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Submission: On April 25 via manual from US — Scanned from DE
Submission: On April 25 via manual from US — Scanned from DE
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Special Report: NewFronts
PREDICTIONS FOR NEWFRONTS—TIKTOK, GOOGLE, META AND SNAP BATTLE FOR AD DOLLARS
How social media and online video platforms will handle this year's annual ad
sales event
By Garett Sloane. Published on April 25, 2024.
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READ THIS NEXT
Meta brings AR ads to Reels and more on its NewFronts pitch to brands
The major social platforms will show advertisers all their cards at NewFronts
next week
Credit: Illustration by Tam Nguyen/Ad Age
The video ad markets are open next week for the yearly deal-making presentations
known as NewFronts, and Google, Meta, TikTok and Snap are the major platforms
anchoring the event. Negotiations between internet ad platforms and advertisers
will hinge on the key themes of ad technology, retail media, creators and
content.
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In this article:
* Ad Tech
* Digital Marketing & Ad Tech News
* Digital Video
* Facebook & Meta
* Google
* Media
* Online Publishing
* Programmatic
* Social Media
* Special Report: NewFronts
* Streaming Video/TV
Garett Sloane
Garett Sloane is Ad Age’s technology, digital and media reporter. He has worked
in newspapers from Albany to New York City, and small towns in between. He has
also worked at every advertising industry trade publication that matters, and he
once visited Guatemala and once rode the Budapest Metro.
Follow View all articles by this author
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