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NEW RELEASE A playbook to challenge the people you lead to find their best LEARN
MORE A playbook to challenge the people you lead to find their best NEW RELEASE
LEARN MORE
WHAT WE DO
CONFERENCE VIDEOS
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Top minds in sports unite
BOOKS & WORKBOOKS
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By Brett Ledbetter
COACHING LAB
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Live online discussions and community
CONFERENCE CONTRIBUTORS
The contributing voices
behind What Drives Winning
ZACK SHEETS
FHC
TIM WALTON
SOFTBALL: FLORIDA
BRETT LEDBETTER
PERFORMANCE CONSULTANT
GREG SANKEY
SEC COMMISSIONER
GENO AURIEMMA
BASKETBALL: UCONN
KENNY GAJEWSKI
SOFTBALL: OKLAHOMA STATE
MIKE HOLDER
AD: OKLAHOMA STATE
TIM CORBIN
BASEBALL: VANDERBILT
BOB STOOPS
FOOTBALL: OKLAHOMA
BRAD STEVENS
BOSTON CELTICS
DR. JIM LOEHR
PERFORMANCE PSYCHOLOGY
ROB GLASS
STRENGTH: OKLAHOMA STATE
BECKY BURLEIGH
SOCCER: FLORIDA
MANNY DIAZ
TENNIS: GEORGIA
PJ FLECK
FOOTBALL: MINNESOTA
MIKE MATHENY
KANSAS CITY ROYALS
SHERRI COALE
BASKETBALL: OKLAHOMA
ROLAND THORNQVIST
TENNIS: FLORIDA
PATTY GASSO
SOFTBALL: OKLAHOMA
SUE ENQUIST
SOFTBALL: UCLA
MIKE GUNDY
FOOTBALL: OKLAHOMA STATE
JACK CLARK
RUGBY: CAL BERKELEY
MOUSE HOLLOWAY
TRACK & FIELD: FLORIDA
BILLY DONOVAN
OKLAHOMA CITY THUNDER
JOHN SMITH
WRESTLING: OKLAHOMA STATE
TRAVIS KNIGHT
STRENGTH & CONDITIONING: GONZAGA
JOSH HOLLIDAY
BASEBALL: OKLAHOMA STATE
ANSON DORRANCE
SOCCER: NORTH CAROLINA
KELLY INOUYE-PEREZ
SOFTBALL: UCLA
ZACK SHEETS
FHC
TIM WALTON
SOFTBALL: FLORIDA
BRETT LEDBETTER
PERFORMANCE CONSULTANT
GREG SANKEY
SEC COMMISSIONER
GENO AURIEMMA
BASKETBALL: UCONN
KENNY GAJEWSKI
SOFTBALL: OKLAHOMA STATE
MIKE HOLDER
AD: OKLAHOMA STATE
TIM CORBIN
BASEBALL: VANDERBILT
BOB STOOPS
FOOTBALL: OKLAHOMA
BRAD STEVENS
BOSTON CELTICS
DR. JIM LOEHR
PERFORMANCE PSYCHOLOGY
ROB GLASS
STRENGTH: OKLAHOMA STATE
BECKY BURLEIGH
SOCCER: FLORIDA
MANNY DIAZ
TENNIS: GEORGIA
PJ FLECK
FOOTBALL: MINNESOTA
MIKE MATHENY
KANSAS CITY ROYALS
SHERRI COALE
BASKETBALL: OKLAHOMA
ROLAND THORNQVIST
TENNIS: FLORIDA
PATTY GASSO
SOFTBALL: OKLAHOMA
SUE ENQUIST
SOFTBALL: UCLA
MIKE GUNDY
FOOTBALL: OKLAHOMA STATE
JACK CLARK
RUGBY: CAL BERKELEY
MOUSE HOLLOWAY
TRACK & FIELD: FLORIDA
BILLY DONOVAN
OKLAHOMA CITY THUNDER
JOHN SMITH
WRESTLING: OKLAHOMA STATE
TRAVIS KNIGHT
STRENGTH & CONDITIONING: GONZAGA
JOSH HOLLIDAY
BASEBALL: OKLAHOMA STATE
ANSON DORRANCE
SOCCER: NORTH CAROLINA
KELLY INOUYE-PEREZ
SOFTBALL: UCLA
ZACK SHEETS
FHC
‹›
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©2024 What Drives Winning.
A Note From the Author
If you want to lead at the highest level, you will eventually manage people more
powerful than you. Those people (like most high performers) don’t want to be
told what to do.
When it comes to influencing future behavior, ask yourself, which is more
important: what you tell someone or what they tell themselves?
I asked a successful coach, “What’s the best way to change undesired behavior?”
He laughed, “The best? Or the fastest?” When there are clear power dynamics, you
can use a set of tactics that work on a short-term basis to produce results. But
if you choose that approach, that’s a miserable way to spend your time on Earth.
It’s a hollow path toward empty W’s.
Everyone has a private voice that the world doesn’t get to hear. And if you’re
like most, you know that voice is incredibly important. A question-based
approach toward leadership development helps train that private voice into an
inner coach that can help someone navigate the storms of life.
This book is designed to do one thing: help you ask better questions. We’ve
developed a playbook with 52 Question-Based Tools (QBTs) to challenge you to
challenge the people you lead to find their best.
– Brett Ledbetter
×
A Note From the Author
A coach shared with me what he felt drove his success. He said, “I feel like
I’ve learned how to control my team in order to suppress other teams.” That’s a
dark space to live in. Especially when that approach has been positively
reinforced by so many wins and a celebrated Hall-of-Fame career. It can leave
you asking a lot of questions about life.
Many coaches that I’ve observed have leveraged highly controlled environments to
produce the consistent behavior necessary to win at a high level. But nobody
really feels good about it. That’s why it took me so long to write this book. I
didn’t want to study how people used their power to force control. I wanted to
write a different book. Once I understood how to do that, I decided to take this
journey.
I asked a successful coach, “What’s the best way to change undesired behavior?”
He laughed, “The best? Or the fastest?” When there are clear power dynamics, you
can use a set of tactics that work on a short-term basis to produce results. But
if you choose that approach, that’s a miserable way to spend your time on Earth.
It’s a hollow path toward empty W’s.
That’s why I love the NBA. That environment requires a higher form of
management. If you strip the coach of his power, he has to rely on logic,
listening, and learning how to meet people where they are. That job becomes
about winning influence. The respect is earned, not given, in that league.
I think about the coaches who clearly have power over their team, but choose to
win influence instead. That rare group is motivated to find their next level as
leaders. Their example influences people to discover their best.
That’s why I love the NBA. That environment requires a higher form of
management. If you strip the coach of his power, he has to rely on logic,
listening, and learning how to meet people where they are. That job becomes
about winning influence. The respect is earned, not given, in that league.
– Brett Ledbetter
×
A Note From the Author
I asked players who attended our basketball academy, “What are the first two
questions you get asked after a game, by someone who wasn’t at the game?” They
all responded with the same two questions:
“Did you win?”
“How many points did you score?”
I started to ask athletes in different sports the same question. Everybody had a
similar version. What does that show? It shows us what society values. Kids are
being conditioned at an early age that results are what matter most.
I ask many athletes that I come across, “Is your sport moving you closer or
further away from the person that you want to be?” Most of them answer, “Further
away.”
What if there was a different way to approach your sport that would take the
anxiety away and allow you to play freely? What if there was a way that you
could actually leverage the forces of sport to become the person that you want
to be? What Drives Winning is a book of conversations.
You’ll learn from championship coaches, the best professional athletes in the
world, and leading researchers who’ll help you understand how to build your
character and get better results.
– Brett Ledbetter
--------------------------------------------------------------------------------
Want to Learn More?
The concepts in this book inspired the conversations at both the 2015 and 2016
What Drives Winning Conferences. You can watch the videos by selecting a year
below.
Watch 2015 Conference Videos Watch 2016 Conference Videos
×
A Note From the Author
I was challenged to sum up all the conversations that I had preparing this
project. Here’s where I landed:
You have to fight just as hard to seek perspective as you do to win a
championship. Society either shapes or distorts what you value. It starts when
you’re young.
When you score, what happens? People applaud. When you win, people praise. When
you lose, people express disappointment.
What’s happening? A value system is taking form. You’re learning what society
values.
If you come from a house where your parent(s) are emotionally attached to your
performance, they’re mirroring what society values—you’re taking cues from them
on what’s important. In that case, it aligns with society, and you chase
that…because that’s all you know.
If you come from a house where your parents are trying to shape you against what
society values, you feel in constant conflict—because every time you walk out of
the front door, you see something different. In that case, you want to believe
them, but you’re confused, because everywhere you look, you’re confronted with
what society values.
If man’s approval is important to you, you become a product of what he values.
You sacrifice what’s really important to be successful. When you do that, you’re
labeled as committed, driven,
or someone who possesses the right mindset.
You start to derive your confidence from that reinforcement. You learn what it
takes to be great. Then, you take that information into your profession. You
work and you work because that’s what the system rewards. That’s how you get
recognized and set yourself apart.
The profession turns you into a 24-hour coach. Eventually, you get your shot.
And you remember what got you there—WORK.
You direct your drive at what the system rewards: Winning. You become consumed.
The important people in your life become number two—a long way back from number
one.
And what happens? You win. Applause. People praise. And you feel the love. You
have to keep up the good work.
You work harder and harder to outdo your last performance. Each time you do,
that praise turns into expectation. Eventually you set the bar so high, you
don’t know if you can reach it. And then you don’t.
People express disappointment. You become confused. It’s like they’ve forgotten
how much you’ve done. You start to work harder and harder to appease them. It
starts to seem like whatever you do, it’s never enough. Eventually you realize,
this is how you’re spending your life on Earth.
A major internal conflict starts to develop. You start to ask yourself, “Is it
worth it?” You realize that you’re asking that question more and more.
Eventually, you get to a place where you look yourself in the mirror, and you
answer, “No.” And that’s when it shifts. You start to search. How did I get so
far off track? What did I value? Why didn’t I make time for what was really
important? What did the people I surrounded myself with reinforce?
That breakdown leads to a breakthrough. You realize that your choices put you in
that situation.
And you feel blessed to have that awareness. Because you realize…you can do it
differently, if you so choose.
– Brett Ledbetter
--------------------------------------------------------------------------------
Want to Learn More?
This book reveals insights from coaches at the top of their sport and tools to
help you determine your priorities. You can also watch the video series that
this book inspired.
Watch Videos
×
A Note From the Author
The What Drives Winning TEDx talk was my first attempt at sharing an idea on how
to systematize character development. In the talk, I tried to capture the best
lesson I learned in the first ten years of my career, when I was working with
5-12th graders at Ledbetter Basketball Academy. The Academy was a developmental
environment designed to raise the level of the individual.
I started to ask the question: Can you take character development into the
paid-to-win world of athletics? Five years ago, I transitioned from the Academy
into becoming a performance consultant and wrote the book What Drives Winning. I
would ask athletes, “Is your sport moving you closer or further away from the
person you want to be?”
I realized through many conversations that sport had the power to take people
away from who they wanted to be. I also realized that when you focused on
developing the person first, it actually led to better results.
Coaches started to ask, “How do I do this with my team?” This book was written
to help answer that question. The goal: to stimulate thought around how you
could introduce some of these concepts in a team setting.
– Brett Ledbetter
--------------------------------------------------------------------------------
Want to Learn More?
This book walks through practical examples with high-level teams around how to
build character development into your program and create team cohesion. After
reading the book, you’ll have the tools to get started. You can also watch the
docuseries that this book inspired.
Watch Videos
×
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