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MMA PRIVACY POLICY


 1. 
 2. MMA Privacy Policy

 1. 
 2. MMA Privacy Policy


MMA PRIVACY POLICY

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1.  THIS PRIVACY NOTICE CONTAINS

 * Our Commitment To Privacy
 * The Information We Collect
 * How We Use and Share Information
 * Our Commitment To Data Security
 * Our Commitment To Children's Privacy
 * How To Access Or Correct Your Information
 * Your Privacy Rights
 * Third Parties
 * Analytics Tools
 * Additional Information for the UK and European Union
 * How To Contact Us

2.  OUR COMMITMENT TO PRIVACY

Your privacy is important to us. To better protect your privacy we provide this
notice explaining our information practices and the choices you can make about
the way your information is collected and used. To make this notice easy to
find, we make it available on our homepage and at every point where personally
identifiable information may be requested.

3.  THE INFORMATION WE COLLECT

This notice applies to all personal information collected or submitted on the
MMA's website, as well as information we collect at our live events. On some
pages, you can make information requests and register for events. The types of
personal information collected at these pages and events may include:

 * Name, title and company information
 * Address
 * E-mail address
 * Phone and/or fax number
 * Other business or contact information
 * Credit/debit card information

We may collect these types of information when you provide it directly to us or
when we receive it from third parties, including our partners, service
providers, sponsors, and vendors (e.g., virtual event hosts), who may collect
such information on our behalf.

We may use automated technology, such as "cookies'' and other tracking software,
to track and facilitate navigation and to customize MMA content and collect site
traffic data for analytical purposes. This data may contain your IP address or
other device identifier, browser type and version, browsing information, time
zone setting, browser plug-in types and versions, operating system and platform,
and/or other information supplied to our website from your local computer or
device.

We may combine information from different sources. For example, we may combine
information that we have collected offline with information we collect online,
or we may combine information we get from a third party with information we
already have.

4.  HOW WE USE AND SHARE INFORMATION

 * We use the personal information you provide – when you register for access to
   member-only information, or when registering for an MMA event, or for access
   to our white papers, reports and webinars – to complete the registration and
   to fulfill your information request.
 * When you register for an MMA webinar you may be asked to agree to share your
   personal information, including your name and contact information (e.g.,
   email address), and any questions you submit during the webinar, with the
   sponsor or event host, if there is one. If you attend one of our sponsored
   dinners, the sponsor may have your email address and other contact
   information to follow-up with you about relevant content and events.
 * If you ask to be added to our mailing list, your contact information may be
   used to inform you about relevant content or upcoming MMA events.
 * We may use the information collected through the “cookies” and other tracking
   software to provide analytical data for website traffic and management.
 * We may share your personal information with our partners, service providers,
   sponsors, and vendors for them to contact you (e.g., to respond to inquiries
   or about products, services, or events that may be of interest to you), or
   for us to conduct our business.
 * If obligated or permitted to do so by law, we may share your personal
   information with third parties, such as governmental authorities.

We reserve the right to use and share non-personally identifiable information
collected for any lawful purpose.

5.  OUR COMMITMENT TO DATA SECURITY

To prevent unauthorized access, maintain data accuracy, and ensure the correct
use of information, we have put in place appropriate physical, electronic, and
managerial procedures to safeguard and secure the information we collect. Credit
card information is securely stored digitally on the MMA accounting service
(Balance Financial) server and deleted when no further charges are scheduled or
due.

6.  OUR COMMITMENT TO CHILDREN’S PRIVACY

The MMA complies with the Children's Online Privacy Protection Act (COPPA) and
does not knowingly collect personally identifiable information from anyone under
the age of 13. Our services are directed at adults.

7.  HOW TO ACCESS OR CORRECT YOUR INFORMATION

The MMA is committed to providing reasonable and practical access to allow
visitors to identify inaccuracies in their personal information and may also
request to have information removed. Visitors may submit inquires about the
accuracy of personally identifiable information they have previously submitted
and requests to have it removed through the MMA Website or via email at
mma@mmaglobal.com. When practical, the MMA will, upon request, modify or delete
personally identifying information.

8.  YOUR PRIVACY RIGHTS

Depending on your jurisdiction, you may have certain rights regarding our
collection, use, and sharing of your personal information. If you have any
questions regarding these rights, please contact us at mma@mmaglobal.com with
“Privacy” in the subject matter line. Please note that we may request additional
information to respond to or fulfill any requests regarding your rights under
applicable laws or regulations. Details of rights that apply in the UK and
European Union are set out in section 11 below.

9.  THIRD PARTIES

This document addresses the use and disclosure of information we collect from
you at http://www.mmaglobal.com and at MMA events. If you disclose your
information to others, for instance when you attend an MMA event and share your
contact details directly with vendors, different rules may apply to their use or
disclosure of the information you provide to them. Since MMA does not control
and is not responsible for the privacy policies of third parties, you are
subject to the privacy policies of those other parties. We encourage you to view
posted privacy policies or ask questions before you disclose your personal
information to others.

10.  ANALYTICS TOOL

MMA uses Google Analytics to perform web analytics on our website. Along with
the data collected by standard Google Analytics implementation, MMA also
implemented the User ID feature in Google Analytics in January 2015 in order to
collect data about our traffic for the sole purpose of gaining a better
understanding of the requirements of our website visitors. The User ID lets us
associate engagement data from multiple devices and different sessions with
unique IDs. All data collected by Google Analytics remains anonymous and
non-personally identifiable.

To opt out of Google Analytics, please click here.


11.  ADDITIONAL INFORMATION FOR THE UK AND EUROPEAN UNION

Our website can be visited by those in the UK and European Union and we do
provide some services and events there. European data protection laws require
certain additional information be provided and we have set this out below:

11.1. Lawful Basis

The table below explains who we collect personal information about, what that
personal information is and the purpose. The last column sets out the ‘lawful
basis’ we rely on for processing that personal information which is a
requirement of data protection rules. Essentially, organisations may only
process personal information if they can identify a lawful basis from a list set
out in the rules. 

Individual

Personal Data

Source and Purpose

Lawful Basis for Processing

Individuals who contact us.

 

 

Contact details provided and correspondence.

This information is given to us by you. It is used to respond to the query and
keep a record of it.

Our legitimate interests as an organisation in responding to and keeping a
record of correspondence.

Individuals who register for a webinar, live event or to access a document such
as a white paper.

Name, title and company information; contact details; payment card details.

This information is given to us by you or or when we receive it from third
parties, including our partners, service providers, sponsors, and vendors (e.g.,
virtual event hosts), who may collect such information on our behalf. 

Our legitimate interests in responding to and keeping a record of
correspondence. Some information is also necessary for us to perform our
contract – for to fulfil payments and attendance at an event.

Individuals who subscribe to our mailing list (SMS or email).

Contact details provided.

This information is given to us by you.

We obtain your consent to any direct marketing.

Website visitors.

Information from cookies.

This information is collected via the cookies when you use our website as
explained in sections 3 and 10.

We only install non-essential cookies with your consent.

11.2  Additional Rights

In addition to your right to ask for personal information to be updated to
ensure accuracy as set out in section 7 above, you may have the following rights
set out below which you can exercise by using the contact details set out in
section 12 below. Please note that these rights are not absolute and may be
subject to exemptions or limitations depending on the circumstances.

 * The right to request a copy of the personal information we hold about you.
 * The right to object to your personal information being used for direct
   marketing. Where required we will obtain your consent before undertaking
   marketing. You will always have the ability to unsubscribe from marketing
   communications. For email marketing you can simply follow the unsubscribe
   link and for SMS you can follow the instructions for STOP as per the SMS you
   are sent.
 * The right to object to your personal information being processed where the
   legal basis for the processing is our own legitimate interests (see above)
   but this is subject to exemptions and we may continue to process your
   personal information in certain circumstances
 * The right to withdraw consent. Where we are processing your personal
   information on the basis that you have given us your consent to do so, you
   may withdraw your consent at any time.
 * The right of erasure. You may request that we erase your personal
   information.
 * The right to data portability. In certain circumstances, you may request that
   we provide your personal information to you in a structured, commonly used
   and machine readable format and have it transferred to another provider of
   the same or similar services to us.
 * The right to lodge a complaint with the supervisory authority. We suggest
   that you contact us about any questions or if you have a complaint in
   relation to how we process your personal information first however you always
   have a right to contact your data protection authority.

11.3. Transfers of Data

MMA is a US based organisation (although some events and processing may be
undertaken in the UK or EU including with partners or through our European
councils) and our website is hosted in the US. Your personal data will therefore
be held and accessed by MMA in the US.

11.4. Disclosures of Data

We don’t pass your personal data to other organisations or companies on a
routine basis. If we partner with a third party (for example in connection with
an event or whitepaper) and your personal data will be disclosed to that party,
then this will be disclosed to you at the time with details of that party.

11.5  Retention

We keep your information only for as long as is necessary for the relevant
purpose. For example, if we have a contract with you, this will be for no more
than the contractual limitation period in order to assist us with any
contractual claims.

12.  HOW TO CONTACT US

We can be reached via e-mail at mma@mmaglobal.com with “Privacy” in the subject
matter line or you can call +1 646 257 4515 to leave a message and someone will
follow-up with you.

ABOUT MMA

Comprised of over 800-member companies globally and 15 regional offices, the MMA
is the only marketing trade association that brings together the full ecosystem
of marketers, martech and media companies working collaboratively to architect
the future of marketing, while relentlessly delivering growth today. Led by
CMOs, the MMA helps marketers lead the imperative for marketing change – in ways
that enable future breakthroughs while optimizing current activities. The MMA is
committed to science and questioning and believes that creating marketing impact
is steeped in constructively challenging the status quo encouraging business
leaders to aggressively adopt proven, peer-driven and scientific best practices,
without compromise. The MMA invests millions of dollars in rigorous research to
enable marketers with unassailable truth and actionable tools. By enlightening,
empowering and enabling marketers, the MMA shapes future success, while also
propelling business growth.

Copyright © 2023 MMA. All Rights Reserved.
+ 1 646 257 4515 | mma@mmaglobal.com

MMA SMS Leader:

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