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POLECAT


TECHNOLOGY, INFORMATION AND INTERNET

NEXT GENERATION RISK, REPUTATION AND SUSTAINABILITY INTELLIGENCE

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ABOUT US

Polecat leverages predictive AI to analyze millions of data points from news,
social media, and events in real time, giving leaders a 360-degree view of their
business and the world at large. Established in 2007, Polecat has offices in
Bristol, London, Dublin, New York, and California, empowering customers to
deliver growth and lasting value to all their stakeholders. The Polecat
Responsible Business Intelligence Platform delivers next-generation risk,
reputation, and sustainability intelligence to Boards, Executive Leadership
Teams, and other Senior Executives around the world, enabling them to act early
on emerging risks, avoid crises, and build reputation. Introducing PolecatX:
Building on our foundation of Responsible Business Intelligence, PolecatX is our
latest innovation that merges the proprietary data collected by Polecat with
generative AI to offer you a personal data analyst at your fingertips. With
PolecatX, you can ask questions and receive immediate, insightful answers,
allowing you to look deeper into the data that matters most to you.

Website https://www.polecat.com

External link for Polecat

Industry Technology, Information and Internet
Company size 51-200 employees
Headquarters Bristol
Type Privately Held
Founded 2007
Specialties C-suite & Operational Business Intelligence, Crisis Monitoring &
Alerts, Competitor Intelligence, Business Performance Measurement, Online Media
Monitoring, Reputation Management Tools, Investor Relations Insights, Brand
Tracking & Analysis, Reputation Risk, Risk Intelligence, ESG Intelligence, and
Stakeholder Intelligence


PRODUCTS

RepVault



REPVAULT

BUSINESS INTELLIGENCE (BI) SOFTWARE

Polecat is a cutting-edge SaaS platform designed to empower senior decisions
makers to make smarter, faster and more responsible decisions. Our all-in-one
platform is your go-to solution for understanding your business landscape like
never before. Whether you’re tracking global trends, staying ahead of emerging
risks, or benchmarking against the competition, we have you covered. We don’t
just give you data; we deliver insights that help you lead with confidence and
integrity.


LOCATIONS

 * Primary
   
   Newminster House, 27-29 Baldwin Street
   
   Bristol, BS1 1LT, GB
   
   Get directions

 * 20-30 Whitechapel Road
   
   London, England E1 1EW, GB
   
   Get directions

 * 5170 Golden Foothill Parkway
   
   El Dorado Hills, CA 95762, US
   
   Get directions

 * 121 Varick St
   
   New York, NY 10013, US
   
   Get directions

 * 26 Pembroke Street Upper
   
   Dublin, County Dublin Dublin 2, IE
   
   Get directions

Show more locations Show fewer locations


EMPLOYEES AT POLECAT


 * JAMES LAWN
   
   CO-FOUNDER & CEO, POLECAT


 * ALEX FRANCIS
   
   VP ENGINEERING AT POLECAT - INCISIVE INTELLIGENCE


 * BART VAN EIJCK


 * BRONWYN KUNHARDT
   
   CO-FOUNDER POLECAT | TRUSTEE 42 LONDON

See all employees


UPDATES

 * Polecat
   
   4,407 followers
   
   18h
    * Report this post
      
   
   We're excited to showcase our latest client innovation - The Polecat Rundown.
   The Rundown is an immersive reporting experience designed to give execs the
   detail they need, in a format that is easy to digest and understand. Get in
   touch if you'd like to see a Rundown made specifically for your organisation,
   free of charge, today. #Polecat #RBI #Risk #Reputation
   
   …more
   
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   9 2 Comments
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 * Polecat
   
   4,407 followers
   
   6d
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   Our Chief Insight Officer Yasmin Crowther sat down with Shahar Silbershatz
   from Caliber to explore our partnership in more detail - and to uncover what
   the last few months of 2024 held in store for risk and reputation
   
   
   UNDER THE HOOD: OUR PARTNERSHIP WITH CALIBER
   
   
   POLECAT ON LINKEDIN
   
   17 1 Comment
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 * Polecat
   
   4,407 followers
   
   1w
    * Report this post
      
   
   📉📈 Stellantis: A Rollercoaster of Sentiment... The last six months have
   been transformative for Stellantis, with sentiment swinging dramatically
   between notable highs and significant lows. This journey reflects the complex
   interplay of innovation, operational challenges, and external pressures in
   today’s dynamic corporate environment. 🚗 Progress and Promise Stellantis's
   commitment to sustainability took center stage with a $7.54 billion loan from
   the U.S. Department of Energy to bolster EV battery production. This
   milestone, coupled with the start of electric van production in
   Atessa—integrated with impactful social initiatives—received maximum
   sentiment event scores of 100. These moves underscore a future-focused
   strategy that resonated positively with stakeholders. 💼 Challenges in
   Leadership and Operations However, the unexpected resignation of CEO Carlos
   Tavares has created ripples of uncertainty. His departure, amidst operational
   hurdles, has raised questions about strategic continuity. Adding to this are
   legal disputes with the UAW and significant layoffs, both of which reflect
   mounting internal and external pressures. These events have cast a shadow on
   the company’s operational resilience, pulling sentiment scores to new lows 💡
   Navigating the Dual Narrative The Stellantis story over this period captures
   the dualities many organisations face: the drive to innovate and lead while
   grappling with the realities of execution. As the markets react, with shares
   showing notable declines since the CEO's resignation, Stellantis is now in a
   defining moment. Will it double down on its sustainability vision while
   addressing leadership gaps and operational challenges head-on? 📢 The Road
   Ahead What Stellantis does next will shape its narrative—Clear communication,
   robust crisis management, and a continued focus on innovation will be key to
   steadying sentiment and regaining momentum. Stellantis's story reminds us
   that reputation is a dynamic asset, intricately tied to strategic action and
   stakeholder trust. Follow up and use PolecatX to explore Stellantis further -
   ask the questions most important to you: http://bit.ly/3ViIp90 #Polecat
   #Reputation #BrandSentiment #Stellantis
   
    * 
   
   9
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 * Polecat
   
   4,407 followers
   
   2w
    * Report this post
      
   
   🚀 We’re thrilled to launch of our new LinkedIn newsletter: Stakeholder
   Signals! In our debut edition, we explore the difference between tracking
   media mentions and managing reputation, exploring the case of Apple.
   #StakeholderSignals #ReputationManagement #DataDrivenDecisions
   #ResponsibleBusinessIntelligence
   
   
   MEDIA MENTIONS VS MANAGING REPUTATION
   
   
   POLECAT ON LINKEDIN
   
   7 1 Comment
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 * Polecat
   
   4,407 followers
   
   2w
    * Report this post
      
   
   Data-Driven Communications: Why It Matters and What’s Holding Companies Back
   While many companies embrace metrics to measure the impact of their
   communications, far fewer take the leap into truly strategic,
   reputation-focused approaches. Let’s break it down: Tracking media mentions,
   campaign reach, or PR success is commonplace—but managing for reputation goes
   deeper. It’s about connecting the dots between strategic events, evolving
   landscapes, and peer movements. To manage reputation effectively, companies
   need to ask: - Who are the stakeholders shaping our narrative? - What are the
   emerging risks—and how can we turn them into opportunities? - How is the
   competitive landscape evolving, and what lessons can we learn? Reputation
   Management is Bigger Than Comms Reputation risk doesn’t live solely in the
   comms department. It impacts and requires input from: Enterprise Risk Teams:
   Identifying and preempting risks that could escalate into reputational
   crises. - Legal Teams: Managing exposure in contentious or legally sensitive
   situations. - Sustainability and Reporting Teams: Aligning corporate purpose
   with stakeholder expectations in ESG-driven discussions. What’s often missing
   is a unified view—a consistent “window on the world”—to connect these teams
   and ensure everyone operates with the same intelligence. Why Some Companies
   Struggle to Get On Board The barriers to adopting data-driven communications
   often boil down to: 1️⃣ Fragmented Silos: Teams work in isolation, each with
   their own tools and priorities, leading to missed opportunities for
   collaboration. 2️⃣ Lack of Vision: Not all leaders see the potential for a
   joined-up approach that bridges reputation management with other critical
   functions. 3️⃣ Overwhelm with Data: Companies may track a wealth of metrics
   but lack the tools to translate them into actionable, strategic insights. At
   Polecat, we help companies overcome these challenges by providing the
   integrated insights they need to manage reputation across the enterprise. By
   breaking down silos and offering a clear, consistent lens on risks and
   opportunities, we enable teams to work together seamlessly, delivering
   actionable intelligence for: - Anticipating and mitigating risks. - Enhancing
   stakeholder engagement. - Turning potential threats into growth
   opportunities. - A Vision for the Future
   
    * 
   
   11
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 * Polecat
   
   4,407 followers
   
   3w
    * Report this post
      
   
   The media landscape is evolving at a breakneck pace. The question is: how can
   companies stay ahead while maintaining their authenticity and credibility?
   Younger generations are reshaping how information is consumed. Print media is
   becoming a relic for many, with attention shifting to platforms like social
   media and peer-to-peer interactions driven by influencers. Long-form podcast
   interviews, for example, played a surprising role in shaping narratives
   during the recent U.S. election, underscoring how unconventional media
   channels are gaining traction. Meanwhile, platforms like X (formerly Twitter)
   are grappling with turbulence and reputational challenges. Contentious policy
   changes and shifting user demographics have led individuals and organizations
   to rethink their presence, with some moving away entirely. These shifts
   demand a more nuanced and strategic approach to media engagement. Here’s why:
   ✅ Beyond Media Monitoring: Companies must look beyond traditional outlets and
   diversify their media monitoring efforts. Emerging platforms, new formats,
   and influencers play important roles in shaping public opinion and need to be
   part of reputational risk and opportunity assessments. ✅ Building Trust in a
   Low-Trust World: Trust in media—and often in companies themselves—is at a low
   point. Organisations must identify credible voices and stakeholders who can
   effectively communicate their narrative. These trusted figures can act as
   allies not only during positive campaigns but also when combating
   misinformation and disinformation. ✅ Consistency Amid Diversity: With such a
   fragmented media ecosystem, consistency in messaging is paramount. Businesses
   must craft strategies that resonate across varied platforms while maintaining
   an authentic voice that cuts through the noise. The media landscape isn’t
   just about managing risk; it’s about finding opportunities to engage with
   audiences in meaningful ways. By embracing this new reality, businesses can
   navigate challenges, build trust, and establish themselves as leaders in
   their fields. 💬 What’s your take? How is your business adapting to the
   shifting media environment?
   
    * 
   
   5
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 * Polecat
   
   4,407 followers
   
   3w
    * Report this post
      
   
   Reflecting on 2024: What’s Shaping the Business Landscape? As we wrap up a
   pivotal year, our Chief Insight Officer, Yasmin Crowther, shares key trends
   that defined 2024. In a year of rapid change, actionable insights powered by
   robust data have never been more crucial. Explore her findings, and how
   businesses can navigate uncertainty with confidence. #2024Review #ESG #AI
   #CorporateInsights #PolecatPlatform
   
   10
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 * Polecat
   
   4,407 followers
   
   4w
    * Report this post
      
   
   After July's outage, CrowdStrike continues to navigate the challenging path
   of reputation recovery. Despite the setback, sentiment is gradually trending
   upward. 📊 At Polecat, we dig deep into these shifts to understand the real
   drivers of reputation recovery. Our analysis highlights the impact of key
   lawsuits and strategic investor actions—like Delta's recent lawsuit and ‘buy’
   ratings from investors—that influence public perception and trust. 👉 Start a
   free 7-day trial with PolecatX and explore how you can proactively manage
   reputation, build resilience, and uncover trends before they become
   headlines: https://lnkd.in/e_-cY6rz #ReputationManagement
   #BusinessIntelligence #ESG #RiskManagement #CrowdStrike #PolecatX
   
   4 1 Comment
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 * Polecat
   
   4,407 followers
   
   1mo
    * Report this post
      
   
   We're proud to partner with WTW to develop a holistic reputational risk
   management solution, which includes Polecat risk monitoring to track live
   sentiment and help prevent negative publicity by enabling faster, smarter
   responses. WTW offers insurance services against certain reputation risk
   factors, and has teams on-hand to support with crisis comms to give you 360
   protection.
   
   WTW
   
   1,025,049 followers
   
   1mo Edited
   
   Protecting your reputation is paramount in the dynamic broadcast and
   streaming media industry - https://ow.ly/HmSg50U2jS4. Our Head of
   Reputational Risk Management, David Bennett, identifies the key risks that
   broadcasters and streaming services need to consider to protect their
   reputations, along with mitigations that can help companies prevent a crisis
   and manage incidents sensitively if they do occur. Find out more.
   #ReputationalRisk #WTWDirectandFac #RiskManagement
   
    * 
   
   3
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 * Polecat
   
   4,407 followers
   
   1mo
    * Report this post
      
   
   #PolecatX is able to give you a view of your main themes impacting your
   overall reputation and sentiment, in a click. Let's take a luxury fashion
   house as an example. We can easily see some key facts that we can then drill
   down and explore further: 👗 It's no surprise that Fashion Collections lead
   the way, with a substantial volume of positive media events. This suggests
   that high-quality product releases continue to resonate well with audiences -
   and drive the highest changes in reputation and brand. 😎 Celebrity Influence
   are also major contributors to brand sentiment, highlighting how powerful the
   right endorsements and campaigns can be in the luxury sector. With PolecatX
   you can ask follow up questions about specific influencers, and see their
   impact on your overall brand. 💹 Leadership Changes also play critical roles,
   signaling that executive moves and overall reputation management remain under
   close scrutiny. This is especially important on business stakeholders such as
   investors, institutional finance owners, and money in motion. 🌈 On more
   sensitive themes, Diversity and Inclusion show mixed sentiment, underscoring
   ongoing challenges and the heightened expectations around social
   responsibility for this specific brand. Alerts can be set-up to give you
   warning about these types of events, and emerging themes and topics should
   give you an idea about what to prioritise to address next. Try PolecatX for
   yourself: https://lnkd.in/gr_Wr6RX
   
    * 
   
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FUNDING

Polecat 1 total round

Last Round

Series unknown Apr 1, 2016
External Crunchbase Link for last round of funding

US$ 4.2M

Investors

Grassy Creek Ventures + 1 Other investor
See more info on crunchbase

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