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PUBLIC OPINION ON SCHEDULING ETIQUETTE IS SHIFTING

READ TIME: 7 MINUTES

Emily Triplett Lentz, March 07, 2022

My family didn’t get an answering machine until the mid-nineties. 

Texting with the Tripletts



As a teenager then, I felt embarrassed, like we were the last people on the
planet to be without one. 

But my mom didn’t like them. She didn’t like the way she felt put on the spot
when she called and got a friend’s answering machine — like she was talking to a
robot, maybe even a little like her friends were signaling they were too
important to pick up a call. She held out until pressure from friends and
family, who were probably sick of having to call back after letting the phone
ring and ring, eventually wore her down. (Nowadays, as evidenced by the above
exchange, she has less of a problem using technology to communicate.)


THIS IS NOTHING NEW

The same kind of shift plays out on a macro scale every time we’re introduced to
a technology that enables more efficient communication: answering machines,
email, mobile phones, instant messaging, ad infinitum. The early adopters make a
lot of noise about how great The New Thing is, and the tech laggards wring their
hands about how The New Thing is a stand-in for the handbasket in which we are
all going to hell.





We’re witnessing it playing out in real time, right now, as scheduling links
gain in popularity and social acceptability. 

I can’t help but draw parallels between what’s going on with Calendly, and my
family’s slow but gradual acceptance that an answering machine is actually more
polite and convenient for everyone involved. That’s exactly what’s happening
here, as increasing numbers of both senders and receivers recognize Calendly’s
utility, and grow more comfortable with the medium as they encounter it more
frequently.


OPINIONS ABOUT CALENDLY ARE GROWING MORE FAVORABLE OVER TIME

If you need proof that public opinion is steadily evolving in favor of using
scheduling links, you wouldn’t need to look any further than the latest Twitter
dust-up.

I won’t spend too much time on it here, but in case you missed it, the kerfuffle
began when a tech VC tweeted a strongly worded missive against Calendly, calling
it “The Most Raw / Naked Display of Social Capital Dynamics in Business.”
Calendly users then leapt to the tool’s defense, and the conversation went so
viral that, should you require a more in-depth recap, you can read all about it
in Fast Company, or the Wall Street Journal, or CNBC. Or Protocol. Or Fortune.
Or Product Hunt.







While it wasn’t the first time the internet debated the relative politeness of
sharing a Calendly link, the tenor of this conversation felt different. Even
just a couple years ago, when scheduling links were less of a known entity,
public opinion was more or less evenly split.

As recently as April 2020, it was common to see informal polls like this one
showing responses split down the middle with regard to scheduling etiquette.



Calendly usage has grown significantly, though, and with the rise in usage comes
a rise in familiarity. People are getting used to seeing scheduling links
everywhere, and it no longer seems like such a strange way to find mutual
availability. (Not to mention that once you give it a shot and see how much more
efficient it is for everyone, you wonder how you went without it for so long.)

These days, it’s more common to see polls that look like this:





After the apex of Calendly’s trending, we asked our Twitter reps to run an
analysis. It showed sentiment toward Calendly was 85% neutral to positive.





That’s a significant shift in a relatively short period of time.


TECHNOLOGY ISN’T INHERENTLY GOOD OR BAD

Still, some people aren’t onboard with the idea of finding mutual availability
via scheduling links. And as the makers of Calendly, we’d be remiss to ignore
their concerns. 

We’ve built (and will continue to build) human-centric features into the
platform, and we create materials to educate people on polite and effective ways
to share your scheduling link (like we did with this blog post, this e-book, and
this webinar). One of our values as an organization is “Start With Human,”
meaning we understand our decisions and actions impact real people, and we
actively pursue and thoughtfully consider others’ input.

On its own, though, out in the wild, Calendly is just a piece of software. A
tool. And the responsibility of how we use the tools in our toolkit is up to
us. 





When a sales bro cold-messages you on LinkedIn and closes with “here’s my
Calendly” before bothering to establish a rapport with you, that’s rude (not to
mention ineffective). But is it the scheduling link itself that’s rude? Or the
person wielding it irresponsibly?


POLITENESS MATTERS

Fortunately, the majority of Calendly users understand that politeness matters,
and that depending on who you’re talking to and the level of deference your
relationship requires, it’s not difficult to frame the sharing of your Calendly
link in self-aware, courteous language:

 * Feel free to suggest some times that work for you, or if it's easier, here's
   my Calendly link!

 * I'm available [list times], but if none of those work for you, you can find
   another time on my calendar here.

 * Do you have a Calendly you can share? If not, here's mine.

It’s all in the presentation. The difference between “Here’s my calendly” and
“Is there a time that works best for you? I’m free Tuesday and Wednesday after
noon PST, but if that doesn’t work, you can also find a time via Calendly here!”
is like tossing someone a brown paper bag, versus handing them a gift wrapped in
pretty paper, tied with a bright ribbon.

This technology, like any technology, can either chip away at connection, or
facilitate it. It’s in our hands.


THIS IS HAPPENING

While you might expect the opposite from someone who has spent the last
decade-plus of her career at B2B SaaS companies, the apple didn’t fall too far
from the tree when it comes to the speed with which I adopt new technologies. I
wasn’t the first to jump on the email bandwagon, or to get a cell phone, or a
smartphone, or to text my friends instead of calling them. I don’t want the V1
of anything. (I got it from my momma.)

So I’m certainly not going to be the one to tell you “Get on board; scheduling
links are here to stay; like it or not; deal with it.” The truth is — just like
you probably know some people who refuse to own a smartphone — a small
percentage of people will forever dislike finding time via scheduling
automation. They’re not gonna get onboard, and that’s OK. 

For those of us who stand to benefit from the efficiency scheduling automation
platforms provide, though, I hope it’s helpful to see how attitudes are
continuing to grow more favorable over time. People are realizing that it’s not
inherently rude to suggest scheduling via Calendly — that in fact, it can be
more respectful of everyone’s time, since you’re eliminating the need to go back
and forth trying to find mutual availability.

So go ahead and share your Calendly link, frame it in respectful language, and
don’t worry so much about whether your recipient will think it’s some sort of
weird power play. If you want to make extra super sure you’re sharing it
politely, our e-book on Calendly etiquette has you covered.



Get your copy



Emily Triplett Lentz

Emily Triplett Lentz is Senior Manager of Brand and Content at Calendly.


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