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FIND CUSTOMER STORIES


See how companies like yours are succeeding with innovative products, services,
and technologies from SAP.
Customer stories finder




HELPING COMPANIES OF ALL SIZES AND IN ALL INDUSTRIES WORLDWIDE

 * FEATURED STORIES

 * Candid conversations

MERCEDES-AMG PETRONAS FORMULA ONE TEAM: ACCELERATING TOMORROW



Together with SAP, the Mercedes-AMG Petronas Formula One Team is driving
innovation and accelerating tomorrow through the power of technology.



 * Read the customer story

MOVING TO THE CLOUD TO INCREASE AGILITY AND RESILIENCY



Learn how SAP helped Nestlé achieve a global cloud transformation.




 * Read the customer story

CONTINUALLY RAISING THE BAR FOR WOMEN'S SPORTS AND TECHNOLOGY INNOVATION



See how the WTA is consolidating 50 years of storied sports data to unlock
endless insights.




 * Read the customer story

RESHAPING MANUFACTURING VIA DIGITAL TRANSFORMATION AND PROCESS INNOVATION



Learn how ZEISS' smart factory transformation journey is making manufacturing
more intelligent, efficient and productive.




 * Read the customer story

FUTURE-PROOFING SUSTAINABILITY AMBITIONS



Understand how adopting a more structured approach to sustainability will
positively impact core business activities through transparent reporting and
goal setting.




 * Read more

MEANINGFUL CONNECTIONS AND EXPERIENCES



Learn how data helps complement brand, human and emotional connections in
delivering a delightful customer experience.




 * Watch the video

PRIORITIZING THE CUSTOMER EXPERIENCE



Discover how teaming up with high tech helps deliver a seamless,
frictionless shopping  experience. 




 * Watch the video

UNLOCKING NEW VALUE VIA PERSONALIZED COMMUNICATIONS



Learn how PUMA transforms their fanbase to drive growth by nurturing brand
advocacy and loyalty.




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NEWS ABOUT SAP CUSTOMERS

Coles Reimagines Volume Hiring with AI and Automation
By Jacqueline Prause , SAP News, December 1, 2023
Empowering the City of Antibes to Redefine Digital Contract Management
By Corinna Schmidt , SAP News, November 30, 2023
Solarpack Scales Up Renewable Energy for the World Stage
By Fran Querol , SAP News, November 21, 2023
Digital Transformation Helps Companies Keep Promises
By Sven Denecken , SAP News, November 30, 2023
Beyond Gravity’s All-Out Mission to the Cloud
By Ima Buxton , SAP News, November 24, 2023
ATS Connects HR Processes to Build a Future-Ready Workforce
By Kristin Mestre , SAP News, November 16, 2023
View more SAP customer news



SEARCH SAP CUSTOMER STORIES

Find out who uses SAP software and why. Filter thousands of testimonials by
solution, industry, region, and company size.

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