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Submitted URL: https://info.cypresslearning.com/e/698803/-with-the-pardot-lightning-app/f3v399/2064355520/h/eq4NFeixN5hfMPaa9dq40FF3tgCQwXWIDVY7...
Effective URL: https://trailheadacademy.salesforce.com/classes/pdx101-drive-sales-with-the-pardot-lightning-app
Submission: On January 23 via api from US — Scanned from DE
Effective URL: https://trailheadacademy.salesforce.com/classes/pdx101-drive-sales-with-the-pardot-lightning-app
Submission: On January 23 via api from US — Scanned from DE
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How would you like to proceed? To make a Trailhead Academy purchase, you must be logged in with your Trailblazer ID (TBID). How would you like to continue? Continue as Guest Log in with TBID JOB ROLE Admin, Marketer, Business User DURATION In-Person: 3 Full Day(s) Virtual: 3 Full Day(s) or 6 Half Day(s) USER INTERFACE Lightning Experience Save as PDF Question, feedback or help OVERVIEW Who should take this course? This course is designed for Account Engagement Marketers and Salesforce Administrators responsible for designing, building, and implementing marketing workflows and reports using Account Engagement. It’s also for Business Users looking to learn more about Account Engagement. This course is a great foundation builder for anyone looking to take the Salesforce Pardot Specialist Certification Exam. When you complete this course, you will be able to: * Enable Account Engagement * Explain the relationship created between Account Engagement and Salesforce once Account Engagement has been enabled. * Generate leads with Account Engagement’s various lead generation tools including Forms, Landing Pages, and Custom Redirects. * Manage leads with Account Engagement’s lead management tools including Page Actions, Automation Rules, Segmentation Rules, Dynamic Lists, and Completion Actions. * Engage leads with Account Engagement’s lead engagement tools including Email, Personalization, Dynamic Content, and Engagement Studio. * Qualify leads with Account Engagement’s scoring and grading functionality. * Interpret data generated via Account Engagement’s reporting capabilities. * Design and execute successful end-to-end marketing workflows using Account Engagement. PREWORK Prepare for the course with this Trailmix. CLASS REGISTRATION Choose AfghanistanAlbaniaAlgeriaAmerican SamoaAndorraAngolaAnguillaAntarcticaAntigua And BarbudaArgentinaArmeniaArubaAustraliaAustriaAzerbaijanBahamasBahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBermudaBhutanBoliviaBosnia And HerzegovinaBotswanaBouvet IslandBrazilBritish Indian Ocean TerritoryBrunei DarussalamBulgariaBurkina FasoBurundiCambodiaCameroonCanadaCape VerdeCayman IslandsCentral African RepublicChadChileChinaChristmas IslandCocos (Keeling) IslandsColombiaComorosCongoCongoCook IslandsCosta RicaCote D'IvoireCroatiaCyprusCzech RepublicDenmarkDjiboutiDominicaDominican RepublicEast TimorEcuadorEgyptEl SalvadorEquatorial GuineaEritreaEstoniaEthiopiaFalkland Islands (Malvinas)Faroe IslandsFijiFinlandFranceFrench GuianaFrench PolynesiaFrench Southern TerritoriesGabonGambiaGeorgiaGermanyGhanaGibraltarGreeceGreenlandGrenadaGuadeloupeGuamGuatemalaGuernseyGuineaGuinea-BissauGuyanaHaitiHeard Island And Mcdonald IslandsHoly See (Vatican City State)HondurasHong KongHungaryIcelandIndiaIndonesiaIraqIrelandIsraelItalyJamaicaJapanJerseyJordanKazakhstanKenyaKiribatiKorea, Democratic People's Republic OfKorea, Republic OfKuwaitKyrgyzstanLao People'S Democratic RepublicLatviaLebanonLesothoLiberiaLibyaLiechtensteinLithuaniaLuxembourgMacaoMacedoniaMadagascarMalawiMalaysiaMaldivesMaliMaltaMarshall IslandsMartiniqueMauritaniaMauritiusMayotteMexicoMicronesiaMoldovaMonacoMongoliaMontserratMoroccoMozambiqueMyanmarNamibiaNauruNepalNetherlandsNetherlands AntillesNew CaledoniaNew ZealandNicaraguaNigerNigeriaNiueNorfolk IslandNorthern Mariana IslandsNorwayOmanPakistanPalauPalestinian TerritoryPanamaPapua New GuineaParaguayPeruPhilippinesPitcairnPolandPortugalPuerto RicoQatarReunionRomaniaRussian FederationRwandaSaint HelenaSaint Kitts And NevisSaint LuciaSaint Pierre And MiquelonSaint Vincent And The GrenadinesSamoaSan MarinoSao Tome And PrincipeSaudi ArabiaSenegalSerbiaSeychellesSierra LeoneSingaporeSlovakiaSloveniaSolomon IslandsSomaliaSouth AfricaSouth Georgia And The South Sandwich IslandsSpainSri LankaSudanSurinameSvalbard And Jan MayenSwazilandSwedenSwitzerlandSyrian Arab RepublicTaiwanTajikistanTanzaniaThailandTogoTokelauTongaTrinidad And TobagoTunisiaTurkeyTurkmenistanTurks And Caicos IslandsTuvaluUgandaUkraineUnited Arab EmiratesUnited KingdomUnited StatesUnited States Minor Outlying IslandUruguayUzbekistanVanuatuVenezuelaVietnamVirgin Islands, BritishWallis And FutunaWestern SaharaYemenZambiaZimbabwe Choose Classes can only be purchased in a currency that your billing country supports. Use the Billing Country filter to see available classes. If your billing country/currency isn’t available, contact us. €1,530.00 (EUR) Language: Français Register $1,800.00 (USD) Language: English Register $1,800.00 (USD) Language: English Register €1,530.00 (EUR) Language: Français Register $1,800.00 (USD) Language: English Register $1,800.00 (USD) Language: English Register LESSONS AND TOPICS Course Introduction * Review Course Objectives * Set Learner Expectations * Review Housekeeping Items * Review Additional Course Resources * Explore Course Case Study Salesforce Integration * Understand the Account Engagement-Salesforce Relationship * Sync Data Between Salesforce and Account Engagement * Enable Account Engagement in Salesforce * Create Custom Fields * Review Salesforce Campaigns Administration * Create an Account Engagement Dashboard * Authenticate Your Email Sending Domains * Sync with Third-Party Applications Using Connectors * Restore Assets from the Recycle Bin * Create and Assign Users and User Groups * Understand Usage Governance Visitors and Prospects * Understand Account Engagement Visitors * Understand Account Engagement Prospects List Management * Create List Types * Organize Prospects Using Static Lists * Test Emails Using Test Lists Personalization and Email Marketing * Personalize Your Emails with HML and Advanced Dynamic Content * Automate Email Marketing * Create Email Templates * See What Works Best for Your Audience Using AB Testing * Track Email Performance Using Email Reports Forms and Landing Pages * Capture Leads with Forms * Convert Visitors to Leads Using Landing Pages * Track Leads with Forms and Landing Page Reports * Track Clicks Using Custom Redirects * Create Custom Redirect Reports Lead Management * Trigger Page Actions * Automate Actions from a Marketing Element Using Completion Actions * Create a List of Prospects and Apply a Segmentation Action Using Segmentation Rules * Create Repeatable, Criteria-Based Automation Rules * Create Dynamic Lists * Choose an Automation Tool Lead Qualification * Understand Prospect Scoring * Grade Prospects Based on Profiles Lead Nurturing * Build an Engagement Program * Create Engagement Program Reports Powered by EduBrite We use cookies on our website to improve website performance, to analyze website usage and to tailor content and offers to your interests. 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