www.nulinkanalytics.com.au
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Submission: On June 14 via api from US — Scanned from AU
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> > > > > Home Background Why use Nulink Analytics? Contact > > > > > Publications > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > Quantitative input for business decisions > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > INTRODUCTION > > > > > > > > > > > > Marketers and product / service managers often want to know: > > > > > > > > > > > > * How is my product/service positioned ? > > > > > > * What are the drivers of preference ? > > > > > > * Do these drivers differ by segment within the target population ? > > > > > > * What characterises the different segments ? > > > > > > * What do I need to change to make my product/service more > > > > > > attractive ? > > > > > > * How much should I charge ? > > > > > > * Once I've launched, how much will I sell ? > > > > > > > > > > > > > > > > > > > > > > > > Issues like these can be clarified through appropriate analysis of > > > > > > suitable data. > > > > > > > > > > > > This is where Nulink Analytics can help. > > > > > > > > > > > > > > > > > > Nulink Analytics offers: > > > > > > > > > > > > > * basic through to advanced data analysis > > > > > > > * development and execution of statistically-based models to > > > > > > > forecast outcomes > > > > > > > * general consultancy on market research design and execution. > > > > > > > > > > > > > > > > > > > > > > > > Nulink Analytics draws on the extensive experience of Principal, > > > > > > Scott MacLean. > > > > > > > > > > > > > > > > > > > > > > > > “It is a capital mistake to theorise before you have all the > > > > > > evidence. It biases the judgement.” > > > > > > > > > > > > > > > > > > A. Conan Doyle “A Study in Scarlet” > > > > > > > > > > > > > > > > > > > > > > > > Home Background Why use Nulink Analytics? Contact > > > > > > Publications