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Craft of Care




CRAFT OF CARE MENTORSHIP


A 3-MONTH 1:1 COACHING PROGRAM FOR CLINICIANS BY A CLINICIAN.

Craft a Sustainable and Aligned Healing Business Without Burning Out—For Healers
Ready to Transition from Overwhelmed to Empowered.
 

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WHAT IF YOU COULD..


GO FROM FEELING DRAINED BY ENDLESS ADMINISTRATIVE TASKS

 


→ TO CREATING SYSTEMS THAT FREE UP YOUR TIME AND ENERGY FOR CONNECTING WITH YOUR
PATIENTS.

 


GO FROM WATCHING YOUR REVENUE STAY STAGNANT AND BARELY COVERING THE BASES



→ TO CONFIDENTLY HITTING INCOME GOALS AND EXPANDING YOUR REACH AS A HEALER.


 

GO FROM STRUGGLING WITH PRICING AND PACKAGES, AND HAVE NO IDEA WHAT PEOPLE MEAN
WHEN THEY SAY “CHARGE YOUR WORTH.”



→ TO DESIGNING OFFERS THAT RESONATE WITH YOUR IDEAL CLIENTS, PROVIDE YOU WITH
CLARITY, AND BOOST YOUR BOTTOM LINE, ALLOWING YOU TO SERVE MORE PEOPLE AT A
HIGHER LEVEL.


 
 

Book a FREE 30 Minute Business Strategy Call

 

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TELL ME IF THIS SOUNDS LIKE YOU...


✔️ YOU'RE PASSIONATE ABOUT HELPING PEOPLE AND YOU LOVE HEALING WORK, BUT THE
BUSINESS SIDE OF YOUR PRACTICE FEELS TOTALLY OVERWHELMING.


✔️ YOU’VE BEEN WORKING FOR SOMEONE ELSE AND DREAMING OF STARTING YOUR OWN
PRACTICE FOR MONTHS OR EVEN YEARS, BUT YOU’RE SCARED TO MAKE THE LEAP.


✔️ YOU'RE TIRED OF FEELING UNDERVALUED AND CONSTANTLY STRESSED ABOUT MONEY, AND
WANT TO LEARN HOW TO STEP INTO A MORE ABUNDANT BUSINESS.


✔️ YOU'RE BURNING THE CANDLE AT BOTH ENDS AND HAVE EVEN CONSIDERED QUITTING THE
PROFESSION ALTOGETHER, TRYING TO BALANCE PATIENT CARE WITH THE NEVER-ENDING
TO-DO LIST THAT COMES WITH RUNNING A BUSINESS.


✔️ YOU’VE BEEN TOLD YOU NEED TO NICHE TO MAKE REAL MONEY, BUT THAT DOESN’T SIT
RIGHT WITH YOU OR YOU DON’T KNOW WHERE TO START.

 
 

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WHAT IF THIS WAS YOUR REALITY INSTEAD?

 

🔥 WAKING UP EVERY DAY EXCITED TO GO TO WORK, KNOWING THAT YOUR BUSINESS IS A
REFLECTION OF YOUR VALUES AND YOUR UNIQUE GIFTS AS A HEALER.


🔥 FEELING SUPPORTED IN YOUR BUSINESS BY SOMEONE WHO HAS WALKED THE SAME
PATH—FINALLY HAVING A TEAM MEMBER WHO TRULY UNDERSTANDS YOUR CHALLENGES AND CAN
SERVE AS A SOUNDING BOARD FOR YOUR IDEAS.


🔥 ATTRACTING YOUR IDEAL CLIENTS EFFORTLESSLY, SERVING THEM WITH CONFIDENCE, AND
EXPERIENCING DEEP SATISFACTION IN YOUR WORK.


 



🔥 HAVING CLEAR SYSTEMS IN PLACE THAT STREAMLINE YOUR OPERATIONS, GIVING YOU
MORE TIME AND ENERGY TO FOCUS ON WHAT YOU LOVE – HELPING PEOPLE.


🔥 HAVING A CRYSTAL CLEAR VIEW OF THE VALUE YOU ARE BRINGING TO THE TABLE - AND
HAVING YOUR BANK ACCOUNT REFLECT THAT VALUE SO YOU DON’T HAVE TO STRESS ABOUT
MONEY ANYMORE.

 

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ARE YOU READY TO CREATE A PRACTICE THAT FEELS ALIGNED, ALLOWING YOU TO MAKE A
MEANINGFUL IMPACT?

 


ARE YOU READY TO FINALLY BREAK FREE FROM THE CYCLE OF BURNOUT AND EXPERIENCE
TRUE ABUNDANCE IN YOUR WORK AND LIFE?

 


ARE YOU READY TO STOP UNDERCHARGING FOR YOUR SERVICES AND STEP INTO YOUR WORTH
AS A HEALER?

 

 

WHAT WE’LL WORK ON…


PHASE 1: BODY

 * Reflect + Envision: Clarify your unique gifts as a healer and the specific
   population you are called to serve. Design your practice around your life,
   not the other way around.

 * Setting the Foundation: Select, design, or refine a business model that
   aligns with your values and supports your desired lifestyle.

 * Creating Offers: Getting clarity on the ideal patient/client journey and
   packaging up your services into irresistible offers that promote great
   outcomes and suit your practice style.

 

PHASE 2: MIND

 * Doing the Math: Get clarity on pricing and packaging your services to attract
   your ideal clients and create sustainable income.

 * Pause: Working through blocks when and if they come up. Together we’ll
   calibrate your nervous system to a new way of doing things.

 * Implementing: Create a streamlined onboarding process that sets you and your
   clients up for success, and establish the essential systems and structures
   for a thriving practice.

 

PHASE 3: SPIRIT

 * Promoting: Refine your messaging and develop an effective marketing strategy
   that feels authentic and aligned with your values.

 * Giving + Receiving: Integrate mindful self-care practices to prevent burnout
   and nourish your well-being. Taking good care of yourself allows you to be a
   better healer.

 * Reflecting: Learn how to track what really matters so that you can make
   aligned and informed decisions about how to iterate, refine and expand in the
   future.

 
 
 

THIS IS FOR YOU IF...

✅ You're a healthcare provider who is passionate about making a difference in
the world but are feeling overwhelmed by the business side of your practice.
✅ You're ready to stop undercharging for your services and shift your mindset
around money and pricing and learn how to create true lasting impact with your
business.
✅ You're craving support from someone who intimately knows the path you’re
walking from someone with first hand experience, someone who cares deeply about
creating an amazing patient experience, and about bringing out the very best of
what you have to offer.
 

THIS IS NOT FOR YOU IF...

❌ You're not willing to put in the work to create real change in your business.
❌ You're looking for a quick fix or a get-rich-quick scheme.
❌ You're not open to exploring new ideas and challenging your limiting beliefs.
 
 

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HERE'S WHAT'S INCLUDED:


✅ ONE 90-MINUTE DEEP DIVE INTAKE SESSION: TO MAP OUT WHERE YOU ARE AND WHERE YOU
WANT TO GO.


✅ FIVE 60-MINUTE STRATEGY AND MOMENTUM CALLS: TO HELP YOU STAY FOCUSED, OVERCOME
CHALLENGES, AND CELEBRATE YOUR WINS.


✅ MESSAGING SUPPORT BETWEEN SESSIONS: FOR REAL-TIME GUIDANCE AND SUPPORT WHEN
YOU NEED IT MOST.


PLUS...THESE EXCLUSIVE BONUSES!

 * Bonus #1: The Craft of Care Notion Practice Management Template Suite (valued
   at $497) - includes customizable templates for SOPs, client onboarding,
   clinic processes, content creation, task management, financial tracking, and
   more!

 * Bonus #2: Access to the Craft of Care Pricing Calculator to help you get
   grounded about what it really costs to be in business, and to help provide
   clarity on what you need to charge. (valued at $97)

 * Bonus # 3: 90 days’ worth of social media prompts for healthcare providers.
   (valued at $147)

 

YOU'LL WALK AWAY WITH...

 * Tailored Business Strategy: Personalized to your practice’s needs, whether
   you're just starting or seeking more advanced growth.

 * Systems, Structures, and Support: Create a sustainable business that allows
   you to thrive, both personally and professionally.

 * Pricing and Packaging Clarity: Create offers that resonate with your clients
   and are aligned with your worth.

 * Time Management Systems: Free up more of your time to do what you
   love—healing and connecting with patients.

 

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I GET IT - BECAUSE I'VE BEEN THERE


HI, I’M DR. KATY MORRISON

As a naturopathic doctor and acupuncturist, I intimately understand the unique
challenges of building a thriving practice. I've walked the path you're on, and
I know how lonely and overwhelming it can feel. I also fully grasp how
underprepared most of us are for the entrepreneurial side of being a healer.
I vividly recall the countless hours spent trying to balance patient care with
the demands of running a business. I grappled with pricing, marketing, and
creating effective systems. I made plenty of mistakes along the way and longed
for someone to guide me.

 


That's why I created The Craft of Care. I knew there had to be a better way. I
wanted to help our profession grow and thrive, and offer a lifeline to other
healers feeling lost or burnt out.
Throughout our work together, I'll share the strategies, systems, and mindset
shifts that helped me create a successful and fulfilling practice. I'll help you
shortcut the learning curve, avoid common pitfalls, and build a business that
truly reflects your unique gifts and values.
You don't have to do this alone. I'm here to support you every step of the way.
 

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FREQUENTLY ASKED QUESTIONS


HOW MUCH DOES THE PROGRAM COST?

The initial 30 minute consultation is complementary. The investment for The
Craft of Care 3-month coaching program is $2700 for pay-in-full or $999 per
month for 3 monthly payments. This includes all the coaching sessions, messaging
support, and exclusive bonuses. We believe this program offers exceptional value
for healthcare practitioners looking to transform their practice.

HOW MUCH TIME DO I NEED TO COMMIT TO THIS PROGRAM?

The program includes one 90-minute deep dive session and five 60-minute strategy
calls over three months. You'll also need to allocate time for implementing the
strategies we discuss. We recommend setting aside 3-5 hours per week for optimal
results.

I'M JUST STARTING MY PRACTICE. IS THIS PROGRAM SUITABLE FOR ME?

Absolutely! The Craft of Care is designed to help healthcare practitioners
looking for support at all stages of their journey. If you're just starting out,
this program will help you build a strong foundation for a successful practice
from the beginning.

I'M ALREADY ESTABLISHED IN MY PRACTICE. WILL THIS PROGRAM STILL BENEFIT ME?

Yes, definitely. Even established practitioners can benefit from refining their
systems, exploring new strategies for growth, and preventing burnout. The
program is tailored to your specific needs and goals.

WHAT IF I'M NOT TECH-SAVVY? WILL I BE ABLE TO IMPLEMENT THE SYSTEMS YOU TEACH?

Don't worry! We guide you through everything step-by-step. The Notion templates
we provide are user-friendly, and we're here to support you with any technical
questions you might have. I can also instruct you on how to create lower tech
solutions for creating and storing SOPs if learning a new tech tool isn’t your
thing.

WHAT TYPES OF HEALTHCARE PRACTITIONERS IS THIS PROGRAM BEST SUITED FOR?

I have specific experience working as a naturopathic doctor and acupuncturist,
but I also feel very comfortable and excited about supporting healers in other
professions who do 1:1 work including therapists, midwives, nurse practitioners,
and other holistic health professionals.

WHAT IF I'M NOT SATISFIED WITH THE PROGRAM?

Your satisfaction is our priority. If you're not happy with the program, please
reach out to us within the first 14 days of your program and we'll work with you
to address your concerns.
 

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ARE YOU READY TO CREATE A THRIVING, SUSTAINABLE PRACTICE THAT REFLECTS YOUR
VALUES AND SKILLS?

 


BOOK YOUR FREE 30-MINUTE CONSULTATION BELOW ⬇️


 

Yes! I'm Ready to Join Craft of Care

 

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