www.hootsuite.com Open in urlscan Pro
76.76.21.123  Public Scan

Form analysis
0 forms found in the DOM

Text Content

Skip to content
homepage

 * What we do
    * Publish and schedule
    * Engage customers
    * Monitor activity
    * Advertise content
    * Analyze results
    * Employee advocacy
    * Integrations
    * Industries
    * OwlyWriter AI
   
   Services
    * Academy
    * Training
    * Partners

 * Who uses us
    * Government
      Regional Municipality of Wood Buffalo
      Leans on social to drive community engagement
    * Education
      Georgia State University
      Inspiring the leaders of tomorrow with a growing community of brand
      advocates
    * Health care
      Ochsner
      Reaching new audiences with brand ambassadors
    * Real estate
      Colliers
      How a commercial real estate leader helps their professionals stand out on
      social
    * Financial services
      Julius Baer
      How a private banking group opens up on social
   
   See all case studies
 * Resources
    * Blog
    * Webinars
    * Events
    * Resource library
    * Help centre
    * Free tools
      NEW

 * Pricing

Need Help?Log InLog InStart your free trial
homepage

open navigation menu
homepage

close navigation menu
 * What we do
 * Who uses us
 * Resources
 * Pricing


Need Help?Log InLog InStart your free trial




OW.LY URL SHORTENER

Using links in your social posts is a great way to drive traffic to your
website, blog, or landing page. With Hootsuite’s link shortener, you can shorten
and measure the traffic of links.

 * Shorten your links in Hootsuite with ow.ly for a tidier look in your social
   posts

 * Add tracking parameters in Hootsuite so you can see how much web traffic
   comes from those links

 * Analyze the number of clicks on your Ow.ly links in Hootsuite

Create a Hootsuite account now to access our URL shortener.



Start Your Free 30-day Trial



TEST OUR MOST POPULAR FEATURES

Get more clicks

Your Ow.ly link is short and, unlike long URLs with lots of characters, doesn’t
look suspicious. And that makes it much more clickable. 


Track & improve link performance

Ow.ly tells you who clicks your links and what they do when they land on your
website. Those insights can help your team make smarter decisions around your
content and web strategies.


Create custom URLs

If you have a Team, Business, or Enterprise plan, you can use Ow.ly’s custom URL
shortener for a branded look.


Enable Bit.ly shorteners

If you have a Business or Enterprise plan, you can enable Bit.ly shortener in
your social posts.


Explore All Features


STILL NOT SURE WHERE TO START?

 1. 
 2. 
 3. 

Choose the right plan

Whether you’re a solo superstar or a global team of hundreds, our plans are
designed to adapt to the needs of you and your business.

Compare Plans
Start your free trial

Learning new software takes time. Spend 30 days testing and getting comfortable
with Hootsuite, completely free.

Get Started
Attend free classes for beginners

Get access to classes with Hootsuite experts who will show you the ropes and
answer all your social media management questions (even the ones your boss is
too shy to ask).

Learn More
 1. Choose the right plan
    
    Whether you’re a solo superstar or a global team of hundreds, our plans are
    designed to adapt to the needs of you and your business.
    
    Compare Plans
 2. Start your free trial
    
    Learning new software takes time. Spend 30 days testing and getting
    comfortable with Hootsuite, completely free.
    
    Get Started
 3. Attend free classes for beginners
    
    Get access to classes with Hootsuite experts who will show you the ropes and
    answer all your social media management questions (even the ones your boss
    is too shy to ask).
    
    Learn More


OW.LY FREQUENTLY ASKED QUESTIONS

 * WHAT IS OW.LY?
   
   Ow.ly is Hootsuite’s very own URL shortener. It allows you to shorten links
   for free as you compose and plan posts in the dashboard. Each link can be
   customized with tracking parameters to monitor success using analytics tools.
   
   WHAT IS THE BEST URL SHORTENER?
   
   We’re partial to Ow.ly, of course, but there are plenty of top-notch link
   shorteners out there. We’ve put together a guide to all the best URL
   shorteners to help you decide which one is best for you.
   
   WHERE IS OW.LY IN HOOTSUITE?
   
   Ow.ly is found in the Hootsuite Composer. When you add a link into the
   content box of Composer, Hootsuite will automatically give you the option to
   shorten with Ow.ly and add tracking parameters.
   
   IS IT EASY TO USE OW.LY IN HOOTSUITE? 
   
   Yes. The Hootsuite dashboard is designed to be user-friendly, so shortening
   links and tracking clicks is a cinch. 
   
   
   ARE THERE ANY OTHER BENEFITS TO USING HOOTSUITE? 
   
   Lots! Hootsuite is the most popular social media management platform on earth
   and lets you manage all your social accounts in one place, schedule messages
   in advance, track important conversations, and, of course, use the Ow.ly link
   shortener.

 * WHY SHORTEN URLS?
   
   Shortening lengthy URLs with a tool like the Ow.ly link shortener can help
   you create neater links and measure how many clicks they get. 
   
   Short links are useful if you’re working with a limited character count and
   don’t want to waste precious caption space on a never-ending URL. For
   example, Ow.ly is the perfect Twitter URL shortener because it leaves more of
   those 280 characters for your actual message.
   
   Long links look spammy and untrustworthy, so people are less likely to click
   on them. Plus, vanity URLs can help boost brand awareness and keep your
   business top-of-mind.
   
   CAN YOU CREATE CUSTOM URLS WITH OW.LY?
   
   Yes, you can create custom links with Ow.ly as long as you have a Team plan
   or above. Create a vanity URL in Hootsuite by navigating to Account &
   Settings and then selecting Vanity URLs.
   
   WHY DO I NEED A HOOTSUITE ACCOUNT TO USE OW.LY?
   
   Previously, Ow.ly was available to everyone. However, to increase security
   for our users, we’ve moved the Ow.ly link shortener into the Hootsuite
   dashboard. To access it, sign up for your free Hootsuite trial here.


FOOTER

Hootsuite homepage


ABOUT




ABOUT

 * Why Hootsuite
 * Pricing
 * Diversity, equity, & inclusion
 * Social Impact
 * Leadership
 * Newsroom
 * Careers
 * Become a Partner
 * Contact sales


WHAT WE DO




WHAT WE DO

 * Customer care
 * Social commerce
 * Social selling
 * Social media marketing
 * Employee advocacy


PRODUCT FEATURES




PRODUCT FEATURES

 * Publishing
 * Engagement
 * Social Listening
 * Advertising
 * Analytics
 * Integrations
 * OwlyWriter AI


PRICING




PRICING

 * Professional
 * Team
 * Business
 * Enterprise


OUR CUSTOMERS




OUR CUSTOMERS

 * Case studies
 * See all industries

Platform
Plans


RESOURCES




RESOURCES

 * Academy
 * Blog
 * Resource library
 * Webinars
 * App directory
 * FAQ


SUPPORT




SUPPORT

 * Need help?
 * Help center
 * Product updates

Enterprise
Education
Language selectorEnglish
 * English
 * French
 * German
 * Italian
 * Portuguese
 * Spanish

©  2023 Hootsuite Inc. All Rights Reserved.

 * Legal Center
 * Trust Center
 * Privacy
 * Cookie preferences
 * Accessibility


 * 
 * 
 * 
 * 
 * 
 * 





We use cookies to provide you with our website and services. If you click
“Accept All Cookies”, we will also use optional cookies (functional, marketing
and advertising, performance, and social media). You may manage your cookies at
any time. Learn more about each category of cookies in ourCookie Notice

Reject All Accept All Cookies
Manage my cookies




PRIVACY PREFERENCE CENTER

When you visit any website, it may store or retrieve information on your
browser, mostly in the form of cookies. This information might be about you,
your preferences or your device and is mostly used to make the site work as you
expect it to. The information does not usually directly identify you, but it can
give you a more personalized web experience. Because we respect your right to
privacy, you can choose not to allow some types of cookies. Click on the
different category headings to find out more and change our default settings.
However, blocking some types of cookies may impact your experience of the site
and the services we are able to offer.
More information
Allow All


MANAGE CONSENT PREFERENCES

FUNCTIONAL COOKIES

Functional Cookies


These cookies enable the website to provide enhanced functionality and
personalisation. They are used to keep our site and services working properly,
such as showing you the appropriate information for the location you selected.
They may be set by us or by third party providers whose services we have added
to our pages. If you do not allow these cookies then some or all of these
services may not function properly.

Cookies Details‎

MARKETING AND ADVERTISING (TARGETING) COOKIES

Marketing and Advertising (Targeting) Cookies


These cookies may be set through our site by our advertising partners. They may
be used by those companies to build a profile of your interests and show you
relevant adverts on other sites. They do not store directly personal
information, but are based on uniquely identifying your browser and internet
device. If you do not allow these cookies, you will experience less targeted
advertising.

Cookies Details‎

PERFORMANCE COOKIES

Performance Cookies


These cookies allow us to count visits and traffic sources so we can measure and
improve the performance of our site. They help us to know which pages are the
most and least popular and see how visitors move around the site. Although
important to us, these cookies are non-essential to the use of the site. If you
do not allow these cookies we will not know when you have visited our site, and
will not be able to monitor its performance.

Cookies Details‎

SOCIAL MEDIA COOKIES

Social Media Cookies


These cookies are set by a range of social media services that we have added to
the site to enable you to share our content with your friends and networks. They
are capable of tracking your browser across other sites and building up a
profile of your interests. This may impact the content and messages you see on
other websites you visit. If you do not allow these cookies you may not be able
to use or see these sharing tools.

Cookies Details‎

ESSENTIAL COOKIES

Always Active


These cookies are strictly necessary to provide you with the services and
features available on our sites. Because these cookies are strictly necessary to
deliver the sites and services, you cannot refuse them without impacting how our
sites and services function. They are usually only set in response to actions
made by you which amount to a request for services, such as setting your privacy
preferences, logging in or filling in forms. You can set your browser to block
or alert you about these cookies, but some parts of the site will not then work.

Cookies Details‎
Back Button


COOKIE LIST



Search Icon
Filter Icon

Clear
checkbox label label
Apply Cancel
Consent Leg.Interest
checkbox label label
checkbox label label
checkbox label label

 * 
   
   View Cookies
   
    * Name
      cookie name

Reject All Confirm My Choices