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Skip to content * Home * About * Featured * Experience * Contact Main Menu * Home * About * Featured * Experience * Contact * Home * About * Featured * Experience * Contact Main Menu * Home * About * Featured * Experience * Contact TED HANEY ABOUT Ted Haney is an international agri-business executive with 30 years of domestic and international management and marketing experience. Ted has established a track record of success in expanding strategic international markets for Canadian products and services. He drives a corporate culture of performance, diversity and acceptance. Ted was raised on a mixed farm including a beef cattle feedlot, a cow/calf ranch, and grain and forage crops. His family operated this integrated farm in the Picture Butte area of Southern Alberta for over 90 years. Mr. Haney received his Bachelor of Science in Agriculture in 1982 and his Master of Science in Agriculture Economics in 1991, both from the University of Alberta. Ted Haney was raised on a mixed farm including a beef cattle feedlot, a cow/calf ranch, and grain and forage crops. His family operated this integrated farm in the Picture Butte area of Southern Alberta for over 90 years. Mr. Haney received his Bachelor of Science in Agriculture in 1982 and his Master of Science in Agriculture Economics in 1991, both from the University of Alberta. Ted managed the Canada Beef Export Federation (CBEF) for 20 years. This organization was established by the Canadian cattle and beef industry to expand export markets for its product in the global marketplace. As President, Ted was responsible for planning and implementing a multi-million-dollar international market development program delivered through six international offices located in Asia and Mexico. Ted also had primary responsibility for trade access negotiations with countries of interest to the industry. Ted currently processes, transports and trades meat products in domestic and international markets. He is facilitating the expanded use of rail transportation within the North American meat sector; improving competitiveness and reducing carbon emissions. Ted is connecting Canada's Farm-to-Fork quality and environmental advantages to international markets Ted's 30 years of work in Canada, Asia, Mexico, Russia and Europe, has developed his cultural sensitivity. Ted truly enjoys working and living in diverse cultural environments - with special focus on foods and social practices. Community involvement is high on Ted's priorities - as demonstrated by his many volunteer relationships. Ted and his wife Lori have lived in Calgary since 1992 and are the parents of three young adults. FEATURED MEATING PLACE COVER STORY Read Article MACLEAN'S MAGAZINE ARTICLE Read Article ALBERTA VENTURE ARTICLE Read Article INTERNATIONAL AGRICULTURE Read Article LETHBRIDGE HERALD ARTICLE Read Article EXPERIENCE An international agri-business executive with 30 years of visionary leadership. Managed the establishment of an international Italian Meats production and processing business. Represented Canadian and International livestock and meat Sustainability priorities at the United Nations. Developed a new meat transportation business, with rail-based sustainability gains. Created an international beef export company, based on Canadian brand strengths. Managed Canada’s leading agri-food market development organization in a diverse cultural environment for 20 years. Candid and forthright approach in dealing with all levels of industry and government to resolve issues. A straight-talking and passionate leader. CORE COMPETENCIES TRADE POLICY GOVERNMENT AND CORPORATE AFFAIRS ADVERTISING AND PROMOTION STRATEGIC PLANNING FOOD SAFETY AND ANIMAL HEALTH INDUSTRY AND PUBLIC RELATIONS CORPORATE GOVERNANCE FINANCIAL ANALYSIS AND PLANNING ACCOMPLISHMENTS OPERATIONS Established a world-scale Canadian processing business focussed on Italian Meats. Directed operations, human resources, food safety and marketing. Primary goals included profitable import displacement, adding value to Canadian commodity products, and international brand recognition. Developed a new rail-based transportation service in support of domestic (east-west) and international (north-south) movement of agri-food products. Both cost savings and reduced environmental footprints were achieved. Developed and implemented the first organizational strategic planning and business programming processes for an international industry association. Utilized solid business principles, guided by transparent consultation and augmented with comprehensive performance measurement systems. Developed multi-year market development strategies for a Canadian industry. Attracted up to $8 million in annual funding from industry and government. Assessed a return on investment of 16:1. Industry attributed over 20% of international exports directly to association programs and services. Provided overall management for offices in Japan, South Korea, Hong Kong, Taiwan, Mainland China and Mexico. Established representative offices in South Korea, Taiwan, Hong Kong, Mainland China and Mexico. Legal registration, staff hiring, administration planning and strategy development were completed in cooperation with Board of Directors and industry leaders. Developed and implemented a comprehensive package of bylaws, governance and ethics manuals and procedures. All roles, responsibilities and primary processes were developed to allow for consistent and predictable leadership and management. Established accounting and reporting systems in support of continued private and public sector funding. INTERNATIONAL BUSINESS DEVELOPMENT Operation of a beef exporting company based on supply-chain and production protocol points of differentiation. Provide export market development advisory services to Canadian industry associations. Provide brand marketing advisory services to production and processing value-chains. Managed multi-million dollar market development program and trade advocacy services in Asia, Latin America, Russia and Europe. Increased annual sector exports (outside USA) from $24 million in 1991 to $459 million over 20 years with a peak of $535 million in 2010. This represents a sustained trade growth rate of 15% - higher than all international competitors. LEADERSHIP Elected to the Calgary Exhibition & Stampede’s Board of Directors. The Calgary Stampede is both where and how we come together to celebrate our unique brand of western hospitality and community spirit. Elected as Guiding Group member of the Global Agenda of Action in Support of Sustainable Livestock Development. Elected to the International Meat Secretariat’s Board of Directors. Represent livestock and meat industry concerns worldwide. Appointed as Chair of the Calgary Exhibition & Stampede’s International Agriculture Committee. Serving the needs of international agriculture visitors attending the Greatest Outdoor Show on Earth. Served on the Canadian Agri-Food Trade Association’s Board of Directors. Advocated the interests of export-dependent agriculture sectors in all major trade negotiations for 8 years. Developed international trade policy for the Calgary Chamber of Commerce as the International Trade Expert. GOVERNMENT RELATIONS Provided key facilitation function between two national governments during negotiations to eliminate a major trade irritant and suspend a WTO Dispute Settlement Panel. Served as leading advocate for trade policy and market access requirements in key domestic and international policy consultation processes. Opened the Russian market to value-added products from 2008-2011. Relationships were established with Russian industry and government partners. Trade rose from $5 million to $24 million over the period. Conducted trade access negotiations with Korea, Mainland Chinese and Taiwan officials on behalf of Canadian industry. Commercially-viable market access across a wide range of regulated products was established in each market. Organized and led Asian regulatory and commercial missions studying the Canadian industry sectors. Missions were designed to inform, entertain and create life-long relationships in support of expanded exports. Acted as liaison between the Government of Canada and the Western Canadian beef processors in support of regulatory oversight change. PUBLIC RELATIONS Developed and implemented comprehensive national and international public communication strategies with government and industry partners in the face of critical trade interruptions. Conducted over 2,000 crisis-intervention media interviews, supporting confidence and economic recovery in all markets. Designed and developed multi-layered web sites for industry associations with up to 2 million unique visits per year. Motivational speaker focused on cross-cultural business to industry audiences. PROFESSIONAL EXPERIENCE RANCH 4 INTERNATIONAL LTD.1992 TO PRESENT President SOLETERRA D'ITALIA LTD.2015 TO PRESENT General Manager Director Marketing GARNER ENTERPRISES2012 TO PRESENT Associate CANADIAN ROCKY MOUNTAIN BEEF INC.2011 TO PRESENT Principal CANADA BEEF EXPORT FEDERATION1992 TO 2011 President Executive Director Director, Canadian Operations AGRICULTURE AND AGRI-FOOD CANADA1991 TO 1992 Senior Red Meat Officer AFC AGRA SERVICES LTD.1988 TO 1989 Senior Consultant WORLD UNIVERSITY SERVICES OF CANADA1985 TO 1987 International Project Manager DELOITTE, HASKINS & SELLS ASSOCIATES1982 TO 1985 Agri-Food Consultant PROFESSIONAL MEMBERSHIPS AGRICULTURAL INSTITUTE OF CANADA EDUCATION BACHELOR OF SCIENCE IN AGRICULTURE, UNIVERSITY OF ALBERTA, EDMONTON, 1982 MASTER OF SCIENCE IN AGRICULTURE ECONOMICS, UNIVERSITY OF ALBERTA, EDMONTON, 1991 EXECUTIVE POSITIONS FAO – GLOBAL AGENDA FOR SUSTAINABLE LIVESTOCK2012 TO PRESENT INTERNATIONAL MEAT SECRETARIAT, DIRECTOR2008 TO PRESENT AGRICULTURE TRADE NEGOTIATIONS GROUP (AAFC)2003 TO PRESENT BEEF AND CATTLE TRADE ADVISORY GROUP (AAFC)2005 TO 2011 BEEF AND CATTLE PRODUCER ADVISORY GROUP (CFIA)2005 TO 2011 BEEF MARKET ACCESS COMMITTEE/GROUP (AAFC)2005 TO 2011 CANADIAN AGRI-FOOD TRADE ALLIANCE, DIRECTOR2003 TO 2011 COMMUNITY ACTIVITIES CANADIAN AGRICULTURE HALL OF FAME, DIRECTOR2016 TO PRESENT BOW VALLEY SYRIAN REFUGEE PROJECT, MEMBER2015 TO PRESENT CALGARY EXHIBITION & STAMPEDE2002 TO PRESENT Board of Directors Indian Activities Committee International Agriculture Committee Friends of the Young Canadians of the Calgary Stampede INTERNATIONAL SHOTOKAN KARATE FEDERATION, INSTRUCTOR2004 TO 2012 SUMMERSTOCK CONSERVATORY SOCIETY, PRESIDENT2006 TO 2010 THEATRE GUILD, SUMMERSTOCK CONSERVATORY2005 TO 2006 CROWFOOT YMCA AND ACKU, KARATE INSTRUCTOR1997 TO 2003 AWARDS & HONOURS JIM GRAHAM AWARD, CANADA BEEF EXPORT FEDERATION2011 THOUGHT LEADER, MEATINGPLACE MAGAZINE2006 50 MOST INFLUENTIAL ALBERTANS, VENTURE MAGAZINE2005 DISTINGUISHED AGROLOGIST AWARD, ALBERTA INSTITUTE OF AGROLOGISTS2001 HOBBIES SKIING, GOLFING, HIKING, TRAVEL SECOND LEVEL BLACK BELT, INTERNATIONAL SHOTOKAN KARATE FEDERATION CONTACT "*" indicates required fields Name* First Last Email* Phone Message Name This field is for validation purposes and should be left unchanged. 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