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The Ninth Edition State of Marketing Report: Insights from nearly 5,000
marketers worldwide.

Learn more.
Marketing Cloud Account Engagement


B2B MARKETING AUTOMATION

Generate high-quality leads and grow revenue with B2B marketing automation
software built on the world’s #1 AI CRM. Make smarter decisions with unified
customer data and trusted AI on the only platform that connects entire revenue
teams - sales, marketing, and service.

Watch demo





DRIVE EFFICIENT GROWTH WITH B2B MARKETING AUTOMATION ON THE WORLD’S #1 AI CRM.

Increase lead and account conversion, measure marketing impact, and seamlessly
share data in real time across revenue teams.


DELIVER CONNECTED CUSTOMER JOURNEYS AND ENGAGE BUYERS ACROSS ACCOUNTS.


LEAD GENERATION

Create landing pages and forms fast using generative AI and drag-and-drop
builders. Segment leads at the point of capture, and send them on personalized,
automated, cross-channel journeys. Use AI-powered lead scoring and grading to
quickly nurture those leads for marketing qualification. Learn more about lead
generation.




CROSS-CHANNEL JOURNEYS

Engage prospects across every channel. Connect third-party webinar, survey, and
SMS apps directly to your marketing programs. Trigger webinar and event
registrations, survey sends, and SMS sends in your automated journeys. Connect
engagement data, like third-party webinar, survey, and SMS data, for easy
segmentation and campaign maintenance.




ACCOUNT-BASED ENGAGEMENT

Discover and engage your best accounts. Target and nurture key prospects with
the help of sales and service, by aligning on one platform. Let Einstein
identify the accounts with the highest likelihood to purchase using key account
insights. Track pipeline progress on target accounts using the Account-Based
Marketing Dashboard, and use insights to refine your marketing and sales
efforts.







ALIGN REVENUE TEAMS ON A SINGLE SOURCE OF TRUTH AND CLOSE DEALS FASTER WITH AI.


AI SCORING

Take the guesswork out of lead and account scoring. With Einstein, you can
leverage behavior to score and identify the leads most likely to convert, based
on their interactions with your marketing efforts. Determine if leads match your
ideal profile based on those who converted in the past. Let Einstein analyze key
account data to help you find the accounts most likely to buy.




ENGAGEMENT HISTORY INSIGHTS

Gain comprehensive insight into your prospects. Connect and share prospect and
customer engagement data with sales and service teams. Analyze prospects'
interactions with your marketing, and use that information to identify champions
on the buying committee. Understand how leads are engaging with your marketing
on the campaign, individual, and account level using dynamic dashboards




REAL-TIME SALES ALERTS

Share insights around a prospect's key marketing interactions with sales and
service teams. Alert sales teams the moment a hot lead fills out a form, or when
the lead is ready to convert. Also, when a prospect is highly engaged, let sales
and service know with automated, triggered alerts in Sales and Service Cloud, or
directly in Slack.




CONTENT CREATION

Increase efficiency with Einstein-generated copy for email content, subject
lines, forms, and landing pages. Reduce time spent creating copy and deliver
personalized experiences at scale for your leads and accounts. With a
human-in-the-loop approach, B2B marketers have full control over brand messaging
and tone.








OPTIMIZE MARKETING PERFORMANCE AND GROW CUSTOMER RELATIONSHIPS.


FULL-FUNNEL MULTI-TOUCH ATTRIBUTION

Gain full-funnel marketing and sales insights with AI-powered Multi-Touch
Attribution. Choose from multiple native attribution models like Einstein
Attribution to gauge the impact of channels, events, and sales team activities
on your pipeline. Boost campaign efficacy and ROI with AI-driven insights.




ACCOUNT-BASED MARKETING DASHBOARD

Gain insights into revenue and pipeline for key accounts. Then, use those
findings to see how account-based efforts are influencing targeted accounts, and
optimize on what's working and what's not. Share what you discover with sales to
further plan account-based outreach.




OUT-OF-THE-BOX ANALYTICS

Understand how marketing impacts pipeline and revenue with a direct connection
to Sales Cloud. See how marketing messages influence the prospect journey with
A/B testing and out-of-the-box email reporting. Then, apply predictive analytics
to those insights to make more strategic decisions and identify the campaign
factors that will drive conversion.







EXTEND THE POWER OF MARKETING CLOUD ACCOUNT ENGAGEMENT WITH THESE RELATED
PRODUCTS.


SALES CLOUD

Set the foundation for revenue growth with Salesforce automation on the #1 CRM.

Learn more


DATA CLOUD FOR MARKETING

Activate your data, scale insights with AI, and unify all your data in a single
customer profile.

Learn more


MARKETING CLOUD PERSONALIZATION

Automate dynamic offers for each customer in real time across each moment in the
customer journey.

Learn more


MARKETING CLOUD INTELLIGENCE

Optimize marketing performance and spend across every campaign, channel, and
journey.

Learn more


View all products



GET THE MOST OUT OF YOUR B2B MARKETING AUTOMATION SOFTWARE WITH THOUSANDS OF
PARTNER APPS AND EXPERTS.





MARKETING CLOUD ACCOUNT ENGAGEMENT PRICING

Find the right Marketing Cloud Account Engagement edition for your business
needs.


GROWTH

Fuel growth with marketing automation.

$ 1,250*
USD/month
up to 10,000 contacts billed annually

 * 
   Lead Nurturing and Scoring
 * 
   Engagement History Dashboards
 * 
   Campaign Reporting and Insights

Contact us


PLUS

Dive deeper with marketing automation and analytics.

$ 2,750*
USD/month
up to 10,000 contacts billed annually

 * 
   Cross-Channel Journeys
 * 
   Multitouch and ABM Dashboards
 * 
   B2B Marketing Analytics

Contact us


ADVANCED

Power innovation with advanced marketing automation and analytics.

$ 4,400*
USD/month
up to 10,000 contacts billed annually

 * 
   Dedicated IP Address
 * 
   AI-Powered Capabilities
 * 
   Business Units and Sandboxes

Contact us


PREMIUM

Enterprise-ready features with predictive analytics and support.

$ 15,000*
USD/month
up to 75,000 contacts billed annually

 * 
   Includes All Capabilities
 * 
   Premier Success Plan
 * 
   Increased Performance and SLA Support

Contact us

*All per month products require an annual contract.

This page is provided for informational purposes only and is subject to change.
Contact a sales representative for detailed pricing information.

View detailed pricing


> SALESFORCE CONTRIBUTED TO OUR ABM STRATEGY WITH AI-DRIVEN ANALYTICS AND RICH
> DATA SOURCES THAT HELPED US ZERO IN ON HIGH-VALUE BUSINESS PROSPECTS. BY
> IDENTIFYING THE MOST RELEVANT TARGET ACCOUNTS, WE COULD FOCUS OUR MARKETING
> EFFORTS ON ORGANIZATIONS THAT WOULD BENEFIT HIGHLY FROM OUR PRODUCTS.
> 
> Kelli Meador
> Senior Manager, Marketing Operations, Grammarly

Watch episode



STAY UP TO DATE ON ALL THINGS MARKETING.

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industry insights, and product news delivered straight to your inbox.

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LEARN NEW SKILLS WITH FREE, GUIDED LEARNING ON TRAILHEAD.





HIT THE GROUND RUNNING WITH MARKETING TIPS, TRICKS, AND BEST PRACTICES.

Analyst Report


LEARN WHY SALESFORCE HAS BEEN RECOGNIZED FOR OUR ABILITY TO EXECUTE AND
COMPLETENESS OF VISION.

Read the report
Report


AI IS MARKETERS’ #1 PRIORITY AND CHALLENGE. SEE WHY.

Get the report
Guide


ATTRACT PROSPECTS. BUILD RELATIONSHIPS. DELIVER METRICS THAT MATTER.

Get the Guide
Guide


LEARN ALL THE ESSENTIALS OF ACCOUNT-BASED MARKETING IN THIS INTERACTIVE GUIDE.

Start the tour
See all resources


READY TO TAKE THE NEXT STEP?


TALK TO AN EXPERT.

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Request a call


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to your inbox.
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MARKETING CLOUD ACCOUNT ENGAGEMENT FAQ


WHAT IS MARKETING CLOUD ACCOUNT ENGAGEMENT?

Marketing Cloud Account Engagement is the only marketing automation platform
built on the world’s #1 CRM. It helps companies grow revenue and scale buyer
engagement by uniting customer data on one platform and scaling account
relationships with AI. Whether you’re looking to execute on-demand generation or
account-based marketing strategies, we've got you covered.


WHAT IS B2B MARKETING AUTOMATION SOFTWARE?

B2B marketing automation software helps automate and streamline marketing
processes and multifunctional campaigns across channels. It includes
functionalities to manage and nurture leads, run targeted campaigns, align with
sales to close deals, and track the effectiveness of marketing efforts.


WHAT ARE THE BENEFITS OF B2B MARKETING AUTOMATION PLATFORMS?

The benefits of B2B marketing automation platforms are: 

 1. Scaling buyer engagement across accounts
 2. Aligning revenue teams (marketing, sales, and service) to close deals faster
 3. Growing pipeline and proving marketing impact


HOW CAN B2B MARKETING AUTOMATION SOFTWARE HELP MY BUSINESS?

B2B marketing automation software can help your business in the following ways:

 1. Generating and nurturing leads
 2. Driving marketing and sales alignment
 3. Prioritizing and converting qualified leads
 4. Managing marketing campaigns
 5. Executing on account-based marketing strategies
 6. Maximizing marketing ROI


HOW CAN I CHOOSE THE RIGHT B2B MARKETING AUTOMATION PLATFORM?

The right B2B marketing automation platform will:

 1. Integrate directly into your CRM
 2. Align revenue teams (marketing, sales, and service)
 3. Execute on multiple marketing strategies (e.g., broad-base demand generation
    and account-based marketing)


WHAT IS PARDOT?

Pardot was part of Exact Target, which was acquired by Salesforce in 2013, and
is the legacy product name for Marketing Cloud Account Engagement. They are the
same product.


IS SALESFORCE ACCOUNT ENGAGEMENT THE SAME AS PARDOT?

Pardot is the legacy name for Salesforce Account Engagement and is the same
product as Pardot.





NEED HELP?

No problem. Chat with our sales experts or call us at 1-800-664-9073.

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