wetflyswing.com Open in urlscan Pro
151.101.2.159  Public Scan

URL: https://wetflyswing.com/wild-ideas-worth-living-with-shelby-stanger-will-to-wild-rei-coop-outdoor-books/
Submission: On November 10 via api from BE — Scanned from DE

Form analysis 8 forms found in the DOM

GET https://wetflyswing.com/

<form method="get" class="td-search-form" action="https://wetflyswing.com/">
  <div class="td-search-close"> <a href="#"><i class="td-icon-close-mobile"></i></a></div>
  <div role="search" class="td-search-input"> <span>Search</span> <input id="td-header-search-mob" type="text" value="" name="s" autocomplete="off"></div>
</form>

GET https://wetflyswing.com/

<form method="get" class="td-search-form" action="https://wetflyswing.com/">
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</form>

POST https://app.convertkit.com/forms/2068816/subscriptions

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      <div class="formkit-header" style="color:#ffffff;font-size:21px;font-weight:700" data-element="header">
        <p><span style="font-size:32px">​</span></p>
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      <div class="formkit-content" style="color:#ffffff;font-size:0;font-weight:400" data-element="content"><!--[if mso]><style>.button-table { padding: 12px 0 }</style><![endif]-->
        <p><strong><span style="font-size:24px"><span style="color:#ffffff">Monthly Subscription <br>of Fly Tying Goodness </span></span></strong></p>
        <p><strong><span style="font-size:32px">Smitty's Fly Box</span></strong></p>
        <div style="width:100%;display:flow-root;text-align:center;margin:4px 0">
          <a href="http://wetflyswing.com/smittys" target="_blank" rel="noopener noreferrer" style="display:inline-block;text-decoration:none;border-style:solid;text-align:center;background-color:#252B30;color:#ffffff;font-size:12px;width:auto;border-color:#252B30;border-radius:4px;border-width:1px;padding:8px 16px"><span style="font-size:18px"><strong>click here</strong></span></a>
        </div>
        <p>​</p>
      </div>
    </div>
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      padding: 10px 20px;
      margin: 0 0 20px;
      border-left: 5px solid #e1e1e1;
    }

    .formkit-form[data-uid="42bd0bac18"] .seva-custom-content {
      padding: 15px;
      font-size: 16px;
      color: #fff;
      mix-blend-mode: difference;
    }

    .formkit-form[data-uid="42bd0bac18"] .formkit-modal.guard {
      max-width: 420px;
      width: 100%;
    }

    .formkit-form[data-uid="42bd0bac18"] {
      box-shadow: 0 0px 2px rgba(0, 0, 0, 0.15);
      max-width: 700px;
      overflow: hidden;
    }

    .forms-preview__form .formkit-hero-bg-color,
    .forms-preview__form .formkit-hero-bg-img,
    .forms-preview__form .formkit-header,
    .forms-preview__form .formkit-content {
      z-index: unset !important;
    }

    .formkit-form[data-uid="42bd0bac18"] [data-style="full"] {
      width: 100%;
      display: block;
    }

    .formkit-form[data-uid="42bd0bac18"] .formkit-container {
      box-shadow: 0 1px 2px rgba(0, 0, 0, 0.05);
      padding: 20px;
    }

    .formkit-form[data-uid="42bd0bac18"] .formkit-hero {
      margin-bottom: 20px;
      padding: 30px 5%;
      position: relative;
      text-align: center;
    }

    .formkit-form[data-uid="42bd0bac18"] .formkit-hero-bg-color,
    .formkit-form[data-uid="42bd0bac18"] .formkit-hero-bg-img {
      height: 100%;
      left: 0;
      position: absolute;
      top: 0;
      width: 100%;
      z-index: 1000;
    }

    .formkit-form[data-uid="42bd0bac18"] .formkit-hero-bg-img {
      background-position: center center;
      background-size: cover;
    }

    .formkit-form[data-uid="42bd0bac18"] .formkit-header,
    .formkit-form[data-uid="42bd0bac18"] .formkit-content {
      position: relative;
      z-index: 1001;
    }

    .formkit-form[data-uid="42bd0bac18"] .formkit-header {
      margin-bottom: 20px;
    }

    .formkit-form[data-uid="42bd0bac18"] .formkit-fields {
      display: -webkit-box;
      display: -webkit-flex;
      display: -ms-flexbox;
      display: flex;
      -webkit-flex-wrap: wrap;
      -ms-flex-wrap: wrap;
      flex-wrap: wrap;
      margin: 0 auto;
    }

    .formkit-form[data-uid="42bd0bac18"] .formkit-fields input,
    .formkit-form[data-uid="42bd0bac18"] .formkit-fields select {
      -webkit-appearance: none;
    }

    .formkit-form[data-uid="42bd0bac18"] .formkit-field,
    .formkit-form[data-uid="42bd0bac18"] .formkit-submit {
      -webkit-flex: 1 0 100%;
      -ms-flex: 1 0 100%;
      flex: 1 0 100%;
      margin: 0 0 15px 0;
    }

    .formkit-form[data-uid="42bd0bac18"] .formkit-fields[data-stacked="false"] .formkit-field,
    .formkit-form[data-uid="42bd0bac18"] .formkit-fields[data-stacked="false"] .formkit-submit {
      margin: 0 0 15px;
    }

    .formkit-form[data-uid="42bd0bac18"] .formkit-fields[data-stacked="false"] .formkit-field {
      -webkit-flex: 100 1 auto;
      -ms-flex: 100 1 auto;
      flex: 100 1 auto;
      margin-bottom: 0;
    }

    .formkit-form[data-uid="42bd0bac18"] .formkit-fields[data-stacked="false"] .formkit-field input {
      border-right: none;
      border-top-right-radius: 0 !important;
      border-bottom-right-radius: 0 !important;
    }

    .formkit-form[data-uid="42bd0bac18"] .formkit-fields[data-stacked="false"] .formkit-submit {
      -webkit-flex: 1 1 auto;
      -ms-flex: 1 1 auto;
      flex: 1 1 auto;
      border-top-left-radius: 0 !important;
      border-bottom-left-radius: 0 !important;
    }

    .formkit-form[data-uid="42bd0bac18"] .formkit-submit {
      line-height: 1.4;
    }

    .formkit-form[data-uid="42bd0bac18"] .formkit-submit>span {
      padding: 13px 24px;
    }

    .formkit-form[data-uid="42bd0bac18"] .formkit-powered-by-convertkit-container {
      margin-bottom: 0;
    }

    .formkit-form[data-uid="42bd0bac18"][min-width~="700"] [data-style="clean"],
    .formkit-form[data-uid="42bd0bac18"][min-width~="800"] [data-style="clean"] {
      padding: 10px;
    }

    .formkit-form[data-uid="42bd0bac18"][min-width~="700"] .formkit-hero,
    .formkit-form[data-uid="42bd0bac18"][min-width~="800"] .formkit-hero {
      padding: 80px 10%;
    }

    .formkit-form[data-uid="42bd0bac18"] .formkit-submit {
      height: 0.1px;
    }

    .formkit-form[data-uid="42bd0bac18"] .formkit-field {
      display: none !important;
    }
  </style>
</form>

POST https://app.convertkit.com/forms/2075734/subscriptions

<form action="https://app.convertkit.com/forms/2075734/subscriptions" class="seva-form formkit-form" method="post" data-sv-form="2075734" data-uid="cd451b0d62" data-format="inline" data-version="5" min-width="400 500 600">
  <div class="formkit-container" style="background-color:#ffffff" data-style="full">
    <div class="formkit-hero">
      <div class="formkit-hero-bg-color" style="background-color:#101010"></div>
      <div class="formkit-hero-bg-img" style="background-color:#101010;background-image:url('https://embed.filekitcdn.com/e/Mo5CEUehzpeiohFGugtYN/2UVqwRAmRHQXGf1aj3qxf1');opacity:0.49"></div>
      <div class="formkit-header" style="color:#f9f9f9;font-size:19px;font-weight:700" data-element="header">
        <p><strong><span style="font-size:24px"><span style="color:#ffffff">Best Fly Fishing Starter Kits</span></span></strong></p>
      </div>
      <div class="formkit-content" style="color:#ffffff;font-size:22px;font-weight:700" data-element="content"><!--[if mso]><style>.button-table { padding: 12px 0 }</style><![endif]-->
        <p style="text-align:center"><span style="font-size:32px">Drifthook </span></p>
        <div style="width:100%;display:flow-root;text-align:center;margin:8px 0">
          <a href="http://wetflyswing.com/drifthook" target="_blank" rel="noopener noreferrer" style="display:inline-block;text-decoration:none;border-style:solid;text-align:center;background-color:#252B30;color:#ffffff;font-size:16px;width:auto;border-color:#252B30;border-radius:4px;border-width:1px;padding:12px 20px">click here</a>
        </div>
        <p>​</p>
      </div>
    </div>
    <div>
      <ul class="formkit-alert formkit-alert-error" data-element="errors" data-group="alert"></ul>
      <div data-element="fields" data-stacked="false" class="seva-fields formkit-fields">
        <div class="formkit-field"><input type="text" class="formkit-input" name="email_address" style="color:#929292;border-color:#E4E7EA;border-radius:0;font-weight:400" aria-label="" required=""></div><button data-element="submit"
          class="formkit-submit formkit-submit" style="color:#ffffff;background-color:#fcfafa;border-radius:0;font-weight:700">
          <div class="formkit-spinner">
            <div></div>
            <div></div>
            <div></div>
          </div><span class="">more</span>
        </button>
      </div>
    </div>
  </div>
  <style>
    .formkit-form[data-uid="cd451b0d62"] * {
      box-sizing: border-box;
    }

    .formkit-form[data-uid="cd451b0d62"] {
      -webkit-font-smoothing: antialiased;
      -moz-osx-font-smoothing: grayscale;
    }

    .formkit-form[data-uid="cd451b0d62"] legend {
      border: none;
      font-size: inherit;
      margin-bottom: 10px;
      padding: 0;
      position: relative;
      display: table;
    }

    .formkit-form[data-uid="cd451b0d62"] fieldset {
      border: 0;
      padding: 0.01em 0 0 0;
      margin: 0;
      min-width: 0;
    }

    .formkit-form[data-uid="cd451b0d62"] body:not(:-moz-handler-blocked) fieldset {
      display: table-cell;
    }

    .formkit-form[data-uid="cd451b0d62"] h1,
    .formkit-form[data-uid="cd451b0d62"] h2,
    .formkit-form[data-uid="cd451b0d62"] h3,
    .formkit-form[data-uid="cd451b0d62"] h4,
    .formkit-form[data-uid="cd451b0d62"] h5,
    .formkit-form[data-uid="cd451b0d62"] h6 {
      color: inherit;
      font-size: inherit;
      font-weight: inherit;
    }

    .formkit-form[data-uid="cd451b0d62"] h2 {
      font-size: 1.5em;
      margin: 1em 0;
    }

    .formkit-form[data-uid="cd451b0d62"] h3 {
      font-size: 1.17em;
      margin: 1em 0;
    }

    .formkit-form[data-uid="cd451b0d62"] p {
      color: inherit;
      font-size: inherit;
      font-weight: inherit;
    }

    .formkit-form[data-uid="cd451b0d62"] ol:not([template-default]),
    .formkit-form[data-uid="cd451b0d62"] ul:not([template-default]),
    .formkit-form[data-uid="cd451b0d62"] blockquote:not([template-default]) {
      text-align: left;
    }

    .formkit-form[data-uid="cd451b0d62"] p:not([template-default]),
    .formkit-form[data-uid="cd451b0d62"] hr:not([template-default]),
    .formkit-form[data-uid="cd451b0d62"] blockquote:not([template-default]),
    .formkit-form[data-uid="cd451b0d62"] ol:not([template-default]),
    .formkit-form[data-uid="cd451b0d62"] ul:not([template-default]) {
      color: inherit;
      font-style: initial;
    }

    .formkit-form[data-uid="cd451b0d62"] .ordered-list,
    .formkit-form[data-uid="cd451b0d62"] .unordered-list {
      list-style-position: outside !important;
      padding-left: 1em;
    }

    .formkit-form[data-uid="cd451b0d62"] .list-item {
      padding-left: 0;
    }

    .formkit-form[data-uid="cd451b0d62"][data-format="modal"] {
      display: none;
    }

    .formkit-form[data-uid="cd451b0d62"][data-format="slide in"] {
      display: none;
    }

    .formkit-form[data-uid="cd451b0d62"][data-format="sticky bar"] {
      display: none;
    }

    .formkit-sticky-bar .formkit-form[data-uid="cd451b0d62"][data-format="sticky bar"] {
      display: block;
    }

    .formkit-form[data-uid="cd451b0d62"] .formkit-input,
    .formkit-form[data-uid="cd451b0d62"] .formkit-select,
    .formkit-form[data-uid="cd451b0d62"] .formkit-checkboxes {
      width: 100%;
    }

    .formkit-form[data-uid="cd451b0d62"] .formkit-button,
    .formkit-form[data-uid="cd451b0d62"] .formkit-submit {
      border: 0;
      border-radius: 5px;
      color: #ffffff;
      cursor: pointer;
      display: inline-block;
      text-align: center;
      font-size: 15px;
      font-weight: 500;
      cursor: pointer;
      margin-bottom: 15px;
      overflow: hidden;
      padding: 0;
      position: relative;
      vertical-align: middle;
    }

    .formkit-form[data-uid="cd451b0d62"] .formkit-button:hover,
    .formkit-form[data-uid="cd451b0d62"] .formkit-submit:hover,
    .formkit-form[data-uid="cd451b0d62"] .formkit-button:focus,
    .formkit-form[data-uid="cd451b0d62"] .formkit-submit:focus {
      outline: none;
    }

    .formkit-form[data-uid="cd451b0d62"] .formkit-button:hover>span,
    .formkit-form[data-uid="cd451b0d62"] .formkit-submit:hover>span,
    .formkit-form[data-uid="cd451b0d62"] .formkit-button:focus>span,
    .formkit-form[data-uid="cd451b0d62"] .formkit-submit:focus>span {
      background-color: rgba(0, 0, 0, 0.1);
    }

    .formkit-form[data-uid="cd451b0d62"] .formkit-button>span,
    .formkit-form[data-uid="cd451b0d62"] .formkit-submit>span {
      display: block;
      -webkit-transition: all 300ms ease-in-out;
      transition: all 300ms ease-in-out;
      padding: 12px 24px;
    }

    .formkit-form[data-uid="cd451b0d62"] .formkit-input {
      background: #ffffff;
      font-size: 15px;
      padding: 12px;
      border: 1px solid #e3e3e3;
      -webkit-flex: 1 0 auto;
      -ms-flex: 1 0 auto;
      flex: 1 0 auto;
      line-height: 1.4;
      margin: 0;
      -webkit-transition: border-color ease-out 300ms;
      transition: border-color ease-out 300ms;
    }

    .formkit-form[data-uid="cd451b0d62"] .formkit-input:focus {
      outline: none;
      border-color: #1677be;
      -webkit-transition: border-color ease 300ms;
      transition: border-color ease 300ms;
    }

    .formkit-form[data-uid="cd451b0d62"] .formkit-input::-webkit-input-placeholder {
      color: inherit;
      opacity: 0.8;
    }

    .formkit-form[data-uid="cd451b0d62"] .formkit-input::-moz-placeholder {
      color: inherit;
      opacity: 0.8;
    }

    .formkit-form[data-uid="cd451b0d62"] .formkit-input:-ms-input-placeholder {
      color: inherit;
      opacity: 0.8;
    }

    .formkit-form[data-uid="cd451b0d62"] .formkit-input::placeholder {
      color: inherit;
      opacity: 0.8;
    }

    .formkit-form[data-uid="cd451b0d62"] [data-group="dropdown"] {
      position: relative;
      display: inline-block;
      width: 100%;
    }

    .formkit-form[data-uid="cd451b0d62"] [data-group="dropdown"]::before {
      content: "";
      top: calc(50% - 2.5px);
      right: 10px;
      position: absolute;
      pointer-events: none;
      border-color: #4f4f4f transparent transparent transparent;
      border-style: solid;
      border-width: 6px 6px 0 6px;
      height: 0;
      width: 0;
      z-index: 999;
    }

    .formkit-form[data-uid="cd451b0d62"] [data-group="dropdown"] select {
      height: auto;
      width: 100%;
      cursor: pointer;
      color: #333333;
      line-height: 1.4;
      margin-bottom: 0;
      padding: 0 6px;
      -webkit-appearance: none;
      -moz-appearance: none;
      appearance: none;
      font-size: 15px;
      padding: 12px;
      padding-right: 25px;
      border: 1px solid #e3e3e3;
      background: #ffffff;
    }

    .formkit-form[data-uid="cd451b0d62"] [data-group="dropdown"] select:focus {
      outline: none;
    }

    .formkit-form[data-uid="cd451b0d62"] [data-group="checkboxes"] {
      text-align: left;
      margin: 0;
    }

    .formkit-form[data-uid="cd451b0d62"] [data-group="checkboxes"] [data-group="checkbox"] {
      margin-bottom: 10px;
    }

    .formkit-form[data-uid="cd451b0d62"] [data-group="checkboxes"] [data-group="checkbox"] * {
      cursor: pointer;
    }

    .formkit-form[data-uid="cd451b0d62"] [data-group="checkboxes"] [data-group="checkbox"]:last-of-type {
      margin-bottom: 0;
    }

    .formkit-form[data-uid="cd451b0d62"] [data-group="checkboxes"] [data-group="checkbox"] input[type="checkbox"] {
      display: none;
    }

    .formkit-form[data-uid="cd451b0d62"] [data-group="checkboxes"] [data-group="checkbox"] input[type="checkbox"]+label::after {
      content: none;
    }

    .formkit-form[data-uid="cd451b0d62"] [data-group="checkboxes"] [data-group="checkbox"] input[type="checkbox"]:checked+label::after {
      border-color: #ffffff;
      content: "";
    }

    .formkit-form[data-uid="cd451b0d62"] [data-group="checkboxes"] [data-group="checkbox"] input[type="checkbox"]:checked+label::before {
      background: #10bf7a;
      border-color: #10bf7a;
    }

    .formkit-form[data-uid="cd451b0d62"] [data-group="checkboxes"] [data-group="checkbox"] label {
      position: relative;
      display: inline-block;
      padding-left: 28px;
    }

    .formkit-form[data-uid="cd451b0d62"] [data-group="checkboxes"] [data-group="checkbox"] label::before,
    .formkit-form[data-uid="cd451b0d62"] [data-group="checkboxes"] [data-group="checkbox"] label::after {
      position: absolute;
      content: "";
      display: inline-block;
    }

    .formkit-form[data-uid="cd451b0d62"] [data-group="checkboxes"] [data-group="checkbox"] label::before {
      height: 16px;
      width: 16px;
      border: 1px solid #e3e3e3;
      background: #ffffff;
      left: 0px;
      top: 3px;
    }

    .formkit-form[data-uid="cd451b0d62"] [data-group="checkboxes"] [data-group="checkbox"] label::after {
      height: 4px;
      width: 8px;
      border-left: 2px solid #4d4d4d;
      border-bottom: 2px solid #4d4d4d;
      -webkit-transform: rotate(-45deg);
      -ms-transform: rotate(-45deg);
      transform: rotate(-45deg);
      left: 4px;
      top: 8px;
    }

    .formkit-form[data-uid="cd451b0d62"] .formkit-alert {
      background: #f9fafb;
      border: 1px solid #e3e3e3;
      border-radius: 5px;
      -webkit-flex: 1 0 auto;
      -ms-flex: 1 0 auto;
      flex: 1 0 auto;
      list-style: none;
      margin: 25px auto;
      padding: 12px;
      text-align: center;
      width: 100%;
    }

    .formkit-form[data-uid="cd451b0d62"] .formkit-alert:empty {
      display: none;
    }

    .formkit-form[data-uid="cd451b0d62"] .formkit-alert-success {
      background: #d3fbeb;
      border-color: #10bf7a;
      color: #0c905c;
    }

    .formkit-form[data-uid="cd451b0d62"] .formkit-alert-error {
      background: #fde8e2;
      border-color: #f2643b;
      color: #ea4110;
    }

    .formkit-form[data-uid="cd451b0d62"] .formkit-spinner {
      display: -webkit-box;
      display: -webkit-flex;
      display: -ms-flexbox;
      display: flex;
      height: 0px;
      width: 0px;
      margin: 0 auto;
      position: absolute;
      top: 0;
      left: 0;
      right: 0;
      width: 0px;
      overflow: hidden;
      text-align: center;
      -webkit-transition: all 300ms ease-in-out;
      transition: all 300ms ease-in-out;
    }

    .formkit-form[data-uid="cd451b0d62"] .formkit-spinner>div {
      margin: auto;
      width: 12px;
      height: 12px;
      background-color: #fff;
      opacity: 0.3;
      border-radius: 100%;
      display: inline-block;
      -webkit-animation: formkit-bouncedelay-formkit-form-data-uid-cd451b0d62- 1.4s infinite ease-in-out both;
      animation: formkit-bouncedelay-formkit-form-data-uid-cd451b0d62- 1.4s infinite ease-in-out both;
    }

    .formkit-form[data-uid="cd451b0d62"] .formkit-spinner>div:nth-child(1) {
      -webkit-animation-delay: -0.32s;
      animation-delay: -0.32s;
    }

    .formkit-form[data-uid="cd451b0d62"] .formkit-spinner>div:nth-child(2) {
      -webkit-animation-delay: -0.16s;
      animation-delay: -0.16s;
    }

    .formkit-form[data-uid="cd451b0d62"] .formkit-submit[data-active] .formkit-spinner {
      opacity: 1;
      height: 100%;
      width: 50px;
    }

    .formkit-form[data-uid="cd451b0d62"] .formkit-submit[data-active] .formkit-spinner~span {
      opacity: 0;
    }

    .formkit-form[data-uid="cd451b0d62"] .formkit-powered-by[data-active="false"] {
      opacity: 0.35;
    }

    .formkit-form[data-uid="cd451b0d62"] .formkit-powered-by-convertkit-container {
      display: -webkit-box;
      display: -webkit-flex;
      display: -ms-flexbox;
      display: flex;
      width: 100%;
      z-index: 5;
      margin: 10px 0;
      position: relative;
    }

    .formkit-form[data-uid="cd451b0d62"] .formkit-powered-by-convertkit-container[data-active="false"] {
      opacity: 0.35;
    }

    .formkit-form[data-uid="cd451b0d62"] .formkit-powered-by-convertkit {
      -webkit-align-items: center;
      -webkit-box-align: center;
      -ms-flex-align: center;
      align-items: center;
      background-color: #ffffff;
      border: 1px solid #dde2e7;
      border-radius: 4px;
      color: #373f45;
      cursor: pointer;
      display: block;
      height: 36px;
      margin: 0 auto;
      opacity: 0.95;
      padding: 0;
      -webkit-text-decoration: none;
      text-decoration: none;
      text-indent: 100%;
      -webkit-transition: ease-in-out all 200ms;
      transition: ease-in-out all 200ms;
      white-space: nowrap;
      overflow: hidden;
      -webkit-user-select: none;
      -moz-user-select: none;
      -ms-user-select: none;
      user-select: none;
      width: 190px;
      background-repeat: no-repeat;
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10.3105L42.558 6.5752H43.6215L41.9472 13Z' fill='white'/%3E%3Cpath d='M45.7957 13V6.5752H46.846V13H45.7957Z' fill='white'/%3E%3Cpath d='M52.0258 13H50.9755V7.47607H49.0859V6.5752H53.9155V7.47607H52.0258V13Z' fill='white'/%3E%3Cpath d='M61.2312 13H60.1765V10.104H57.2146V13H56.1643V6.5752H57.2146V9.20312H60.1765V6.5752H61.2312V13Z' fill='white'/%3E%3C/svg%3E");
    }

    @-webkit-keyframes formkit-bouncedelay-formkit-form-data-uid-cd451b0d62- {

      0%,
      80%,
      100% {
        -webkit-transform: scale(0);
        -ms-transform: scale(0);
        transform: scale(0);
      }

      40% {
        -webkit-transform: scale(1);
        -ms-transform: scale(1);
        transform: scale(1);
      }
    }

    @keyframes formkit-bouncedelay-formkit-form-data-uid-cd451b0d62- {

      0%,
      80%,
      100% {
        -webkit-transform: scale(0);
        -ms-transform: scale(0);
        transform: scale(0);
      }

      40% {
        -webkit-transform: scale(1);
        -ms-transform: scale(1);
        transform: scale(1);
      }
    }

    .formkit-form[data-uid="cd451b0d62"] blockquote {
      padding: 10px 20px;
      margin: 0 0 20px;
      border-left: 5px solid #e1e1e1;
    }

    .formkit-form[data-uid="cd451b0d62"] .seva-custom-content {
      padding: 15px;
      font-size: 16px;
      color: #fff;
      mix-blend-mode: difference;
    }

    .formkit-form[data-uid="cd451b0d62"] .formkit-modal.guard {
      max-width: 420px;
      width: 100%;
    }

    .formkit-form[data-uid="cd451b0d62"] {
      box-shadow: 0 0px 2px rgba(0, 0, 0, 0.15);
      max-width: 700px;
      overflow: hidden;
    }

    .forms-preview__form .formkit-hero-bg-color,
    .forms-preview__form .formkit-hero-bg-img,
    .forms-preview__form .formkit-header,
    .forms-preview__form .formkit-content {
      z-index: unset !important;
    }

    .formkit-form[data-uid="cd451b0d62"] [data-style="full"] {
      width: 100%;
      display: block;
    }

    .formkit-form[data-uid="cd451b0d62"] .formkit-container {
      box-shadow: 0 1px 2px rgba(0, 0, 0, 0.05);
      padding: 20px;
    }

    .formkit-form[data-uid="cd451b0d62"] .formkit-hero {
      margin-bottom: 20px;
      padding: 30px 5%;
      position: relative;
      text-align: center;
    }

    .formkit-form[data-uid="cd451b0d62"] .formkit-hero-bg-color,
    .formkit-form[data-uid="cd451b0d62"] .formkit-hero-bg-img {
      height: 100%;
      left: 0;
      position: absolute;
      top: 0;
      width: 100%;
      z-index: 1000;
    }

    .formkit-form[data-uid="cd451b0d62"] .formkit-hero-bg-img {
      background-position: center center;
      background-size: cover;
    }

    .formkit-form[data-uid="cd451b0d62"] .formkit-header,
    .formkit-form[data-uid="cd451b0d62"] .formkit-content {
      position: relative;
      z-index: 1001;
    }

    .formkit-form[data-uid="cd451b0d62"] .formkit-header {
      margin-bottom: 20px;
    }

    .formkit-form[data-uid="cd451b0d62"] .formkit-fields {
      display: -webkit-box;
      display: -webkit-flex;
      display: -ms-flexbox;
      display: flex;
      -webkit-flex-wrap: wrap;
      -ms-flex-wrap: wrap;
      flex-wrap: wrap;
      margin: 0 auto;
    }

    .formkit-form[data-uid="cd451b0d62"] .formkit-fields input,
    .formkit-form[data-uid="cd451b0d62"] .formkit-fields select {
      -webkit-appearance: none;
    }

    .formkit-form[data-uid="cd451b0d62"] .formkit-field,
    .formkit-form[data-uid="cd451b0d62"] .formkit-submit {
      -webkit-flex: 1 0 100%;
      -ms-flex: 1 0 100%;
      flex: 1 0 100%;
      margin: 0 0 15px 0;
    }

    .formkit-form[data-uid="cd451b0d62"] .formkit-fields[data-stacked="false"] .formkit-field,
    .formkit-form[data-uid="cd451b0d62"] .formkit-fields[data-stacked="false"] .formkit-submit {
      margin: 0 0 15px;
    }

    .formkit-form[data-uid="cd451b0d62"] .formkit-fields[data-stacked="false"] .formkit-field {
      -webkit-flex: 100 1 auto;
      -ms-flex: 100 1 auto;
      flex: 100 1 auto;
      margin-bottom: 0;
    }

    .formkit-form[data-uid="cd451b0d62"] .formkit-fields[data-stacked="false"] .formkit-field input {
      border-right: none;
      border-top-right-radius: 0 !important;
      border-bottom-right-radius: 0 !important;
    }

    .formkit-form[data-uid="cd451b0d62"] .formkit-fields[data-stacked="false"] .formkit-submit {
      -webkit-flex: 1 1 auto;
      -ms-flex: 1 1 auto;
      flex: 1 1 auto;
      border-top-left-radius: 0 !important;
      border-bottom-left-radius: 0 !important;
    }

    .formkit-form[data-uid="cd451b0d62"] .formkit-submit {
      line-height: 1.4;
    }

    .formkit-form[data-uid="cd451b0d62"] .formkit-submit>span {
      padding: 13px 24px;
    }

    .formkit-form[data-uid="cd451b0d62"] .formkit-powered-by-convertkit-container {
      margin-bottom: 0;
    }

    .formkit-form[data-uid="cd451b0d62"][min-width~="700"] [data-style="clean"],
    .formkit-form[data-uid="cd451b0d62"][min-width~="800"] [data-style="clean"] {
      padding: 10px;
    }

    .formkit-form[data-uid="cd451b0d62"][min-width~="700"] .formkit-hero,
    .formkit-form[data-uid="cd451b0d62"][min-width~="800"] .formkit-hero {
      padding: 80px 10%;
    }

    .formkit-form[data-uid="cd451b0d62"] .formkit-submit {
      height: 0.1px;
    }

    .formkit-form[data-uid="cd451b0d62"] .formkit-field {
      display: none !important;
    }
  </style>
</form>

POST https://app.convertkit.com/forms/1118040/subscriptions

<form action="https://app.convertkit.com/forms/1118040/subscriptions" style="background-color:#f9fafb;border-radius:4px" class="seva-form formkit-form" method="post" data-sv-form="1118040" data-uid="6ccdda590f" data-format="inline" data-version="5"
  min-width="400 500 600">
  <div style="background-image:;opacity:0.2" class="formkit-background"></div>
  <div data-style="minimal">
    <div class="formkit-header" style="color:#4d4d4d;font-size:27px;font-weight:700" data-element="header">
      <h1>Subscribe to the Wet Fly Swing Fly Fishing Podcast!</h1>
    </div>
    <div class="formkit-subheader" style="color:#686868;font-size:18px" data-element="subheader">
      <p>​</p>
    </div>
    <ul class="formkit-alert formkit-alert-error" data-element="errors" data-group="alert"></ul>
    <div data-element="fields" data-stacked="false" class="seva-fields formkit-fields">
      <div class="formkit-field"><input type="text" class="formkit-input" name="email_address" style="border-color:#e3e3e3;border-radius:4px;color:#000;font-weight:400" placeholder="Your email address" required=""></div><button data-element="submit"
        class="formkit-submit formkit-submit" style="background-color:#1677be;border-radius:4px;color:#fff;font-weight:400">
        <div class="formkit-spinner">
          <div></div>
          <div></div>
          <div></div>
        </div><span>Subscribe</span>
      </button>
    </div>
    <div class="formkit-guarantee" style="color:#4d4d4d;font-size:13px;font-weight:400" data-element="guarantee">We won't send you spam. Unsubscribe at any time.</div>
    <a href="https://convertkit.com?utm_source=dynamic&amp;utm_medium=referral&amp;utm_campaign=poweredby&amp;utm_content=form" class="formkit-powered-by" data-element="powered-by" target="_blank" rel="noopener noreferrer">Powered By ConvertKit</a>
  </div>
  <style>
    .formkit-form[data-uid="6ccdda590f"] * {
      box-sizing: border-box;
    }

    .formkit-form[data-uid="6ccdda590f"] {
      -webkit-font-smoothing: antialiased;
      -moz-osx-font-smoothing: grayscale;
    }

    .formkit-form[data-uid="6ccdda590f"] legend {
      border: none;
      font-size: inherit;
      margin-bottom: 10px;
      padding: 0;
      position: relative;
      display: table;
    }

    .formkit-form[data-uid="6ccdda590f"] fieldset {
      border: 0;
      padding: 0.01em 0 0 0;
      margin: 0;
      min-width: 0;
    }

    .formkit-form[data-uid="6ccdda590f"] body:not(:-moz-handler-blocked) fieldset {
      display: table-cell;
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    .formkit-form[data-uid="6ccdda590f"] h1,
    .formkit-form[data-uid="6ccdda590f"] h2,
    .formkit-form[data-uid="6ccdda590f"] h3,
    .formkit-form[data-uid="6ccdda590f"] h4,
    .formkit-form[data-uid="6ccdda590f"] h5,
    .formkit-form[data-uid="6ccdda590f"] h6 {
      color: inherit;
      font-size: inherit;
      font-weight: inherit;
    }

    .formkit-form[data-uid="6ccdda590f"] p {
      color: inherit;
      font-size: inherit;
      font-weight: inherit;
    }

    .formkit-form[data-uid="6ccdda590f"][data-format="modal"] {
      display: none;
    }

    .formkit-form[data-uid="6ccdda590f"][data-format="slide in"] {
      display: none;
    }

    .formkit-form[data-uid="6ccdda590f"] .formkit-input,
    .formkit-form[data-uid="6ccdda590f"] .formkit-select,
    .formkit-form[data-uid="6ccdda590f"] .formkit-checkboxes {
      width: 100%;
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    .formkit-form[data-uid="6ccdda590f"] .formkit-button,
    .formkit-form[data-uid="6ccdda590f"] .formkit-submit {
      border: 0;
      border-radius: 5px;
      color: #ffffff;
      cursor: pointer;
      display: inline-block;
      text-align: center;
      font-size: 15px;
      font-weight: 500;
      cursor: pointer;
      margin-bottom: 15px;
      overflow: hidden;
      padding: 0;
      position: relative;
      vertical-align: middle;
    }

    .formkit-form[data-uid="6ccdda590f"] .formkit-button:hover,
    .formkit-form[data-uid="6ccdda590f"] .formkit-submit:hover,
    .formkit-form[data-uid="6ccdda590f"] .formkit-button:focus,
    .formkit-form[data-uid="6ccdda590f"] .formkit-submit:focus {
      outline: none;
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    .formkit-form[data-uid="6ccdda590f"] .formkit-button:hover>span,
    .formkit-form[data-uid="6ccdda590f"] .formkit-submit:hover>span,
    .formkit-form[data-uid="6ccdda590f"] .formkit-button:focus>span,
    .formkit-form[data-uid="6ccdda590f"] .formkit-submit:focus>span {
      background-color: rgba(0, 0, 0, 0.1);
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    .formkit-form[data-uid="6ccdda590f"] .formkit-button>span,
    .formkit-form[data-uid="6ccdda590f"] .formkit-submit>span {
      display: block;
      -webkit-transition: all 300ms ease-in-out;
      transition: all 300ms ease-in-out;
      padding: 12px 24px;
    }

    .formkit-form[data-uid="6ccdda590f"] .formkit-input {
      background: #ffffff;
      font-size: 15px;
      padding: 12px;
      border: 1px solid #e3e3e3;
      -webkit-flex: 1 0 auto;
      -ms-flex: 1 0 auto;
      flex: 1 0 auto;
      line-height: 1.4;
      margin: 0;
      -webkit-transition: border-color ease-out 300ms;
      transition: border-color ease-out 300ms;
    }

    .formkit-form[data-uid="6ccdda590f"] .formkit-input:focus {
      outline: none;
      border-color: #1677be;
      -webkit-transition: border-color ease 300ms;
      transition: border-color ease 300ms;
    }

    .formkit-form[data-uid="6ccdda590f"] .formkit-input::-webkit-input-placeholder {
      color: inherit;
      opacity: 0.8;
    }

    .formkit-form[data-uid="6ccdda590f"] .formkit-input::-moz-placeholder {
      color: inherit;
      opacity: 0.8;
    }

    .formkit-form[data-uid="6ccdda590f"] .formkit-input:-ms-input-placeholder {
      color: inherit;
      opacity: 0.8;
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    .formkit-form[data-uid="6ccdda590f"] .formkit-input::placeholder {
      color: inherit;
      opacity: 0.8;
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    .formkit-form[data-uid="6ccdda590f"] [data-group="dropdown"] {
      position: relative;
      display: inline-block;
      width: 100%;
    }

    .formkit-form[data-uid="6ccdda590f"] [data-group="dropdown"]::before {
      content: "";
      top: calc(50% - 2.5px);
      right: 10px;
      position: absolute;
      pointer-events: none;
      border-color: #4f4f4f transparent transparent transparent;
      border-style: solid;
      border-width: 6px 6px 0 6px;
      height: 0;
      width: 0;
      z-index: 999;
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    .formkit-form[data-uid="6ccdda590f"] [data-group="dropdown"] select {
      height: auto;
      width: 100%;
      cursor: pointer;
      color: #333333;
      line-height: 1.4;
      margin-bottom: 0;
      padding: 0 6px;
      -webkit-appearance: none;
      -moz-appearance: none;
      appearance: none;
      font-size: 15px;
      padding: 12px;
      padding-right: 25px;
      border: 1px solid #e3e3e3;
      background: #ffffff;
    }

    .formkit-form[data-uid="6ccdda590f"] [data-group="dropdown"] select:focus {
      outline: none;
    }

    .formkit-form[data-uid="6ccdda590f"] [data-group="checkboxes"] {
      text-align: left;
      margin: 0;
    }

    .formkit-form[data-uid="6ccdda590f"] [data-group="checkboxes"] [data-group="checkbox"] {
      margin-bottom: 10px;
    }

    .formkit-form[data-uid="6ccdda590f"] [data-group="checkboxes"] [data-group="checkbox"] * {
      cursor: pointer;
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    .formkit-form[data-uid="6ccdda590f"] [data-group="checkboxes"] [data-group="checkbox"]:last-of-type {
      margin-bottom: 0;
    }

    .formkit-form[data-uid="6ccdda590f"] [data-group="checkboxes"] [data-group="checkbox"] input[type="checkbox"] {
      display: none;
    }

    .formkit-form[data-uid="6ccdda590f"] [data-group="checkboxes"] [data-group="checkbox"] input[type="checkbox"]+label::after {
      content: none;
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    .formkit-form[data-uid="6ccdda590f"] [data-group="checkboxes"] [data-group="checkbox"] input[type="checkbox"]:checked+label::after {
      border-color: #ffffff;
      content: "";
    }

    .formkit-form[data-uid="6ccdda590f"] [data-group="checkboxes"] [data-group="checkbox"] input[type="checkbox"]:checked+label::before {
      background: #10bf7a;
      border-color: #10bf7a;
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    .formkit-form[data-uid="6ccdda590f"] [data-group="checkboxes"] [data-group="checkbox"] label {
      position: relative;
      display: inline-block;
      padding-left: 28px;
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    .formkit-form[data-uid="6ccdda590f"] [data-group="checkboxes"] [data-group="checkbox"] label::before,
    .formkit-form[data-uid="6ccdda590f"] [data-group="checkboxes"] [data-group="checkbox"] label::after {
      position: absolute;
      content: "";
      display: inline-block;
    }

    .formkit-form[data-uid="6ccdda590f"] [data-group="checkboxes"] [data-group="checkbox"] label::before {
      height: 16px;
      width: 16px;
      border: 1px solid #e3e3e3;
      background: #ffffff;
      left: 0px;
      top: 3px;
    }

    .formkit-form[data-uid="6ccdda590f"] [data-group="checkboxes"] [data-group="checkbox"] label::after {
      height: 4px;
      width: 8px;
      border-left: 2px solid #4d4d4d;
      border-bottom: 2px solid #4d4d4d;
      -webkit-transform: rotate(-45deg);
      -ms-transform: rotate(-45deg);
      transform: rotate(-45deg);
      left: 4px;
      top: 8px;
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    .formkit-form[data-uid="6ccdda590f"] .formkit-alert {
      background: #f9fafb;
      border: 1px solid #e3e3e3;
      border-radius: 5px;
      -webkit-flex: 1 0 auto;
      -ms-flex: 1 0 auto;
      flex: 1 0 auto;
      list-style: none;
      margin: 25px auto;
      padding: 12px;
      text-align: center;
      width: 100%;
    }

    .formkit-form[data-uid="6ccdda590f"] .formkit-alert:empty {
      display: none;
    }

    .formkit-form[data-uid="6ccdda590f"] .formkit-alert-success {
      background: #d3fbeb;
      border-color: #10bf7a;
      color: #0c905c;
    }

    .formkit-form[data-uid="6ccdda590f"] .formkit-alert-error {
      background: #fde8e2;
      border-color: #f2643b;
      color: #ea4110;
    }

    .formkit-form[data-uid="6ccdda590f"] .formkit-spinner {
      display: -webkit-box;
      display: -webkit-flex;
      display: -ms-flexbox;
      display: flex;
      height: 0px;
      width: 0px;
      margin: 0 auto;
      position: absolute;
      top: 0;
      left: 0;
      right: 0;
      width: 0px;
      overflow: hidden;
      text-align: center;
      -webkit-transition: all 300ms ease-in-out;
      transition: all 300ms ease-in-out;
    }

    .formkit-form[data-uid="6ccdda590f"] .formkit-spinner>div {
      margin: auto;
      width: 12px;
      height: 12px;
      background-color: #fff;
      opacity: 0.3;
      border-radius: 100%;
      display: inline-block;
      -webkit-animation: formkit-bouncedelay-formkit-form-data-uid-6ccdda590f- 1.4s infinite ease-in-out both;
      animation: formkit-bouncedelay-formkit-form-data-uid-6ccdda590f- 1.4s infinite ease-in-out both;
    }

    .formkit-form[data-uid="6ccdda590f"] .formkit-spinner>div:nth-child(1) {
      -webkit-animation-delay: -0.32s;
      animation-delay: -0.32s;
    }

    .formkit-form[data-uid="6ccdda590f"] .formkit-spinner>div:nth-child(2) {
      -webkit-animation-delay: -0.16s;
      animation-delay: -0.16s;
    }

    .formkit-form[data-uid="6ccdda590f"] .formkit-submit[data-active] .formkit-spinner {
      opacity: 1;
      height: 100%;
      width: 50px;
    }

    .formkit-form[data-uid="6ccdda590f"] .formkit-submit[data-active] .formkit-spinner~span {
      opacity: 0;
    }

    .formkit-form[data-uid="6ccdda590f"] .formkit-powered-by[data-active="false"] {
      opacity: 0.35;
    }

    @-webkit-keyframes formkit-bouncedelay-formkit-form-data-uid-6ccdda590f- {

      0%,
      80%,
      100% {
        -webkit-transform: scale(0);
        -ms-transform: scale(0);
        transform: scale(0);
      }

      40% {
        -webkit-transform: scale(1);
        -ms-transform: scale(1);
        transform: scale(1);
      }
    }

    @keyframes formkit-bouncedelay-formkit-form-data-uid-6ccdda590f- {

      0%,
      80%,
      100% {
        -webkit-transform: scale(0);
        -ms-transform: scale(0);
        transform: scale(0);
      }

      40% {
        -webkit-transform: scale(1);
        -ms-transform: scale(1);
        transform: scale(1);
      }
    }

    .formkit-form[data-uid="6ccdda590f"] {
      border: 1px solid #e3e3e3;
      max-width: 700px;
      position: relative;
      overflow: hidden;
    }

    .formkit-form[data-uid="6ccdda590f"] .formkit-background {
      width: 100%;
      height: 100%;
      position: absolute;
      top: 0;
      left: 0;
      background-size: cover;
      background-position: center;
      opacity: 0.3;
      z-index: 1;
    }

    .formkit-form[data-uid="6ccdda590f"] [data-style="minimal"] {
      padding: 20px;
      width: 100%;
      z-index: 2;
      position: relative;
    }

    .formkit-form[data-uid="6ccdda590f"] .formkit-header {
      margin: 0 0 27px 0;
      text-align: center;
    }

    .formkit-form[data-uid="6ccdda590f"] .formkit-subheader {
      margin: 18px 0;
      text-align: center;
    }

    .formkit-form[data-uid="6ccdda590f"] .formkit-guarantee {
      font-size: 13px;
      margin: 10px 0 15px 0;
      text-align: center;
    }

    .formkit-form[data-uid="6ccdda590f"] .formkit-guarantee>p {
      margin: 0;
    }

    .formkit-form[data-uid="6ccdda590f"] .formkit-powered-by {
      color: #7d7d7d;
      display: block;
      font-size: 12px;
      margin: 10px 0 0 0;
      text-align: center;
    }

    .formkit-form[data-uid="6ccdda590f"] .formkit-fields {
      display: -webkit-box;
      display: -webkit-flex;
      display: -ms-flexbox;
      display: flex;
      -webkit-flex-wrap: wrap;
      -ms-flex-wrap: wrap;
      flex-wrap: wrap;
      margin: 25px auto 0 auto;
    }

    .formkit-form[data-uid="6ccdda590f"] .formkit-field {
      min-width: 220px;
    }

    .formkit-form[data-uid="6ccdda590f"] .formkit-field,
    .formkit-form[data-uid="6ccdda590f"] .formkit-submit {
      margin: 0 0 15px 0;
      -webkit-flex: 1 0 100%;
      -ms-flex: 1 0 100%;
      flex: 1 0 100%;
    }

    .formkit-form[data-uid="6ccdda590f"][min-width~="600"] [data-style="minimal"] {
      padding: 40px;
    }

    .formkit-form[data-uid="6ccdda590f"][min-width~="600"] .formkit-fields[data-stacked="false"] {
      margin-left: -5px;
      margin-right: -5px;
    }

    .formkit-form[data-uid="6ccdda590f"][min-width~="600"] .formkit-fields[data-stacked="false"] .formkit-field,
    .formkit-form[data-uid="6ccdda590f"][min-width~="600"] .formkit-fields[data-stacked="false"] .formkit-submit {
      margin: 0 5px 15px 5px;
    }

    .formkit-form[data-uid="6ccdda590f"][min-width~="600"] .formkit-fields[data-stacked="false"] .formkit-field {
      -webkit-flex: 100 1 auto;
      -ms-flex: 100 1 auto;
      flex: 100 1 auto;
    }

    .formkit-form[data-uid="6ccdda590f"][min-width~="600"] .formkit-fields[data-stacked="false"] .formkit-submit {
      -webkit-flex: 1 1 auto;
      -ms-flex: 1 1 auto;
      flex: 1 1 auto;
    }
  </style>
</form>

POST https://wetflyswing.com/wp-comments-post.php

<form action="https://wetflyswing.com/wp-comments-post.php" method="post" id="commentform" class="comment-form" novalidate="">
  <div class="clearfix"></div>
  <p class="comment-form-input-wrap"><textarea autocomplete="new-password" placeholder="Comment:" id="comment" name="c2818af8b2" cols="45" rows="8" aria-required="true"></textarea><textarea id="aafb326795bc7d36df1ac67f54b173a3"
      aria-label="hp-comment" aria-hidden="true" name="comment" autocomplete="new-password"
      style="padding:0 !important;clip:rect(1px, 1px, 1px, 1px) !important;position:absolute !important;white-space:nowrap !important;height:1px !important;width:1px !important;overflow:hidden !important;" tabindex="-1"></textarea>
    <script data-noptimize="">
      document.getElementById("comment").setAttribute("id", "aafb326795bc7d36df1ac67f54b173a3");
      document.getElementById("c2818af8b2").setAttribute("id", "comment");
    </script>
  </p>
  <p class="comment-form-input-wrap"> <span class="comment-req-wrap"> <input class="" id="author" name="author" placeholder="Name:" type="text" value="" size="30"></span></p>
  <p class="comment-form-input-wrap"> <span class="comment-req-wrap"><input class="" id="email" name="email" placeholder="Email:" type="text" value="" size="30"></span></p>
  <p class="comment-form-input-wrap"> <input class="" id="url" name="url" placeholder="Website:" type="text" value="" size="30"></p>
  <p class="form-submit"><input name="submit" type="submit" id="submit" class="submit" value="Post Comment"> <input type="hidden" name="comment_post_ID" value="22495" id="comment_post_ID"> <input type="hidden" name="comment_parent"
      id="comment_parent" value="0"></p>
  <p style="display: none;"><input type="hidden" id="akismet_comment_nonce" name="akismet_comment_nonce" value="2c0900a265"></p>
  <p style="display: none !important;"><label>Δ<textarea name="ak_hp_textarea" cols="45" rows="8" maxlength="100"></textarea></label><input type="hidden" id="ak_js_1" name="ak_js" value="1699595634972">
    <script defer="" src="data:text/javascript;base64,ZG9jdW1lbnQuZ2V0RWxlbWVudEJ5SWQoICJha19qc18xIiApLnNldEF0dHJpYnV0ZSggInZhbHVlIiwgKCBuZXcgRGF0ZSgpICkuZ2V0VGltZSgpICk7"></script>
  </p>
</form>

https://api.convertkit.com/landing_pages/384563/subscribe

<form id="ck_subscribe_form" class="ck_subscribe_form" action="https://api.convertkit.com/landing_pages/384563/subscribe" data-remote="true"> <input type="hidden"
    value="{&quot;form_style&quot;:&quot;full&quot;,&quot;converted_behavior&quot;:&quot;hide&quot;,&quot;days_no_show&quot;:&quot;15&quot;,&quot;delay_seconds&quot;:&quot;10&quot;,&quot;display_devices&quot;:&quot;all&quot;,&quot;display_position&quot;:&quot;br&quot;,&quot;embed_style&quot;:&quot;inline&quot;,&quot;embed_trigger&quot;:&quot;scroll_percentage&quot;,&quot;scroll_percentage&quot;:&quot;70&quot;}"
    id="ck_form_options"> <input type="hidden" name="id" value="384563" id="landing_page_id"> <input type="hidden" name="ck_form_recaptcha" value="" id="ck_form_recaptcha">
  <div class="ck_errorArea">
    <div id="ck_error_msg" style="display:none">
      <p>There was an error submitting your subscription. Please try again.</p>
    </div>
  </div>
  <div class="ck_control_group ck_first_name_field_group"> <label class="ck_label" for="ck_firstNameField">First Name</label> <input type="text" name="first_name" class="ck_first_name" id="ck_firstNameField"></div>
  <div class="ck_control_group ck_email_field_group"> <label class="ck_label" for="ck_emailField">Email Address</label> <input type="email" name="email" class="ck_email_address" id="ck_emailField" required=""></div>
  <div class="ck_control_group ck_captcha2_h_field_group ck-captcha2-h" style="position: absolute !important;left: -999em !important;"> <label class="ck_label" for="ck_captcha2_h">We use this field to detect spam bots. If you fill this in, you will
      be marked as a spammer.</label> <input type="text" name="captcha2_h" class="ck-captcha2-h" id="ck_captcha2_h"></div> <button class="subscribe_button ck_subscribe_button btn fields" id="ck_subscribe_button"> Subscribe </button> <span
    class="ck_guarantee"> We won't send you spam. Unsubscribe at any time.
    <a class="ck_powered_by" href="https://convertkit.com/features/forms?utm_campaign=poweredby&amp;utm_content=form&amp;utm_medium=referral&amp;utm_source=dynamic">Powered by ConvertKit</a> </span>
</form>

POST https://app.convertkit.com/forms/1118040/subscriptions

<form action="https://app.convertkit.com/forms/1118040/subscriptions" style="background-color:#f9fafb;border-radius:4px" class="seva-form formkit-form" method="post" data-sv-form="1118040" data-uid="6ccdda590f" data-format="inline" data-version="5"
  min-width="400 500 600 700 800">
  <div style="background-image:;opacity:0.2" class="formkit-background"></div>
  <div data-style="minimal">
    <div class="formkit-header" style="color:#4d4d4d;font-size:27px;font-weight:700" data-element="header">
      <h1>Subscribe to the Wet Fly Swing Fly Fishing Podcast!</h1>
    </div>
    <div class="formkit-subheader" style="color:#686868;font-size:18px" data-element="subheader">
      <p>​</p>
    </div>
    <ul class="formkit-alert formkit-alert-error" data-element="errors" data-group="alert"></ul>
    <div data-element="fields" data-stacked="false" class="seva-fields formkit-fields">
      <div class="formkit-field"><input type="text" class="formkit-input" name="email_address" style="border-color:#e3e3e3;border-radius:4px;color:#000;font-weight:400" placeholder="Your email address" required=""></div><button data-element="submit"
        class="formkit-submit formkit-submit" style="background-color:#1677be;border-radius:4px;color:#fff;font-weight:400">
        <div class="formkit-spinner">
          <div></div>
          <div></div>
          <div></div>
        </div><span>Subscribe</span>
      </button>
    </div>
    <div class="formkit-guarantee" style="color:#4d4d4d;font-size:13px;font-weight:400" data-element="guarantee">We won't send you spam. Unsubscribe at any time.</div>
    <a href="https://convertkit.com?utm_source=dynamic&amp;utm_medium=referral&amp;utm_campaign=poweredby&amp;utm_content=form" class="formkit-powered-by" data-element="powered-by" target="_blank" rel="noopener noreferrer">Powered By ConvertKit</a>
  </div>
  <style>
    .formkit-form[data-uid="6ccdda590f"] * {
      box-sizing: border-box;
    }

    .formkit-form[data-uid="6ccdda590f"] {
      -webkit-font-smoothing: antialiased;
      -moz-osx-font-smoothing: grayscale;
    }

    .formkit-form[data-uid="6ccdda590f"] legend {
      border: none;
      font-size: inherit;
      margin-bottom: 10px;
      padding: 0;
      position: relative;
      display: table;
    }

    .formkit-form[data-uid="6ccdda590f"] fieldset {
      border: 0;
      padding: 0.01em 0 0 0;
      margin: 0;
      min-width: 0;
    }

    .formkit-form[data-uid="6ccdda590f"] body:not(:-moz-handler-blocked) fieldset {
      display: table-cell;
    }

    .formkit-form[data-uid="6ccdda590f"] h1,
    .formkit-form[data-uid="6ccdda590f"] h2,
    .formkit-form[data-uid="6ccdda590f"] h3,
    .formkit-form[data-uid="6ccdda590f"] h4,
    .formkit-form[data-uid="6ccdda590f"] h5,
    .formkit-form[data-uid="6ccdda590f"] h6 {
      color: inherit;
      font-size: inherit;
      font-weight: inherit;
    }

    .formkit-form[data-uid="6ccdda590f"] p {
      color: inherit;
      font-size: inherit;
      font-weight: inherit;
    }

    .formkit-form[data-uid="6ccdda590f"][data-format="modal"] {
      display: none;
    }

    .formkit-form[data-uid="6ccdda590f"][data-format="slide in"] {
      display: none;
    }

    .formkit-form[data-uid="6ccdda590f"] .formkit-input,
    .formkit-form[data-uid="6ccdda590f"] .formkit-select,
    .formkit-form[data-uid="6ccdda590f"] .formkit-checkboxes {
      width: 100%;
    }

    .formkit-form[data-uid="6ccdda590f"] .formkit-button,
    .formkit-form[data-uid="6ccdda590f"] .formkit-submit {
      border: 0;
      border-radius: 5px;
      color: #ffffff;
      cursor: pointer;
      display: inline-block;
      text-align: center;
      font-size: 15px;
      font-weight: 500;
      cursor: pointer;
      margin-bottom: 15px;
      overflow: hidden;
      padding: 0;
      position: relative;
      vertical-align: middle;
    }

    .formkit-form[data-uid="6ccdda590f"] .formkit-button:hover,
    .formkit-form[data-uid="6ccdda590f"] .formkit-submit:hover,
    .formkit-form[data-uid="6ccdda590f"] .formkit-button:focus,
    .formkit-form[data-uid="6ccdda590f"] .formkit-submit:focus {
      outline: none;
    }

    .formkit-form[data-uid="6ccdda590f"] .formkit-button:hover>span,
    .formkit-form[data-uid="6ccdda590f"] .formkit-submit:hover>span,
    .formkit-form[data-uid="6ccdda590f"] .formkit-button:focus>span,
    .formkit-form[data-uid="6ccdda590f"] .formkit-submit:focus>span {
      background-color: rgba(0, 0, 0, 0.1);
    }

    .formkit-form[data-uid="6ccdda590f"] .formkit-button>span,
    .formkit-form[data-uid="6ccdda590f"] .formkit-submit>span {
      display: block;
      -webkit-transition: all 300ms ease-in-out;
      transition: all 300ms ease-in-out;
      padding: 12px 24px;
    }

    .formkit-form[data-uid="6ccdda590f"] .formkit-input {
      background: #ffffff;
      font-size: 15px;
      padding: 12px;
      border: 1px solid #e3e3e3;
      -webkit-flex: 1 0 auto;
      -ms-flex: 1 0 auto;
      flex: 1 0 auto;
      line-height: 1.4;
      margin: 0;
      -webkit-transition: border-color ease-out 300ms;
      transition: border-color ease-out 300ms;
    }

    .formkit-form[data-uid="6ccdda590f"] .formkit-input:focus {
      outline: none;
      border-color: #1677be;
      -webkit-transition: border-color ease 300ms;
      transition: border-color ease 300ms;
    }

    .formkit-form[data-uid="6ccdda590f"] .formkit-input::-webkit-input-placeholder {
      color: inherit;
      opacity: 0.8;
    }

    .formkit-form[data-uid="6ccdda590f"] .formkit-input::-moz-placeholder {
      color: inherit;
      opacity: 0.8;
    }

    .formkit-form[data-uid="6ccdda590f"] .formkit-input:-ms-input-placeholder {
      color: inherit;
      opacity: 0.8;
    }

    .formkit-form[data-uid="6ccdda590f"] .formkit-input::placeholder {
      color: inherit;
      opacity: 0.8;
    }

    .formkit-form[data-uid="6ccdda590f"] [data-group="dropdown"] {
      position: relative;
      display: inline-block;
      width: 100%;
    }

    .formkit-form[data-uid="6ccdda590f"] [data-group="dropdown"]::before {
      content: "";
      top: calc(50% - 2.5px);
      right: 10px;
      position: absolute;
      pointer-events: none;
      border-color: #4f4f4f transparent transparent transparent;
      border-style: solid;
      border-width: 6px 6px 0 6px;
      height: 0;
      width: 0;
      z-index: 999;
    }

    .formkit-form[data-uid="6ccdda590f"] [data-group="dropdown"] select {
      height: auto;
      width: 100%;
      cursor: pointer;
      color: #333333;
      line-height: 1.4;
      margin-bottom: 0;
      padding: 0 6px;
      -webkit-appearance: none;
      -moz-appearance: none;
      appearance: none;
      font-size: 15px;
      padding: 12px;
      padding-right: 25px;
      border: 1px solid #e3e3e3;
      background: #ffffff;
    }

    .formkit-form[data-uid="6ccdda590f"] [data-group="dropdown"] select:focus {
      outline: none;
    }

    .formkit-form[data-uid="6ccdda590f"] [data-group="checkboxes"] {
      text-align: left;
      margin: 0;
    }

    .formkit-form[data-uid="6ccdda590f"] [data-group="checkboxes"] [data-group="checkbox"] {
      margin-bottom: 10px;
    }

    .formkit-form[data-uid="6ccdda590f"] [data-group="checkboxes"] [data-group="checkbox"] * {
      cursor: pointer;
    }

    .formkit-form[data-uid="6ccdda590f"] [data-group="checkboxes"] [data-group="checkbox"]:last-of-type {
      margin-bottom: 0;
    }

    .formkit-form[data-uid="6ccdda590f"] [data-group="checkboxes"] [data-group="checkbox"] input[type="checkbox"] {
      display: none;
    }

    .formkit-form[data-uid="6ccdda590f"] [data-group="checkboxes"] [data-group="checkbox"] input[type="checkbox"]+label::after {
      content: none;
    }

    .formkit-form[data-uid="6ccdda590f"] [data-group="checkboxes"] [data-group="checkbox"] input[type="checkbox"]:checked+label::after {
      border-color: #ffffff;
      content: "";
    }

    .formkit-form[data-uid="6ccdda590f"] [data-group="checkboxes"] [data-group="checkbox"] input[type="checkbox"]:checked+label::before {
      background: #10bf7a;
      border-color: #10bf7a;
    }

    .formkit-form[data-uid="6ccdda590f"] [data-group="checkboxes"] [data-group="checkbox"] label {
      position: relative;
      display: inline-block;
      padding-left: 28px;
    }

    .formkit-form[data-uid="6ccdda590f"] [data-group="checkboxes"] [data-group="checkbox"] label::before,
    .formkit-form[data-uid="6ccdda590f"] [data-group="checkboxes"] [data-group="checkbox"] label::after {
      position: absolute;
      content: "";
      display: inline-block;
    }

    .formkit-form[data-uid="6ccdda590f"] [data-group="checkboxes"] [data-group="checkbox"] label::before {
      height: 16px;
      width: 16px;
      border: 1px solid #e3e3e3;
      background: #ffffff;
      left: 0px;
      top: 3px;
    }

    .formkit-form[data-uid="6ccdda590f"] [data-group="checkboxes"] [data-group="checkbox"] label::after {
      height: 4px;
      width: 8px;
      border-left: 2px solid #4d4d4d;
      border-bottom: 2px solid #4d4d4d;
      -webkit-transform: rotate(-45deg);
      -ms-transform: rotate(-45deg);
      transform: rotate(-45deg);
      left: 4px;
      top: 8px;
    }

    .formkit-form[data-uid="6ccdda590f"] .formkit-alert {
      background: #f9fafb;
      border: 1px solid #e3e3e3;
      border-radius: 5px;
      -webkit-flex: 1 0 auto;
      -ms-flex: 1 0 auto;
      flex: 1 0 auto;
      list-style: none;
      margin: 25px auto;
      padding: 12px;
      text-align: center;
      width: 100%;
    }

    .formkit-form[data-uid="6ccdda590f"] .formkit-alert:empty {
      display: none;
    }

    .formkit-form[data-uid="6ccdda590f"] .formkit-alert-success {
      background: #d3fbeb;
      border-color: #10bf7a;
      color: #0c905c;
    }

    .formkit-form[data-uid="6ccdda590f"] .formkit-alert-error {
      background: #fde8e2;
      border-color: #f2643b;
      color: #ea4110;
    }

    .formkit-form[data-uid="6ccdda590f"] .formkit-spinner {
      display: -webkit-box;
      display: -webkit-flex;
      display: -ms-flexbox;
      display: flex;
      height: 0px;
      width: 0px;
      margin: 0 auto;
      position: absolute;
      top: 0;
      left: 0;
      right: 0;
      width: 0px;
      overflow: hidden;
      text-align: center;
      -webkit-transition: all 300ms ease-in-out;
      transition: all 300ms ease-in-out;
    }

    .formkit-form[data-uid="6ccdda590f"] .formkit-spinner>div {
      margin: auto;
      width: 12px;
      height: 12px;
      background-color: #fff;
      opacity: 0.3;
      border-radius: 100%;
      display: inline-block;
      -webkit-animation: formkit-bouncedelay-formkit-form-data-uid-6ccdda590f- 1.4s infinite ease-in-out both;
      animation: formkit-bouncedelay-formkit-form-data-uid-6ccdda590f- 1.4s infinite ease-in-out both;
    }

    .formkit-form[data-uid="6ccdda590f"] .formkit-spinner>div:nth-child(1) {
      -webkit-animation-delay: -0.32s;
      animation-delay: -0.32s;
    }

    .formkit-form[data-uid="6ccdda590f"] .formkit-spinner>div:nth-child(2) {
      -webkit-animation-delay: -0.16s;
      animation-delay: -0.16s;
    }

    .formkit-form[data-uid="6ccdda590f"] .formkit-submit[data-active] .formkit-spinner {
      opacity: 1;
      height: 100%;
      width: 50px;
    }

    .formkit-form[data-uid="6ccdda590f"] .formkit-submit[data-active] .formkit-spinner~span {
      opacity: 0;
    }

    .formkit-form[data-uid="6ccdda590f"] .formkit-powered-by[data-active="false"] {
      opacity: 0.35;
    }

    @-webkit-keyframes formkit-bouncedelay-formkit-form-data-uid-6ccdda590f- {

      0%,
      80%,
      100% {
        -webkit-transform: scale(0);
        -ms-transform: scale(0);
        transform: scale(0);
      }

      40% {
        -webkit-transform: scale(1);
        -ms-transform: scale(1);
        transform: scale(1);
      }
    }

    @keyframes formkit-bouncedelay-formkit-form-data-uid-6ccdda590f- {

      0%,
      80%,
      100% {
        -webkit-transform: scale(0);
        -ms-transform: scale(0);
        transform: scale(0);
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   * Steelhead School with Jeff Liskay and Rick Kustich
   * Skeena Spey School with Brian Niska
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   * Euro Nymphing School with Pete Erickson
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     * Dry Fly Fishing
     * Nymphing
     * Streamers
     * Wet Fly Fishing
     * Knots
     * Reading Water
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   * Casting
     * Perfecting the Cast
     * Spey
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     * Travel
     * Saltwater
     * Alaska
     * Ecuador
     * Great Lakes
       * Great Lakes Steelhead with Jeff Liskay
       * Streamer Fishing for Steelhead with Russ Maddin
     * Mexico
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     * Fly Tying Tools
       * Tying Tools with McFly Angler
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       * Top Nymphs – Fly Fish Food
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Home Podcast WFS 514 – Wild Ideas Worth Living with Shelby Stanger – Will...
 * Podcast


WFS 514 – WILD IDEAS WORTH LIVING WITH SHELBY STANGER – WILL TO WILD, REI CO-OP,
OUTDOOR BOOKS

By Dave -
October 13, 2023


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Join us as we engage in an exciting conversation with our guest, Shelby Stanger,
Host of the Podcast, Wild Ideas Worth Living and author of the book, Will to
Wild. Shelby shares her unique journey from being an adventure columnist at 19
to creating a podcast that grabbed the attention of REI Co-op. Her passion for
storytelling and engaging in in-depth interviews led to a partnership with REI
Co-op, which purchased her podcast in 2020. Shelby’s love for podcasting isn’t
just about telling stories; it’s about the conversations, the learning, and the
opportunity to connect with people.

--------------------------------------------------------------------------------


SHOW NOTES WITH SHELBY STANGER ABOUT WILD IDEAS WORTH LIVING. HIT PLAY BELOW!









Find the show:  iTunes | Stitcher | Overcast

Subscribe on Android

Subscribe on Apple Podcasts

Subscribe on Google Podcasts

Subscribe via RSS

(Read the Full Transcript at the bottom of this Blog Post)

 


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We also take the opportunity to share some of our own experiences in the
podcasting world. Listen as we recount our own journey from being an adventure
journalist, to running marketing and PR events for women, consulting with
international surfing brands, and then finally launching our own podcast. We
talk about the lessons we’ve learned from others’ wild ideas, our own struggles
with writing a book, and share our advice for those who are considering going
all in on their own wild ideas.



We take a look at the importance of self-love and care, sharing inspiring
stories from the podcast, and exploring the world of stand-up paddleboarding.
Our conversation goes on to explore the technicalities of podcasting, the
significance of engaging listeners with sponsors, and the impact of outdoor
outreach. We discuss the changing landscape of media, the power of storytelling,
and even our experience with TEDx Talks. We hope you find inspiration,
motivation, and perhaps even your own wild idea to pursue.


EPISODE CHAPTERS WITH SHELBY STANGER ON WILD IDEAS WORTH LIVING

(0:00:05) – Podcasting and Partnership With REI
Shelby started a podcast, which was bought by REI Co-op in 2020, to continue her
passion for interviewing people and telling stories.

(0:10:34) – Lessons From the Podcast
I share lessons on facing fear, dealing with imposter syndrome, and staying
focused while pursuing a wild idea, as well as my journey to writing my book,
Will to Wild.



(0:22:59) – Stories of Adventure and Inspiration
Self-love, care, strong choices, wild ideas, stories from 91-year-old
psychologist, 70-something with heart transplant, 80-something fisherman, and
learning from those who have gone before.

(0:32:36) – Stand-Up Paddleboarding Adventures and Stories
From journalist to brand promoter, exploring courage, stand-up paddle boarding
in Indonesia and Peru, and getting a paddleboard.



(0:36:49) – Podcasting, Research, and Sponsorship Strategy
We discuss researching and preparing for conversations, podcasting skills,
engaging listeners with sponsors, pitching sponsorships, and providing value.



         

(0:49:36) – Outdoor Outreach and Podcasting Awards
We discuss podcasting, kids’ outdoor activities, and award-winning podcasts.

(0:54:43) – Telling the Truth and TEDx Talks
TEDx experience, storytelling, media landscape, humor, speaker coaching, and
slides discussed.

San Diego CA – June 11: Shelby Stanger,
REI Co-Op Studio’s Wild Ideas Worth living Podcast host and author gives a
speech called
Will to Wild during the 13th annual TEDxSanDiego “Seeds of Change” event in La
Jolla on Sunday, June 11, 2023. (K.C. Alfred / The San Diego Union-Tribune)

(0:59:19) – The Power of Adventure and Awe
Awe, nature, podcasting, storytelling, and media are discussed to explore how
they can bring mindfulness and connection.

(1:07:33) – Exploring Outdoor Adventure and Podcast Growth
We discuss alcohol, outdoor brands, surfing, and podcast growth, emphasizing
nature without substances.

(1:13:23) – Promoting Your Podcast With Apple Podcasts
Networking, Apple Podcasts, newsletters, and continuing the conversation are key
to promoting a podcast.

--------------------------------------------------------------------------------

Follow Shelby on Instagram @shelbystanger

Visit her website at ShelbyStanger.com

Listen to Wild Ideas Worth Living Podcast



--------------------------------------------------------------------------------


RESOURCES NOTED IN THE SHOW




VIDEOS NOTED IN THE SHOW




RELATED PODCAST EPISODES

> WFS 030 – Anchored with April Vokey | Women in Fly Fishing, Sexism, Steelhead,
> Conservation, Bulkley River




READ THE FULL PODCAST TRANSCRIPT BELOW



DS UPLOADS

WFS 514 TRANSCRIPT


1.00X
00:00

-75:09

Dave
00:00:01

You found us through fly fishing. You'll stay for our passion and the community.
Welcome to the Wet Fly Swing podcast.

Snip Clip
00:00:09

Yeah, but he doesn't get it. How come fly fishermen don't get it? You only haul
with the short power snap Look for where people walk and the insides of bends
and hunt. those The Roof blew off and the interior walls got sucked out. And,
the trees are just coming up and I mean he's clearly not gonna clear the trees.
It is not a fly fishing story. It's a story about me trying to understand my
brother through fly fishing

Intro
00:00:42

Welcome to the Wet Fly Swing fly fishing show where you discover tips, tricks
and tools from the leading names in fly fishing today.

Dave
00:00:51

Before we get rolling here today, let's hear from our sponsor. Bear Vault has
the perfect solution to keep your provision secure while heading into the
backcountry. This season Bear Vault builds a rugged polycarbonate locking
canister that keeps bears and other wild animals away from your food. Proper
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wetly Swing dot com slash bear vault to check out This must-have solution for
the outdoors. Now. You support this podcast and your safety this season by
clicking through that link right now. We've been waiting for you Follow, our
guests, Follow us on Instagram and share this episode and the love if you enjoy
this podcast.

Dave
00:01:34

and we are live in 3, 2, 1. How's it going, Shelby Dave,

Shelby
00:01:42

I'm so excited to talk to you. This show is so fun.

Dave
00:01:45

Yeah, yeah. I love it. This is I mean podcasting. I think for you, you know, I
mean you've got some awards and podcasting, which I wanna hear about, but also
just, I feel like you're the same thing as me. You probably love podcasting even
if you didn't have one. Would you be listening to podcasts all the time?

Shelby
00:02:01

I think I would just be talking to people at coffee shops all the time. I like,
just love people. you know, some people are animal people. I love animals, but
I'm a people person. Like I just love talking to people and understanding why
they do what they do and how they got there. And I'm specifically interested in
people who've taken the path less traveled, like those that are kind of outliers
that people say, oh, you're crazy for doing that, but it's really cool, whatever
they do and they've done it anyway. And I'm specifically interested and
adventures and people who just have used the outdoors as catalyst to improve
their lives or have made a living in the outdoors.

Dave
00:02:37

Right, right. Yeah. So you've heard some on your podcast. Let's, let's start
there real quick on just talk about the podcast, the name of it, and then what
you cover on on your podcast.

Shelby
00:02:47

Yeah, so I should probably go back. Ever since I little was a little girl, I was
obsessed with adventure and I went to journalism school in Atlanta, Georgia at
Emory. And I had a teacher who was like, go get a job at your local newspaper.
And I live in San Diego. So my local newspaper was a bunch of beach community
newspapers and I wanted to cover adventures who were like surfing or biking
across the world or doing crazy things. So I had this adventure column in a
newspaper starting at age 19 in 1999. And then I've kind of figured out a way to
sort of do this many years later. I took a very circuitous route, but in 2016 I
started this podcast, wild Ideas Worth Living.

Shelby
00:03:27

And the goal is like to interview people who are sailing across the country
world, sorry, not the country, sailing across the world, running across the
country, you know, doing these wild things as a way to improve their lives and
inspire others. And I've been interviewing these types of people for magazines
like outside and E S P N, but I just love conversations and I was having
conversations with really interesting people and showcasing that conversation in
the 500 Word magazine article wasn't doing it. Like I interviewed the guy, they
call him the Iceman Wim Hoff. And he can, he has a record for submerging himself
in Ice Longest. And he's kind of this breath guru, but I had an early interview
with him and like, don don't know, the, the article now Outside magazine was
just short and not exactly what I wanted it to be.

Shelby
00:04:14

And I was like, I wish that whole interview with Whim could live. And then
podcasting came around and let's be honest, as a journalist and a journalism
major, I didn't actually love writing stories, I just loved interviewing people.
And I was like, oh my God. Oh wow. So

Dave
00:04:29

You didn't like writing, you didn't like writing the writing?

Shelby
00:04:31

I hated writing. I hated the writing part. I just wrote a book. It was so hard.
But I loved the interviewing part. I just, I could get a story out of anybody.
And I also just love conversations. I feel like you, I learn better, you know,
I, I'm not a very good learner when it's Zoom, but I can learn the classroom.
Like if someone's interacting with me and telling me a story about it. Yeah. So
yeah, I love that. That's how I learned the best. That's how I, so yeah, so I
started this podcast, wild Ideas Worth Living in 2016 because I was a little
stuck and I either had to get another real job or don don't know, magazines were
dying, everybody's like maybe a podcast. And so I started it kind of like a
business at the time.

Shelby
00:05:12

I was also reporting on the, out the business of the outdoor sports industry. So
I was interviewing the CEOs and executives from every major surf and outdoor
company. And it was a great job. But I learned a lot about business. I just had
never started a business on my own. And at the same time I wanted to start the
podcast. Someone's like, you should take this accelerator business course. It's
only 12 weeks and day one you write your business plan and then on the last day
of class, 12 weeks later, you have to present a tangible business to a team of
investors. And I was like, well, maybe I could try it with my podcast. So I had
to have three shows up and running and I used wild Ideas Worth Living as my test
pilot.

Shelby
00:05:53

And I wrote down, my goal is to sell to r e i co-op and I, I Aria, I pitched
Aria I in those first 12 weeks. And they're like, yeah, nice to meet you. Yeah,
you seem great, but we're not really in the podcast game. And then I went ahead
and launched it, got other sponsors, interviewed some fascinating people, even
Wim Hof was one of my early interviewees. And yeah, six months later I contacted
r e i and they were actually getting into the podcast game. They were pretty
early. They're pretty smart. And So, we did a partnership agreement together,
stayed together for a few years and then they bought the podcast outright in
2020. And I still host it every week, so. Wow. Yeah, it's cool.

Dave
00:06:33

Wow. That is cool. I was curious about that, how the, how the r e i, you know,
how that worked with, because obviously R E I I I go there all the time, you
know, we, we were just there. It's a great company, the co-op and all that. But
yeah, so maybe we'll talk about that. I, I love, you know, your story because
it's similar to mine. I mean, when I was getting into this and kind of the
online space, I was doing a lot of blogging. Cool. And I just didn't like it.
Yeah. I was thinking like, oh man, I'm gonna do the affiliate, I'm gonna do all
this stuff. And I just realized, wow, it didn't, I wasn't loving. As soon as I
started the podcast in 2017, it was the same thing. It was like, wow, okay, this
is actually resonating with people And. we just kept, you know, doubling down.
Is that, how's that look for you? Like you mentioned the business, you get into
this, you sell it to r e I, do you love the business end or does r e I take that
or how does that, how does all that work?

Dave
00:07:17

Because that's not easy for a lot of people.

Shelby
00:07:18

It was hard. I mean, when I started it, I'd invest in myself and like that was
the hardest part. I had to throw it out money to like, I wasn't about to, I'm
not a very tech savvy person and learning how to use just the handy recorder I'm
recording on right now, I like had to hire somebody to teach me how to use it.
'cause I was so intimidated to buy it. And then the editing, I knew I wasn't
gonna be able to figure that all out within 12 weeks and get guests and do
marketing and a business plan and keep my day job, which I was doing journalism
and PR and marketing for side clients. I still sometimes do it, but I had to
hire someone. So I hired a producer who kind of could do all this and help me
get going and could put my show. Back then it was like a little bit of rocket
science to put your show Yeah.

Shelby
00:07:59

Up, up on a platform. And so I hired someone, which meant I had to get sponsors.
And so I decided to focus on what I was good at. I'm good at sales, I'm good at
marketing, I'm good at hosting shows and getting guests and r e I didn't come on
board full-time until 2020, so I was kind of doing most of it for many years.
But I found producers that I would hire and train and some, you know, came with
a ton of skills and I went through a few producers, but really the second one I
hired stayed with me. And now r e I has hired her to host the show. So right now
I have a really good setup. Do I like the business part of podcasting? I love
pitching don don't know why, but like, it's just fun for me.

Shelby
00:08:41

I love working with brands and providing them something that's meaningful for
them, but working with them because I think brands, I used to be like a little
bit elitist about how I told stories and I could only be a journalist, but you
know what, know what, like the game has changed. And I don't think it matters
how your story gets into the world. I think there's so many good stories they
just need to get in the world. And we've now democratized journalism where
anybody can tell stories through social media, through their websites, through
podcasting. So I don't know, but, but the partnership with r e I right now, it's
great. It, we've, we've kind of gone through a bunch of cycles, but yeah, right
now I'm, I'm basically the host and that's my job and it's awesome.

Shelby
00:09:25

And I don't do the rest of it. No, right.

Dave
00:09:28

You don't, you don't. So, so talk about that. So what is your, what is your, I'm
always interested the, the daily thing. 'cause we all have all these different,
you know, daily, weekly stuff. What does it look like? Do you come in, do you
just have, you know, tons of interviews, research? How does that look?

Shelby
00:09:41

Yeah, I mean o often, we'll, we'll kind of work together to pick the guests for
the year and you know, they bring guests to the table. Our production team who's
based in Oregon, brings guests to the table. And then of course I get pitched
every day on guests and you know, I used to pick all the guests and now I've
kind of interviewed most of the people I've really wanted to interview. But they
bring some fascinating people to me. And then I researched them and come up with
questions and then show up to a microphone and interview them. And then right,
it comes out. It's, it's pretty awesome.

Dave
00:10:14

Yeah. So that's it. So you pretty much, and, and during a week, are you doing
multiple interviews or do you have a day where you focus on that?

Shelby
00:10:21

You know, I don't, I try to, I try, I'm trying right now to do one day a week
where I do my interviews. It doesn't always work for my whole team. And so I'm
part of a team, so I gotta be accommodating to them as well. Right now I came
out with a book that is really based on these like lessons I learned from the
podcast. Oh wow. So years since age 19, being an adventure journalist, I then
ran women's marketing and PR vans and then I did international sales and
marketing at Vans and went back into journalism for several years, consulted
with brands like Prana, body, glove Reef, like all sorts of surf brands, the
International Surfing Association. Then I kind of was writing for this business
site that reports on the businesses of the industry.

Shelby
00:11:06

I did tons of jobs, I was consulting with Nike, like all sorts of things. But,
but when I went and did the podcast in 2016, I shuttered everything else down
and I was like, I'm going in full time. It was the first thing I did that made
me feel this like electric ping, like a bolt of lightning. And it lit me up and
I just was like, this is it. I'm gonna go all in. I'm gonna give myself a full
year and if I fail then I fail, but if I succeed I'm gonna go for it. And I'd
never really done that in business. And it was a huge risk. And that was my wild
idea, you know, starting the podcast about other people's wild ideas. And the
cool thing about the podcast is I would, I would listen to other people who had
to do all the same things I did just in different formats.

Shelby
00:11:51

But they had to face fear, they had to deal with imposter syndrome, they had to
deal with what happens when everything goes wrong, what to do when everybody
told them they were crazy, how to lose, how to like, what to do when they
actually failed, how what to do when they actually succeeded. And it was so
helpful for me to keep me focused and staying in the game and pursuing my own
wild idea. And it's, I've tried a lot of things in life and not all of them were
easy. Many times I failed or hit roadblocks, but the signs to keep going when
I'd started this podcast were so clear. And it was like the first time I really
stopped and paid attention. And I was like, you know what event? And I always
had in in mind, ever since I was a little girl, I wanted to write a book.

Shelby
00:12:33

And I had tried to write a memoir three different times and I actually wrote a
full memoir, but I'm like, I'm only like, at the time I was like 25, then I was
35 and I was like, this is no don don't have enough life experience. But you
know, then I started doing presentations about lessons I learned from the
podcast. And these themes kept reoccurring and no one had written, there was a
lot of guidebooks out in the adventure space and a lot of books about adventure,
but none really explored how to go out and pursue an adventure and make it
happen. And there were like, no. And I read a lot of self-help books too, and
there are no self-help books that talked about using the outdoors to change your
life. A lot of them are talking about psychedelics or just meditating all day,
which by the way, you're, you have a fly fishing podcast and let's be honest,
like half of fishing is really just, it tricks you into meditating.

Shelby
00:13:24

Like you're half the time you're meditating and it's really powerful. So I
wanted to do something that was a little self-help, a little bit guidebook and
also adventure story. And I wanted to combine these three things I loved and a
little memoir into a book called Will to Wild about my story and why you should
go pursue an adventure and how to do it, whether it's a big adventure or a small
adventure. And then I wanted to talk about these things that kept coming up,
like what to do when everything goes wrong. Which even Yvonne Chenard, the
founder of Patagonia says it's not an adventure until something goes wrong. And
then I wanted to talk about like fear and failure and humor and the power of
laughing at ourselves when hits the fan, so to say.

Shelby
00:14:08

And then what to do when you finish because don don't know about you. But I
interview a lot of adventures that do these grand trips or grand adventures and
then afterwards it's not all peaches and ice cream. Like a lot of times they hit
roadblocks or they're depressed or there's some sort of fatigue. And I'm kind of
in that now. Like the book came out in June, I hit the ground at like full speed
a hundred miles an hour, didn't stop. Also did a TEDx talk, my first TED Talk
ever that same week. And I was like on a stage pretty much every single week for
like June and then some of July and now I'm starting to come down and I'm like,
oh no, what's next?

Shelby
00:14:51

And I have to take my own lessons from the book, which is to give yourself
grace. So, so right now my day-to-day is a little all over the place to answer
your question, it's right.

Dave
00:15:00

But you got a book, which is huge. Yeah,

Shelby
00:15:02

I got a book and then I'm doing some consulting, so people call me all the time
and they're like, Shelby either help me with my podcast or help me pursue my
wild idea. And I was just doing it for free and going to a lot of coffee with
people. And my partner Johnny, he was like, Shelby, stop. Like, just charge for
it because one, you give good advice and two, you're more likely to pay
attention when you pay someone else and show up. That's right. And so now it's
just a little bit of a business. Yep. I make it affordable though. It's easy.

Dave
00:15:33

Good, good. Well, we'll, we'll hope we'll get links to all this in the show
notes for sure. Your book and everything, the TEDx talk and I think, you know, I
think this is a good question, you know, for somebody here, you know, you talked
about the signs to keep going. If, if somebody's listening here and they're on
the cusp, they've really been wanting to go in on their thing. And I know
everybody's different, right? You can't, what would you tell somebody that
they're, they're like, they feel like they wanna quit the day job and go all in.
What, what's your advice there?

Shelby
00:15:58

You know, I, I, all of a sudden I told PE I stopped, I've stopped telling people
to quit their day job because I think sometimes when you quit your J job, it can
be really stressful, like more stressful than just staying and pursuing your
wild idea on the side. So you have to be real honest with everybody comes from a
different circumstance in life and you have to be real honest with yourself
about where you are, whether you have kids or a family or not. Like at the time
I quit my job, I didn't have anything. I was very free, so I didn't have a lot
to lose. And other people aren't. And you know, my, my partner says, you should
do what you love, but don't expect to get paid for it.

Shelby
00:16:41

And I think in 2023 it's really hard to get paid to do what you love a hundred
percent.

Dave
00:16:46

Oh, you think it is. So even though with all these opportunities, the internet,
everything, it's still hard to get paid for for doing what you love.

Shelby
00:16:53

I don't think it's easy. No, I think it used to be a little bit easier, but don
don't think it's easy. No, don don't. I think it's like a misconception that
it's easy. If it was easy, everybody would do it. Let's be honest. That's true.
And it takes work and it takes sacrifice. And I know a lot of really successful
podcasters and they work all the time and I didn't want that life. So Right. I
sold my podcast to r e i and I'm much happier, but I get the best of both
worlds. But I think if, if you're listening and you're like, don don't know what
to do, I say, you do what all hikers do when they're lost. And that is to look
for the trail signs. And that could mean a lot of things.

Shelby
00:17:34

I think signs are really personal and if you're an adventurer or a fly fisher
woman or man, you're probably pretty sensitive and intuitive. And so signs will
come to you in only the language you speak. And when you see them, they'll
either point you to where you should keep going, whether you should quit your
job or you're gonna hit roadblocks and it's gonna be painful. And you know, my
book opens with like, I continued to hit roadblocks by not quitting my job. Like
I Wet my bed at age 29, which was so embarrassing, but I, I was suffering from
so much anxiety that I took like a herbal supplement and I was dream, I was
dreaming of going surfing and put my wetsuit on in the parking lot.

Shelby
00:18:17

And I started going into the bathroom and I realized I was in my bed. Oh wow. I
wasn't drunk. And I was like, okay, this is a sign. And then I was stuck in
traffic and literally like a semi-truck overturned on one of the busiest
freeways in Los Angeles. And I couldn't move. And I was like, okay, I need to
stop running and like surfing until my arms can't move or swimming in the open
ocean and I need to get help and stop because I'm literally stuck in life. And I
was 29, so, you know, 29 year old, 20 nine's a big transition year for lots of
young women. But I think if you're stuck, you just need to pay attention and you
need to start doing things that bring you joy and doubling down on that, but
also giving yourself some grace.

Shelby
00:19:05

A lot of times when we're stuck And, we don't know what to do. We beat ourselves
up and that's like the last thing you should do. You have to give yourself love
and grace to be able to see the signs and look for the next thing. And you have
to be quiet. And that's really hard for a lot of people.

Dave
00:19:23

Right, right. Quiet, just to, just to take it in and like think about where,
like where that new idea or I find that sometimes where you're out running or
you're, you're away from all the electronics and also the best ideas come there.
Is that, is that kind of what you mean about being quiet?

Shelby
00:19:37

Yeah, I think the best ideas happen when you're quiet, when you're still, and
when, for me, when you're outside, sometimes they come and they shower, but my
best ideas often come while I'm hiking, while I'm running or when I'm surfing,
when I don't have a pen and paper. And it's super inconvenient. Oh, when I'm
open ocean water swimming, which is also super inconvenient. And then I just
repeat the idea to myself until I'm at shoal, I mean I've tried to write ideas
down in sand, I've tried like, it's hilarious. But yeah, I mean I think ideas
will come and you're often your most, your authentic self when you're outside in
nature doing an adventure, whether you're fishing or hiking or running or
surfing, you're kind of stripped away of all the bss.

Shelby
00:20:28

You're not comparing yourselves to other people. You're, you're most alive and
you're, you're most happy and that is where you make the best decisions. And
even science, you know, I talk about it in my book, but there's so much science
that supports this. you know, in nature our nervous systems relax, we're able to
make better decisions, immunities boosted, we're calmer. And I definitely
believe that's where the best ideas come from.

Dave
00:20:55

Yeah, definitely. You mentioned the signs a couple times, what, you know, maybe
talk about another sign, so you're on that track, you know, whoever it is and
they're, they want to do this thing. What, what are those signs that let them
know to keep going on that track? Whatever that thing is?

Shelby
00:21:10

I think signs are either positive and feel good or they're painful. So for
example, when I was really young and wanted to get a job at Vans, I was debating
on taking it or not and I just said out loud like Universe give me a sign and it
sounds so cheesy, it's about the cheesiest thing I've done right? But I looked
down and the waiter was wearing a pair of van and I was like, okay, got it, I
see it. There

Dave
00:21:34

You go.

Shelby
00:21:35

And you know, there's a girl in my book who's really cool, her name is Steph
Jagger, she was working in Canada doing pr. She had just bought a house and she
as a kid grew up skiing at Whistler and she was on the chairlift with her
friends one weekend talking about how they used to ski and how fun it would be
to ski on the weekdays again. She said, what if I could ski around the world?
And her friends laughed and just as she was getting off the chairlift, she saw
this sign, literally a sign and it said, lift your restraining device now it, it
referred to the thing that we all see when we're getting off a chairlift at the
ski slope.

Shelby
00:22:16

So it's this metal bar, you have to lift up over your head and then ski back
down. And she really took that sign home with her and she's like, what if I were
to lift my own restraining device on my life? You know what if I were to shutter
my job, take out a second mortgage on the house, get sponsors and do this. And
it took her a year and a half to do it, but she did it and she ended up breaking
the record for most vertical feet, skied in the year, met her husband along the
way, several years later, wrote a book about it, didn't think she was going to,
she thought she was gonna self-publish it. Her book crushed it. She wrote
another book.

Shelby
00:22:56

And so I think that's what signs can look like and I think they can make us feel
really good or like they look like traffic. They could look at like fighting
with customer service agents on the phone. you know, if you're doing that or
you're grabbing a glass of wine every single night and taking a couple extra
nips, like those are also signs to pay attention to.

Dave
00:23:20

Right, right, right. I love this. This is awesome. So, so basically, yeah,
there's no, everybody's on their own, you know, their own journey like we said,
but it's more, yeah, just being aware of those signs. That's like the first
starting point. Well,

Shelby
00:23:32

To use a fishing example, like one one time, the one time I went fishing, so
lucky I was in Costa Rica and everything just came together flawlessly. My
friend's like, do you wanna go fishing? Like maybe you could do a story about
it. I was like, sure, let's do it. And these guys took us out And, we dropped
our poles in the water and every time we dropped our poles in the water, we
caught like tuna or snapper. It was crazy. We came home with like 15 fish And.
we just thought this was normal. And the fishermen were laughing, they were
like, this is incredible. And I was like, okay. Well that trip was meant to be
like everything just worked out.

Dave
00:24:10

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Dave
00:25:38

So on your book you mentioned it, the Will to Wild, I wanna talk about some
stories, you know, either from the book and or the podcast I mean. I know this
is always a tough one. I get asked these questions too, you know, your favorite
episodes or stuff and there you're so many, they're all like favorites. But I
mean, do you have a few stories? Did you pick select stories for the book or
talk about that?

Shelby
00:25:58

I did. It was hard because you know, I've interviewed like 250 people on wild
ideas worth living. My favorite people, this sounds biased, but old people,
they're my favorite people to interview.

Dave
00:26:09

Now what's your definition of old? Because there's different,

Shelby
00:26:11

Like above 70 older people. Okay, about

Dave
00:26:13

Seven. Okay, gotcha. Yeah,

Shelby
00:26:15

So 91 years old my is probably my favorite interview and she's, her name is Dr.
Edith Eger. She's a psychologist. She survived the Holocaust and her perspective
on life was absolutely incredible. And so there's a whole chapter on finding
your why and if you're stuck, this is a perfect segue. It's like you have to
have a why for doing something. My why for starting a podcast was so big. One, I
wanted my own business. I wanted to make money on my own. I was obsessed with
people doing wild ideas and a why will keep you in the game and show you how and
you'll be able to do anything, but if you don't have a strong why, you're kind
of just fluttering around not knowing what to do.

Shelby
00:26:54

And so Edith talks about that, but she also talks about something that I found
interesting when it comes to adventurers. She said, self-love is self-care. It's
not selfish. And I think a lot of us get a lot of shit forbid, adventures and
probably taking time off to go fishing or hiking or running or surfing. And you
know, she's like, no, like you get to take care of yourself first. Self-love is
selfish. And then, you know, because she had been in Auschwitz, she said, you
know, a lot of us have prisons in our own wines and the key, we all have
choices. And the that key to those choices is often in our pocket. So it's just
about making strong choices. She said so many wise things.

Shelby
00:27:36

The other day for the podcast doesn't come out till September, but I got to
interview a guy named Lonnie Thompson and he's one of these OG climatologists,
he's a glaciologist and he takes samples of the the Earth's ice core inside
glaciers and he's kind of like a real life Indiana Jones. And it's 70 something
with a heart transplant that's been in there for 10 years. He is, or seven years
he's going to the top of these glaciers where he has to climb like 18,000 feet
and live there and take ice core samples, which he's doing as fast as he can
because the earth is melting. It's pretty wild. But usually older people just
have this perspective and calmness.

Shelby
00:28:21

They're not like trying so hard. Yeah. That I find really refreshing,

Dave
00:28:26

Right. They've already done it. We've, we've had a number of 90 year old and
high levels. That's cool. One of my favorites is every one a hundred episodes.
We do a, I find the most famous Angler, you know, out there and we've had some
big ones and Joan Wolf is this, you know, she's just this bigger than life
person, you know? Wow. She's, yeah, she's like, I can't, I think she's in her
eighties now, maybe even nineties, but she's been there since longer than
everybody, you know, and all these stories. And I remember it was just like
talking to her, I felt like I was on another planet, you know? And she was
telling me, giving me relationship advice and stuff. It was really,

Shelby
00:28:57

Oh yes, that's the thing. That's what Eden eager did to me. She was, oh yeah,
she got into the relationship advice and then she said, Shelby Lakita a
relationship is a good orgasm. Wow. I was like, whoa. I did not expect that from
a 91 year old. Broad, but right on.

Dave
00:29:09

There you go.

Shelby
00:29:10

It was so funny.

Dave
00:29:12

So yeah, I mean these stories and I would like to put a few of these out there
just so people can know if they're gonna pick up the book or your podcast, you
know, what they can expect. So yeah, you've got a couple of people that have,
you know, older people, I mean, what are some other stories that come to the top
for you that you think about, you know, and, and that whole pro? Because it
sounds like you're not choosing all your stories now either, so they just came
to you.

Shelby
00:29:32

No, it's great. It's great because I'm forced to interview people I wouldn't
have interviewed in the first place, which has expanded my mind. So in the book
there's these twins that are so hardcore and they paddled on paddleboards with
their hands from Alaska to Mexico and no one had done anything even like that
before. So I just thought the way they planned their adventure was pretty
impressive. These kids are amazing. There's also a woman in her fifties who
hiked across Antarctica with her husband and they became the first married
couple that are American to do so unsupported and unaided. And she was going
through menopause. So that made for some interesting tales of having hot flashes
in the Arctic, Antarctica.

Shelby
00:30:18

And I interviewed a guy who biked from Alaska to Mexico. Two people, one did it
after he had retired from I B M and he'd never really ridden a bike with
clipping pedals before. And he did it and he just has the funniest story and
stuff goes wrong and he encounters bears. And there's another person in my book
who started one of the most famous rock climbing bouldering gyms, at least in my
area. There's some in San Diego, some in Seattle, some in New York. And he's
just awesome. He did it at 19 having barely any camping experience or any biking
experience. And almost at the end of his ride, seven months in, he came up for
this idea to start this rock climbing gym.

Shelby
00:30:58

His story is like so fascinating. There's an artist in my book that discovered
that he wanted to go outside and draw a chalk and like literally became this
famous TikTok star and gets paid by big cities from Tokyo to Laguna Beach to
like do this amazing chalk art using, using features on the street in the city
as part of his art. So like a manhole becomes like monster eyes or a cookie. Oh

Dave
00:31:28

Right. That's cool. It's

Shelby
00:31:30

Really cool. Sprinkler heads are eyes. He's, he's just a fascinating dude. I
mean, I'm obsessed with every story. There's bird watchers, there's hardcore
surfers, right? Alex Honnold, the famous rock climbers in there, Bethany
Hamilton who's a surfer.

Dave
00:31:45

So you never had a story when you get these stories, you never get on and
because I, you know, think about that. You've never had a story that you're
like, oh man, this is gonna be a boring, like it seems like they're, whether
it's small scale or big scale, it seems like you like it all.

Shelby
00:32:00

I like it all. I mean. I mean I've been bored. Yeah, once or twice, but like
99.9% of the time I'm excited.

Dave
00:32:08

What's the tip? So, and I have my own tips, but so when you're on a podcast, I
don't think it happens very often, but when you do get bored, what do you do as
a host?

Shelby
00:32:17

I ask 'em for a story. Like what's a story you tell at at a bar to friends that
you tell over and over and over again? And I think stories hook people in. Like
I've got my go-to story, I wanna hear their go-to story

Dave
00:32:28

And your go-to story.

Shelby
00:32:30

My go-to story is in the book and I'll, I'll just tell it to you like, it's in
Indonesia, I quit my job the day I give notice, I get asked to go on a boat trip
with like 12 guys and they're gonna be the first to stand up paddle, sorry,
they're getting asked to stand up, paddle these waves in Indonesia, which are in
this place called the mentor Wise, which is an archipelago of islands off of
Indonesia. We're with this legendary boat captain who's like, just interviewing
him is amazing. The guy's a full real life pirate. He's discovered all these
waves. I'm sure he, there's all stories about his boat that are fascinating. The
best surfers in the world have been there. I'm the only girl and eventually I
have to get off a boat and stop saying I'm just a journalist and go surf waves.

Shelby
00:33:12

The problem is, is for the last five years of my life at this time, I'd been
working at a cube at Vans or an office and I'd been going to malls, looking at
shoes. And so I hadn't been surfing that much and eventually I had to get off
this boat and go surf these waves. And I have a story about, I'm with one of the
guys that I'm with is this famous stunt man and he's a big time lifeguard. He's
literally linked to Hawaiian royalty. His name is Brian Kayana, his daughter is
actually in this new show on Amazon called Surf Girls. They're a fascinating
family and everything he says is so amazing and he, he teaches me how to deal
with my fear and then he teaches me how to catch a wave and I end up catching
like this wave in my life.

Shelby
00:33:58

But every time I fall I'm scared. And I asked him what to do and he's like,
Shelby sing a song. Like he gives very simple advice, but the problem is on this
boat, they're playing this song over and over and it's by Don McLean and it's,
it's called American Pie. But the problem is, is the lyrics that gets stuck in
my header and this will be the day that I die. Right. It's like a really bad
song to Yeah. Get stuck. Anyway, so I have a whole story about that. I have a
story about paddling down. So another standup I think as I was like a girl that
got stuck on a standup paddle boarding trip. I then got asked to go standup
paddle, a remote portion of the Amazon River in Peru and no one had standup
paddled this part of the river.

Shelby
00:34:42

And like we didn't know, it wasn't a hard paddle like a grandma could do this
paddle, it's just standing up on a paddleboard, going down a stream. There were
a couple little writ waves, but it was like class one, two. It was easy, but we
didn't know what was below us and it was terrifying And. we just encountered all
these animals and bugs and I came and chased our photographer off this
paddleboard. Yeah, wow. I don know it's a lots of stuff. God,

Dave
00:35:06

What's the stand a paddle for those that don't know. And I love the paddleboard.
We haven't done a ton of it, but so standup meaning that, are you just trying to
stand up through all white wall everything the whole time? And I mean, I imagine
you're getting knocked

Shelby
00:35:17

Off. Oh yeah. Just so a standup paddleboard, you know, when you take 'em on the
river, they're inflatable and they're really durable and lightweight and you can
just stand on them. They're pretty like sturdy and you paddle down a river, but
it's like standing up on a raft. It's really not hard. It's like standing up on
a coffee table. Right,

Dave
00:35:37

Right, right. Versus say a paddleboard. I mean the, you hear the stand but just
a paddleboard itself or is that a different sort

Shelby
00:35:43

Of Yeah, so the boys that paddled on paddleboards, a paddleboard is like an
oversized surfboard that you paddle lying down using your hands like you would a
surfboard or on your knees. So

Dave
00:35:54

A paddleboard is just the, yeah, you got the big, the surfboards, the surfboard,
the big board and the paddle board's. Just a smaller board that you're still
kind of like, you're surfing but you're laying, you're standing, you're laying
on your sum stomach, surfing waves,

Shelby
00:36:06

A paddleboard. You're actually just paddling is your hands. You're not, it's
designed to be bigger than a surfboard and it's shaped kind of almost like a
kayak.

Dave
00:36:14

Oh, gotcha. Okay.

Shelby
00:36:15

It doesn't keep gear inside but it's pointy at the each end. 'cause it's made to
glide through water fast. A standup paddleboard looks a little bit more like a
surfboard.

Dave
00:36:26

Yeah. Yeah. It's bigger. No, I hear you. This is awesome. This is good. This is
the stuff. So this we're, we've been talking about getting a standup where I
just, you know, it's one of those things where, you know, we do a lot of boating
and it's one of those things where you have certain number of things you can do
on any, you know, throughout the year. But I think it's one that we wanna get
into. You mentioned a few of these stories, so this is great because the book
And, we can all follow up if we wanna go deeper on it. I'm curious on the Guest,
because this is a, I think a struggle for some people, as you know and me too,
as a host, you have your guests now, how do you do the research, the prep to get
ready for that Guest? Is that like a long process? Is that something you do or
does your team do? Or how do you do that?

Shelby
00:37:03

I used to do it all and I would just listen or read about them. My team does it
now, but I mean nobody can research for you. So I end up going back and
listening to podcasts or reading articles. It's like, for example, I have
Michael Veian who is a sports psychologist next tomorrow. And so I've been
listening to podcasts that he's on and ones that he's done and don don't know, I
just think about what sticks out and what I wanna learn from him and then I'm
gonna focus on that.

Dave
00:37:34

Perfect. Yeah, I've, on my other podcast I do, it's like more of a marketing
business focus. It probably similar to maybe some of the stuff you've done in
the past. But we had one of the, the person basically the, that invented
podcasting for N P R. Cool. Yeah. And, and I asked him the same question, I
said, what is the, the skills you need for, you know, being a good podcaster?
And he said the number one thing is, you know, to be curious, you know? Exactly.
That's it. Be curious. And I was like, oh yeah, okay, that's makes sense. That's
why, you know, I do, I love this and it works well 'cause I'm curious. But
that's the number one thing. Like if you, you can't fake it, that's the one
thing you can't do in podcasting. You can't go in there and fake it. It sounds
like you are the type of person that you just are curious, you're super
interested about all these topics, so it's easy probably for you.

Shelby
00:38:19

So one thing that comes easy to me.

Dave
00:38:22

Yeah, you're not, you're not getting bored that often did the, during the
podcast sounds like. So good. Well so talk about, so R e I, I'm, I'm interested
in this because the sponsorship thing I, I think is another, people get into
this and they think, they think I talked, I help a lot of podcasters get into
podcasting and I think a lot of people don't do it very well. They think of it
just as like, oh this is a podcast, I'm gonna make an ad and then somebody's
gonna gimme money. But really I think podcasting, you gotta be able to kind of
engage your listeners. Right. With the sponsors. I mean, how do you look at
that? Is it easy for you to, you just kinda have r e i they do everything now or
are you still doing a lot of work thinking about sponsorship and, and all that
stuff?

Shelby
00:38:59

I'm not thinking about sponsorship 'cause r e I owns the podcast so that's kind
of on them. But I do think about it for vitamin joy and which brands I wanna
work with. And I actually have helped r e I like if they, right now we have like
a different model, but should we go down the sponsorship route? I have a couple
brands in mind that I think would be cool to work with.

Dave
00:39:18

Yeah. So you do, so you're still doing thinking about that a little bit. And I'm

Shelby
00:39:22

Always thinking about sponsorship. I think it's like the most fun part about a
podcast. you know, so many people would ask me, how, how did you sell your
podcast? How do you get it sponsored? And for years as a magazine journalist,
you pitch and you sell an article or you starve. Like, and I'd been pitched so
many times when I was at Vans, I'd been pitched as a journalist, I had to pitch
as a freelancer. So I'd been on both sides of the feds and you know, pitching is
like dating, like you gotta make it good for both parties and sometimes it's
just timing and sometimes it doesn't work out and you can't take it personally.
But when it jives and it fits well, it's, it's a relationship and it's super fun
and don don't know.

Shelby
00:40:04

I like the first part about of dating people usually the best. It's so fun just
like getting it, you know? So I enjoy going after sponsors and working with
them. It's, it's exciting. Yeah.

Dave
00:40:17

How do you keep 'em coming back? Well I guess again, thinking of your other
podcast, 'cause that's your newer one, how do you, do you think of like, how do
you get these sponsors in to come back year after year? Like maybe you just need
a few or, or do you think like, I'm always trying to find new sponsors.

Shelby
00:40:31

If I did it again from scratch, I tried to get one main sponsor. I think it's a
lot easier than trying to pitch a bunch of sponsors. Yeah. What I tell people
and, and I ended up teaching a class on this, I'm only gonna offer it till
December, but it's, it's on demand and it's basically how to grow and monetize
your podcast. But I think asking a pitch, asking for a dollar and asking for a
hundred dollars and asking for a thousand dollars, it takes the same amount of
breadth to ask that question. And so you have to provide value to this other
person and their brand and, and it has to be something that they wanna do and
they wanna reach. So if I was a fly fishing podcast, I would go after these
companies that really wanna reach people who fish and it would be like the
easiest sell to me and I would just say, Hey, do you wanna reach a bunch of
fishermen with your hooks or whatever your beverages?

Shelby
00:41:25

And then I would give them a lot more value. you know, I always try to
over-deliver and under promise.

Dave
00:41:31

Yep. I agree.

Shelby
00:41:32

And the other thing is, is when you work with these brands, like it's not about
you, it's about them. Like they're giving you money. And I think some people, a
lot of the younger people I work with like expect to get paid and I'm like, no.
Like it's their money. I've been on the brand side where we've paid athletes and
you know, the athletes also have to deliver. It's a relationship. Yeah. They
could, you know, there's a lot of people grinding at the company in a cube that
aren't surfing that would want the same amount of money. And so I always tell
people like, when you do get money from a sponsor, be super cool to work with.
Like say yes and be easy to work with and have fun because they don't have to
give you money.

Shelby
00:42:18

Like no one owes you anything. And that's, that's a hard one. And I think it was
harder for me when I was younger, but I've been on the other side, on the brand
side. Like no one owes you anything. We're all really lucky to get to do. If you
get to do what you love, you are super lucky and maybe you made it happen, but
there's always some luck involved and you know, just be extremely grateful and
cool to work with. Yeah,

Dave
00:42:43

That's that's perfect. Yeah, I think the, yeah, and the sponsorship stuff, And,
we can leave it, you know, here is that, you know, I mean it's value. Yeah.
You're, you're working with 'em. I think it's easy to get a sponsor on for a
year to make the sale, especially if you're good at sales, but to keep them
coming back year after year, that's where you're showing, you're delivering on
the value because you know, they see it. So this is good. What I'm gonna take a
quick, we're gonna, we got a quick little listener shout out segment here in a
second. I wanna do, but before I get into that, we've talked a few guests. I,
this is always another tough one, but thinking about famous guests, we've had a
few people on our podcast that have been really huge famous people. But for you,
do you, do you look back and say, gosh, okay, that episode was unbelievable. I
can't believe I did it and talk about that.

Dave
00:43:25

Or do you just, does everybody meld together and the person you never heard of
is equal as the person, the famous person

Shelby
00:43:32

Don don't know I mean? There's definitely some interviews I've had where I'm
like, that was so energizing and it, and it really came at a good time for me
and I took so much from it. I take something from every single interview, but I
think it's about being around certain people whose energy is really infectious
and who are pushing themselves at such a high level that I can't help but push
myself. And you know, there's that famous Jim Rohn quote that you're often the
sum of the five people you spend the most time with. And I think what's so cool
when you do a podcast is you get to spend time with these people that you might
not normally have access to. Like Bethany Hamilton, who's this famous surfer, or
Alex Honnold or I inter even interviewed and he's also in my book, a person
named Wynn Wiley, who's also a famous outdoor drag queen named Pat Goia.

Shelby
00:44:23

And they're pushing themselves at a level for activism that I just couldn't even
fathom before. And really good to be around these people that are so focused on
what they're doing and so sure of who they are. Like that's pretty infectious
and contagious.

Dave
00:44:40

Yeah. God, it's, that's the podcasting. I I'm the same way I mean, I think
you're, you're with the adventure sports at another level because you're hearing
some I mean, we hear some of these stories but not as much. We do a lot of tips
and tricks as well.

Shelby
00:44:51

I think that's great. I think people wanna take, I think people either wanna be
entertained or they wanna learn, right? And so if you can teach people or
entertain them, then you're winning. But for me at this point in my life, like I
really wanna learn. And I think that's why I really enjoyed the interview with
the Glaciologist the other day because he was teaching me things about science
and our environment that I didn't even know existed. I also recently interviewed
the woman who wrote the book, the Wave. She wrote a book about dolphins and she
just wrote a book about the Deep Sea and her name is Susan Casey. She was one
time an editor outside, she was the editor of Oprah Magazine and The Deep Sea,
which I didn't know is like 95% of the sea.

Shelby
00:45:35

And that means it's like, you know, the deepest part of our sea. So nobody

Dave
00:45:39

Ever sees it.

Shelby
00:45:40

Yeah, you don't see it. And I had no idea there was like all these underwater
canyons and volcanoes. Oh yeah. And just all these fish that we didn't even know
of. And she's gone in submersibles, which are super hot topic and she said
they're actually really safe. That one was like totally not up to code. So sad,
right? But, but she also talked to me about deep sea mining, which I didn't even
know about. And it's a disaster and it might start happening in the next couple
months. It's wild.

Dave
00:46:10

Today's episode is sponsored by Choda Outdoor legendary comfort and equipment
you can trust. Choda insists on the finest material and craftsmanship to assure
you have the highest standards of quality you'll feel in control of the ailments
in your choda gear. Every product is solidly backed with a no nonsense warranty
against effects. And I have a family connection to Choda over the years back in
the shop, the old shop, my dad carried Choda and he wore those proudly with
confidence. And now I'm carrying on that tradition supporting Choda and I'm very
excited about the new products coming out this year and working with Choda in
2023.

Dave
00:46:50

I'm pretty rough in my gear and find myself putting a lot of miles on that gear
and being pretty rough on it. So it's good to know that the Choda gear is
durable, is bomber and I don't have to worry about it. And even on those long
trips and you know, if you have a blowout, it's not going to be a good
situation. So I'm excited to keep digging into this this year. Clean,
comfortable, charismatic, and ready for any situation you can throw at it. You
can head over right now to Choda Outdoor at wetly Swing dot com slash choda.
That's C H O A to support this podcast in a great family company right now.

Dave
00:47:33

Okay, now back to the show. We do, I think, I think this is a perfect segment.
I'm gonna do our listener shout out that will segment into the conservation
because you know, for us conservation is, is huge and I know for you and I mean
you mentioned Yvonne Shenar, of course the Patagonia and it's an interesting
time to be because of what's going on with everything. But I wanna read, let's
do our listener shout out real quick and then this will take us into my next
question. And so Glenna Morrie said, he said a Dave great podcast, been
listening since almost the beginning. He lived in northeast Ohio for 30 years
chasing steelhead. He said that he now lives in northern Michigan on the Sabel
River and is the origin of Trout Limited.

Dave
00:48:13

Keep up the great work Glen and I that got me thinking about Trout Unlimited. So
talk about that. Who one of your, your sponsors, that's a big conservation group
in our area focused on trout. Is there some conservation group you wanna
highlight that? That you find important here?

Shelby
00:48:29

That I find important in the outdoors?

Dave
00:48:31

Yeah. I mean, I know there's so many, but is there one that you really think
about a lot that you're involved with maybe r e i is involved with? Or, or you
know, what's your take Just on conservation general? 'cause I know there's a lot
of groups out there that are doing a lot of great things just to highlight
somebody here.

Shelby
00:48:44

Yeah, I, I did some work with Protect Our Winters and I think they're doing a
lot of great work advocating for, you know, at the political level for laws to
get made about climate change. I really love what they're doing. Snowboarder
Jeremy Jones is at the front of it. Donna Burton. Donna Carpenter Burton, the
founder of Burton's Burton is on the board. There's all sorts of amazing
athletes. One of the things they talk about is imperfect, being an imperfect
advocate. Meaning like, you know, you might drive a Prius and you might go get
Starbucks and you know, it's okay.

Shelby
00:49:24

Like you're not gonna be perfect, but you gotta do your best. I think we think
about climate change, And, we just get so overwhelmed that we do nothing. you
know, do your best. I think that's what it's about. I am actually involved with
an organization called Outdoor Outreach and they don't do like necessarily
conservation, but they get kids that are at risk or don't necessarily have easy
access outdoors and they take 'em snorkeling, kayaking, and surfing.

Dave
00:49:51

See, I think that's equal. I think that's almost equal, right? Yeah.

Shelby
00:49:54

I think that like when you show someone the outdoors and they do conservation
work as part of it, you know, they teach them Leave No Trace, they do cla trash
cleanups, they do water cleanups and they take 'em surfing. But I think once you
have a relationship with nature, you become invested in wanting to protect
nature. And so I've always been, I've been involved with outdoor outreach for
over 20 years and they're super important to me. I'm part of a foundation that
is able to give them money. Every year I've been on the board, I've volunteered
and don don't know. It's, it's just incredible when you can take someone
outdoors and show them what else is out there. And there's a kid from Outdoor
Outreach in my book, you know, he grew up homeless, living on the streets, went
to high school for homeless teens, threw his high school, he went on a snowboard
trip with outdoor outreach and it totally changed his life.

Shelby
00:50:48

After he graduated, he moved to Alta Utah and you know, he actually became a
sponsored snowboarder and that's part of his life. Like snowboarding is his
passion. And he told me something really profound that he's like, you know, it's
not about like how you can do nature, it's about having how you choose to have a
relationship with nature that becomes really important.

Dave
00:51:11

Right. God, that's great. Yeah, so, so I think, yeah, there's, you know, like
for us, I said this is great. I'll, I'll put links to the show notes to both of
the things you talked about here on some of the groups. I hadn't heard of those
before, so this is great. And so just looking ahead, you know, we've talked
about quite a bit here. you know, you mentioned the award-winning podcast. I
gotta hear that because I think that a lot of people, I

Shelby
00:51:32

Think the award was from my mom.

Dave
00:51:34

Okay. Yeah. Yeah. Now tell me about this. Was this a legit thing? 'cause I, you
don't hear, I know there are podcasting awards out there, right? For like, you
know, I think a smart list might've won the award for don. Don't even know.
Right. So So,

Shelby
00:51:43

We, we don't have any legit rewards. Does it still say that on my bio? Like we
have right. A definitely best outdoor podcast. We've gotten that, we've gotten
stuff from San Diego. I've gotten all sorts of awards, like best new podcast,
God, when we started we were getting a lot of like awards. Okay. But we've never
won. Like

Dave
00:52:02

What are the awards though? don don't even know what the awards I mean. I know
there's like, do you know much about that podcast space? Like

Shelby
00:52:08

Yeah, so actually one of R e I R e I has a bunch of other podcasts. One is
called Hello Nature, one is called Camp Monsters and iHeartRadio does like the
big podcasting award. And Camp Monsters has been nominated for an iHeartRadio
award several times. And those are the big ones. But an iHeartRadio podcast won
in that category. I'm like, that's so lame. So I would say that 90, I don't
know, maybe I shouldn't say this, but it feels like this award system is a
little bit rigged. I was also recently nominated for an outdoor podcast award,
but you had to vote and put it on Facebook. And I was like, that's bs. That's
just like, yeah.

Dave
00:52:44

Oh yeah. Facebook. Like I, I, we do, we do fate live Facebook and I get a lot of
people like, man, I'm not even on Facebook. This is like

Shelby
00:52:49

I've, I've got siblings who, I got one sibling who worked in Hollywood for a
little bit and like her friend was one of the people that got to vote on the
Oscars. So you know, when you see that world you realize it's just a bunch of
people who make that decision.

Dave
00:53:06

Yeah, yeah,

Shelby
00:53:07

That's

Dave
00:53:07

Right. That's probably the reason you don't hear much about the podcast award
sort of thing. Yeah, because it's, I think more podcasting. A lot of people
don't even monetize. Right. They do podcasts because they, they just enjoy doing
the podcast.

Shelby
00:53:18

I think podcasting is like a is often a business card to something else.

Dave
00:53:22

Yeah, exactly. Yeah. It depends on your, yeah, if you're, I think depends on
what you wanna do. If you wanna build relationships, doing an interview show is
great. If you want to showcase your expertise, probably do an epi solo episode
is great 'cause people are learning that you're the expert, right. That's kind
of, there's a lot of ways to do it. But this is good. So I love that we're
digging into a little bit of the podcasting and business always because that's
great. But talk about, I wanna hear a couple of things before we take it outta
here. One just like on journalism and the other is on the TEDx talk. But you
have that background in journalism and a lot of people I think come into
podcasting maybe if they're new they don't have that. What's your take on on the
journalism where we're at with it?

Dave
00:54:02

'cause you hear both sides of it and you know like the fake news, right? There's
all this crazy stuff. What's your take on the status? Like where we're at? Are
we in a good place right now? Is this an awesome place where we're growing into

Shelby
00:54:12

Don don't even know where to start.

Dave
00:54:14

Or the opposite without getting too political, right? I don't know.

Shelby
00:54:18

I mean I kind of exited out of journalism. I was like this Oh you did right.
This is kind of weird. I was grew up in like a hard school journalistic, you
know, you fact check, you don't insert your opinion. That was my background and
it's like sort of depressing to watch the news. I was like wow, we were never
allowed to do what these people are doing. At the same time, I think it's great
that we are able to tell stories. I don't know, I have mixed feelings on it. I
think, I think as humans we know And, we can feel it when it's the truth. And I
think most of us have a high BSS barometer And.

Shelby
00:55:02

we just have to be more discerning. And if you're someone who tells a story and
you're lying, like that comes back as karma. So like I think you should always
tell the truth and the truth is where the best stories lie. I can always tell if
someone's lying to me, like I've definitely had subjects in life lie to me and
it's about stupid stuff and you can tell when they just aren't telling the truth
and it's a bummer. I think this truth is beautiful and I think when you're real
and you're raw and you're honest, like you time I've shared something that's
been hard. It's been really cool. I think the cool thing is is we don't have to
have an article in the New York Times to like reach people.

Shelby
00:55:44

We can have our own podcasts and you know, the New York Times obviously I still
subscribe to, I still love it And you know, I worked at C N N so every now and
then I tune in. But I try not to, I think CNN's quite different than when I was
there. Fox News is different than when I was a little kid growing up. Everything
is really different and yeah, don don't know. I, I think the cool thing is if
you want information you can go get it right from the source. If you wanna hear
from a scientist, sometimes that scientist has their own podcast like Andrew
Huberman who is a neuroscientist at Stanford and has his own podcast. I think
that's what's so cool, cool is that in some ways it's been democratized and I
will say there's a lot of content out there and I think there's too much right
now.

Shelby
00:56:31

Which is why I am not like in a rush to start another podcast or write another
book. Like I'm gonna give it some time and if I do my next thing, it's gonna be
really specific or it's gonna be comedy. 'cause I think we need more of that in
the world. Like humor is actually a really big part of Will to Wild. I think
it's like this key ingredient and tool that you need to have to be an outdoor
person and a really underrated tool. But like you are gonna fail and like
something is gonna go wrong when you're on an adventure and you have to learn to
be able to laugh at yourself. That is such a huge skill.

Dave
00:57:05

Yeah, that, that's great. Well couple things, So, we mentioned the TEDx. Let,
let's go there real quick. What was that like? Because it seems like that's just
this giant stage now, you know, how'd that become, how'd that, and then what was
it like when you got up there and did your first TEDx?

Shelby
00:57:19

Oh my God, I'm so thrilling and nerve wracking and wanting to puke all at the
same time. So in San Diego I've wanted to do a TED talk for years and there's a
big one in San Diego and they had a new person running it and you had to try
out, there was like 300 people trying out and there was like 10 really good
people in the sports category that made it to the round. And I got a call on New
Year's that I got picked and then for the next six months I worked with a
speaker coach and had these amazing dinners with the other TEDx speakers who
were so different than me. Like one was carrying homelessness, one was talking
about sex trafficking King, another was had a female birth control pill that was
not hard, sorry.

Shelby
00:58:01

She had a female form of birth control that she created that was not a pill, it
was on demand and it was like a cream that you could use when you were with your
partner. I mean I was just on the stage with such players. And then when it got
down to actually presenting at TEDx, it was this beautiful theater in La Jolla
in San Diego, California. And I got to go first and I was happy to go first
because I would've been a nervous wreck if I had to wait and watch other people
go first. But I was, it was pretty nerve wracking like running out up to

Dave
00:58:33

Stage. How long, how long were you up there?

Shelby
00:58:34

The cool thing is each talk was only eight minutes. I think I was up there for
like 10 minutes total. It's quick

Dave
00:58:40

Eight minutes. So eight minutes you're up there and paint the picture. Are you
sitting there? 'cause I haven't been to one,

Shelby
00:58:45

I'm not sitting up there. You are standing in the middle room, there's a Ted X
sign behind you. You're on a stage and there's a theater of like 600 to a couple
thousand people. Right? Watching you all eyes, you got a spotlight on you and

Dave
00:58:59

And clapping. Right. And they could, they could respond, right? There's people
who are getting

Shelby
00:59:03

Response, they're responding and, and you're trying to do this so that it's on
demand and made for video because that's kind of what TEDx is known for. And so
it's on YouTube and I wanted to have like a slide presentation 'cause I knew if
I forgot my lines at least I could kind of like remember by pictures. And so I
talked about the power of adventure and I really dug into this concept of awe,
which to me is the most incredible emotion that you can't bottle up in a pill.
If you could, everybody would take it and it has the best side effects, but it's
abundant in nature.

Dave
00:59:33

Hmm. And that an awe is what is, what is awe.

Shelby
00:59:37

Awe is a feeling that happens, you know a lot in nature. It could happen when
you hear a song or you see a baby for the first time or you're with your loved
one. But like it happens when you see a dolphin leap and you look up and you see
stars or you see an eagle swoop down or you see a fish that jumps outta the
water and catches your bait

Dave
00:59:57

Or or an osprey diving. Diving into the water to catch a fish. Exactly.

Shelby
01:00:02

And it stops you in your track. You often forget about time. If you're in a bad
mood before it goes away immediately. You often feel grateful when you
experience awe. You sometimes as if you look up at the stars, you feel small but
yet more connected to others and the greater world around you. And like I said,
if you were in a bad mood, maybe you were stuck in traffic, maybe you had a long
day at work, after you experience a moment of awe, you shift a immediately, you
often soften, you become kinder, you're more full of gratitude. And I think the
best part of it is your ability to get out of your own way so you can go pursue
your own wild idea without resistance, it immediately increases.

Shelby
01:00:46

And it happens, you know, at vistas, at mountaintops fishing, it happens so much
in nature and so much of our life is predictable right now. you know, we have
apps for everything. We know exactly how the world is gonna happen, but like
when you go fishing, so much can happen that you could never predict. And it's
the same way with all of nature sports. And that's kind of why I'm drawn to it.
I went surfing today and I had no idea what the waves were gonna be.

Dave
01:01:15

You didn't look, you didn't, you didn't even look, you just went out. I

Shelby
01:01:17

Just went out and they were amazing and no wave was the same. And there was
dolphins and there was like sea creatures below and I just felt so great after.

Dave
01:01:26

That's per yeah, that's perfect. I love that. Well I think this is good. I think
we, we definitely have some topics that, we'll, we'll dig back in I think to
your book and, and the podcast you've got, you're gonna be, tell us how many
episodes, what are you coming up to now? Currently?

Shelby
01:01:41

Oh my gosh, I have no idea. Maybe two something, 2 50, 300.

Dave
01:01:44

Yeah. Yeah. You're somewhere in that range. Yeah. So you've got a lot of
episodes. And are you gonna, looking ahead, do you just see yourself continuing
as you look out the rest of this year into 2024? Just same track, just doing the
same thing? Or are you always thinking like, how do we tweak this thing to make
it, you know, change it up a little bit?

Shelby
01:02:01

I'm always trying to tweak it a little bit. Like I always wanna make it a better
experience for our listeners

Dave
01:02:06

And the production. Do you, do you find that the way you do it, that you like
you found a, a sweet spot there? Or do you think the production of the podcast
will evolve as you go?

Shelby
01:02:16

I? don know I mean that's kind of for wild ideas worth living. That's up to, to
r e i I mean, one thing we did this year was we cut the show so it was like 30
minutes And. we just found that people weren't listening for like a full hour.
But I have heard that people want a little bit longer, so don don't know I mean
our attention spans. We just, during Covid we were just so like bombarded with
content that they think all of us were over it And, we just wanted to like know
what people were saying. And now I think people might wanna go back to like
longer format. I don don't know.

Dave
01:02:47

Yeah, yeah, yeah.

Shelby
01:02:48

I think we gotta play with it. You

Dave
01:02:50

Do. That's part of the numbers thing. I mean, I think that we always listen, try
to listen to our listeners, right. And see what they think And, and I've asked
that question a lot and I think that a lot of people say, Hey, I don't care how
long it is. you know, just we love the content. Make it as long as it has to be.
And so I don't have a cutoff on things. I think a Joe Rogan is a good example,
right? He's got one of the largest podcasts out there and I listen to him
occasionally. Yeah.

Shelby
01:03:12

But you listen to a four hour show, I mean, let's be honest like that. That's
like Joe Rogan is when I'm like, okay, I'm not gonna listen for four hours. But
unless it was like don don't know, I mean it would have to be like Alex Honnold
for me to listen for four hours.

Dave
01:03:26

Well that's what it is. Yeah. Occasionally, or the topic or you. So, and I can't
remember the one I listened to, but I listened to one that was three hours and I
broke it up into six different sessions, you know, like was great. Well that's
cool, right?

Shelby
01:03:37

Driving. Yeah. And,

Dave
01:03:38

And so I find that, I think people still, you know, are good. Our episodes are
typically right around an hour, give or take. And, but, but no, this is great.
So it sounds like, yeah, you basically just come in, you get the, the beauty of
just being the host and you get to come into work and, and just do these great
interviews and, and that's awesome. What, what do you think, just as we head
outta here for, you know, the best place to find, just remind us again. If
somebody wants to get your book, wants to connect with a podcast, where should
we send them?

Shelby
01:04:04

The best place is to go to shelby stanger.com. I've got my podcast. I also do
one called Vitamin Joy that I may bring back. I'm really interested in
intersection of mental health and adventure, which I kind of cover a lot on
through wild ideas. But I'm also interested in the intersection of mental health
and humor. And my mom's a really, she's like one of the top addiction
specialists in the world. And I'm passionate about that topic. I think so many
people are struggling right now with anxiety and depression, mostly anxiety.
It's kinda like the great anxiety right now, not the great depression. I think
we're gonna look back at this time. People are like W t F, you know, it's got so
much on our plate. I live in southern California. It's expensive, it's busy,
it's flashy, it's beautiful.

Shelby
01:04:47

And there's a lot going on and a lot of people are suffering And. We often don't
know the battle people are fighting and So. we have to choose to be kind And we
have to choose to love. And that's just a topic I explore on both. But there's
some things I wanna do. So you could find me, shelby stanger.com Will to Wild is
available everywhere books are sold. Wild Ideas Worth Living is on all podcast
platforms. Shelby Stanger is also my Instagram handle. I don't really do other
social media stuff, but yeah, I'm, I'm easy to find. I'm easy to reach and I
really love connecting with other podcasters because I've been so lonely this
whole time and it's so, it's fun to meet these weirdos who it's equally curious
as me, right?

Shelby
01:05:32

Like you Dave, this is so cool Thanks for having me on. I was, I was a little
shocked to hear from you. I'm like, how does this fly fisherman know who I am?
So cool.

Dave
01:05:40

Oh yeah, yeah, no, I, I definitely, yeah, I mean I've just learned about you
more recently. But of course, you know, r e i I think that's the power of having
r e i on as as your sponsor is that they're so, you know, they're out there,
they're everywhere. So they're, they're, you know, you go into r e I just talk
to somebody who was fly fishing and talking about how he was gonna r e i to get
whatever his gear. But yeah, they have everything. They might not have a fly
shop in there, but they do have all that gear that gets you outdoor to do a
trip. Right. They've got everything you need. Which is, which is pretty awesome.
And

Shelby
01:06:08

They're cool company. Like they give so much money away to like good causes. I
know they support I mean, they're just, they're cool. Like I've worked with a
lot of companies 'cause I was a journalist who reported on companies and r e i
is just, they're kind, you know, they actually like, don't email me on the
weekends or super late at night. They take off, they respect their employees and
their employees. Time

Dave
01:06:31

Opt outside right? Opt outside.

Shelby
01:06:33

Yeah, opt outside. Whereas it's like my, my publishers in New York, they're like
emailing me at midnight all sorts of hours of the day. Like right. I'm like, you
guys need to get a life. Like go hiking, go outside, stop emailing me, go
surfing. They're really cool though. I liked them. Just different level of work
ethic.

Dave
01:06:48

And so r e i, And, we mentioned Patagonia, who obviously is a great company,
doing some great stuff. They're awesome. Give us another, on another great
company for us to check out that you've maybe worked with or know of out there
that maybe has s similar to like, I I stick with the conservation piece or you
know, anybody out. Is there just so many out there Doing great things or it
seems like, 'cause you hear about some of the negative stuff out there too, but
do you feel like there's a lot of great companies doing good stuff there? I

Shelby
01:07:11

Think the North Face actually does some good stuff. I mean, I was part of VF
when I was at Vans. Like I think they really try to do good work and you know,
people don't think of them as like a conservation company, but I think they're
doing work. Good work. I don't know what they're doing, but I really like the
beer company Athletic brewing because they don't have alcohol in their beer. Oh
yeah. And adventures and alcohol sometimes go hand in hand. And I think it's
really cool for people to explore more outside without alcohol. I think like,
yes, you know, yes, people are often experimenting with psychedelics right now,
but I've been outside in nature and had experiences that felt like I was on
psychedelics and I wasn't like, you can have these really wi rich experiences
outside without drugs or alcohol.

Shelby
01:07:57

I'm not, you know, I'm not sober, but like I, I have a glass of wine or a beer
every now and then. But like, you know, addiction is a part of all parts of life
and I like companies that are doing that. I have to think about that one. What
companies do I love? I like Elle. There's a couple running companies that I
like. There's two wom, there's a, they're owned by the same company, JJI, J A N
G I and Elle o i ss e l l e I think they're doing some cool stuff with like
inclusivity and diversity and just showcasing athletes that you might normally
see outside. Lululemon sponsors one of my favorite people.

Shelby
01:08:38

And you know, there's a, there's a brand right by me that I have a lot of
friends who work at, it's called Vui, v u o r I don don't know what they're
doing as far as conservation, but they make cool stuff that get you outside.
They make really comfortable athleisure stuff. But yeah, we, we do need more
companies kind of like doing stuff outside and yeah, it's all good.

Dave
01:09:02

Yeah, I didn't know about the, the athletic brew. That's great because I'm
actually on a, a beer, I p a break too, you know, Don no alcohol challenge.
Whatever you wanna do. Well

Shelby
01:09:09

They, they have like this non-alcoholic I p A. That's pretty good.

Dave
01:09:12

Yeah, I have one, I have, I have some in right now with me. I'm, yeah, so it's,
it's good. I think that's always the thing. You get to those places you're on
the river, which we're, which we're heading and you know, going back to the old
thing, you gotta realize it's good to change it up sometimes and take a break
and you know, mixed up a little bit. So this is, this is amazing. Dean, where

Shelby
01:09:31

Are you based?

Dave
01:09:31

Yeah, so I'm, I'm actually in Oregon on the coast. Oh

Shelby
01:09:35

Cool.

Dave
01:09:36

Yeah, so about two hours west of Portland. But our podcast, you know, has become
a national podcast. So we've got listeners just as you know, many in New York as
we do out here. So it's been pretty cool. Yeah, we started, we started niched
out and then just grew into everything. Our

Shelby
01:09:50

Production team is based in Oregon. Oh, nice. Yeah. Puddle creative. But the
coast is really cool. So where on the coast are you?

Dave
01:09:57

Alem? So just basically it's a tiny little town just west of, west of Portland,
two hours west of Portland. That's cool.

Shelby
01:10:04

Is there surfing?

Dave
01:10:05

Oh yeah. Yeah. I got a surfboard. I'm a weak surfer though, so I'm like, I've
got a surfboard though. It's one of those things where it's this another Is
that, yeah.

Shelby
01:10:13

Is that where like Ben Moon lives? you know him?

Dave
01:10:16

Oh you know, it might be, I know Seaside, Oregon is known as a, a serious,
there's this wave out there off of the south break. It's this known, it's really
local wave, but I think a lot of people around the world know about it. So Yeah,
seaside does. Yeah, we have some waves. We're, I don't think we're, yeah, we're
not at the level with some, but there's definitely people that are hardcore
surfers out there.

Shelby
01:10:36

You know who else does good stuff? There's a company called Prana. Oh yeah,

Dave
01:10:39

Yeah, I know. Yeah, yeah,

Shelby
01:10:40

They're local in San Diego, but there's also a company called Tote and Co.
They're in Santa Barbara. But they do great stuff and they actually have really
quality gear. I like them a lot. I mean Patagonia though. I just went to two
events at their store this week. It's an incredible brand and it's really become
even more incredible as the brand has grown, which, you know, a lot of times
when brands grow, they water down and not them.

Dave
01:11:04

Oh right. Yeah, yeah, yeah. And have they done that just on the, the R E I I I I
I I'm curious about that because the co-op right? I mean, how have they kept it?
Is it just 'cause they are, they're the owners or how is that different than any
other, say don don't know, whatever Bass Pro shop or something like that, that
maybe it's more corporate or something.

Shelby
01:11:21

I have no idea how r e I does it. Yeah,

Dave
01:11:23

Okay. They won't

Shelby
01:11:24

Bring, my business model is really different than any other business model I've
worked with, I've worked with companies that are licensing brands. I worked with
Body Glove, I worked with Vans that was acquired by vf and Vans is an amazing
brand that does a lot Yeah. Vans for skateboarding and surfing. So they're
another one that I really believe in. And I would've worked there forever if I
could have, if I could have worked from home and didn't have to go to an office.
But at the time that was not an option. And don don't know I mean the r d I call
up model is really interesting. I mean it's inclusive, it's, you know, it's
pretty interesting.

Dave
01:11:58

Everybody doesn't own it, but everybody has a part of Yeah. You get your
dividend and it just makes you feel like, oh, this is a, a unique thing don
don't get from everybody. Yeah,

Shelby
01:12:06

It's pretty cool. But I have not, I, I'm not gonna lie that I haven't really
paid attention to their business model. Right. That's right. I just work with
them and I love them and I know that I've worked with so many companies in the
outdoor industry and they're like doing, they give their money away. Yeah. Like
it's incredible. Yeah.

Dave
01:12:22

Yeah. Well, and one more, I just think, because again, there's a lot of, there's
podcasters, people that wanna get into podcast. Do you have a tip on like growth
I mean, I'm sure r e I does a lot of the growth strategy, but if somebody's
thinking like, man, they want to keep growing their show, make it bigger and
bigger and they wanna, what do you, what do you tell somebody?

Shelby
01:12:37

Well, I actually resisted this for many years, but I mean you gotta go on other
podcasts yourself or work with them or buy an ad with them. And then I actually
used to do this gorilla approach that I think worked really well. I would put
flyers up in coffee shops and just no one else is doing it. And with QR codes, I
think it's smart and it's attractive. I think making a video trailer for your
podcasts that's like titillating and exciting is really good. There's a girl who
just put out this podcast called Old Money Podcast and her video trailer that's
on Instagram is so cool. And for my book, I made a video trailer and I was like,
you know, this is, I kind of made it look like a little movie.

Shelby
01:13:19

I think that that kind of stuff works. The biggest thing is figure out a way to
work with Apple Podcasts if they feature you. you know, it used to used to be
more meaningful, but it still is really meaningful. And the other tip I say is
like, if you can get in people's newsletters and have them link to your podcast,
that is huge. Yep. Newsletters are powerful, but other people's newsletters not
yours. No,

Dave
01:13:44

Not yours. Exactly.

Shelby
01:13:45

Everybody's heard of you.

Dave
01:13:47

That's right. Those are great tips. Awesome. Well, we'll put all this in the
show notes and we'll get a nice blog post to wrap it up around the podcast. And
Dave,

Shelby
01:13:54

You're great. Yeah, I'm really excited that we connected. I wanna talk more. I
wanna hear about your business and your other business podcast and more

Dave
01:14:00

For sure. All right, Shelby, well, excited to keep in touch with you and we'll
look forward to talking to you soon.

Shelby
01:14:05

Awesome. Well thank you again for having me.

Dave
01:14:08

That is a wrap. You can grab all of the show notes at wetly Swing dot com and
please follow us on Instagram and share this episode out with someone you love.
Please send me an email Dave at wetly Swing dot com if you have any feedback or
want us to put together an episode on this podcast for you. Check in anytime. I
hope you enjoyed this podcast and would love to meet up with you on the water.
We have new fly fishing schools going all year long and all around the country,
so if you want to connect, let's do it right now. Alright, time to get outta
here. I hope you have a great evening. I hope you have a great morning or great
afternoon wherever in the world you are. And I appreciate you for stopping by
and checking out the show today.

Dave
01:14:50

We'll talk to you soon,

4
01:14:51

Thanks for listening to the Wet Fly Swing Fly Fishing show. For notes and links
from this episode, visit Wet fly Swing dot com.







CONCLUSION WITH SHELBY STANGER ON WILD IDEAS WORTH LIVING

Our conversation with Shelby Stanger and our own podcasting journey has been a
remarkable exploration of passion, storytelling, and the pursuit of wild ideas.
Shelby’s inspiring path from adventure columnist to podcast host exemplifies the
power of following one’s passions, while our own experiences underscore the
diverse opportunities within the podcasting world. We’ve touched on themes of
self-love, outdoor adventure, and the technical aspects of podcasting,
emphasizing the importance of engaging listeners and sponsors.

Our discussion reminds us of the ever-changing media landscape and the enduring
impact of storytelling. We hope that you, our listeners, have found inspiration
and motivation in these conversations, and perhaps even discovered your own wild
idea to pursue. Thank you for joining us, and we look forward to continuing this
journey together.


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