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MARKETING ANALYTICS WITH AN EXPLORER'S APPROACH


TRANSFORM DATA INTO A COMPASS FOR SMARTER GROWTH

Uncharted Metrics is the ultimate guide for hungry leaders who seek better.

Use analytics to gain incredible clarity and find the path to goal-shattering
performance with decisions powered by data.

 * Accelerate Revenue
 * Reduce Cost
 * Eliminate Uncertainty

Discover Our Approach
Explore Our Services


THE ANALYTIC OUTFITTERS FOR BOLD MARKETERS WHO AREN’T SATISFIED BY ORDINARY

Tough decisions are easier with better information.

Uncharted Metrics is a team of data-first marketers with unwavering commitment
to precision performance. We help clients turn their data into a decision engine
and ensure they’re properly equipped for their expedition to meaningful results.

Better performance starts with better understanding.

Find Your Path


WE’RE IN THE TRANSFORMATION BUSINESS

We use analytics to drive impact across the entire marketing process.

Marketing Performance

Transform data into a decision engine with automated performance measurement
that drives strategy and scale. Increase engagement, conversions, and revenue by
doing more of what works and less of what doesn’t.

Marketing Operations

Optimize marketing from the inside out with a command center that integrates and
centralizes everything behind the scenes. A lot goes into creating great
marketing—Invest in the process, don’t let it create roadblocks.

Data Systems & Architecture

Get your data ready to be turned into great decisions with data architecture
that communicates seamlessly across varying sources. Gain control over your
data’s landscape to sharpen clarity and remove silos.

Explore Our Services


DATA FUELS THE WAY WE WORK

Unearth insights, inform decisions and create a frictionless decision loop.

Let data be a strength, not a weakness.

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Save Time and Simplify Reporting

Life is too short to manually run reports. Automated reporting and analysis
allows your team to monitor metrics from a custom dashboard that gives you the
full picture.

Navigate Chaos

Reduce costs while driving revenue by investing in your people. Build tools that
make it easier for strategists to get to their result more quickly without
sacrificing quality. Remove silos and lower barriers to collaboration.




BEING DATA-DRIVEN HAS MAJOR BENEFITS

Data is the foundation.

Don’t build a house without a blueprint.

Save Time & Sharpen Focus

Build a bridge from data to fast decisions with connected datasets and automated
reporting. Shift from chaos to clarity with strategic dashboards that tell a
clear story from action to impact.

 * Automated Reporting Suites
 * Marketing Measurement Strategy
 * Performance Scorecards & OKRs
 * Benchmarking, Goals & KPI Strategy

Make Better Decisions

Leverage analytics and insights to make smarter decisions. Identify, grow, and
scale activities that produce business outcomes. Do more of what works and less
of what doesn’t.

 * Marketing Performance Analytics
 * Sales & RevOps Analytics
 * Marketing Investment Analytics
 * Customer Intelligence

Engineer Growth

Craft intel into calculated growth strategies to drive results with efficiency
and precision. Stop gambling with your marketing efforts, start investing with
them.

 * Precision Growth Strategy
 * Marketing Investment Intelligence
 * Opportunity Assessment
 * Strategic Content Design

Identify Opportunities

High-impact opportunities drive more traffic, conversions and revenue, but
identifying them can be difficult. Iterate, adapt and uncover efficient paths
from actions to outcomes.

 * Performance Optimization Strategy
 * Opportunity Identification
 * Funnel Optimization Strategy
 * Sales & RevOps Intelligence

Improve Marketing Operations

Stop letting the internal stuff slow you down. Invest in marketing operations so
you can spend more time leading. Create seamless views across teams, departments
and processes.

 * Centralized Operations Reporting
 * Marketing Process Optimization
 * Role-Specific Companion Tools
 * Executive Companion Hubs

Gain Trust in Data

Don’t let bad data drive your decisions. Invest in data quality to avoid costly
mistakes and build a foundation for confident action across your organization.

 * Data Architecture
 * Data Ecosystem Mapping
 * Data Integration (ETL/ELT)
 * Data Modeling


TURN


CHALLENGES


INTO


TRIUMPHS

Great case studies start with great insights…


FROM BUDGET CUTS TO RECORD CONVERSIONS

Facing a 45% budget cut, a major insurance company was struggling to keep its
head above water.

Uncharted Metrics transformed their dwindling numbers into an opportunity by
completing a comprehensive audit of their marketing program and swapping
guesswork for a data-driven strategy that resulted in a 4.3x increase in
conversions.


THIS SUCCESS STORY ISN'T JUST ABOUT BEATING THE ODDS— IT’S ABOUT CHANGING
ATTITUDES AND BOOSTING RECEPTIVITY.


NAVIGATING THE PROCESS

We get it… Your challenges are unique, so the solution should be too.

Big impact lives everywhere. Let’s pick a starting point to improve with
purpose.


START FROM SCRATCH

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MAKE SOMETHING BETTER

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nec ullamcorper mattis, pulvinar dapibus leo.


JOURNEY SOMEWHERE NEW

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nec ullamcorper mattis, pulvinar dapibus leo.


THE UNCHARTED METRICS APPROACH

WE’VE BEEN ON TOO MANY DIFFICULT JOURNEYS TO THINK THERE ISN’T A BETTER WAY.

We take our clients into uncharted territory by exploring unique data slices,
hunting for important artifacts, and obsessing over their history and what makes
them special. Our process is unconventional and immersive as we cut through
rugged, often unexplored terrain, unlocking potential opportunities. Turning
data into information is a never-ending puzzle…and we love that.

The psychological elements of marketing are often overlooked amidst a sea of
tactics. We employ a set of tools and metrics that keep a right-brain,
left-brain balance to help us determine WHY customers are buying rather than the
same, plain, out-of-the-box metrics used by most. Our approach is obsessively
centered around learning about our clients’ ancient history and evolution,
helping us to bring their success to new heights.

We’re excellent at telling stories with data that feel more “TED Talk” than
PowerPoint. We’re edgy, fun, and honest with those we work with, but carry a
laid-back attitude (more plaid shirts, beers & bonfires than suits, ties &
boardrooms).


WE LOVE GETTING GREAT RESULTS…
BUT THE FUN PART IS SOLVING THE MYSTERY


TRANSFORMATIONAL SOLUTIONS

(LET'S MAKE YOUR LIFE EASIER)

Uncharted Metrics: Your analytics outfitters.
Every tool you need, all in one place.

Explore Our Services

Ready to embark on your expedition?
Your guide awaits.

Start Your Adventure
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