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OverviewOfferings Markets We ServeInsights and EventsCONTACT US



Powering a more effective advertising ecosystem — across streaming and beyond —
with a three-dimensional view of identity that covers people, homes and devices.

SCALE

SPEED

CONNECTIVITY

TRUST




LEARN ABOUT TRUAUDIENCE IDENTITY RESOLUTION CAPABILITIES, POWERED BY
TRANSUNION’S THREE-DIMENSIONAL VIEW OF IDENTITY COVERING MOST PEOPLE, HOMES AND
DEVICE TYPES. WITH TRUAUDIENCE, BRANDS AND AGENCIES CAN UNDERSTAND, CREATE AND
ACTUATE AUDIENCES ACROSS ADDRESSABLE MEDIA AND PUBLISHERS AND PLATFORMS CAN
BUILD AN IDENTITY STRATEGY FOR THE FUTURE.




OFFERINGS

SCALE

SPEED

CONNECTIVITY

TRUST


TRUAUDIENCE IDENTITY

Our three-dimensional view of identity transcends advertising channels —
direct, digital, streaming and whatever comes next — with a comprehensive view
to reach more of the right consumers.

SEE SOLUTIONS ︁


TRUAUDIENCE
DATA MARKETPLACE



The definitive destination for targeting Connected TV and streaming audio homes
with an accurate view at scale, our Data Marketplace is stocked with over 40,000
segments.

LEARN MORE︁


TRUAUDIENCE
PLATFORM

Expand and distribute audiences with accuracy, speed and ease. Our platform
combines multikey matching, consumer data, modeling and connectivity.

LEARN MORE︁


MARKETS WE SERVE


BRANDS AND AGENCIES

Understand, create and actuate audiences across streaming and addressable media.
TruAudience links people, households and devices for high-fidelity targeting
that scales.


PUBLISHERS AND
AD TECH PLATFORMS

Future-proof your identity strategy and dramatically increase scale to transact
more impressions across streaming and addressable media.


DATA PROVIDERS

Our data, technology and connectivity unlocks the value of your assets with
ease, scale and speed across channels. The self-serve Data Marketplace allows
you to manage audience availability and pricing across buying points.


WE’VE INVESTED WHERE IT COUNTS TO BE A LEADER IN DELIVERING A COMPREHENSIVE
THREE-DIMENSIONAL VIEW OF IDENTITY ACROSS PEOPLE, HOUSEHOLDS AND DEVICES.

TransUnion is a valued partner, and we share a desire to forge the path forward
for privacy-first identity solutions. Together we can better meet marketers’
evolving targeting, measurement and attribution needs in a convergent TV
landscape, while always putting the consumer and their privacy first.”
Jason Manningham, CEO of Blockgraph

“As consumers are shifting their viewing to OTT, media buyers are increasingly
utilizing data to drive advertising efficiency. The enhancements to Tru Optik’s
Data Marketplace (now TruAudience Data Marketplace) will give us and our clients
an even greater ability to leverage audience data on the supply side at scale
with speed.”  
Kristen Williams, SVP of Strategic Partnerships, Magnite

“We were early adopters of the TruAudience Platform and modeled audiences, which
enabled Taboola clients to achieve audience targeting objectives quickly and
easily. By uploading first-party data and modeling directly from the Taboola
platform, marketers can easily target scaled, campaign-specific audiences in a
matter of days.”
Ehud Furman, VP, Advertising Services & Partnerships Group, Taboola

“The integration of the TruAudience Data Marketplace with the Triton Advertising
Platform (Tap) enables our clients to target and connect with listeners on a
more precise level than ever before. The ability to reach specific audiences
with the right message, at the right time, and in the right place continues to
prove invaluable in increasing ad effectiveness and relevance for the listener.”
John Rosso, President of Market Development at Triton Digital

“Scalable audience targeting has become critically important as connected TV
grows across local advertising. Partnering with TransUnion has helped Sinclair
provide best-in-class capabilities to our advertisers and partners.”
Rob Weisbord President, Sinclair Broadcasting







INSIGHTS AND EVENTS

Insight Guide
5 Consumer Viewing Trends Changing TV for Good
Infographic
Consumer Viewing Trends Changing TV for Good
Blog Post
Q&A with Analytics IQ vice president of partnerships, Margo Hock                
               
Blog Post
Q&A with former CEO and Co-Founder of Tru Optik, Andre Swanston
Insight Guide
TruAudience Streaming Media Advertising Guide: See how to win in streaming media
advertising
Blog Post
TV Measurement Goes Big (Data)
Blog post
Q&A with PlaceIQ Partner Sales Executive, Mark Bielicky
News
Acxiom Announces Partnership with TransUnion to Make Scaled Data Actionable
Across Streaming Media
Blog Post
Four Characteristics of Identity for Streaming Media


FIVE CONSUMER VIEWING TRENDS CHANGING TV FOR GOOD

A consumer survey commissioned by TransUnion revealed how streaming is eclipsing
cable and satellite in viewership and engagement.Download our insight guide to
explore results from the survey, including why streaming has become one of the
main ways US consumers tune into TV.

DOWNLOAD NOW︁


CONTACT US


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