: Why are Infosys shares sinking today?
Tim Cook: Will boost investment: Cook ahead of 1st Apple store
WPI Inflation: WPI inflation eases to 29-month low of 1.34% in March
PAN Aadhaar Linking: How to Check Your PAN Aadhaar Link Status Online?
Bank Holidays in April: Banks will remain closed for 15 days
New Income tax slabs 2023-24: Full list of new tax slabs for new income tax
regime
Income tax calculator
Infosys share price: Why are Infosys shares sinking today?
Tim Cook: Will boost investment: Cook ahead of 1st Apple store
WPI Inflation: WPI inflation eases to 29-month low of 1.34% in March
PAN Aadhaar Linking: How to Check Your PAN Aadhaar Link Status Online?
Bank Holidays in April: Banks will remain closed for 15 days
New Income tax slabs 2023-24: Full list of new tax slabs for new income tax
regime
Income tax calculator


SHIFT TO LARGER PACKS DRIVES FMCG GROWTH

Namrata Singh / TNN / Updated: Apr 17, 2023, 07:11 IST
Share
AA
+Text Size
 * Small
 * Medium
 * Large



YOU'RE READING

 * 
   Shift to larger packs drives FMCG growth
 * 
   Smartphone surge: Exports of electronics pip garments
 * 
   HDFC Bank looks to chase deposits even after merger
 * 
   India could buy Russian oil past cap if OPEC+ cuts boost costs



There is a clear trend of consumers up-trading to medium- and high-value packs
across certain key categories in the fast-moving consumer goods (FMCG) industry.
Changes in price-pack contributions across six key categories in the March
quarter of 2023 show more consumers have up-traded to high-value packs as
compared to the same quarter of the previous year. The shift is seen in
beverages, personal care and branded commodities, according to data from Bizom,
a platform that automates retail execution at 7.5 million kirana stores,
In personal care, consumers have up-traded from low-price packs (up to Rs 50) -
which shrank 6.8% during the quarter under consideration - to medium- (Rs
50-200) and high-value (Rs 200-plus) price packs, which grew by 2.7% and 4.1%,
respectively.




The trend, which is based on Bizom's data shared exclusively with TOI, confirms
that premiumisation as a strategy is also driving growth in these categories.
Bizom's chief of growth and insights, Akshay D'Souza, said, "Premiumisation
across select categories of beverages, commodities and homecare have definitely
helped drive growth. All categories grew in rural, while 5 of 6 categories saw
growth in urban."
In beverages, the shift seen is consumers moving away from mid-price (Rs 10-30)
packs towards both low- (up to Rs 10) and high-value (Rs 30-plus) packs. There
was a 3% growth in low-price packs, but the growth in high-price packs was
greater at 7.4%, while medium-price (Rs 10-30) packs contracted 10.4%. In
beverages, thus, more consumers have up-traded than down-traded.
Parle Agro joint MD & CMO Nadia Chauhan said, "We are still a country that is
driven by single-serve pack formats, which have the highest penetration and the
maximum reach. We are also driven by impulse purchase and instant gratification,
and I do believe that portion packs are still going to drive a large part of
growth. But there are certain price points that are evolving quite strongly. A
great example is the Rs 20 price point as the 20-rupee coin has gained good
traction. It has gained acceptance as an impulse purchase price point and is
offering a good push to value growth. But there's still a long way to go when
compared to the Rs 10 price point in terms of the scale and size in the FMCG
sector."
Mid-priced packs drove growth in homecare (Rs 50-200 bracket) and confectionery
(Rs 10-30) categories during the quarter. In packaged foods, there were minor
changes in price pack contribution, albeit an uptrend towards mid- and
high-price packs.
According to Bizom, the overall FMCG market grew at 14.1% during the March
quarter, with rural growing at a faster clip of 16.8% as compared to urban
(7.9%). A closer look at the categories growth in Q4 in both urban and rural
show that commodity sales and homecare, along with packaged foods, were the key
drivers in rural. In urban, the drivers were confectionery and homecare with
packaged foods also showing a slight uplift.
"Many FMCG companies continue to build their direct distribution network,
especially in rural markets. This has helped immensely in improving the outlet
reach in rural areas leading to significantly higher growth there," said
D'Souza. The number of distributors grew overall by a net 22.8%, with rural
growth at over 28% and urban at just under 19%.




ABOUT THE AUTHOR

Namrata Singh
Follow On

Namrata Singh is editor - business trends at The Times of India, Mumbai. She
specialises in sectors like fast-moving consumer goods (FMCG), consumer
durables, retail and the green economy. She closely tracks corporate groups like
the Birlas, in addition to stories on consumer trends.Read More
Latest Comment

20 hours ago
Customers should be beware of packaging tactics of FMCG companies. Many items,
specially shampoos are costlier per unit in bigger packs compared to smaller
ones. Always compare per unit price before purchasing.
Read comments (2)
FOLLOW US ON SOCIAL MEDIA
FacebookTwitterInstagramKOO APPYOUTUBE


VISUAL STORIES

Benefits of Atal Amrit Abhiyanbusiness
10 Most Important Skills You Should Teach Your Kid by the Age of Tenbusiness
Deepika Padukone Net Worth: Know How Rich is the Magnificent Actressbusiness
Benefits of Madhya Pradesh Ladli Laxmi Yojanabusiness
Mark Zuckerberg Net Worth: American Media Magnatebusiness
How to Avail Karnataka Bhagyashree Scheme Benefitsbusiness
10 ways to Earn Extra money Onlinebusiness
Mukesh Ambani Net Worth 2023 in Rupeesbusiness
What Are the Benefits of Balika Samriddhi Yojana?business
Lalit Modi Net Worth: Indian Businessman and Former Cricket
Administratorbusiness
 * 1
 * 2
 * 3


ELECTIONS

Previous
Jagadish Shettar
Karnataka Election News
Basavaraj Bommai
Karnataka Election Date
Karnataka Elections 2023
D K Shivakumar
Rahul gandhi
Elections 2023
Jagadish Shettar
Karnataka Election News
Basavaraj Bommai
Karnataka Election Date
Karnataka Elections 2023
D K Shivakumar
Rahul gandhi
Elections 2023
Jagadish Shettar
Karnataka Election News
Basavaraj Bommai
Karnataka Election Date
Karnataka Elections 2023
D K Shivakumar
Rahul gandhi
Elections 2023
Next


TOP TRENDS

Previous
RCB vs CSK Live Score
Karnataka Election News
Maharashtra Heat Stroke
Arcturus Covid Variant
Evans Chebet
Apple Store Mumbai
RCB vs CSK Live Score
Karnataka Election News
Maharashtra Heat Stroke
Arcturus Covid Variant
Evans Chebet
Apple Store Mumbai
RCB vs CSK Live Score
Karnataka Election News
Maharashtra Heat Stroke
Arcturus Covid Variant
Evans Chebet
Apple Store Mumbai
Next

Also WatchedViral Videos
India's growth to moderate to 6.4% in FY24: Asian Development Bank

India's growth to moderate to 6.4% in FY24: Asian Development Bank

UP: Man mauled to death by pack of dogs inside university campus in Aligarh;
Postmortem underway
View More Videos



TRENDING STORIES

In Business
Entire Website
 * Explainer: Why are Infosys shares sinking today?
 * India’s export rises 14% to record 770 billion in FY23
 * Mutual fund SIP inflows hit Rs14,000 crore 1st time ever in March
 * Direct tax mopup posts 173% rise
 * Pioneering industrialist Keshub Mahindra passes away
 * What makes rewards work for the new generation
 * India remains concerned about global economic outlook, geopolitical
   environment: Union finance minister Sitharaman
 * IMF cuts GDP growth forecast to 5.9%
 * Don’t go by perceptions, come and see: Finance minister to investors in US
 * Flyer hits 2 air hostesses, Air India flight to London returns to IGIA

 * Atiq, Ashraf killings: Shani, fan of ’90s don, is expert at shooting with
   both his hands
 * Who is ex-CM Shettar and why he matters for BJP, Cong
 * 6 accused in Umesh Pal case dead, hunt on for Guddu Muslim
 * Crisis forced these women to discover the entrepreneur in them
 * RCB vs CSK Live: Chennai beat Bangalore by 8 runs
 * In pictures: Apple's first retail store in India
 * Thousands in Ladakh come out in support of Dalai Lama
 * Why Atiq's killing stands out even by 'UP standards'
 * Karnataka: Outlier BJP has hopes soaring in Cong, JD(S) terrain
 * UP: Farmer brutally thrashed by moneylender over Rs 5,000 loan


OTHER CALCULATORS

SIP CALCULATOR

A SIP calculator is a simple tool that allows individuals to get an idea of the
returns on their

Calculate Now


PPF CALCULATOR

This financial tool allows one to resolve their queries related to Public
Provident Fund account.

Calculate Now


FD CALCULATOR

When investing in a fixed deposit, the amount you deposit earns interest as per
the prevailing...

Calculate Now


NPS CALCULATOR

The National Pension System or NPS is a measure to introduce a degree of
financial stability...

Calculate Now


MUTUAL FUND CALCULATOR

Mutual Funds are one of the most incredible investment strategies that offer
better returns...

Calculate Now


 * 1
 * 2
 * 3
 * 4
 * 5







All Comments (2) sortupvotednewestoldestdiscusseddownVoted+
0/3000


 * CHANAKYA
   
   Noida20 hours ago
   Customers should be beware of packaging tactics of FMCG companies. Many
   items, specially shampoos are costlier per unit in bigger packs compared to
   smaller ones. Always compare per unit price before purchasing.
   Reply00flag
   


 * USER
   
   User20 hours ago
   India is a country where Juggad is promoted so we will not follow the rest of
   the world but design our own method.
   Reply00flag
   









About usCreate Your Own AdTerms of Use and Grievance Redressal Policy Privacy
policyAdvertise with usRSSNewsletterFeedbackePaperSitemapArchives
FOLLOW US ON
 * 
 * 
 * 
 * 
 * 
 * 
 * 
 * 

OTHER TIMES GROUP NEWS SITES

The Economic TimesHindi Economic TimesNavbharat TimesMaharashtra TimesVijaya
KarnatakaTelugu SamayamTamil SamayamMalayalam SamayamEi SamayI am
GujaratTimesPointsIndiatimesBrand CapitalEducation TimesTimes FoodMiss
KyraMumbai MirrorBangalore Mirror

POPULAR CATEGORIES

HeadlinesSports NewsBusiness NewsIndia NewsWorld NewsBollywood NewsHealth &
Fitness TipsIndian TV ShowsCelebrity Photos

HOT ON THE WEB

Parenting TipsRadhika MerchantArjun TendulkarAnjali AroraFemina Miss India
2023Shaakuntalam CollectionSuper FoodRelationships TipsMrunal ThakurAnanya
Panday

TOP TRENDS

RCB vs CSK Live ScoreKarnataka Election NewsMaharashtra Heat StrokeArcturus
Covid VariantEvans ChebetApple Store MumbaiKarnataka BJP Candidates List
2023Coronavirus India LiveHeatwave in IndiaAbhishek BanerjeeJagadish ShettarHeat
Wave in IndiaSudan newsStarship Rocket launchBank Holidays in AprilKarnataka
Elections 2023IPL Schedule 2023IPL 2023 Points Table

TRENDING TOPICS

Samruddhi KelkarAdipurushMandira BediHealthy FoodSamanthaRaashi KhannaPalak
TiwariMadhuri DixitMahesh BabuMouni RoyVyoma NandiPreity ZintaKajolNeha
KakkarNortheast TripNia SharmaVivo Y55sLaptops under 30000WiFi RoutersTablets
under 15000

LIVING AND ENTERTAINMENT

iDivaMensXP.comFeminaETimesGraziaZoomTravel DestinationsBombay
TimesCricbuzz.comFilmfareOnline SongsTVLifestyleLongwalks AppNewspaper
SubscriptionFood NewsTimes PrimeWhats Hot

SERVICES

CouponDuniaMagicbricksTechGigTimesJobsBollywood NewsTimes MobileGadgets
NowCareersColombia
Copyright © 2023 Bennett, Coleman & Co. Ltd. All rights reserved. For reprint
rights: Times Syndication Service


GET TOP NEWS ALERTS FROM THE TIMES OF INDIA

EnableMaybe later