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FUN, FABULOUS FLORIANI


THE NAME THAT MEANS
BEAUTIFUL EMBROIDERY





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ON THE BLOG


6 TIPS TO SEW BEAUTIFUL DECORATIVE STITCHES

Today’s sewing machines have hundreds of wonderful decorative stitches and I
love them! Hi, I’m Susan with sewfeet.com and this post is about how to make
sure that you get the best-looking decorative stitches from your sewing machine.
These stitches can be used to enhance almost any type of project that you are
making. Garments, […]

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CLARRISA’S CORNER: EMBROIDERED ROPE BOWL

Here’s What you’ll need: • Clothesline rope. There are different thicknesses but
any cord will work. • A pressure foot that has a channel on the bottom so the
cord will feed through the channel. I also like an open toe foot to allow me to
see where I am stitching. • An extension table […]

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WHAT’S INSIDE YOUR SEWING PROJECT?

Hi, I’m Susan from Sewfeet.com and today’s post is about what happens inside
your projects as you create them. I’m going to focus on one type of material,
which is interlining, but first, let’s look at two additional materials that are
similar but used for different purposes. Even the names of all of them are […]

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A Family Legacy

“Flor-i-an-i”-- This Italian name has become well known among home embroiderers
nationwide over the past decade! The Floriani name has a prominent history in
the world of commercial embroidery. Moving to the U.S. in the early 1900s, the
Floriani family brought with them the art of mechanized embroidery. The late
Walter Floriani Sr. was dedicated to producing unsurpassed methods of digitizing
and machine embroidery, and his influence will long be an integral part of the
commercial embroidery industry.



Fast forward to today’s home embroidery market, and the Floriani family legacy.
Walter Floriani Jr. carries on the well-established family tradition with a
different twist. Now teaching digitizing and embroidery to not only thousands of
commercial embroiderers, Walter now is considered the “Guru of Digitizing” among
home embroiderers. By the time Walter was old enough to walk, he was surrounded
by the machine embroidery industry. He literally grew up as did his father
immersed in the methods of digitizing and embroidery. In 2002, the commercial
embroidery industry honored Walter Floriani Sr. with a lifetime achievement
award, recognizing his positive influence in the industry. The coveted award was
presented to Walter Floriani Jr., and aptly named the “Floriani Award,” after
his father.

Producing the product line that carries the Floriani namesake was the genius of
Ricky and Kay Brooks, also known as RNK, Inc. They intended to offer a line of
machine embroidery products destined to make embroidery more beautiful. The
Floriani name has stood for beautiful embroidery for decades, and Ricky and Kay
had years of experience in selling some of the first embroidery machines that
were introduced to the home market. Adopting the Floriani name for their product
line was only natural!

A few words from the guru, Walter Floriani, himself:

My family has been involved in the embroidery process since the inception of
mechanized embroidery. Migrating from the Swiss Alps in the early 1900s my
grandfather and great grandfather relocated to Northern New Jersey -- at one
time “The Embroidery Capital of The World.” My grandfather was an amazing artist
of design, technique and mechanics. My father and his brother Ray were equally
as talented and my father has the distinction of being the gentleman who
transcended the history of embroidery and moved the family and company forward
with an immense desire to embrace new technology, techniques, and always and
above most, benefit the industry that had given to us for so long with his
knowledge. RNK Inc. has enabled me to carry on my father’s dream of benefiting
the industry we so passionately love. That is our legacy.

I have been a professional digitizer since the 1970s but my career actually
started from birth in the 1950s. I was brought up in the embroidery factory. It
was Neil MacPherson of the MacPherson Monogramming Company who told me in the
1970s that I should stay involved in my family’s industry and that someday I
would achieve something in their honor. I will always be grateful.

Simplifying is the key to amplifying everyone’s embroidery experience. I teach
the engineering side of the process which has changed minimally since machine
embroidery began. These tools and techniques are the foundation of an enjoyable
embroidery experience



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This Italian name has become well known among home embroiderers nationwide over
the past two decades! The late Walter Floriani Jr. was dedicated to educating
the masses about digitizing and machine embroidery, and his influence will long
be an integral part of the home embroidery industry. The Floriani name has stood
for beautiful embroidery for decades, and RNK Distributing had years of
experience in selling some of the first embroidery machines that were introduced
to the home market.

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