www.contentbloom.com Open in urlscan Pro
75.119.198.37  Public Scan

Form analysis
0 forms found in the DOM

Text Content

AboutServicesWorkInsightsCareersContact

< Home > Blog > Forging Customer Connections with a DXP: Adobe AEM
Mar 14, 2022


FORGING CUSTOMER CONNECTIONS WITH A DXP: ADOBE AEM

By Lee Pittman

Brands today have found that they can’t only strive to satisfy their customers
with the products and services they need. They also need to foster deeper
relationships and create connections that increase engagement and loyalty. 

Data-driven personalization and the right technology infrastructure is crucial
for organizations to develop customer relationships and thrive in today’s
digital economy. Customer expectations have risen with the number of channels
they have access to, and enterprise companies need to deliver a personalized
experience throughout the customer journey to win them over. Luckily, achieving
this is entirely possible with the help of a digital experience platform. 


WHY YOU NEED PERSONALIZATION 

Personalization can sometimes feel like an overused term. Still, the evolution
of the digital experience means that it is now expected from every brand — that
is, if they want their customers to remain loyal and not go to a competitor.
These are just a few reasons why getting personalization right is critical.


MEETING CUSTOMER EXPECTATIONS

Customers gravitate towards brands that provide a tailored experience that
considers their interests and past behaviors. According to McKinsey, 71% of
consumers expect companies to deliver personalized interactions. However, the
problem is that 76% get frustrated when these interactions are given a
cookie-cutter approach. 

Nowadays, customers are happy to provide data to brands because they believe
that they will be rewarded with a better experience. When brands fail to deliver
on that promise, it can lead to problems. 


IMPROVE CUSTOMER LOYALTY

Having loyal customers is vital for brands as they can be a source of consistent
revenue and become business promoters. In order to create that loyalty, your
customers need to trust that you will deliver on expectations. Making relevant
product recommendations, creating an easily navigable website, and tailored
messaging can improve the experience and show customers that your business
treats them like friends. These attempts at personalization are likely to be
rewarded with loyalty. 


GENERATE REVENUE

Personalizing the customer experience can positively impact your brand, reduce
the likelihood that they go looking somewhere else, and ultimately improve the
bottom line. Companies that excel at personalization generate 40% more revenue
than those companies that are simply average. Personalization pays, and
businesses should do their utmost to get it done right. 


HOW TO USE PERSONALIZATION

If you want to get your personalization strategy right, you can do a few
things. 


LEVERAGE CUSTOMER DATA

Data is the key ingredient in the personalization recipe. Start by using the
data you’ve already collected from your customers to create a sound plan for
each demographic. Using the data gathered, you can identify customer intent and
tailor better experiences. 


GROUP PERSONAS

Treating your entire audience like the same person is a recipe for disaster.
However, you can define audience personas to understand the key differences
between each group. For example, customers located in different regions will be
in different personas. In addition, there could be visitors who have already
interacted with your brand but never purchased anything, while others may be
loyal customers who frequently return to buy more products. 


CONTEXTUALIZE CONTENT DELIVERY

Content delivered to your audience must be relevant and come at the right time.
A customer who recently had a product shipped but experienced some delays in
receiving it won’t be as receptive to your latest promotional emails as a
customer who purchased a product a few weeks ago and already has some items in
their cart. 

Customers who interact with your brand on different channels will want content
delivered to them in specific ways. For example, the content shared on social
media channels like Instagram and TikTok will need to be different from the
content shared in emails or the corporate website. 


ENABLE SELF-SERVICE

Customer data can also be beneficial for enabling self-service. Increasing
customer loyalty is possible through a high-quality experience, and reducing the
time they need to spend getting problems fixed can go a long way to bettering
that experience. By using artificial intelligence (AI) and machine learning
(ML), you can gather data from your knowledge base and tailor the responses to
each individual based on past experiences and behaviors. 


HOW TO CREATE PERSONALIZED EXPERIENCES USING ADOBE

Having the right digital experience platform is crucial to keeping up with
customer expectations and creating personalized experiences. Adobe’s suite of
tools can provide everything your business needs to meet personalization goals. 


ADOBE EXPERIENCE MANAGER

Adobe Experience Manager (AEM) provides content and digital asset management
capabilities that form the foundation of your personalization strategy. Brands
can endear themselves to customers with personalized content when they need it
and where they want it. Teams have the ideal platform to create and deliver
experiences across several channels with marketing-friendly templates and
developer-facing tools. 

Content can be easily reused and adapted to customer preferences to give each
customer a personalized feel throughout their entire journey. AEM’s
personalization capabilities enable you to create a unified customer profile
that leverages any data at your disposal to improve the customer experience. 

Marketers can also rely on translations, geolocation, and AI to further enhance
the digital experience while making their own lives much easier.


ADOBE ANALYTICS

Data analysis is incredibly important for any personalization strategy, and AEM
also delivers. You can analyze data from anywhere in the customer journey and
use predictive intelligence and reporting to identify hidden opportunities and
further tailor the experience. Web analytics, marketing analytics, and more pull
data from any channel to give you a 360-degree view of the customer. 


ADOBE FORMS

AEM also provides responsive forms to get customers started on their journey the
right way. Form intake can also be personalized by automatically drawing on
customer data from your database. 

Read More: Adobe Experience Manager (AEM): What It Is and How It Works


BETTER PERSONALIZATION WITH ADOBE AEM AND CONTENT BLOOM

Personalization can help you improve your relationships with your customers and
turn them into loyalists. For enterprise businesses, personalization is
expected, and many brands will promise it to their customers. To deliver on that
promise, you need the help of a digital experience platform and digital
consultants who can help you get the most out of your systems.

Content Bloom is an enterprise digital consultancy that can help you deliver
solutions to forge those deeper connections your customers crave. Our expertise
in content management, digital marketing, and the technology that facilitates it
can take your personalization efforts to the next level. 

Our AEM knowledge can allow you to start embracing personalization and serving
your customers better. Contact us to discover more about how we can help you on
your journey.

--------------------------------------------------------------------------------

GET THE LATEST INDUSTRY NEWS, ARTICLES, AND UPDATES.
(NO JUNK. JUST THE GOOD STUFF.)



--------------------------------------------------------------------------------

 * 
 * 
 * 
 * 


CATEGORIES |


ADOBE AEM


RELATED POSTS


ADOBE EXPERIENCE MANAGER LAUNCHES CLOUD SERVICES IN INDIA

With Adobe AEM now being offered as a cloud service, it allows companies to
scale as required and remain agile and flexible.


HOW TO PERSONALIZE OMNI-CHANNEL JOURNEYS FOR CUSTOMERS (AT THE RIGHT TIME)

Adobe Journey Optimizer helps you build, enrich, refine, and activate target
audiences.


ADOBE EXPERIENCE MANAGER (AEM): WHAT IT IS AND HOW IT WORKS

Break down the benefits of using Adobe Experience Manager and the reason
enterprises often choose AEM to manage their digital estates.


LOCATIONS

 * Amsterdam, NL
 * Austin, TX
 * Brussels, BE
 * Halifax, NS
 * New Delhi, India
 * New Orleans, LA
 * Toronto, ON


QUICK LINKS

 * About
 * Services
 * Work
 * Insights
 * Careers


CONTACT

 * USA: (+1) 512.879.4653
 * Canada: (+1) 647.827.1955
 * info@contentbloom.com

© Content Bloom, 2022. All Rights Reserved.