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Michał Kloczkowski

technology
solutions


MAKE YOUR PRODUCT VARIATIONS DISCOVERABLE ON MAGENTO 2 STORES WITH EASE

The Configurable Product feature in Magento 2 is an effective solution for
customers to select different variations of a product on the product page.
However, the problem arises when customers are browsing through product listings
and only see one product card for the configurable product.

To solve this issue, we have developed the Product Variants module and are now
offering it for free on our Github repository. This module allows you to link
single products together without the need for an extra configurable product
concept. As a result, all products are easily accessible from every variant
product page and all variants are still visible in the category view.



Making all variations of a product easily discoverable on an online store is
important for several reasons:

Improved User Experience: When customers can quickly and easily find the
specific product variation they are looking for, they are more likely to
complete a purchase. This results in improved customer satisfaction and a better
overall user experience.

Increased Sales: Making it easy for customers to find the right product
variation can lead to increased sales and conversions. When customers can
quickly and easily find what they need, they are more likely to complete a
purchase, rather than leaving the site in frustration.

Competitive Advantage: By providing a better user experience and making it easy
for customers to find what they need, ecommerce businesses can gain a
competitive advantage over others in the same industry.

In summary, making all variations of a product easily discoverable on an online
store can lead to improved customer satisfaction, increased sales and
conversions, and a competitive advantage in the ecommerce market.

Don't hesitate, follow us on Github and stay up-to-date.

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Michał Kloczkowski

He has implemented online stores from WooCommerce, Presta, Magento to dedicated
solutions and developed profitable sales on them. In e-com.house he supports
clients in store and application development from conception through
implementation and further performance strategy. On a daily basis he is simply
'Kloczi'.

michalk@ecom.house


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business
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WHAT IS MAGENTO? HOW TO IMPLEMENT AND DEVELOP IT?

Marta Wyglądała

technology
news & tips

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