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Submitted URL: https://info.on24.com/dc/0k2EX0ZzzCwZ3b_NeX2n-tLoODjdVSnmSqCypRanR2XcOHplt0t6Q7OC182wW0xogWjTVzL7MzCTZKLYULC4FEG2tzxoX...
Effective URL: https://www.on24.com/resources/asset/better-together-how-to-power-scalable-and-exceptional-b2b-buyer-journeys-through...
Submission: On August 10 via manual from IN — Scanned from DE
Effective URL: https://www.on24.com/resources/asset/better-together-how-to-power-scalable-and-exceptional-b2b-buyer-journeys-through...
Submission: On August 10 via manual from IN — Scanned from DE
Form analysis
2 forms found in the DOM<form class="" id="mktoForm_3814" data-id="3814" __bizdiag="196418890" __biza="WJ__" novalidate="novalidate" data-initial-wrapper-tagging-complete="true">
<h2 class="form-title">Register Now</h2>
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<div class="mktoFormRow" data-wrapper-for="Email">
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<div class="mktoFieldWrap mktoRequiredField"><label for="Email" id="LblEmail" class="mktoLabel mktoHasWidth" style="width: 150px;">
<div class="mktoAsterix">*</div>Business Email:*
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<div class="mktoGutter mktoHasWidth" style="width: 10px;"></div><input id="Email" name="Email" placeholder="Business Email*" maxlength="255" aria-labelledby="LblEmail InstructEmail" type="email"
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<div class="business-email-error">Please use a business or company email address.</div><span id="InstructEmail" tabindex="-1" class="mktoInstruction"></span>
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<div class="mktoFieldWrap mktoRequiredField"><label for="FirstName" id="LblFirstName" class="mktoLabel mktoHasWidth" style="width: 150px;">
<div class="mktoAsterix">*</div>First Name:*
</label>
<div class="mktoGutter mktoHasWidth" style="width: 10px;"></div><input id="FirstName" name="FirstName" placeholder="First Name*" maxlength="255" aria-labelledby="LblFirstName InstructFirstName" type="text"
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<div class="mktoFieldDescriptor mktoFormCol" data-wrapper-for="LastName" style="margin-bottom: 10px;">
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<div class="mktoFieldWrap mktoRequiredField"><label for="LastName" id="LblLastName" class="mktoLabel mktoHasWidth" style="width: 150px;">
<div class="mktoAsterix">*</div>Last Name:*
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<div class="mktoGutter mktoHasWidth" style="width: 10px;"></div><input id="LastName" name="LastName" placeholder="Last Name*" maxlength="255" aria-labelledby="LblLastName InstructLastName" type="text"
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<div class="mktoOffset" style="width: 10px;"></div>
<div class="mktoFieldWrap mktoRequiredField"><label for="Company" id="LblCompany" class="mktoLabel mktoHasWidth" style="width: 150px;">
<div class="mktoAsterix">*</div>Company Name:*
</label>
<div class="mktoGutter mktoHasWidth" style="width: 10px;"></div><span role="status" aria-live="polite" class="ui-helper-hidden-accessible" style="display: none;"></span><input id="Company" name="Company" placeholder="Company Name*"
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<div class="mktoFormRow" data-wrapper-for="Primary_Goal__c">
<div class="mktoFieldDescriptor mktoFormCol" data-wrapper-for="Primary_Goal__c" style="margin-bottom: 10px;">
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<div class="mktoFieldWrap"><label for="Primary_Goal__c" id="LblPrimary_Goal__c" class="mktoLabel mktoHasWidth" style="width: 150px;">
<div class="mktoAsterix">*</div>What's your #1 marketing goal?
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<div class="mktoGutter mktoHasWidth" style="width: 10px;"></div><select id="Primary_Goal__c" name="Primary_Goal__c" aria-labelledby="LblPrimary_Goal__c InstructPrimary_Goal__c" class="mktoField mktoHasWidth" style="width: 300px;">
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<option value="Increase leads and conversions">Increase leads and conversions</option>
<option value="Drive product adoption">Drive product adoption</option>
<option value="Improve data and integrations">Improve data and integrations</option>
<option value="Rethink physical / digital events">Rethink physical / digital events</option>
<option value="Scale ABM campaigns">Scale ABM campaigns</option>
<option value="More than 1 above">More than 1 above</option>
<option value="Other / Unsure">Other / Unsure</option>
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<div class="mktoClear"></div>
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<div class="mktoFormRow" data-wrapper-for="utm_source" style="display: none;"><input type="hidden" name="utm_source" class="mktoField mktoFieldDescriptor mktoFormCol"
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<div class="mktoFormRow" data-wrapper-for="AnnualRevenue" style="display: none;"><input type="hidden" name="AnnualRevenue" class="mktoField mktoFieldDescriptor mktoFormCol" value="" data-wrapper-for="" style="margin-bottom: 10px;">
<div class="mktoClear"></div>
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<div class="mktoFormRow" data-wrapper-for="company_size" style="display: none;"><input type="hidden" name="company_size" class="mktoField mktoFieldDescriptor mktoFormCol" value="" data-wrapper-for="" style="margin-bottom: 10px;">
<div class="mktoClear"></div>
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<div class="mktoFormRow" data-wrapper-for="demandBase_Data_Source" style="display: none;"><input type="hidden" name="demandBase_Data_Source" class="mktoField mktoFieldDescriptor mktoFormCol" value="" data-wrapper-for=""
style="margin-bottom: 10px;">
<div class="mktoClear"></div>
</div>
<div class="mktoFormRow" data-wrapper-for="demandBaseCompanyName" style="display: none;"><input type="hidden" name="demandBaseCompanyName" class="mktoField mktoFieldDescriptor mktoFormCol" value="" data-wrapper-for="" style="margin-bottom: 10px;">
<div class="mktoClear"></div>
</div>
<div class="mktoFormRow" data-wrapper-for="demandBase_sid" style="display: none;"><input type="hidden" name="demandBase_sid" class="mktoField mktoFieldDescriptor mktoFormCol" value="" data-wrapper-for="" style="margin-bottom: 10px;">
<div class="mktoClear"></div>
</div>
<div class="mktoFormRow" data-wrapper-for="NumberOfEmployees" style="display: none;"><input type="hidden" name="NumberOfEmployees" class="mktoField mktoFieldDescriptor mktoFormCol" value="" data-wrapper-for="" style="margin-bottom: 10px;">
<div class="mktoClear"></div>
</div>
<div class="mktoFormRow" data-wrapper-for="demandBaseCountry" style="display: none;"><input type="hidden" name="demandBaseCountry" class="mktoField mktoFieldDescriptor mktoFormCol" value="" data-wrapper-for="" style="margin-bottom: 10px;">
<div class="mktoClear"></div>
</div>
<div class="mktoFormRow" data-wrapper-for="demandBaseState" style="display: none;"><input type="hidden" name="demandBaseState" class="mktoField mktoFieldDescriptor mktoFormCol" value="" data-wrapper-for="" style="margin-bottom: 10px;">
<div class="mktoClear"></div>
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<div class="mktoFormRow" data-wrapper-for="TracRTC__NaicsCode__c" style="display: none;"><input type="hidden" name="TracRTC__NaicsCode__c" class="mktoField mktoFieldDescriptor mktoFormCol" value="" data-wrapper-for="" style="margin-bottom: 10px;">
<div class="mktoClear"></div>
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<div class="mktoFormRow" data-wrapper-for="fortune_1000__c" style="display: none;"><input type="hidden" name="fortune_1000__c" class="mktoField mktoFieldDescriptor mktoFormCol" value="" data-wrapper-for="" style="margin-bottom: 10px;">
<div class="mktoClear"></div>
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<div class="mktoFormRow" data-wrapper-for="NP_Sub_Industry__c" style="display: none;"><input type="hidden" name="NP_Sub_Industry__c" class="mktoField mktoFieldDescriptor mktoFormCol" value="" data-wrapper-for="" style="margin-bottom: 10px;">
<div class="mktoClear"></div>
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<div class="mktoFormRow" data-wrapper-for="Title">
<div class="mktoFieldDescriptor mktoFormCol" data-wrapper-for="Title" style="margin-bottom: 10px;">
<div class="mktoOffset" style="width: 10px;"></div>
<div class="mktoFieldWrap"><label for="Title" id="LblTitle" class="mktoLabel mktoHasWidth" style="width: 150px;">
<div class="mktoAsterix">*</div>Job Title:
</label>
<div class="mktoGutter mktoHasWidth" style="width: 10px;"></div><input id="Title" name="Title" placeholder="Job Title" maxlength="255" aria-labelledby="LblTitle InstructTitle" type="text" class="mktoField mktoTextField mktoHasWidth"
style="width: 300px;"><span id="InstructTitle" tabindex="-1" class="mktoInstruction"></span>
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<div class="mktoFormRow" data-wrapper-for="Country">
<div class="mktoFieldDescriptor mktoFormCol" data-wrapper-for="Country" style="margin-bottom: 10px;">
<div class="mktoOffset" style="width: 10px;"></div>
<div class="mktoFieldWrap mktoRequiredField"><label for="Country" id="LblCountry" class="mktoLabel mktoHasWidth" style="width: 150px;">
<div class="mktoAsterix">*</div>Country:*
</label>
<div class="mktoGutter mktoHasWidth" style="width: 10px;"></div><select id="Country" name="Country" aria-labelledby="LblCountry InstructCountry" class="mktoField mktoHasWidth mktoRequired" aria-required="true" style="width: 300px;">
<option value="">Country</option>
<option value="United States">United States </option>
<option value="Canada">Canada </option>
<option value="United Kingdom">United Kingdom </option>
<option value="Afghanistan">Afghanistan </option>
<option value="Aland Islands">Aland Islands </option>
<option value="Albania">Albania </option>
<option value="Algeria">Algeria </option>
<option value="American Samoa">American Samoa </option>
<option value="Andorra">Andorra </option>
<option value="Angola">Angola </option>
<option value="Anguilla">Anguilla </option>
<option value="Anonymous Proxies">Anonymous Proxies </option>
<option value="Antarctica">Antarctica </option>
<option value="Antigua and Barbuda">Antigua and Barbuda </option>
<option value="Argentina">Argentina </option>
<option value="Armenia">Armenia </option>
<option value="Aruba">Aruba </option>
<option value="Asia Pacific Region">Asia Pacific Region </option>
<option value="Australia">Australia </option>
<option value="Austria">Austria </option>
<option value="Azerbaijan">Azerbaijan </option>
<option value="Bahamas">Bahamas </option>
<option value="Bahrain">Bahrain </option>
<option value="Bangladesh">Bangladesh </option>
<option value="Barbados">Barbados </option>
<option value="Belarus">Belarus </option>
<option value="Belgium">Belgium </option>
<option value="Belize">Belize </option>
<option value="Benin">Benin </option>
<option value="Bermuda">Bermuda </option>
<option value="Bhutan">Bhutan </option>
<option value="Bolivia">Bolivia </option>
<option value="Bonaire, Saint Eustatius and Saba">Bonaire, Saint Eustatius and Saba </option>
<option value="Bosnia and Herzegovina">Bosnia and Herzegovina </option>
<option value="Botswana">Botswana </option>
<option value="Bouvet Island">Bouvet Island </option>
<option value="Brazil">Brazil </option>
<option value="British Indian Ocean Territory">British Indian Ocean Territory </option>
<option value="Brunei Darussalam">Brunei Darussalam </option>
<option value="Bulgaria">Bulgaria </option>
<option value="Burkina Faso">Burkina Faso </option>
<option value="Burundi">Burundi </option>
<option value="Cambodia">Cambodia </option>
<option value="Cameroon">Cameroon </option>
<option value="Cape Verde">Cape Verde </option>
<option value="Cayman Islands">Cayman Islands </option>
<option value="Central African Republic">Central African Republic </option>
<option value="Chad">Chad </option>
<option value="Chile">Chile </option>
<option value="China">China </option>
<option value="Christmas Island">Christmas Island </option>
<option value="Cocos (Keeling) Islands">Cocos (Keeling) Islands </option>
<option value="Colombia">Colombia </option>
<option value="Comoros">Comoros </option>
<option value="Congo">Congo </option>
<option value="Congo, the Democratic Republic of the">Congo, the Democratic Republic of the </option>
<option value="Cook Islands">Cook Islands </option>
<option value="Costa Rica">Costa Rica </option>
<option value="Cote D'Ivoire">Cote D'Ivoire </option>
<option value="Croatia">Croatia </option>
<option value="Cuba">Cuba </option>
<option value="Curacao">Curacao </option>
<option value="Cyprus">Cyprus </option>
<option value="Czech Republic">Czech Republic </option>
<option value="Denmark">Denmark </option>
<option value="Djibouti">Djibouti </option>
<option value="Dominica">Dominica </option>
<option value="Dominican Republic">Dominican Republic </option>
<option value="Ecuador">Ecuador </option>
<option value="Egypt">Egypt </option>
<option value="El Salvador">El Salvador </option>
<option value="Equatorial Guinea">Equatorial Guinea </option>
<option value="Eritrea">Eritrea </option>
<option value="Estonia">Estonia </option>
<option value="Ethiopia">Ethiopia </option>
<option value="Europe">Europe </option>
<option value="Falkland Islands (Malvinas)">Falkland Islands (Malvinas) </option>
<option value="Faroe Islands">Faroe Islands </option>
<option value="Fiji">Fiji </option>
<option value="Finland">Finland </option>
<option value="France">France </option>
<option value="French Guiana">French Guiana </option>
<option value="French Polynesia">French Polynesia </option>
<option value="French Southern Territories">French Southern Territories </option>
<option value="Gabon">Gabon </option>
<option value="Gambia">Gambia </option>
<option value="Georgia">Georgia </option>
<option value="Germany">Germany </option>
<option value="Ghana">Ghana </option>
<option value="Gibraltar">Gibraltar </option>
<option value="Greece">Greece </option>
<option value="Greenland">Greenland </option>
<option value="Grenada">Grenada </option>
<option value="Guadeloupe">Guadeloupe </option>
<option value="Guam">Guam </option>
<option value="Guatemala">Guatemala </option>
<option value="Guernsey">Guernsey </option>
<option value="Guinea">Guinea </option>
<option value="Guinea-Bissau">Guinea-Bissau </option>
<option value="Guyana">Guyana </option>
<option value="Haiti">Haiti </option>
<option value="Heard Island and Mcdonald Islands">Heard Island and Mcdonald Islands </option>
<option value="Holy See (Vatican City State)">Holy See (Vatican City State) </option>
<option value="Honduras">Honduras </option>
<option value="Hong Kong">Hong Kong </option>
<option value="Hungary">Hungary </option>
<option value="Iceland">Iceland </option>
<option value="India">India </option>
<option value="Indonesia">Indonesia </option>
<option value="Iran, Islamic Republic of">Iran, Islamic Republic of </option>
<option value="Iraq">Iraq </option>
<option value="Ireland">Ireland </option>
<option value="Isle of Man">Isle of Man </option>
<option value="Israel">Israel </option>
<option value="Italy">Italy </option>
<option value="Jamaica">Jamaica </option>
<option value="Japan">Japan </option>
<option value="Jersey">Jersey </option>
<option value="Jordan">Jordan </option>
<option value="Kazakhstan">Kazakhstan </option>
<option value="Kenya">Kenya </option>
<option value="Kiribati">Kiribati </option>
<option value="Korea, Democratic People's Republic of">Korea, Democratic People's Republic of </option>
<option value="Korea, Republic of">Korea, Republic of </option>
<option value="Kosovo">Kosovo </option>
<option value="Kuwait">Kuwait </option>
<option value="Kyrgyzstan">Kyrgyzstan </option>
<option value="Lao People's Democratic Republic">Lao People's Democratic Republic </option>
<option value="Latvia">Latvia </option>
<option value="Lebanon">Lebanon </option>
<option value="Lesotho">Lesotho </option>
<option value="Liberia">Liberia </option>
<option value="Libyan Arab Jamahiriya">Libyan Arab Jamahiriya </option>
<option value="Liechtenstein">Liechtenstein </option>
<option value="Lithuania">Lithuania </option>
<option value="Luxembourg">Luxembourg </option>
<option value="Macao">Macao </option>
<option value="Macedonia, the Former Yugoslav Republic of">Macedonia, the Former Yugoslav Republic of </option>
<option value="Madagascar">Madagascar </option>
<option value="Malawi">Malawi </option>
<option value="Malaysia">Malaysia </option>
<option value="Maldives">Maldives </option>
<option value="Mali">Mali </option>
<option value="Malta">Malta </option>
<option value="Marshall Islands">Marshall Islands </option>
<option value="Martinique">Martinique </option>
<option value="Mauritania">Mauritania </option>
<option value="Mauritius">Mauritius </option>
<option value="Mayotte">Mayotte </option>
<option value="Mexico">Mexico </option>
<option value="Micronesia, Federated States of">Micronesia, Federated States of </option>
<option value="Moldova, Republic of">Moldova, Republic of </option>
<option value="Monaco">Monaco </option>
<option value="Mongolia">Mongolia </option>
<option value="Montenegro">Montenegro </option>
<option value="Montserrat">Montserrat </option>
<option value="Morocco">Morocco </option>
<option value="Mozambique">Mozambique </option>
<option value="Myanmar">Myanmar </option>
<option value="Namibia">Namibia </option>
<option value="Nauru">Nauru </option>
<option value="Nepal">Nepal </option>
<option value="Netherlands">Netherlands </option>
<option value="Netherlands Antilles">Netherlands Antilles </option>
<option value="New Caledonia">New Caledonia </option>
<option value="New Zealand">New Zealand </option>
<option value="Nicaragua">Nicaragua </option>
<option value="Niger">Niger </option>
<option value="Nigeria">Nigeria </option>
<option value="Niue">Niue </option>
<option value="Norfolk Island">Norfolk Island </option>
<option value="Northern Mariana Islands">Northern Mariana Islands </option>
<option value="Norway">Norway </option>
<option value="Oman">Oman </option>
<option value="Other Country">Other Country </option>
<option value="Pakistan">Pakistan </option>
<option value="Palau">Palau </option>
<option value="Palestinian Territory, Occupied">Palestinian Territory, Occupied </option>
<option value="Panama">Panama </option>
<option value="Papua New Guinea">Papua New Guinea </option>
<option value="Paraguay">Paraguay </option>
<option value="Peru">Peru </option>
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Skip to Content BETTER TOGETHER: HOW TO POWER SCALABLE AND EXCEPTIONAL B2B BUYER JOURNEYS THROUGH CONTENT * 23 August, 2022 * 11am BST * 12pm CET Study after study shows that B2B buying groups are consuming an increasing amount of content — which should be no surprise, given that today’s buyers prefer to self-serve and research purchases by themselves. But for B2B marketers, producing and delivering content in a way that is relevant, personalised and engaging can seem overwhelming. Add to that the need to measure the impact on pipeline and it may appear impossible. So, how should today’s B2B marketers deliver content and experiences at scale and serves the needs of today’s buyer? Fortunately, experts from ON24, Canto and Ceros have the answers. 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