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https://info.keplergrp.com/media-planning-2023?utm_campaign=media%20planning%202023&utm_content=234362297&utm_medium=social...
Submission: On February 24 via api from US — Scanned from DE
Submission: On February 24 via api from US — Scanned from DE
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</form>Text Content
MEDIA PLANNING 2023 How to prepare for the latest trends We are in for a rollercoaster of a year, so it’s time to get ahead with planning your media. The problem is: do you go all in on the metaverse, or is it more important to pull together a workable first-party data infrastructure? Our 2023 report can help you decide. Download Now GET BEYOND THE HYPE We have been working hard to figure out the value of the newest trends in media so you know which are the sure-fire bets, which are about to be pulled, and most importantly, what you need to do about it. How do advertisers measure the value of acting on one media trend versus another this year? In this report, we have come up with urgency and impact scores to help you judge. Media trends covered: Economy: Marketing in a downturn Technology: Customer data platforms | Server-to-server Data clean rooms Media: Telecommunication data | Retail media | Hybrid video-on-demand | Apple demand side platform | Programmatic cinema | Metaverse Media Quality: Attention as a metric | Sustainable supply chain | Programmatic transparency Creative: User generated content Measurement: Media mix modeling DOWNLOAD NOW Your location*AmericasEuropeMiddle East & AfricaAsia Pacific © 2021 Kepler Group, LLC 6 E 32nd Street, New York, NY 10016 Privacy Policy