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YOUR WINDOW TO MARKETING IN AFRICA


YOUR WINDOW
TO MARKETING
IN AFRICA




EDUCATION

ONLINE SHORT COURSES


The IMM offers a range of online short courses in marketing, supply chain and
business management.

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EXPRESS COURSES


The Express Courses offered by the IMM are fast-paced skills courses that can be
completed in less than a week.

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WORKSHOPS


From time to time, the IMM will conduct workshops on specific topics.

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MEDIA

Strategic Marketing for Africa

Strategic Marketing for Africa is the premier magazine dedicated to covering the
business of marketing across the African continent. As the official publication
of the African Marketing Confederation, it has been published in various formats
since 2008 and provides credible, coherent and courageous editorial coverage on
all matters related to marketing and its associated professions.

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LATEST ARTICLES


NEW COLLABORATION BETWEEN AFRICAN MARKETING PROFESSIONALS

New collaboration between African marketing professionals The marketing
profession’s most pressing imperative is to “kick start a new conversation on

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ECOMMERCE ACCELERATED: HOW TO GET AHEAD OF THE CURVE

eCommerce accelerated: How to get ahead of the curve There’s no doubt the
Covid-19 pandemic hastened ecommerce across industry sectors.

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COLLABORATION AND INTEGRATION ARE THE NEW FOUNDATION OF BRAND BRILLIANCE

Collaboration and integration are the new foundation of brand brilliance The
South African Breweries recently appointed SPHE VUNDLA as Corporate

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SLOW DOWN TO SPEED UP: THE IMPORTANCE OF SOLID STRATEGIC THINKING IN A
POST-COVID ERA

Slow down to speed up: the importance of solid strategic thinking in a
post-Covid era As things start to settle

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THE ONGOING IMPACTS OF COVID-19 ON SOUTH AFRICAN CONSUMERS

The ongoing impacts of Covid-19 on South African consumers Research into
prevailing attitudes towards Covid-19 since the pandemic began has

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A NOTE ON MARKETING THE FUTURE

A NOTE ON MARKETING THE FUTURE With this being the last Journal of Strategic
Marketing newsletter for 2021 – we’ll

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