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Erik Paulson
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about 1 year ago

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0:00

Uh, Hey guys, in this video, I'm going to show you how inbox you can get your
cold emails into the primary inbox and not the spam or the prom folder.
0:09

Um, as you may know, 99% of call them as they're going straight to spam, right?
So if you're doing any type of cold emails, uh, chances are there are that your
emails are reaching the prospect's inbox for them to, uh, to, uh, entertain what
you're offering.
0:27

Um, there's, there's three key factors for spam filters are, are deciding
whether to put your emails into the, into the primary inbox or the spam folder.
0:38

One is, uh, volume, right? And this goes into hyper targeting. So you want to
make sure that you're hitting relevant hyper-targeted accounts and personas,
right?
0:52

So you have a good amount of engagement from, from those decision-makers. Um,
your content needs to be short and sweet and engaging, and engagement is the key
factor that Stanford is, uh, looking at now, um, w uh, we've come up with a way
to artificially boost engagement factor and sort of white list
1:18

your content, right?
1:20

And the way we do this is we're going to allocate a certain portion of your
traffic from your, from your sender domains and inboxes to a private tool of
high reputation, uh, email accounts or bots, right.
1:34

And what these bots are gonna do is they're gonna engage with your, with your
emails, right? They're gonna open click reply, scroll down the messages, take
you out of spam, put them into inbox, right.
1:47

And they're going to do this consistently over a period of time until inbox, you
can detect an improvement in your sender score or reputation, right?
1:56

So say if so sort of inbox, you can see that more of your emails are now hitting
the inbox, right.
2:03

It's gonna gradually, uh, back off on, on the volume of warmup emails, right.
And, and, um, and, uh, the reverse as well.
2:14

Right? So if, if, uh, if your reputation gets deteriorated or damaged, inbox is
going to aggressively go and, and, uh, push move, warmup emails to, to, uh, get
your reputation back up.
2:28

Uh, it's the only, uh, private network, um, and, and tool that is using browser
simulation to engage, engage with the traffic with browser simulation.
2:40

I mean, most warm-up tools out there are using, uh, um, uh, SMTP based or auth
to connect with the inboxes.
2:48

And it's very easy for Google, Microsoft, and other, other ESPs or ISP to detect
that, right. Um, versus browser simulation,
2:59

We're actually simulating human action on a browser to do those actions. Um, and
it's a private network compared to a community based network.
3:09

So there are a bunch of other tools out there that the community comes in, you
know, comes together and says, Hey, I'm going to send you an email.
3:17

You sent me an email, and if it goes to spam and I take you out, uh, you know,
out of spam and reply, right?
3:23

The problem with that is if you've got a bunch of low reputation centers
interacting and engaging with each other, that's sort of, you know, patients
going to other patients trying to heal themselves.
3:37

Right. So, whereas in our, in our model, we say, Hey, if you're a patient, if
you're sick, come to a doctor, right.
3:45

And doctor's gonna fix you up. Right. So the, so, so the, this, this private
network is an allergy to those doctors.
3:51

They're high reputation inboxes, right? And, and, and, um, and Google and
Microsoft are going to take their actions a lot more.
4:01

Um, uh, they're going to give, give the ashes more weight, uh, then if you were
to send it to, um, you know, low reputation, um, centers, um, our users are
experiencing boosts and operates from, uh, you know, this five to 12% range to
north of 50, 50%.
4:23

So 43 to 7% is the range that we've, that we've, uh, that we've logged in. Um,
reply rates are going from 3% to 18% on average.
4:33

And we're almost limited in the need for, uh, recycling Berg domains, uh, by
maintaining the reputation of these domains. Um, and because we're using browser
simulation, we, um, we can warm up domains, uh, much faster than some, some
other tools out there.
4:53

And we can also repair burn, uh, or, or damaged, uh, domains as well. So I
welcome you to check out inbox C, go to inbox, c.io inbox, u.io, and let us get
your cold emails into the primary inbox.



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