go.contentsquare.com Open in urlscan Pro
2606:2c40::c73c:67e3  Public Scan

Submitted URL: https://go.contentsquare.com/e3t/Ctc/2I+113/cjNv104/MWy5rQN_-GdN7Nspg6bcD9kW7RdXLG57jD0CMSn_px3qgyTW8wLKSR6lZ3pTW582qQn32vF-s...
Effective URL: https://go.contentsquare.com/digital-cx-trends-dach?utm_campaign=DACH_2021%2F12_Christmas%20Campaign_OOO%20Mails&utm_medium=e...
Submission: On December 21 via manual from FR — Scanned from FR

Form analysis 1 forms found in the DOM

POST https://forms.hsforms.com/submissions/v3/public/submit/formsnext/multipart/2640385/783312b8-9ee8-4694-adc9-5c25d2dc9063

<form id="hsForm_783312b8-9ee8-4694-adc9-5c25d2dc9063_9039" method="POST" accept-charset="UTF-8" enctype="multipart/form-data" novalidate=""
  action="https://forms.hsforms.com/submissions/v3/public/submit/formsnext/multipart/2640385/783312b8-9ee8-4694-adc9-5c25d2dc9063"
  class="hs-form-private hsForm_783312b8-9ee8-4694-adc9-5c25d2dc9063 hs-form-783312b8-9ee8-4694-adc9-5c25d2dc9063 hs-form-783312b8-9ee8-4694-adc9-5c25d2dc9063_2537066b-3e80-44f0-b2e1-0bda8d4b7de3 hs-form stacked hs-custom-form"
  target="target_iframe_783312b8-9ee8-4694-adc9-5c25d2dc9063_9039" data-instance-id="2537066b-3e80-44f0-b2e1-0bda8d4b7de3" data-form-id="783312b8-9ee8-4694-adc9-5c25d2dc9063" data-portal-id="2640385">
  <fieldset class="form-columns-2">
    <div class="hs_firstname hs-firstname hs-fieldtype-text field hs-form-field smart-field"><label id="label-firstname-783312b8-9ee8-4694-adc9-5c25d2dc9063_9039" class="" placeholder="Enter your First name"
        for="firstname-783312b8-9ee8-4694-adc9-5c25d2dc9063_9039"><span>First name</span><span class="hs-form-required">*</span></label>
      <legend class="hs-field-desc" style="display: none;"></legend>
      <div class="input"><input id="firstname-783312b8-9ee8-4694-adc9-5c25d2dc9063_9039" name="firstname" required="" placeholder="" type="text" class="hs-input" inputmode="text" autocomplete="given-name" value="" data-gaconnector-tracked="true">
      </div>
    </div>
    <div class="hs_lastname hs-lastname hs-fieldtype-text field hs-form-field smart-field"><label id="label-lastname-783312b8-9ee8-4694-adc9-5c25d2dc9063_9039" class="" placeholder="Enter your Last name"
        for="lastname-783312b8-9ee8-4694-adc9-5c25d2dc9063_9039"><span>Last name</span><span class="hs-form-required">*</span></label>
      <legend class="hs-field-desc" style="display: none;"></legend>
      <div class="input"><input id="lastname-783312b8-9ee8-4694-adc9-5c25d2dc9063_9039" name="lastname" required="" placeholder="" type="text" class="hs-input" inputmode="text" autocomplete="family-name" value="" data-gaconnector-tracked="true">
      </div>
    </div>
  </fieldset>
  <fieldset class="form-columns-2">
    <div class="hs_email hs-email hs-fieldtype-text field hs-form-field"><label id="label-email-783312b8-9ee8-4694-adc9-5c25d2dc9063_9039" class="" placeholder="Enter your Work email" for="email-783312b8-9ee8-4694-adc9-5c25d2dc9063_9039"><span>Work
          email</span><span class="hs-form-required">*</span></label>
      <legend class="hs-field-desc" style="display: none;"></legend>
      <div class="input"><input id="email-783312b8-9ee8-4694-adc9-5c25d2dc9063_9039" name="email" required="" placeholder="" type="email" class="hs-input" inputmode="email" autocomplete="email" value="" data-gaconnector-tracked="true"></div>
    </div>
    <div class="hs_company hs-company hs-fieldtype-text field hs-form-field"><label id="label-company-783312b8-9ee8-4694-adc9-5c25d2dc9063_9039" class="" placeholder="Enter your Company"
        for="company-783312b8-9ee8-4694-adc9-5c25d2dc9063_9039"><span>Company</span><span class="hs-form-required">*</span></label>
      <legend class="hs-field-desc" style="display: none;"></legend>
      <div class="input"><input id="company-783312b8-9ee8-4694-adc9-5c25d2dc9063_9039" name="company" required="" placeholder="" type="text" class="hs-input" inputmode="text" autocomplete="organization" value="" data-gaconnector-tracked="true"></div>
    </div>
  </fieldset>
  <fieldset class="form-columns-2">
    <div class="hs_jobtitle hs-jobtitle hs-fieldtype-text field hs-form-field smart-field"><label id="label-jobtitle-783312b8-9ee8-4694-adc9-5c25d2dc9063_9039" class="" placeholder="Enter your Job Title"
        for="jobtitle-783312b8-9ee8-4694-adc9-5c25d2dc9063_9039"><span>Job Title</span><span class="hs-form-required">*</span></label>
      <legend class="hs-field-desc" style="display: none;"></legend>
      <div class="input"><input id="jobtitle-783312b8-9ee8-4694-adc9-5c25d2dc9063_9039" name="jobtitle" required="" placeholder="" type="text" class="hs-input" inputmode="text" autocomplete="organization-title" value=""
          data-gaconnector-tracked="true"></div>
    </div>
    <div class="hs_phone hs-phone hs-fieldtype-phonenumber field hs-form-field smart-field"><label id="label-phone-783312b8-9ee8-4694-adc9-5c25d2dc9063_9039" class="" placeholder="Enter your Phone number"
        for="phone-783312b8-9ee8-4694-adc9-5c25d2dc9063_9039"><span>Phone number</span><span class="hs-form-required">*</span></label>
      <legend class="hs-field-desc" style="display: none;"></legend>
      <div class="input"><input id="phone-783312b8-9ee8-4694-adc9-5c25d2dc9063_9039" name="phone" required="" placeholder="" type="tel" class="hs-input" inputmode="tel" autocomplete="tel" value="" data-gaconnector-tracked="true"></div>
    </div>
  </fieldset>
  <fieldset class="form-columns-1">
    <div class="hs-dependent-field">
      <div class="hs_country hs-country hs-fieldtype-select field hs-form-field smart-field"><label id="label-country-783312b8-9ee8-4694-adc9-5c25d2dc9063_9039" class="" placeholder="Enter your Country"
          for="country-783312b8-9ee8-4694-adc9-5c25d2dc9063_9039"><span>Country</span><span class="hs-form-required">*</span></label>
        <legend class="hs-field-desc" style="display: none;"></legend>
        <div class="input"><select id="country-783312b8-9ee8-4694-adc9-5c25d2dc9063_9039" required="" class="hs-input" name="country">
            <option disabled="" value="">Please Select</option>
            <option value="Germany">Germany</option>
            <option value="Austria">Austria</option>
            <option value="Korea, Republic of">Korea, Republic of</option>
            <option value="Switzerland">Switzerland</option>
            <option value="Bangladesh">Bangladesh</option>
            <option value="Cambodia">Cambodia</option>
            <option value="Colombia">Colombia</option>
            <option value="Cyprus">Cyprus</option>
            <option value="Estonia">Estonia</option>
            <option value="Greece">Greece</option>
            <option value="Hungary">Hungary</option>
            <option value="Lao People’s Democratic Republic">Lao People’s Democratic Republic</option>
            <option value="Latvia">Latvia</option>
            <option value="Lithuania">Lithuania</option>
            <option value="Myanmar">Myanmar</option>
            <option value="Nigeria">Nigeria</option>
            <option value="Sri Lanka">Sri Lanka</option>
            <option value="Moldova, Republic of">Moldova, Republic of</option>
          </select></div>
      </div>
    </div>
  </fieldset>
  <fieldset class="form-columns-1">
    <div class="hs_cid hs-cid hs-fieldtype-text field hs-form-field" style="display: none;"><label id="label-cid-783312b8-9ee8-4694-adc9-5c25d2dc9063_9039" class="" placeholder="Enter your CID"
        for="cid-783312b8-9ee8-4694-adc9-5c25d2dc9063_9039"><span>CID</span></label>
      <legend class="hs-field-desc" style="display: none;"></legend>
      <div class="input"><input name="cid" class="hs-input" type="hidden" value="701SZ000001YhgJYAS" data-gaconnector-tracked="true"></div>
    </div>
  </fieldset>
  <fieldset class="form-columns-1">
    <div class="hs_campaignmemberstatus hs-campaignmemberstatus hs-fieldtype-text field hs-form-field" style="display: none;"><label id="label-campaignmemberstatus-783312b8-9ee8-4694-adc9-5c25d2dc9063_9039" class=""
        placeholder="Enter your CampaignMemberStatus" for="campaignmemberstatus-783312b8-9ee8-4694-adc9-5c25d2dc9063_9039"><span>CampaignMemberStatus</span></label>
      <legend class="hs-field-desc" style="display: none;"></legend>
      <div class="input"><input name="campaignmemberstatus" class="hs-input" type="hidden" value="Downloaded" data-gaconnector-tracked="true"></div>
    </div>
  </fieldset>
  <fieldset class="form-columns-1">
    <div class="hs_leadsource hs-leadsource hs-fieldtype-select field hs-form-field" style="display: none;"><label id="label-leadsource-783312b8-9ee8-4694-adc9-5c25d2dc9063_9039" class="" placeholder="Enter your Lead Source"
        for="leadsource-783312b8-9ee8-4694-adc9-5c25d2dc9063_9039"><span>Lead Source</span></label>
      <legend class="hs-field-desc" style="display: none;"></legend>
      <div class="input"><input name="leadsource" class="hs-input" type="hidden" value="Marketing - Content" data-gaconnector-tracked="true"></div>
    </div>
  </fieldset>
  <fieldset class="form-columns-1">
    <div class="hs_utm_campaign hs-utm_campaign hs-fieldtype-text field hs-form-field" style="display: none;"><label id="label-utm_campaign-783312b8-9ee8-4694-adc9-5c25d2dc9063_9039" class="" placeholder="Enter your utm_campaign"
        for="utm_campaign-783312b8-9ee8-4694-adc9-5c25d2dc9063_9039"><span>utm_campaign</span></label>
      <legend class="hs-field-desc" style="display: none;"></legend>
      <div class="input"><input name="utm_campaign" class="hs-input" type="hidden" value="DACH_2021%2F12_Christmas%20Campaign_OOO%20Mails" data-gaconnector-tracked="true"></div>
    </div>
  </fieldset>
  <fieldset class="form-columns-1">
    <div class="hs_utm_medium hs-utm_medium hs-fieldtype-text field hs-form-field" style="display: none;"><label id="label-utm_medium-783312b8-9ee8-4694-adc9-5c25d2dc9063_9039" class="" placeholder="Enter your utm_medium"
        for="utm_medium-783312b8-9ee8-4694-adc9-5c25d2dc9063_9039"><span>utm_medium</span></label>
      <legend class="hs-field-desc" style="display: none;"></legend>
      <div class="input"><input name="utm_medium" class="hs-input" type="hidden" value="email" data-gaconnector-tracked="true"></div>
    </div>
  </fieldset>
  <fieldset class="form-columns-1">
    <div class="hs_utm_source hs-utm_source hs-fieldtype-text field hs-form-field" style="display: none;"><label id="label-utm_source-783312b8-9ee8-4694-adc9-5c25d2dc9063_9039" class="" placeholder="Enter your utm_source"
        for="utm_source-783312b8-9ee8-4694-adc9-5c25d2dc9063_9039"><span>utm_source</span></label>
      <legend class="hs-field-desc" style="display: none;"></legend>
      <div class="input"><input name="utm_source" class="hs-input" type="hidden" value="hs_email" data-gaconnector-tracked="true"></div>
    </div>
  </fieldset>
  <fieldset class="form-columns-1">
    <div class="hs_utm_content hs-utm_content hs-fieldtype-text field hs-form-field" style="display: none;"><label id="label-utm_content-783312b8-9ee8-4694-adc9-5c25d2dc9063_9039" class="" placeholder="Enter your utm_content"
        for="utm_content-783312b8-9ee8-4694-adc9-5c25d2dc9063_9039"><span>utm_content</span></label>
      <legend class="hs-field-desc" style="display: none;"></legend>
      <div class="input"><input name="utm_content" class="hs-input" type="hidden" value="287421487" data-gaconnector-tracked="true"></div>
    </div>
  </fieldset>
  <fieldset class="form-columns-1">
    <div class="hs_utm_term hs-utm_term hs-fieldtype-text field hs-form-field" style="display: none;"><label id="label-utm_term-783312b8-9ee8-4694-adc9-5c25d2dc9063_9039" class="" placeholder="Enter your utm_term"
        for="utm_term-783312b8-9ee8-4694-adc9-5c25d2dc9063_9039"><span>utm_term</span></label>
      <legend class="hs-field-desc" style="display: none;"></legend>
      <div class="input"><input name="utm_term" class="hs-input" type="hidden" value="" data-gaconnector-tracked="true"></div>
    </div>
  </fieldset>
  <fieldset class="form-columns-1">
    <div class="legal-consent-container">
      <div>
        <div class="hs-dependent-field">
          <div class="hs_LEGAL_CONSENT.subscription_type_1208629 hs-LEGAL_CONSENT.subscription_type_1208629 hs-fieldtype-booleancheckbox field hs-form-field">
            <legend class="hs-field-desc" style="display: none;"></legend>
            <div class="input">
              <ul class="inputs-list">
                <li class="hs-form-booleancheckbox"><label for="LEGAL_CONSENT.subscription_type_1208629-783312b8-9ee8-4694-adc9-5c25d2dc9063_9039" class="hs-form-booleancheckbox-display"><input
                      id="LEGAL_CONSENT.subscription_type_1208629-783312b8-9ee8-4694-adc9-5c25d2dc9063_9039" class="hs-input" type="checkbox" name="LEGAL_CONSENT.subscription_type_1208629" value="true" data-gaconnector-tracked="true"><span>
                      <p>By checking this box, you consent to receive marketing communications related to Contentsquare products, services or events.</p>
                    </span></label></li>
              </ul>
            </div>
          </div>
        </div>
        <legend class="hs-field-desc checkbox-desc" style="display: none;"></legend>
      </div>
      <div class="hs-richtext">
        <p>Your data will be used by <a href="https://contentsquare.com/contentsquare-group-list/" target="_blank" rel="noopener">Contentsquare Group</a> to contact you with information related to your request, and if applicable, to marketing. For
          more information, read our <a href="https://contentsquare.com/website-privacy-policy/" target="_blank" rel="noopener">Privacy Policy</a>.</p>
      </div>
    </div>
  </fieldset>
  <div class="hs_submit hs-submit">
    <div class="hs-field-desc" style="display: none;"></div>
    <div class="actions"><input type="submit" class="hs-button primary large cta-third" value="Submit" data-gaconnector-tracked="true"></div>
  </div><input name="hs_context" type="hidden"
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 * Top CX trends
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2024
DIGITAL CUSTOMER EXPERIENCE TRENDS

Discover the trends shaping digital customer experiences and what you can do to
prepare your business for 2024—and beyond.

Explore the top trends

 




ACCESS ALL 10 TRENDS

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Anchor #top-cx-trends


 


EXPLORE THE TOP TRENDS

Download the full report for use cases and best practice examples from leading
brands to help you prepare for 2024.

 

 

AI
Personalization
Immersive experiences

From Chat GPT to AI-powered recommendation engines, AI has quickly become
embedded into the digital experience.

No surprise, then, that digital professionals predict AI will dominate customer
experience in 2024.

 

 

 

“I don't think Gen AI is going anywhere. I think we're going to get smarter
about how we're going to use it, how we adopt it across all levels, what prompts
to ask it, and how to think about what the follow-ons from those are. Generative
AI is all the rage—It's going to be everyone’s best friend, but only if we
figure out how to use it.”

 

Sehr Thadhani,
Chief Digital Officer
Nasdaq

 



Providing customers with relevant experiences tailored to their needs is kind of
a no-brainer. And brands such as Netflix, Spotify and Amazon have set the bar so
high customers now expect intuitive, personalized experiences wherever they go.

And in 2024, it’s going to get a lot easier to do that, with real-time data and
AI helping companies achieve the next level of personalization:
Hyper-personalization.

 

 

 

71%
of consumers expect customized experiences — and companies that get
personalization right generate 40% more revenue.


Source: Mckinsey


 

 

Advances in immersive technology such as augmented reality (AR), virtual reality
(AR) and 3D content are helping bridge the gap between physical and digital
experiences.

These technologies are already prevalent across many industries, particularly in
retail and eCommerce, where they’re helping bring in-store experiences (such as
trying on clothes and testing out furniture and makeup) into the digital space.

 

 

 

“We're going to move more towards being able to understand how clothes are going
to fit on you as a person through digital experiences. So whether that's
scanning your body and being able to see what a product will look like on you or
being able to choose a model that's your skin color or your body type.”

 

 

Jasmine Baker,
Consumer Insights Associate
Spanx

 


Anchor #get-report


DISCOVER ALL THE TOP TEN TRENDS

And how you can prepare your business for 2024—and beyond


Get the full report
Anchor #about


ABOUT THE SURVEY

This report is based on a survey of 2751 digital professionals within marketing,
UX and product functions across industries globally conducted between April and
October 2023.

 

Upon signing up for Contentsquare’s flagship CX Circle events across the globe,
registrants were asked “What do you think will be the biggest trend in digital
experience next year?”.

 

The data was collated and sorted using thematic analysis as a prompt for Open
AI’s Chat-GPT4 tool. All data was translated and grouped into the 10 categories
and sub-categories.

 

Our primary data has been supplemented by secondary research from Statista,
McKinsey, Deloitte, Forrester, Precedence Research and others.

Get the full report
 


OVERVIEW OF THE 2024 DIGITAL CUSTOMER
EXPERIENCE TRENDS SURVEY

2751
Respondents
48
Countries
32%
Senior leaders
68%
Managers and practitioners
14
Industries
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