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WHAT ARE “DISPLAY NETWORK ONLY” IN GOOGLE ADS?

 * Vertical Rail Staff
 * Published: February 24, 2015
 * Updated: February 17, 2020
 * Google, Google Ads

The “Display Network Only” campaign type only allows advertisers to display ads
across Google’s Display Network, which includes over a million different sites.
Within these sites, possible placements include: videos, apps, Gmail, YouTube,
Blogger, Google Finance, Google Maps, and websites that display Google ads.

Display network only campaigns allow for a variety of different ad formats:
text, image, rich media, and video ads are all available.  This campaign type
uses contextual targeting to match your ads to websites and other placements
when your keywords are related to the content of a site. For example, a website
that posts recipes might show ads for cookware.



Since the Display Network reaches a large audience through a wide variety of
third party websites, this campaign type is perfect for building brand awareness
or reaching customers who are browsing online and not specifically searching for
your product.

This campaign type is by default “all features” –it allows for bidding and
budget settings, ad extensions (like phone numbers, URLs, location, or social
links), ad delivery methods, and targeting by location, language, operating
systems, device models, carriers, and wireless networks. Display Network Only
campaigns also allow you to target pages about specific topics, certain sites,
and demographic groups so your ads are more likely to reach your intended
audience.

Now that you’ve learned about “Display Network Only” campaigns, you should also
learn about “Search Network with Display Select” and “Search Network Only”
campaign types.

Learn about how our team of experts can help you advertise in Google Ads.
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COMMENTS

 1. Bidhu Bhusan Maharana says
    
    November 13, 2017 at 1:30 am
    
    very much useful for branding purposes
    
    Log in to Reply
    

 2. Ratika says
    
    September 19, 2017 at 10:37 am
    
    Informative .. Thanks for sharing
    
    Log in to Reply
    


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