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About UsCase StudiesMethodologyPlansTestimonialsGet In Touch
Get In Touch


By clicking “Accept All Cookies”, you agree to the storing of cookies on your
device to enhance site navigation, analyze site usage, and assist in our
marketing efforts. View our Privacy Policy for more information.
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Privacy Preference Center
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storage is often necessary for the basic functionality of the website. The
storage may be used for marketing, analytics, and personalization of the site,
such as storing your preferences. Privacy is important to us, so you have the
option of disabling certain types of storage that may not be necessary for the
basic functioning of the website. Blocking categories may impact your experience
on the website.
Reject all cookiesAllow all cookies
Manage Consent Preferences by Category
Essential
Always Active
These items are required to enable basic website functionality.
Marketing
Essential

These items are used to deliver advertising that is more relevant to you and
your interests. They may also be used to limit the number of times you see an
advertisement and measure the effectiveness of advertising campaigns.
Advertising networks usually place them with the website operator’s permission.
Personalization
Essential

These items allow the website to remember choices you make (such as your user
name, language, or the region you are in) and provide enhanced, more personal
features. For example, a website may provide you with local weather reports or
traffic news by storing data about your current location.
Analytics
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visitors interact with the site, and whether there may be technical issues. This
storage type usually doesn’t collect information that identifies a visitor.
Confirm my preferences and close







UNSURE HOW TO GROW YOUR BUSINESS BEYOND PAID ADS AND REFERRALS?

Empowering B2B SMEs & Startups redefine Business Development and build BD
engines that generate opportunities beyond paid advertising and word of mouth.

Explainer Video
Get in Touch



PARTNERS


We believe in building strong, lasting partnerships that serve as the foundation
for collaborative excellence, forging a path toward shared achievements.




I'M DEDICATED TO TRANSFORMING OUR CLIENTS INTO SELF-RELIANT SALES POWERHOUSES.

I founded KP Business Development Ltd. with a passion for empowering startups
and SMEs with the necessary tools and knowledge to grow their businesses through
strategic outbound business development.
Drawing from my extensive journey as a Global Sales Leader across diverse
sectors — including corporate textiles, e-learning, SaaS, and more — I bring a
wealth of insights and tailored strategies to the table. I recognise the unique
challenges founders face, especially when navigating the intricacies of sales
processes.

750+
Opportunities created
10+
Trusted partners
12+
Years experience


OUR UNIQUE APPROACH


DEEP DIVE OF YOUR BUSINESS

The first part of the process is understanding your business, your
products/services, the pain
points you're fixing, your USPs, and your value proposition. This is the most
important stage, as it will help us formulate the best
strategy to build your BD engine.


STRATEGY

We will share our strategy with you, what steps we're going to take, and what we
can expect from this. We will work with you to ensure our activities will
complement your marketing efforts(if you have something already in place). This
will include up to 3 months' worth of next steps.


EXECUTION

And off we go. Whether it's training your team around the BD mindset or setting
up the infrastructure for outbound emails and LinkedIn efforts, we start
working. We don't sit around and hope things come to us; we execute and make
things happen!


RESULTS ORIENTATED

We measure what we do, and we make necessary changes. Sometimes we get it right
the first time, and sometimes it's number three. Either way, we will let the
data speak for itself and make the necessary decisions to ensure we have
success.


OUR MISSION
& PROMISE

MISSION

Our goal is to ensure your business thrives beyond just inbound leads. We're
here to help you build a robust sales foundation that drives growth and
sustainability.

PROMISE

We don't just set up sales functions; we craft bespoke growth blueprints. With
our hands-on 12+ years of experience and tailored strategies, we're committed to
transforming startups and SMEs into sales powerhouses.


PROBLEM

Too many B2B businesses rely on inbound leads via paid ads and/orword of mouth.
So what happens if you stop paid ads? Or what happens if customers don’t refer
you.

In order to have sustainable growth and success, businesses must think about
outbound business development activity. Companies should constantly be thinking
about how they can develop a business development machine that supports in
growing the pipeline and sales.


SOLUTION

Put simply, we work with founders and senior leaders in ambitious companies that
want this business development machine. Everything we do is tailored and we’re
driven by results.




KPBD PLANS


BUSINESS DEVELOPMENT COACHING


TRANSFORM YOUR APPROACH TO BUSINESS DEVELOPMENT

Our one-on-one coaching sessions are designed to equip you with a robust
business development mindset. Over the course of a month, with a minimum of four
sessions, we will dive deep into:

Tech Stack Optimization: Identify and implement the best tools for your
business.

Messaging and Campaigns: Craft compelling messages and launch effective outreach
campaigns.

Omni-Channel Outreach: Leverage email, LinkedIn automation, and more to reach
your targets.

Best Practices: Learn how to respond to leads effectively and maximize meeting
bookings.

Advanced Development Strategies: For those continuing beyond the initial month,
we cover comprehensive business development processes, including account growth.

Pricing: £1200 for four 60-minute sessions.

Explainer Video
Get In Touch


LEAD GENERATION SERVICE


STREAMLINE YOUR LEAD GENERATION

Focus on closing deals while we handle the entire lead generation process. Our
comprehensive service includes:

Ideal Client Profiling: Identify your perfect client.

Messaging Testing: Find out what resonates with your audience.

Persona and Pain Point Analysis: Understand your target’s needs deeply.

Data Security and Infrastructure Setup: Build a robust system for your outreach.

Launch and Optimization: Continuously improve the campaign for maximum
effectiveness.

Our goal is to deliver high-quality leads consistently, allowing you to
concentrate on what you do best – closing business.

Pricing: From £2000 per month, with a flexible 30-day rolling contract.

Explainer Video
Get In Touch


FRACTIONAL BUSINESS DEVELOPMENT


EXPERT BUSINESS DEVELOPMENT ON YOUR TERMS

Gain access to high-level business development expertise without the full-time
commitment. This service requires a minimum three-month engagement and offers:

Strategic Oversight: Develop and implement effective business development
strategies.

Process Improvement: Optimize your sales and business development processes.

Team Leadership: Guide and mentor your in-house team for better performance.

Benefit from our experience and insights to drive your business forward.

Explainer Video
Get In Touch


BESPOKE CONSULTING SERVICES


STAILORED SOLUTIONS FOR UNIQUE CHALLENGES

When you need specialized advice or have a unique business challenge, our
bespoke consulting service is the perfect fit. Whether it’s sales process
reengineering or customized training, we offer:

Day Rate or Project Basis: Flexible pricing based on your needs.

Expert Guidance: Work directly with a seasoned B2B business development
professional.

Custom Solutions: Get a strategy that’s specifically designed for your business.

Simply provide us with your requirements, and we’ll deliver a custom quote
tailored to your specific needs.

Get In Touch


LEAD GENERATION PROCESS TIMELINE


WEEK 1: SETUP & INITIAL STEPS

 * Infrastructure Setup: Create and manage 40 to 140+ email accounts based on
   the client package. Initiate email warm-up (minimum 2 weeks required).

 * Deep Dive Analysis Questionnaire: Sent to client; expected to be completed
   within 20 minutes.
 * Onboarding Call: Booked upon questionnaire completion to gather detailed
   information.


WEEK 2: PLANNING & STRATEGY


 * Strategy Document: Created using gathered information. Includes target
   audience, messaging angles, campaign style, and triggers.

 * Client Review: Client reviews and signs off on the strategy document.
 * Email Drafting: Write the first email drafts and send to the client for
   approval by end of week 2.


WEEK 3: CAMPAIGN LAUNCH

 * Launch Campaign: Begin sending outbound emails upon client approval.

 * LinkedIn Outreach (if applicable): Launched after the email campaign begins.


ONGOING: CAMPAIGN MANAGEMENT

 * Bi-weekly Reviews: Monitor and adjust campaigns as needed.

 * Prospect Communication: Manage all inbox communications until meetings are
   booked.
 * Regular Updates: Monthly meetings and ongoing communication through preferred
   channels (Slack, WhatsApp, etc.).

We’ve booked 1000’s of meetings for our clients. Our lead generation campaigns
have generated meetings with huge brands including:




OUR SERVICES


SALES FUNCTION ESTABLISHMENT

Setting up a basic CRM system tailored to SME/startup needs

Defining sales processes and workflows

Crafting sales scripts and outreach templates


SALES TRAINING

B2B sales training for founders and/or team members who need a refresher or
haven't had formal sales roles

Training on how to handle objections, lead qualification, and closing techniques

Role-playing sales scenarios and feedback sessions


GO-TO-MARKET STRATEGY DEVELOPMENT

Identifying ideal customer profiles

Defining target markets and niches

Pricing and packaging strategies tailored to startups & SMEs


LEAD GENERATION STRATEGY

Methods for identifying and approaching potential customers

Digital marketing strategies (with a focus on lead gen) like content marketing,
SEM, and basic SEO

Networking and partnership strategies to open sales opportunities


SALES COLLATERAL DESIGN

Designing pitch decks or sales presentations

Creating brochures, one-pagers, or other sales collateral materials

Crafting compelling value propositions and USPs


SALES FUNNEL OPTIMIZATION

Identifying bottlenecks in the current sales approach

Strategies to improve conversion rates at every stage


SALES TECHNOLOGY STACK

Suggestions for affordable sales tech tools suitable for SMEs/startups

Integration of these tools for more streamlined operations


CUSTOMER RETENTION & UPSELLING

Strategies to nurture existing customers and promote loyalty

Techniques for identifying upsell or cross-sell opportunities in existing
accounts


SCALING SALES EFFORTS & HIRING

When and how to hire the first dedicated salesperson or team

Setting up scalable processes to ensure a consistent sales approach as the team
grows

Nathan H
Founder @ Perceptycs

''Kevin and the team really know their stuff when it comes to BD and cold email.
From the technical nuances to crafting copy that actually works. An effective
and professional partner for any b2b company looking to scale client
acquisition.''


‍

Nimit B
Founder @ Koaliti

''Kevin and the team are extremely nice to work with. They've helped me setup
from scratch and answered all my questions throughout the journey. I highly
recommend working with them!''

M. Fawzy
Head of Marketing @ Zeal

''KPBD significantly boosted our email campaign reply rates with their expert
cold email strategies. Their dedicated support and professional execution were
impressive, providing effective and tailored solutions for our needs. Highly
recommend them for straightforward and successful email marketing.''

Slide 2 of 3.


1
2
3
Rely on more than just inbound leads.

Proactively engage in outbound business development and grow your business with
a strategic, results-driven imperative. Reach out and uncover the untapped
possibilities awaiting your business's success.

Get in Touch
How long does it take to see results?


This can vary but we’re confident we can expect to see increase in brand
awareness and market education within the first month of working together. If
the timing is right for companies we contact and your value proposition is
strong, we could see a few deals within the first 90-days (depending on sales
cycles).


How do you measure success?


To answer this question, we need to know what success looks like to you. This is
part of the initial conversation and it’s very important we’re aligned with
this. Once we know this we will be able to put a proposal together that aligns
with your goals and success metrics.


What channels do you use for outbound?


This varies depending on client’s products and services but could include
Emails, LinkedIn, Partnerships, Referral, Social media and more.

Is there a commitment when working together?


We offer 30/days rolling and a discounted rate for 3-month engagements

Who can benefit from KPBD's services?


KPBD is ideal for B2B SMEs and startups seeking to improve their sales
strategies. We offer tailored support in sales development and efficiency
enhancement.

How does KPBD tailor its services to individual business needs?


KPBD provides customised solutions, analysing each client's specific sales
processes and market dynamics to craft a strategy aligned with their goals and
capabilities.

What experience does Kevin Patrick bring to KPBD?


Kevin Patrick brings extensive global sales experience across various sectors
over the past 10 years, offering valuable insights and strategies for B2B SMEs
and startups.

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