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How It WorksTrue Fit in ActionPricingAbout True FitFor Shoppers
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FIT CONFIDENCE FOR EVERY BODY.

Decode size and fit with AI to get your shoppers what they love. Boost
conversion, reduce returns and grow profitably with True Fit.

80M active users.
29K brands.
21B PDPs served annually.
Get A Demo



FIT CONFIDENCE FOR EVERY BODY.

Decode size and fit with AI to get your shoppers what they love. Boost
conversion, reduce returns and grow profitably with True Fit.

Get Started
82M active global shoppers.
Tens of thousands of brands.
11B+ product pages.




UNLOCK GROWTH ON YOUR PDP.

Size charts and model measurements do not convert shoppers. Trusted by hundreds
of retailers, thousands of brands and 82 million shoppers, True Fit is the
modern approach to fit guidance.

How True Fit Works

Size charts and model measurements do not convert shoppers. Trusted by hundreds
of retailers, thousands of brands and 82 million shoppers, True Fit is the
modern approach to fit guidance.

How True Fit Works


UNLOCK GROWTH ON YOUR PDP.

See True Fit in action across different categories and shopper profiles here!
Intimates
Jeans
Shirts
Kids
Footwear






POWERED BY SHOPPERS.
ENHANCED BY AI.

2%
average increase
site wide conversion vs. control
Learn More
Up to
40%
reduction in
size bracketing returns

Learn More

4.5%
average increase
site wide RPS vs. control
Learn More


POWERED BY SHOPPERS.
ENHANCED BY AI.

2%
average increase
site wide conversion vs. control
Learn More
Up to
40%
reduction in
size bracketing returns

Learn More

4.5%
average increase
site wide RPS vs. control
Learn More
Featured in



TRUSTED BY BRANDS OF ALL SIZES.

SUCCESS STORY


ASICS & TRUE FIT

This classic athletic brand saw a 150% conversion lift, bringing confidence to
footwear shoppers to convert in new apparel categories.

SUCCESS STORY


FOREVER NEW & TRUE FIT

This Australian fashion brand saw 4X conversion leveraging AI to enhance the
digital fit experience for shoppers.

SUCCESS STORY


PACSUN & TRUE FIT

How PacSun Raised Incremental Revenue Over 4% by Building Shopper Confidence

See Case Studies


"THIS IS THE SMOOTHEST AND FASTEST APP INTEGRATION I'VE EVER DONE. WE WERE ABLE
TO GET UP AND RUNNING QUICKLY TO BE READY FOR BLACK FRIDAY. WE WISH ALL TECH
PARTNERS MADE IT THIS EASY."

Ecommerce Director, The Frye Company

Integrate with Ease


"WE KNOW FROM THE DATA THAT FINDING THE RIGHT FIT DRIVES CONSUMER LOYALTY AND
INCREASES CUSTOMER CONVERSION. WE CHOSE TRUE FIT BECAUSE CONSUMERS HAVE A TRUST
LEVEL WITH THE BRAND. IT GIVES THEM CONFIDENCE DURING THE BUYING PROCESS AS
SIZING CAN OFTEN SEEM COMPLICATED IN THE VIRTUAL WORLD."

Managing Partner, APL

Explore Case Studies


WE CONNECT 82 MILLION SHOPPERS
TO FASHION THEY LOVE.

"It’s usually a struggle for me to shop for clothing online because the fit can
be complicated but I bought this dress online at Land’s End using True Fit and
it was so easy to find my size! 
When my package arrived, it fit me perfectly."

suzyqloveslife

"I think I finally cracked online shopping! It took me long enough haha my body
type can be hard to shop for sometimes, especially online. I finally stumbled
upon True Fit while shopping at Land’s End and it really helped me find the best
size for me! When my package came, I was pleasantly surprised! In fact, my
favorite piece is the bathing suit! I’ve never had one that fits me so perfect!"

llcoolaj13

"I am a size 22/24 and even something as simple as finding jeans that aren’t
elastic waist is a task. I was able to order jeans, shirts and overalls and
everything actually fit. This is truly revolutionary for online shopping,
especially in a plus size body ❤️."

cassiecolorful

"Finding clothes that fit well after weight loss can be difficult, especially if
you’re shopping online. I recently found True Fit and it really helped me figure
out what sizes I should be buying at Forever 21 without even stepping foot in a
store. Everything fit how I wanted it to fit and I couldn’t be happier!"

shrinking.princess


EXPLORE TRUE FIT FOR YOUR BUSINESS.

How We Do It
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