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Aloukik Rathore
January 18, 2022
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WHAT GOOGLE’S ENHANCED AUTOCOMPLETE BOX MEANS FOR SEO

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SEO experts noticed Google subtly trying out a new search box format at some
point in December. We’ve termed it Enhanced Autocomplete Search Box, an expanded
version of the existing one.

The right column of the box shows the top 3 “People also ask” queries, and below
it, there are the “People also search for” segment displaying some of the
related search terms and entities. 

Much information is available, but nearly all news publishers and blogs prefer
rehashing about the box and their method to access it. But the publishers are
not at fault in this case.

google’s enhanced autocomplete box

See Also: How To Help Google Rank Products With Duplicate Descriptions

Since it is only a beta test, there isn’t much data, and Google doesn’t want to
comment yet. The latest autocomplete box provides certain information which is
apparently clear to experts in the industry. 

The majority of SEO experts have likely spotted the updates, and they seem to
realize what Google is trying to do. Although we don’t know the entire story
yet, we have a notion of where Google is taking this.

SEO specialists might have a way to take advantage of the upgraded autocomplete
to research keywords and topics.


WHAT IS THIS ENHANCED AUTOCOMPLETE FUNCTION?

The new search format doesn’t show up for every query but only for a few common
topics. To try this, all we did was type a query, hit ‘Enter,’ and left-click on
the search bar.

google search

We aren’t still sure what it tells us. At first sight, it seems that Google’s
search engine organizes the essential search factors related to your query based
on its thinking. 

On the left side, there are the autocomplete suggestions. The upper right column
contains 3 People who also ask queries, and just below it is its People also
search for a segment.

Note that the organic search results don’t show up in the box, and it is
unexpected that Google will work on that. That’s because Google shows them in
the sequence it prefers, and it has got no reasons to modify that.

Basically, the enhanced autocomplete appears to ease your search process, like
if you’re searching any of the 3 PAA questions or if you want to check other
search engines like DuckDuckGo or Yahoo (which is not a very good choice).

If you’re still thinking about why Google would make such changes, which were
already present in the SERP, this is all to optimize the user experience. The
enhanced autocomplete does nothing but merely relocate the already existing PAA
and Knowledge panels, to fit more relevant contents into the search box and
reduce your scrolling time.

If you’re searching for Organic SERPs, simply scroll down the SERP like usual.


KEYWORD AND TOPIC RESEARCH USING THE ENHANCED AUTOCOMPLETE

The new feature can help SEO experts and digital marketers optimize their
websites by performing keyword and topic research using Google’s selections. 


KEYWORD RESEARCH

How? Imagine you are the digital marketer for a pizza company. To compete with
the top pizza brands like Domino’s, Papa John’s, etc., you’ll need to have
information about the meta info of their websites, like what their H1s are, how
they optimize their pages for SEO and user experience.

keyword research

Or, you can search for keywords in SERPs which would land you on their websites
and check the opportunities of your website based on that. That’s a good reason
Google put the three best pizza companies in the box rather than putting any
random three. 

Thus, Google’s choices can be reverse-engineered in the classic SEO way to
reveal the kind of results that the search engine wants to see.


TOPIC RESEARCH

What about the topic research? As we can see, Google has relocated the top 3
PAAs in the search box. We can reverse-engineer those and check what content
works for these websites.

Maybe it also shows Google’s confidence in the PAA results. This makes it
important for those who weren’t paying attention to the PAAs earlier.

enhanced autocomplete

This is Google’s way of saying to content marketers that many people also ask
these questions, and they might be interested in them even if they’re just
typing the word ‘pizza.’ Now, you can take these topics if you find them
relevant. 

Like if you own a pizza blog or something similar.


CONCLUSION

Recently, Google has been beta testing many new SERP features that utilize the
width of the page. You might already be aware of the ‘featured snippets’ and
‘map packs’ features, among many others.

Google is constantly trying to improve the user experience by testing out
different formats. So, we users have to get used to these changes, and the SEO
experts should be alert of the recent beta changes, including the enhanced
autocomplete.

Many new SERP priorities might come in the future, and we should be ready for
them.

See Also: How Google Reviews Impact Map Pack And Organic Search Rankings

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